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SkillNo. 01Customer marketing and advocacy
LeadMagic/gtm-skills · by LeadMagicCustomer marketing and advocacy programs — case studies, testimonials, customer reference programs, NPS-driven advocacy, customer communities, user conferences, champion…★ 62 GitHub starsFree
SkillNo. 02Set up first-party tracking and1P Tagging & AnalyticsLeadMagic/gtm-skills · by LeadMagicSet up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data stra…★ 62 GitHub starsFree
SkillNo. 03Complete analytics toolsAnalytics toolkitLeadMagic/gtm-skills · by LeadMagicComplete analytics tools toolkit — Segment CDP, Amplitude, Mixpanel, PostHog, GA4, and HubSpot analytics configuration. Covers implementation patterns, destination routi…★ 62 GitHub starsFreeSkillCustomer marketing and advocacyLeadMagic/gtm-skills · by LeadMagicCustomer marketing and advocacy programs — case studies, testimonials, customer reference programs, NPS-driven advocacy, customer communities, user conferences, champion…★ 62 GitHub starsFreeSkillSet up first-party tracking and1P Tagging & AnalyticsLeadMagic/gtm-skills · by LeadMagicSet up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data stra…★ 62 GitHub starsFreeSkillComplete analytics toolsAnalytics toolkitLeadMagic/gtm-skills · by LeadMagicComplete analytics tools toolkit — Segment CDP, Amplitude, Mixpanel, PostHog, GA4, and HubSpot analytics configuration. Covers implementation patterns, destination routi…★ 62 GitHub starsFree
SkillClay platform GTMClay toolkitLeadMagic/gtm-skills · by LeadMagicClay platform GTM toolkit — table architecture, LeadMagic-first waterfall enrichment, Claygent, credit optimization, CRM push, and formulas. Use when building Clay table…★ 62 GitHub starsFree
SkillCRM operations anchorCRM toolkitLeadMagic/gtm-skills · by LeadMagicCRM operations anchor — HubSpot, Salesforce, and Attio selection, contacts vs leads object model, platform blueprints, enrichment integration, implementation partners, p…★ 62 GitHub starsFree
SkillComplete expansion and upsell playbook for B2BExpansion sellingLeadMagic/gtm-skills · by LeadMagicComplete expansion and upsell playbook for B2B SaaS — consumption-based upsell triggers, cross-sell identification, seat expansion, tier upgrades, NRR growth strategies,…★ 62 GitHub starsFree
SkillCreate GTM visualGraphic Design for GTMLeadMagic/gtm-skills · by LeadMagicCreate GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data visualization, and brand-consistent templates. Use whe…★ 62 GitHub starsFree
SkillBuild a GTM metrics system for SaaS: funnel conversionLeadMagic/gtm-skills · by LeadMagicBuild a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. U…★ 62 GitHub starsFree
SkillLead scoring, nurture tracks by persona and stageMQL Nurture ProgramsLeadMagic/gtm-skills · by LeadMagicBuilds MQL nurture programs: lead scoring, nurture tracks by persona and stage, email drips, and MQL-to-SQL handoff rules. Use when leads are not converting to sales con…★ 62 GitHub starsFree
SkillComplete n8n GTMN8n toolkitLeadMagic/gtm-skills · by LeadMagicComplete n8n GTM toolkit — workflow blueprints for inbound, outbound, signals, CRM sync, and lifecycle; MCP integration patterns; node design, error handling, and produc…★ 62 GitHub starsFree
SkillSaaS financial modeling forLeadMagic/gtm-skills · by LeadMagicSaaS financial modeling for founders — operating model, runway, headcount, DCF valuation, consumption-based pricing models, cohort analysis, unit economics by segment, A…★ 62 GitHub starsFree
SkillCalculate and interpret SaaS metrics for founders: MRR, ARRSAAS metrics calculatorLeadMagic/gtm-skills · by LeadMagicCalculate and interpret SaaS metrics for founders: MRR, ARR, NRR, GRR, churn, CAC payback, LTV:CAC, burn multiple, Rule of 40, cohort retention, and scenario models. Use…★ 62 GitHub starsFree
SkillComplete outreach sequencingSequencing toolkitLeadMagic/gtm-skills · by LeadMagicComplete outreach sequencing toolkit — Smartlead, Instantly, Salesloft, Outreach, Lemlist setup and optimization. Covers mailbox rotation, warmup, A/B testing, deliverab…★ 62 GitHub starsFree
SkillMaster analytics tracking plan for PLG and B2BLeadMagic/gtm-skills · by LeadMagicMaster analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation…★ 62 GitHub starsFree
SkillBuilds an answer engine optimization plan so content getsAnswer Engine Optimization (AEO)LeadMagic/gtm-skills · by LeadMagicBuilds an answer engine optimization (AEO/GEO) plan so content gets cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews: answer-first structure, entity…★ 62 GitHub starsFree
