Write a structured sales proposal or commercial proposal

Proposal Writer Skill

by mohitagw15856 · MIT license · ★ 1,395 on GitHub · updated Sep 23

Write a structured sales proposal or commercial proposal for any deal. Use when asked to write a proposal, sales proposal, commercial proposal, statement of work, or quote document.

---
name: proposal-writer
description: "Write a structured sales proposal or commercial proposal for any deal. Use when asked to write a proposal, sales proposal, commercial proposal, statement of work, or quote document. Produces a complete proposal with problem statement, solution, investment, and next steps."
---

# Proposal Writer Skill

Writes commercial proposals that win business — structured around the prospect problem, not the product.

## Required Inputs
- **Prospect company and contact**
- **Their problem or goal** (from discovery — be specific)
- **Your proposed solution**
- **Commercial terms** (pricing, payment terms, contract length)
- **Timeline**
- **Key stakeholders** who will read this
- **Tone** (formal / conversational / technical)

Overview

Writes commercial proposals that win business — structured around the prospect problem, not the product.

Manual install (npx, ZIP)

Claude Codenpx skills add mohitagw15856/pm-claude-skills --skill proposal-writer -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/mohitagw15856/pm-claude-skills/tar.gz/f6ca79348c55 \
  | tar -xz -C ~/.claude/skills --strip-components=2 pm-claude-skills-f6ca79348c55/skills/proposal-writer

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/ea0e1484b85d06fc2732/proposal-writer.zip" -OutFile "$env:TEMP\proposal-writer.zip"; Expand-Archive "$env:TEMP\proposal-writer.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Proposal Writer Skill

Writes commercial proposals that win business — structured around the prospect problem, not the product.

Required Inputs

Prospect company and contact
Their problem or goal (from discovery — be specific)
Your proposed solution
Commercial terms (pricing, payment terms, contract length)
Timeline
Key stakeholders who will read this
Tone (formal / conversational / technical)

Output Structure

Proposal: [Brief description of what you are solving]

Prepared for: [Contact, Title] | [Company] Prepared by: [Name] | [Your Company] Date: [Date] | Valid until: [Date]

Understanding Your Situation

[2-3 paragraphs. Demonstrate you listened. Describe their situation, problem, and impact of not solving it in their words. This section should make them think "yes, exactly." Generic boilerplate here = proposal goes in the bin.]

The key challenge: [One sentence — the core problem] The impact: [What this costs them] What you have tried: [Acknowledge prior attempts]

Our Proposed Approach

What we will do (3-5 deliverables or phases)

Phase 1: [Name] (Timeline: [Weeks 1-2]) [What happens, what is delivered, what customer input is needed]

Phase 2: [Name] (Timeline: [Weeks 3-6])

What you will get (outcomes, not features)

[Outcome 1]
[Outcome 2]

What success looks like [How both parties know this worked]

Why [Your Company]

[3-4 sentences. Specific to their situation. Reference similar customers. Generic "why us" sections are skipped.]

Investment

Item	Description	Investment
[Component 1]	[Description]	£[amount]
Total		£[total]

Payment terms: [Terms] Included: [What is in] Not included: [What is out — prevents scope disputes]

Timeline

Milestone	Date
Contract signed	[Date]
Kickoff	[Date]
Delivery	[Date]

Next Steps

[Sign / reply / schedule] by [date]
We will send contract and confirm kickoff
[Any immediate action]

Quality Checks

"Understanding Your Situation" reflects what was learned in discovery (not generic)
Outcomes are listed (not just deliverables or features)
"Not included" section is explicit to prevent scope disputes later
Next steps include a specific date and named action
"Valid until" date is included to create urgency

Anti-Patterns

Do not lead with the solution before establishing that the problem is understood — the proposal must demonstrate problem comprehension first
Do not use vague investment language like "competitive pricing" — every proposal must state a specific price or range
Do not omit a "not included" section — undefined scope leads to disputes after the proposal is accepted
Do not forget a "valid until" date — proposals without expiry create awkward situations and stale pricing
Do not list next steps without naming who is responsible for each and what the expected timeline is

Example Trigger Phrases

"Write a proposal for [prospect] to [solve their problem]"
"Draft a statement of work for [project]"
"Turn my discovery notes into a proposal"

