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SkillNo. 01Save churning customers through proactive health scoringCustomer Success Operations
swan-gtm/gtm-skills · by swan-gtmSave churning customers through proactive health scoring and recovery plays. Use when red accounts pile up unpredictably, renewal conversations turn contentious, or expa…★ 159 GitHub starsFree
SkillNo. 02Go-to-market planning, org design, territory designGTM Planning & Revenue Org Designswan-gtm/gtm-skills · by swan-gtmGo-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, terr…★ 159 GitHub starsFree
SkillNo. 03Build, validate, or expand your ICP using the GAP methodICP Builder: Validate, Build & Expandswan-gtm/gtm-skills · by swan-gtmBuild, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'chec…★ 159 GitHub starsFreeSkillSave churning customers through proactive health scoringCustomer Success Operationsswan-gtm/gtm-skills · by swan-gtmSave churning customers through proactive health scoring and recovery plays. Use when red accounts pile up unpredictably, renewal conversations turn contentious, or expa…★ 159 GitHub starsFreeSkillGo-to-market planning, org design, territory designGTM Planning & Revenue Org Designswan-gtm/gtm-skills · by swan-gtmGo-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, terr…★ 159 GitHub starsFreeSkillBuild, validate, or expand your ICP using the GAP methodICP Builder: Validate, Build & Expandswan-gtm/gtm-skills · by swan-gtmBuild, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'chec…★ 159 GitHub starsFree
SkillDesign positioning and messaging frameworks for your companyPositioning & Messaging Designerswan-gtm/gtm-skills · by swan-gtmDesign positioning and messaging frameworks for your company using the Use Case Messaging Canvas and Opposites method. Use whenever you need to define your positioning,…★ 159 GitHub starsFree
SkillCRM reports do not match, fields are a messRevenue Data Governanceswan-gtm/gtm-skills · by swan-gtmUse this skill when CRM reports do not match, fields are a mess, hundreds of properties sit unused, or nobody trusts the data. Builds a data model mapped to the customer…★ 159 GitHub starsFree
SkillOver-forecasting, missed quarter-endsRevenue Forecastingswan-gtm/gtm-skills · by swan-gtmUse this skill when the forecast is consistently wrong: over-forecasting, missed quarter-ends, deals slipping unexpectedly. Installs category-based forecasting (Commit,…★ 159 GitHub starsFree
SkillRevenue performance measurement, funnel mathRevenue Performance Metricsswan-gtm/gtm-skills · by swan-gtmRevenue performance measurement, funnel math, and unit economics for B2B teams. Use when the user mentions revenue metrics, conversion rates, pipeline velocity, unit eco…★ 159 GitHub starsFree
SkillLifecycle stages that do not match the funnelRevOps HubSpot Implementationswan-gtm/gtm-skills · by swan-gtmUse this skill when CRM architecture breaks revenue clarity: lifecycle stages that do not match the funnel, unmaintainable properties, reporting that needs three spreads…★ 159 GitHub starsFree
SkillImplement and operationalize proven sales methodologiesSales Methodology Implementationswan-gtm/gtm-skills · by swan-gtmImplement and operationalize proven sales methodologies across revenue teams, with deep SPICED qualification depth. Use when the user mentions SPICED, MEDDIC, MEDDPICC,…★ 159 GitHub starsFree
SkillInbound leads arrive incomplete B2B Data Enrichment for Revenue Operationsswan-gtm/gtm-skills · by swan-gtmUse this skill when inbound leads arrive incomplete (missing company size, industry, revenue), the TAM list lacks data for scoring, or the CRM cannot route and segment w…★ 159 GitHub starsFree
SkillA founder or expertise-led business looks interchangeableCategory of one positioningswan-gtm/gtm-skills · by swan-gtmUse this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as com…★ 159 GitHub starsFree
SkillDesign and install expansion revenue systems improving NRRExpansion revenue architectswan-gtm/gtm-skills · by swan-gtmDesign and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion architecture, whitespace analysis, CS-Sales handbac…★ 159 GitHub starsFree
SkillDesign and install the operating cadenceOperating cadence designerswan-gtm/gtm-skills · by swan-gtmDesign and install the operating cadence for your organization: the calendar that makes the revenue operating system real. Connects the strategy scorecard (strategy), th…★ 159 GitHub starsFree
SkillMeeting architecture, data pyramidRevenue Operating Cadence Frameworkswan-gtm/gtm-skills · by swan-gtmRevenue operating cadence: meeting architecture, data pyramid, and board reporting that turns strategy into execution. Use when the user mentions operating cadence, meet…★ 159 GitHub starsFree