SkillSet up Attio for B2B SaaSAttio setupLeadMagic/gtm-skills · by LeadMagicSet up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and real-time collaboration. Use when configuring Attio fo…★ 62 GitHub starsFree
SkillNaming conventions, UTM standards, campaign hierarchyCampaign governanceLeadMagic/gtm-skills · by LeadMagicSets campaign governance: naming conventions, UTM standards, campaign hierarchy, launch RACI, and ROI and budget tracking. Use when campaign data is inconsistent across…★ 62 GitHub starsFree
SkillLeading indicators, account risk scoresChurn predictionLeadMagic/gtm-skills · by LeadMagicBuilds churn prediction: leading indicators, account risk scores, early-warning alerts, and intervention playbooks tied to each risk level. Use when the user wants to pr…★ 62 GitHub starsFree
SkillBuilds backlinks and brand citations through digital PRCitation Harvesting & Link BuildingLeadMagic/gtm-skills · by LeadMagicBuilds backlinks and brand citations through digital PR: expert-source platforms (Qwoted, Muck Rack), source-blogger outreach, and data-driven PR assets. Use when the us…★ 62 GitHub starsFree
SkillEvent selection, sponsorship ROI, speaking submissionsConference strategyLeadMagic/gtm-skills · by LeadMagicPlans a conference program: event selection, sponsorship ROI, speaking (CFP) submissions, booth strategy, and team preparation. Use when the user is choosing which event…★ 62 GitHub starsFree
SkillTime-to-first-value targets, activation milestonesCustomer Onboarding SequencesLeadMagic/gtm-skills · by LeadMagicDesigns customer onboarding sequences: time-to-first-value targets, activation milestones, guided setup, and onboarding emails. Use when the user is building onboarding…★ 62 GitHub starsFree
SkillBuild customer successCustomer Success PlaybooksLeadMagic/gtm-skills · by LeadMagicBuild customer success playbooks — onboarding, health scoring, CSQLs, expansion plays, QBRs, and churn intervention. Use when building a CS function, designing customer…★ 62 GitHub starsFree
SkillMonitor outbound deliverability health across domainsDeliverability monitoringLeadMagic/gtm-skills · by LeadMagicMonitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard s…★ 62 GitHub starsFree
SkillDesigns and provisions the domain and mailbox infrastructureDomain Infrastructure Plan for [Company]LeadMagic/gtm-skills · by LeadMagicDesigns and provisions the domain and mailbox infrastructure for cold email outreach: secondary domains, mailbox setup (Google Workspace, M365, Zoho), DNS authentication…★ 62 GitHub starsFree
SkillFind verified work email addresses for B2B contactsEmail findingLeadMagic/gtm-skills · by LeadMagicFind verified work email addresses for B2B contacts using multi-provider waterfall discovery. Use when the user wants to find emails, look up contact information, discov…★ 62 GitHub starsFree
SkillPlan and execute B2BEvents planningLeadMagic/gtm-skills · by LeadMagicPlan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when planning any business event to generate pipeline or bu…★ 62 GitHub starsFree
SkillBuilds question-driven FAQ content that wins featuredFaq SEOLeadMagic/gtm-skills · by LeadMagicBuilds question-driven FAQ content that wins featured snippets and People Also Ask placements: question research, answer formatting, FAQ schema, and page placement. Use…★ 62 GitHub starsFree
SkillRegional events, executive dinners, roadshowsField marketingLeadMagic/gtm-skills · by LeadMagicPlans field marketing: regional events, executive dinners, roadshows, and customer advisory boards, with invite lists, run-of-show, and pipeline follow-up. Use when the…★ 62 GitHub starsFree
SkillFreemium and free trial conversionFreemium optimizationLeadMagic/gtm-skills · by LeadMagicFreemium and free trial conversion optimization — model selection with full-funnel math, activation design, paywall placement, PQL scoring, and benchmark-anchored experi…★ 62 GitHub starsFree
SkillComplete fundraising strategy for B2B SaaS foundersLeadMagic/gtm-skills · by LeadMagicComplete fundraising strategy for B2B SaaS founders. Use when preparing to raise seed/Series A, deciding VC vs bootstrapped path, building pitch deck, running a fundrais…★ 62 GitHub starsFree
SkillSet up HubSpot for B2B SaaSHubspot setupLeadMagic/gtm-skills · by LeadMagicSet up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences, reporting dashboards, and enrichment integration.…★ 62 GitHub starsFree