1	---
2	name: proposal-writer
3	description: "Write a structured sales proposal or commercial proposal for any deal. Use when asked to write a proposal, sales proposal, commercial proposal, statement of work, or quote document. Produces a complete proposal with problem statement, solution, investment, and next steps."
4	---
5
6	# Proposal Writer Skill
7
8	Writes commercial proposals that win business — structured around the prospect problem, not the product.
9
10	## Required Inputs
11	- Prospect company and contact
12	- Their problem or goal (from discovery — be specific)
13	- Your proposed solution
14	- Commercial terms (pricing, payment terms, contract length)
15	- Timeline
16	- Key stakeholders who will read this
17	- Tone (formal / conversational / technical)
18
19	## Output Structure
20
21	---
22
23	# Proposal: [Brief description of what you are solving]
24	Prepared for: [Contact, Title] \| [Company]
25	Prepared by: [Name] \| [Your Company]
26	Date: [Date] \| Valid until: [Date]
27
28	---
29
30	### Understanding Your Situation
31	[2-3 paragraphs. Demonstrate you listened. Describe their situation, problem, and impact of not solving it in their words. This section should make them think "yes, exactly." Generic boilerplate here = proposal goes in the bin.]
32
33	The key challenge: [One sentence — the core problem]
34	The impact: [What this costs them]
35	What you have tried: [Acknowledge prior attempts]
36
37	---
38
39	### Our Proposed Approach
40
41	What we will do (3-5 deliverables or phases)
42
43	Phase 1: [Name] (Timeline: [Weeks 1-2])
44	[What happens, what is delivered, what customer input is needed]
45
46	Phase 2: [Name] (Timeline: [Weeks 3-6])
47
48	What you will get (outcomes, not features)
49	- [Outcome 1]
50	- [Outcome 2]
51
52	What success looks like
53	[How both parties know this worked]
54
55	---
56
57	### Why [Your Company]
58	[3-4 sentences. Specific to their situation. Reference similar customers. Generic "why us" sections are skipped.]
59
60	---
61
62	### Investment
63
64	\| Item \| Description \| Investment \|
65	\|---\|---\|---\|
66	\| [Component 1] \| [Description] \| £[amount] \|
67	\| Total \| \| £[total] \|
68
69	Payment terms: [Terms]
70	Included: [What is in]
71	Not included: [What is out — prevents scope disputes]
72
73	---
74
75	### Timeline
76	\| Milestone \| Date \|
77	\|---\|---\|
78	\| Contract signed \| [Date] \|
79	\| Kickoff \| [Date] \|
80	\| Delivery \| [Date] \|
81
82	---
83
84	### Next Steps
85	1. [Sign / reply / schedule] by [date]
86	2. We will send contract and confirm kickoff
87	3. [Any immediate action]
88
89	## Quality Checks
90
91	- [ ] "Understanding Your Situation" reflects what was learned in discovery (not generic)
92	- [ ] Outcomes are listed (not just deliverables or features)
93	- [ ] "Not included" section is explicit to prevent scope disputes later
94	- [ ] Next steps include a specific date and named action
95	- [ ] "Valid until" date is included to create urgency
96
97	## Anti-Patterns
98
99	- [ ] Do not lead with the solution before establishing that the problem is understood — the proposal must demonstrate problem comprehension first
100	- [ ] Do not use vague investment language like "competitive pricing" — every proposal must state a specific price or range
101	- [ ] Do not omit a "not included" section — undefined scope leads to disputes after the proposal is accepted
102	- [ ] Do not forget a "valid until" date — proposals without expiry create awkward situations and stale pricing
103	- [ ] Do not list next steps without naming who is responsible for each and what the expected timeline is
104
105	## Example Trigger Phrases
106	- "Write a proposal for [prospect] to [solve their problem]"
107	- "Draft a statement of work for [project]"
108	- "Turn my discovery notes into a proposal"
109

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Details

Updated: Sep 23, 2026
License: MIT
Stars on the repo: ★ 1,395
Checked: Sep 24, 2026
Source: mohitagw15856/pm-claude-skills ↗
Creator: mohitagw15856 · 193 listings

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