SkillPlan change, design enablement, make it stickRevops change managementswan-gtm/gtm-skills · by swan-gtmRevenue change management: plan change, design enablement, make it stick, measure adoption. Trigger on change management, enablement design, adoption failure, rollout pl…★ 159 GitHub starsFree
SkillRevenue operations diagnostic frameworks for identifyingRevops diagnosticswan-gtm/gtm-skills · by swan-gtmRevenue operations diagnostic frameworks for identifying system constraints and root causes in B2B GTM organizations. Use when the user mentions diagnosing revenue probl…★ 159 GitHub starsFree
SkillRevOps team org design, role structureRevOps Org Chart & Team Designswan-gtm/gtm-skills · by swan-gtmRevOps team org design, role structure, and hiring sequencing by company size and ARR stage. Use this skill when you need to structure your RevOps team, determine hiring…★ 159 GitHub starsFree
SkillRevenue operations strategy, pipeline architectureRevops strategyswan-gtm/gtm-skills · by swan-gtmRevenue operations strategy, pipeline architecture, and strategic advisory for building your B2B company's revenue engine. Use this skill when you mention RevOps, revenu…★ 159 GitHub starsFree
SkillRevenue technology stack architecture, value engineeringRevOps Tech Stack Architectureswan-gtm/gtm-skills · by swan-gtmRevenue technology stack architecture, value engineering, platform evaluation, and capability mapping for B2B GTM teams. Use when the user mentions tech stack, martech s…★ 159 GitHub starsFree
SkillRunning Meta Ads for B2B qualifiedScale B2B Qualified Pipeline on Metaswan-gtm/gtm-skills · by swan-gtmUse this skill when running Meta Ads for B2B qualified pipeline — enriched custom audiences from a tiered TAM, Conversion Leads feedback via CAPI, segment personalizatio…★ 159 GitHub starsFree
SkillAn ABM program cannot prove engagement mattersAccount-Based Engagement Scoring and Buying Group Measurementswan-gtm/gtm-skills · by swan-gtmUse this skill when an ABM program cannot prove engagement matters, accounts get handed to sales on gut feel, or nobody knows which activity moves buying groups forward.…★ 159 GitHub starsFree
SkillWriting ad copy — headline formulas, visual directionAd Copywriting - Headline Formulas, Visual Design & Voice of Customerswan-gtm/gtm-skills · by swan-gtmUse this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.★ 159 GitHub starsFree
SkillDefining ad personasAd Persona Frameworkswan-gtm/gtm-skills · by swan-gtmUse this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.★ 159 GitHub starsFree
SkillAllocating paid budget by stageBudget Allocation by Stageswan-gtm/gtm-skills · by swan-gtmUse this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.★ 159 GitHub starsFree
SkillPlanning a paid campaign end to endCampaign Planning & Executionswan-gtm/gtm-skills · by swan-gtmUse this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.★ 159 GitHub starsFree
SkillChoosing paid channelsChannel Selection Guideswan-gtm/gtm-skills · by swan-gtmUse this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.★ 159 GitHub starsFree
SkillMonitoring comments and reactions on a team member'sLinkedin engagement handlerswan-gtm/gtm-skills · by swan-gtmUse this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory l…★ 159 GitHub starsFree
SkillSetting up paid media measurementMeasurement Scorecard & Dashboard Setupswan-gtm/gtm-skills · by swan-gtmUse this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard that keeps reporting honest.★ 159 GitHub starsFree
SkillDesigning offers for paid campaignsOffers Strategy Guideswan-gtm/gtm-skills · by swan-gtmUse this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.★ 159 GitHub starsFree
SkillReading optimization signalsOptimization Signals & Testing Rulesswan-gtm/gtm-skills · by swan-gtmUse this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.★ 159 GitHub starsFree
SkillTurn GTM2026 into your own event appPavilion event conciergeswan-gtm/gtm-skills · by swan-gtmTurn GTM2026 into your own event app. Claude builds a living agenda for you from the full session program, with a timeline, sessions, an explore feed, and prep, and upda…★ 159 GitHub starsFree
SkillPrices and monetization operationsPricing and Monetization Operationsswan-gtm/gtm-skills · by swan-gtmUse this skill when bill shock is killing renewal cohorts, a consumption model breaks revenue recognition, or metering and billing are out of sync. Builds the operationa…★ 159 GitHub starsFree
SkillEver creating outreachReach outswan-gtm/gtm-skills · by swan-gtmUse this skill whenever creating outreach — a cold email, a LinkedIn message, a follow-up, or a multi-step sequence — for a company, a contact, a list, or a signal. Use…★ 159 GitHub starsFree
SkillThe Demand Lifecycleswan-gtm/gtm-skills · by swan-gtmUse this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.★ 159 GitHub starsFree