SkillBuilds go-to-market for technology integration partnershipsLeadMagic/gtm-skills · by LeadMagicBuilds go-to-market for technology integration partnerships: partner selection, integration launch plans, marketplace listings, and co-selling motions. Use when the user…★ 62 GitHub starsFree
SkillDesigns trigger-based lifecycle email programsLifecycle Drip CampaignsLeadMagic/gtm-skills · by LeadMagicDesigns trigger-based lifecycle email programs for customers: post-purchase, milestone, renewal, and expansion drips, with entry and exit rules. Use when the user needs…★ 62 GitHub starsFree
SkillBuild n8n workflows for GTMN8n automationLeadMagic/gtm-skills · by LeadMagicBuild n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export replacement for complex cases. Use when building n…★ 62 GitHub starsFree
SkillCreate one-page salesOne pager builderLeadMagic/gtm-skills · by LeadMagicCreate one-page sales documents — product overviews, meeting leave-behinds, champion enablement sheets, trade show handouts. Scannable in 30 seconds, memorable enough to…★ 62 GitHub starsFree
SkillPartner types, recruitment, enablement, co-marketingPartnership strategyLeadMagic/gtm-skills · by LeadMagicDesigns a partner program: partner types, recruitment, enablement, co-marketing, and revenue-share models. Use when the user is starting or restructuring a partner, rese…★ 62 GitHub starsFree
SkillTurns podcast guesting into a GTM channel: show targetingPodcast gtmLeadMagic/gtm-skills · by LeadMagicTurns podcast guesting into a GTM channel: show targeting, booking pitches, interview prep, content repurposing, and pipeline attribution. Use when a founder or executiv…★ 62 GitHub starsFree
SkillRuns outbound triggered by product launchesProduct Launch Signal PlayLeadMagic/gtm-skills · by LeadMagicRuns outbound triggered by product launches, either a competitor launch or a target account launch, with timing-based urgency and competitive positioning. Use when a com…★ 62 GitHub starsFree
SkillDesigns re-engagement for dormant leadsRe-Engagement CampaignsLeadMagic/gtm-skills · by LeadMagicDesigns re-engagement for dormant leads and inactive customers: win-back sequences, reactivation offers, and sunset policies that protect deliverability. Use when the us…★ 62 GitHub starsFree
SkillSet up Salesforce for B2B SaaSSalesforce setupLeadMagic/gtm-skills · by LeadMagicSet up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards, automation (Flows), and enrichment integration. Use wh…★ 62 GitHub starsFree
SkillCompares, selects, and configures cold email sendingSending platformsLeadMagic/gtm-skills · by LeadMagicCompares, selects, and configures cold email sending platforms: Smartlead, Instantly, Salesforge, Apollo, and others. Use when the user asks which sending platform to us…★ 62 GitHub starsFree
SkillBuild the right GTM tool stack for anyTool Selection & Stack BuilderLeadMagic/gtm-skills · by LeadMagicBuild the right GTM tool stack for any stage — solo founder ($100/mo), small team ($500/mo), growth team ($2K/mo), and enterprise ($10K+/mo). With cost breakdowns, tool…★ 62 GitHub starsFree
SkillTopic selection, speaker sourcing, promotion cadenceWebinar strategyLeadMagic/gtm-skills · by LeadMagicPlans demand-gen webinars: topic selection, speaker sourcing, promotion cadence, run-of-show, and post-event follow-up sequences. Use when the user is planning a single…★ 62 GitHub starsFree
SkillRuns strategic 1-to-1 ABM for 5-15 high-value accountsABM 1-to-1 (Strategic)LeadMagic/gtm-skills · by LeadMagicRuns strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct mail, and board-level connections. Use when a name…★ 62 GitHub starsFree
SkillRuns ABM at scale for 15-50 clustered accounts: industryABM 1-to-Few (Scale)LeadMagic/gtm-skills · by LeadMagicRuns ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and cluster-level content. Use when named-account ABM nee…★ 62 GitHub starsFree
SkillTier selection, account scoring, channel orchestrationAbm strategyLeadMagic/gtm-skills · by LeadMagicDesigns an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment (account-based sales development), and a measurement fr…★ 62 GitHub starsFree
SkillBuilds and tiers a target account list: fitAccount Selection & TieringLeadMagic/gtm-skills · by LeadMagicBuilds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when the user needs to decide which accounts to target,…★ 62 GitHub starsFree
SkillDevelop ad creative strategy for B2BLeadMagic/gtm-skills · by LeadMagicDevelop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue management, UGC/AI-generated creative, and performa…★ 62 GitHub starsFree
SkillDeploy AI SDR agents safely andAI sdr setupLeadMagic/gtm-skills · by LeadMagicDeploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff design, QA review, and performance metrics. Use wh…★ 62 GitHub starsFree
SkillBuild API-first enrichmentAPI enrichmentLeadMagic/gtm-skills · by LeadMagicBuild API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost tracking, and CRM writes. Use when integrating enr…★ 62 GitHub starsFree
SkillCreate competitive battlecardsBattlecard builderLeadMagic/gtm-skills · by LeadMagicCreate competitive battlecards — FIA Framework (Fact → Impact → Act), Why We Win/Why We Lose, objection handling cards per competitor, pricing comparisons, and quick-dis…★ 62 GitHub starsFree
SkillBuild a complete brand kit for B2BLeadMagic/gtm-skills · by LeadMagicBuild a complete brand kit for B2B SaaS — logo design and usage, color palette, typography, voice and tone, visual identity, brand guidelines, and asset templates. Use w…★ 62 GitHub starsFree
SkillDistribute content across channels for maximumContent distributionLeadMagic/gtm-skills · by LeadMagicDistribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion. Use when g…★ 62 GitHub starsFree
SkillConfigure CRM systems forCRM integrationLeadMagic/gtm-skills · by LeadMagicConfigure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required fields, and reporting. Use when setting up HubSpot, Sal…★ 62 GitHub starsFree
SkillBuild customer success analyticsCs analytics dashboardsLeadMagic/gtm-skills · by LeadMagicBuild customer success analytics dashboards — NPS, CSAT, CES, customer health scores, churn prediction models, expansion propensity, support volume trends, and CS team p…★ 62 GitHub starsFree
SkillCustomer event analytics across every GTMLeadMagic/gtm-skills · by LeadMagicCustomer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers even…★ 62 GitHub starsFree
SkillBuilds outbound sequences around conferenceEvent driven outreachLeadMagic/gtm-skills · by LeadMagicBuilds outbound sequences around conference and event attendance: pre-event research and meeting booking, on-site plays, and post-event follow-up. Use when the user is p…★ 62 GitHub starsFree
SkillBuild a GTM operations / RevOpsLeadMagic/gtm-skills · by LeadMagicBuild a GTM operations / RevOps function — tech stack architecture, process design, data governance, operating cadence, and maturity assessment anchored to Gartner and F…★ 62 GitHub starsFree
SkillVP Sales, RevOps, SDR managerHiring Signal Outbound PlayLeadMagic/gtm-skills · by LeadMagicRuns outbound triggered by hiring signals: VP Sales, RevOps, SDR manager, and CRO postings that indicate new budget or strategy shifts, with role-specific messaging. Use…★ 62 GitHub starsFree
SkillEnrollment triggers, multi-channel steps, task creationHubspot sequencesLeadMagic/gtm-skills · by LeadMagicDesigns and optimizes HubSpot sequences: enrollment triggers, multi-channel steps, task creation, analytics, and A/B tests. Use when the user is building or fixing seque…★ 62 GitHub starsFree
SkillSending accounts, warmup pool, campaign settingsInstantly sequencesLeadMagic/gtm-skills · by LeadMagicSets up and optimizes Instantly: sending accounts, warmup pool, campaign settings, and the unified inbox. Use when the user is configuring Instantly for cold email or di…★ 62 GitHub starsFree
SkillRuns outbound triggered by contact job changes: championJob Change Outbound PlayLeadMagic/gtm-skills · by LeadMagicRuns outbound triggered by contact job changes: champion tracking, new-role outreach, and "new broom" timing in the first 90 days. Use when a champion or past buyer move…★ 62 GitHub starsFree
SkillPlan product and feature launches across owned, earnedLaunch planningLeadMagic/gtm-skills · by LeadMagicPlan product and feature launches across owned, earned, community, partner, and outbound channels. Produces launch narrative, audience map, asset checklist, channel cale…★ 62 GitHub starsFree
SkillPersonalized images and videos, multi-channel sequencesLemlist setupLeadMagic/gtm-skills · by LeadMagicSets up and optimizes Lemlist: personalized images and videos, multi-channel sequences, warmup, and deliverability settings. Use when the user is building Lemlist campai…★ 62 GitHub starsFree