SkillDeciding how to scale paid spendThe Scaling Quadrant Frameworkswan-gtm/gtm-skills · by swan-gtmUse this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.★ 159 GitHub starsFree
SkillWrites style - no AI slopWriting Style - No AI Slopswan-gtm/gtm-skills · by swan-gtmUse this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence-level rules.★ 159 GitHub starsFree
SkillA percentage in a commercial term is being set, questionedAudit the base not the rateswan-gtm/gtm-skills · by swan-gtmUse this skill when a percentage in a commercial term is being set, questioned, or is producing a number nobody expected — sales commission, revenue share, affiliate and…★ 159 GitHub starsFree
SkillYou need to know what people are saying about a brandBrand mention monitorswan-gtm/gtm-skills · by swan-gtmUse this skill when you need to know what people are saying about a brand across the web and social — "monitor brand mentions", "what are people saying about [brand] thi…★ 159 GitHub starsFree
SkillThe ask is about one specific company: tell meCompany deep diveswan-gtm/gtm-skills · by swan-gtmUse this skill when the ask is about one specific company: "tell me about [company]", "research [company]", "what does [company] do", "who is [company]", "look up [compa…★ 159 GitHub starsFree
SkillYou need to know how competitors present themselves to theCompetitor positioningswan-gtm/gtm-skills · by swan-gtmUse this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how t…★ 159 GitHub starsFree
SkillAn AI-assisted draft is about to publish or send: a blogDe-AI your contentswan-gtm/gtm-skills · by swan-gtmUse this skill when an AI-assisted draft is about to publish or send: a blog post, a feed post, a newsletter, a landing page, a cold email, a case study, or a sequence s…★ 159 GitHub starsFree
SkillReps hold too much pricing authorityDeal Desk Operations: From Ad-Hoc Approvals to Strategic Functionswan-gtm/gtm-skills · by swan-gtmUse this skill when reps hold too much pricing authority, discounts spiral by region, or approval bottlenecks stall deals. Builds the approval matrix by discount depth a…★ 159 GitHub starsFree
SkillSetting or fixing the price of a developer tool or technicalDev tool pricingswan-gtm/gtm-skills · by swan-gtmUse this skill when setting or fixing the price of a developer tool or technical product: choosing the value metric, drawing the free-to-paid line, structuring tiers, an…★ 159 GitHub starsFree
SkillDevelopers love your tool but nobody paysFounder led salesswan-gtm/gtm-skills · by swan-gtmUse this skill when developers love your tool but nobody pays, you have never sold and freeze on the conversation, or deals stall on "let me think about it." Produces a…★ 159 GitHub starsFree
SkillGTM data architecture for revenue operators who are not dataGTM Data Architecture: Warehouse-Native Design Patternsswan-gtm/gtm-skills · by swan-gtmGTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data…★ 159 GitHub starsFree
SkillA product launch is live and you need to know what pressLaunch monitorswan-gtm/gtm-skills · by swan-gtmUse this skill when a product launch is live and you need to know what press, social, and developer communities are saying — and what to do about it. Produces a response…★ 159 GitHub starsFree
SkillYou need to enumerate every business of a given type in aMarket finderswan-gtm/gtm-skills · by swan-gtmUse this skill when you need to enumerate every business of a given type in a geography — "find all X in Y", "build a list of", "market sizing", "account universe", "how…★ 159 GitHub starsFree
Skill[the concrete triggerMy skill nameswan-gtm/gtm-skills · by swan-gtmUse this skill when [the concrete trigger — a signal fires, a moment in the deal, a recurring cadence]. Produces [the concrete output]. [One or two more sentences dense…★ 159 GitHub starsFree
SkillPositions and story with three competitorsPositioning and storyswan-gtm/gtm-skills · by swan-gtmUse this skill when your messaging describes what the product does instead of the problem it kills, sounds interchangeable with three competitors, or creates no urgency…★ 159 GitHub starsFree
SkillShares a sales call, discovery call, demoPull call reviewswan-gtm/gtm-skills · by swan-gtmUse this skill when the user shares a sales call, discovery call, demo, or pitch transcript and asks for analysis, diagnosis, a post-mortem, or feedback — even if they d…★ 159 GitHub starsFree
SkillRunning a Quora answering program run as a lead generationQuora authority answeringswan-gtm/gtm-skills · by swan-gtmUse this skill when running a Quora answering program run as a lead generation channel: answer these Quora questions", "write Quora answers for our founder", "our Quora…★ 159 GitHub starsFree