SkillOrchestrates multi-threaded engagement across a buyingMulti thread orchestrationLeadMagic/gtm-skills · by LeadMagicOrchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and detection of missing ("ghost") stakeholders. Use when a d…★ 62 GitHub starsFree
SkillMulti-channel cadences, triggers, analyticsOutreach sequencesLeadMagic/gtm-skills · by LeadMagicDesigns and manages Outreach sequences: multi-channel cadences, triggers, analytics, and team workflows. Use when the user is building or optimizing sequences in Outreac…★ 62 GitHub starsFree
SkillBuilds a B2B paid social plan across LinkedIn, MetaPaid Social Strategy (B2B)LeadMagic/gtm-skills · by LeadMagicBuilds a B2B paid social plan across LinkedIn, Meta, and TikTok: platform selection, audience building, creative testing, and budget allocation. Use when the user is lau…★ 62 GitHub starsFree
SkillPartner ICP, co-marketing offers, referral mechanicsPartner programsLeadMagic/gtm-skills · by LeadMagicDesign partner programs for startups: partner ICP, co-marketing offers, referral mechanics, integration partners, attribution, enablement, and compensation. Use when bui…★ 62 GitHub starsFree
SkillHub page outlines, cluster keyword mapsPillar Pages & Topic ClustersLeadMagic/gtm-skills · by LeadMagicDesigns pillar pages and topic clusters: hub page outlines, cluster keyword maps, and internal linking so the hub ranks for high-intent head terms. Use when the user is…★ 62 GitHub starsFree
SkillDesign product-led growthProduct-Led Growth StrategyLeadMagic/gtm-skills · by LeadMagicDesign product-led growth motions — freemium vs free trial, PQL scoring, self-serve conversion, PLG sales hybrid, and product-led marketing. Use when building a PLG moti…★ 62 GitHub starsFree
SkillClassifies and automates responses to cold email repliesReply handlingLeadMagic/gtm-skills · by LeadMagicClassifies and automates responses to cold email replies using an 8-category taxonomy, auto-reply playbooks, and human escalation rules. Use when the user asks to set up…★ 62 GitHub starsFree
SkillRhythm, Conversations, multi-channel orchestrationSalesloft cadencesLeadMagic/gtm-skills · by LeadMagicBuilds and optimizes Salesloft cadences: Rhythm, Conversations, multi-channel orchestration, and analytics. Use when the user is setting up or improving cadences in Sale…★ 62 GitHub starsFree
SkillMailbox connection and auto-rotation, A/B testingSmartlead workflowsLeadMagic/gtm-skills · by LeadMagicSets up and runs Smartlead: mailbox connection and auto-rotation, A/B testing, the master inbox, and AI reply categorization. Use when the user is configuring Smartlead,…★ 62 GitHub starsFree
SkillCustomer support platform selection, setup, andSupport tool stackLeadMagic/gtm-skills · by LeadMagicCustomer support platform selection, setup, and optimization — Intercom, Zendesk, Front, Help Scout, HubSpot Service Hub, Linear, and AI-native tools. Use when choosing…★ 62 GitHub starsFree
SkillTarget investor list, warm intro paths, cold emailVC outreachLeadMagic/gtm-skills · by LeadMagicPlan investor outreach for startups: target investor list, warm intro paths, cold email, update cadence, CRM tracking, meeting prep, and follow-up. Use when raising a ro…★ 62 GitHub starsFree
SkillDesign multi-provider enrichmentWaterfall enrichmentLeadMagic/gtm-skills · by LeadMagicDesign multi-provider enrichment waterfalls — provider ordering by cost-per-hit, 3 separate waterfalls for company, email, and phone data, always verify after finding. U…★ 62 GitHub starsFree
SkillRuns programmatic 1-to-many ABM for 50-200+ accountsABM 1-to-Many (Programmatic)LeadMagic/gtm-skills · by LeadMagicRuns programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based targeting, and lookalike expansion. Use when ABM coverage…★ 62 GitHub starsFree
SkillAI-powered content creationAI content creationLeadMagic/gtm-skills · by LeadMagicAI-powered content creation workflows — step-by-step processes for using Claude, ChatGPT, Jasper, Copy.ai, Writesonic, and Perplexity to generate, edit, and optimize blo…★ 62 GitHub starsFree
SkillAI-powered video creation forAI video creationLeadMagic/gtm-skills · by LeadMagicAI-powered video creation for marketing — step-by-step workflows for HeyGen (AI spokespersons), Synthesia (AI avatars), Runway (generative video), Captions (AI editing),…★ 62 GitHub starsFree
SkillBuild production-grade Clay enrichmentClay automationLeadMagic/gtm-skills · by LeadMagicBuild production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research, Sculptor table building, CRM push with clay_status…★ 62 GitHub starsFree
SkillWrites high-converting cold email copy using the 3-lineCold email copywritingLeadMagic/gtm-skills · by LeadMagicWrites high-converting cold email copy using the 3-line framework, proven subject line patterns, and persona-specific variants. Use when the user asks to write, improve,…★ 62 GitHub starsFree
SkillDesign or audit a cold-email sequence architecture: audienceCold email strategyLeadMagic/gtm-skills · by LeadMagicDesign or audit a cold-email sequence architecture: audience and trigger, offer, touch cadence, branch logic, channel roles, sending constraints, measurement, and govern…★ 62 GitHub starsFree
SkillContent-led growth strategy for B2B SaaS foundersLeadMagic/gtm-skills · by LeadMagicContent-led growth strategy for B2B SaaS founders. Use when building a founder-led content engine, designing content as a GTM channel, scaling content production, measur…★ 62 GitHub starsFree
SkillPlans content syndication across paid and organic channelsContent Syndication & DistributionLeadMagic/gtm-skills · by LeadMagicPlans content syndication across paid and organic channels: content atomization with Ross Simmonds' distribution framework, NetLine-informed lead follow-up timing, syndi…★ 62 GitHub starsFree
SkillDesign structured customer onboardingLeadMagic/gtm-skills · by LeadMagicDesign structured customer onboarding programs — time-to-value optimization, activation milestones, kickoff calls, 30-60-90 day plans, handoff from sales to CS, onboardi…★ 62 GitHub starsFree
SkillDesign an end-to-end B2B data enrichmentData enrichment strategyLeadMagic/gtm-skills · by LeadMagicDesign an end-to-end B2B data enrichment architecture — provider selection, waterfall design, cost modeling, and CRM hygiene. Use when the user wants to evaluate enrichm…★ 62 GitHub starsFree
SkillRuns an outbound play from public-company earnings callsEarnings Call Signal PlayLeadMagic/gtm-skills · by LeadMagicRuns an outbound play from public-company earnings calls and SEC filings: strategic priorities mined from 10-K/10-Q sections, Risk Factors turned into discovery question…★ 62 GitHub starsFree
SkillFounder-led sales playbook for $0-5M ARR stagesLeadMagic/gtm-skills · by LeadMagicFounder-led sales playbook for $0-5M ARR stages. Use when founder is primary seller, building sales process from scratch, transitioning from founder-led to AE-led, or de…★ 62 GitHub starsFree
SkillRuns trigger-based outbound when a target account raisesFunding Signal Outbound PlayLeadMagic/gtm-skills · by LeadMagicRuns trigger-based outbound when a target account raises funding: signal stacking to cut false positives, use-of-funds messaging, a 48-hour first-touch bar, a 14-day 5-t…★ 62 GitHub starsFree
SkillDesign and deploy headless / automated supportHeadless supportLeadMagic/gtm-skills · by LeadMagicDesign and deploy headless / automated support systems — AI chatbots, Fin AI agents, knowledge base self-serve portals, ticket deflection strategies, automated triage, e…★ 62 GitHub starsFree
SkillBuild complete B2B marketingMarketing strategyLeadMagic/gtm-skills · by LeadMagicBuild complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when buildi…★ 62 GitHub starsFree
SkillDesign and manage B2B sales processes using WinningPipeline managementLeadMagic/gtm-skills · by LeadMagicDesign and manage B2B sales processes using Winning by Design's GTM Playbook Kit — stage goals, in-stage actions, exit criteria, SPICED qualification fields, conversion…★ 62 GitHub starsFree
SkillBuild investor-ready pitch decks and salesPitch deck builderLeadMagic/gtm-skills · by LeadMagicBuild investor-ready pitch decks and sales presentations — 10-11 slide structure, persona-customized per role, storytelling frameworks, speaker notes, and visual directi…★ 62 GitHub starsFree
SkillBuild a B2B sales team from first hire toSales team buildingLeadMagic/gtm-skills · by LeadMagicBuild a B2B sales team from first hire to scale — hiring sequence by ARR stage, WbD POD structures, compensation models (linear/accelerated/split), draw mechanics, REKS…★ 62 GitHub starsFree
SkillAI-powered marketing atVibe marketingLeadMagic/gtm-skills · by LeadMagicAI-powered marketing at scale — vibe marketing workflows for rapid content generation, creative iteration, campaign launches, and growth experiments using ChatGPT, Claud…★ 62 GitHub starsFree
SkillVerify email addresses before they enter outbound sequencesContact verificationLeadMagic/gtm-skills · by LeadMagicVerify email addresses before they enter outbound sequences to prevent bounces and protect sender reputation. Use when the user wants to validate emails, check deliverab…★ 62 GitHub starsFree
SkillBuild a growth experimentationLeadMagic/gtm-skills · by LeadMagicBuild a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experim…★ 62 GitHub starsFree
SkillCapture reusable GTM context for every other skill: productLeadMagic/gtm-skills · by LeadMagicCapture reusable GTM context for every other skill: product, ICP, personas, pains, proof, competitors, pricing, channels, constraints, and source-of-truth files. Use whe…★ 62 GitHub starsFree
SkillScore and tier ICP-fit accounts using firmographicIcp scoringLeadMagic/gtm-skills · by LeadMagicScore and tier ICP-fit accounts using firmographic, technographic, intent, pain, and timing signals. Produces a weighted ICP scorecard, tiering rules, anti-ICP exclusion…★ 62 GitHub starsFree
SkillDefine ICP differences across small business, mid-marketICP Targeting by TierLeadMagic/gtm-skills · by LeadMagicDefine ICP differences across small business, mid-market, and enterprise — buying process, deal size, sales motion, tool stack, messaging by tier. Use when segmenting GT…★ 62 GitHub starsFree
SkillDesign inbound lead triageInbound triageLeadMagic/gtm-skills · by LeadMagicDesign inbound lead triage workflows — demo form qualification, MQL to SQL routing, automated enrichment on form fill, speed-to-lead SLAs. Use when the user wants to han…★ 62 GitHub starsFree
SkillFind qualified prospects and decision-makers from ICPLead findingLeadMagic/gtm-skills · by LeadMagicFind qualified prospects and decision-makers from ICP criteria using public research, company signals, role mapping, and source confidence. Produces a prospect list spec…★ 62 GitHub starsFree
SkillBuild qualified B2B prospect lists using ClayList buildingLeadMagic/gtm-skills · by LeadMagicBuild qualified B2B prospect lists using Clay, LinkedIn Sales Navigator, and multi-source discovery. Use when the user wants to build a prospect list, create a target ac…★ 62 GitHub starsFree
SkillBuild positioning and messaging from category, ICPPositioning & MessagingLeadMagic/gtm-skills · by LeadMagicBuild positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, p…★ 62 GitHub starsFree
SkillSaaS pricing psychology and tactics for B2B foundersLeadMagic/gtm-skills · by LeadMagicSaaS pricing psychology and tactics for B2B founders. Use when designing pricing tiers, testing price points, building pricing pages, handling discounting strategy, addi…★ 62 GitHub starsFree
SkillPlan and execute Quarterly BusinessQbr planningLeadMagic/gtm-skills · by LeadMagicPlan and execute Quarterly Business Reviews — value documentation, ROI presentation, executive alignment, and expansion roadmap. Use when preparing for QBRs, business re…★ 62 GitHub starsFree
SkillBuild lean GTM as a solo founder orSolo founder gtmLeadMagic/gtm-skills · by LeadMagicBuild lean GTM as a solo founder or bootstrapper — tool stacks by revenue stage, AI agents replacing headcount, when to make the first hire, bootstrapper economics, and…★ 62 GitHub starsFree
SkillBuild and execute B2B cold callingLeadMagic/gtm-skills · by LeadMagicBuild and execute B2B cold calling programs — phone intent scoring, disposition bucketing, CRM activity buckets, ColdCall-Market Fit, multi-touch cadences, and conversat…★ 62 GitHub starsFree
SkillTactical growth hackingGrowth hacking tacticsLeadMagic/gtm-skills · by LeadMagicTactical growth hacking playbook — rapid experimentation, growth loops, viral mechanics, referral flywheels, PLG hacks, content-led growth loops, community-driven growth…★ 62 GitHub starsFree
SkillDesign a complete GTM operatingGtm system architectureLeadMagic/gtm-skills · by LeadMagicDesign a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM sy…★ 62 GitHub starsFree
SkillSet up proactive GTM alertProactive alertsLeadMagic/gtm-skills · by LeadMagicSet up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pip…★ 62 GitHub starsFree
SkillApply decision science and buyer psychology toBuyer Psychology & Decision ScienceLeadMagic/gtm-skills · by LeadMagicApply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction over persuasion, trust mechanics. Use when designing…★ 62 GitHub starsFree
SkillGTM leadership playbook for revenueLeadMagic/gtm-skills · by LeadMagicGTM leadership playbook for revenue leaders — how to hire and fire sales talent, run difficult conversations (performance, comp, forecast honesty), and design SaaS comp…★ 62 GitHub starsFree
SkillOptimize LinkedIn organic reach using Richard van der Blom'sLinkedIn Algorithm OptimizationLeadMagic/gtm-skills · by LeadMagicOptimize LinkedIn organic reach using Richard van der Blom's Algorithm Insights Report (Just Connecting) — interest graph mechanics, format rankings, post anatomy, dwell…★ 62 GitHub starsFree
SkillDesign and execute multi-channel outbound sequencesMulti channel outreachLeadMagic/gtm-skills · by LeadMagicDesign and execute multi-channel outbound sequences across email, LinkedIn, cold calls, and SMS. Use when the user wants to coordinate outreach across channels, build mu…★ 62 GitHub starsFree
SkillRevenue team onboardingLeadMagic/gtm-skills · by LeadMagicRevenue team onboarding — security access provisioning, ramp schedules, 30-60-90 plans, Slack engagement, shadowing, certification, and time-to-first-meeting reduction.…★ 62 GitHub starsFree
SkillSaaS company outcomesSAAS outcomesLeadMagic/gtm-skills · by LeadMagicSaaS company outcomes — valuation methods, bootstrap vs VC paths, end-goal decision framework, profitable growth vs growth-at-all-costs, secondary sales, and exit timing…★ 62 GitHub starsFree
SkillGTM AI prompt library and prompt-loopAI prompts toolkitLeadMagic/gtm-skills · by LeadMagicGTM AI prompt library and prompt-loop patterns — Claygent research, LLM scoring, cold email drafts, reply classification, account briefs, and iterate-until-quality workf…★ 62 GitHub starsFree
SkillOvercome buyer indecision with the JOLTBuyer Indecision (JOLT Effect)LeadMagic/gtm-skills · by LeadMagicOvercome buyer indecision with the JOLT Effect — Judge indecision, Offer recommendation, Limit exploration, Take risk off the table. For deals stuck on "need to think ab…★ 62 GitHub starsFree
SkillClay Loops GTMClay loops toolkitLeadMagic/gtm-skills · by LeadMagicClay Loops GTM toolkit — recurring signal monitors, trigger-to-action loops, LeadMagic enrichment waterfalls on signal rows, funding/job-change/hiring routing, and seque…★ 62 GitHub starsFree
SkillBuild a developer go-to-market motion the way Vercel, StripeDeveloper GTM (Selling to Developers)LeadMagic/gtm-skills · by LeadMagicBuild a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and quickstarts as the funnel, transparent self-serve…★ 62 GitHub starsFree
SkillLaunch and scale B2B LinkedIn Live using Jessie Lizak'sLinkedin live strategyLeadMagic/gtm-skills · by LeadMagicLaunch and scale B2B LinkedIn Live using Jessie Lizak's Reveting playbook — weekly livestream shows, conversation-first content engines, pre-live promotion, live engagem…★ 62 GitHub starsFree
SkillB2B review siteReview platformsLeadMagic/gtm-skills · by LeadMagicB2B review site strategy — G2, Capterra, TrustRadius, Gartner Peer Insights, and Product Hunt. How to collect reviews, respond to negative feedback, rank in categories,…★ 62 GitHub starsFree
SkillStrategic B2B giftingStrategic giftingLeadMagic/gtm-skills · by LeadMagicStrategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use wh…★ 62 GitHub starsFree
SkillExecute Todd Caponi's Transparency SaleTransparency Sale (Todd Caponi)LeadMagic/gtm-skills · by LeadMagicExecute Todd Caponi's Transparency Sale methodology — lead with flaws, build the "Our Flaws" slide, negotiate with radical honesty, use the 4.2-4.5 effect in positioning…★ 62 GitHub starsFree
SkillDesign website visitor identification and deanonymizationLeadMagic/gtm-skills · by LeadMagicDesign website visitor identification and deanonymization programs — company vs person-level ID, vendor selection (Clearbit/Breeze, RB2B, 6sense, etc.), privacy guardrai…★ 62 GitHub starsFree
SkillRun LinkedIn Sales Navigator prospecting using Morgan JLeadMagic/gtm-skills · by LeadMagicRun LinkedIn Sales Navigator prospecting using Morgan J. Ingram's AMP playbook — high-intent filters, filter-specific messaging, insight+question executive engagement, s…★ 62 GitHub starsFree
SkillBuild a social intent monitoring system that turns publicLeadMagic/gtm-skills · by LeadMagicBuild a social intent monitoring system that turns public social conversations into qualified outbound triggers. Use when the user wants to monitor LinkedIn, X, Reddit,…★ 62 GitHub starsFree
SkillConvert RB2B person-level website visitor identificationRb2b outbound triggersLeadMagic/gtm-skills · by LeadMagicConvert RB2B person-level website visitor identification into outbound sequences. Build trigger-based workflows that route identified visitors to SDRs, enrich with verif…★ 62 GitHub starsFree