Create a structured SEO content brief for any target keyword

SEO Content Brief Skill

Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.

Required Inputs

Ask the user for these if not provided:

• Target keyword or topic
• Target audience (who is searching for this?)
• Website or domain (for internal linking context)
• Content goal (rank for keyword / drive leads / build authority / support existing content)
• Current ranking or page (if improving existing content — optional)
• Word count target or preference (optional — if not provided, derive from search intent)

Output Structure

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SEO Content Brief: [Target Keyword]

Target keyword: [Primary keyword] Secondary keywords: [Related terms to include naturally] Search intent: [Informational / Navigational / Commercial / Transactional] Target word count: [Range — e.g. 1,200–1,800 words] Content type: [Blog post / Landing page / Guide / Comparison / Listicle] Audience: [Who will read this] CTA: [What action should this page drive?]

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Search Intent Analysis

What the searcher wants: [What someone typing this keyword is actually trying to accomplish]

What "good" looks like for this query:

• Format: [How results typically appear — guide, list, comparison table, etc.]
• Depth: [Surface-level overview vs. comprehensive deep dive]
• Tone: [Expert / Conversational / Technical / Beginner-friendly]

User's next question: [What they'll search for after reading a good answer — use for internal linking]

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Competitor Content Analysis

Ranking page	Word count	Key sections covered	Gaps or weaknesses
[URL or description]	[~N words]	[Sections]	[What they're missing]

Opportunity to differentiate: [Specific angle, data, or depth your content can add that competitors lack]

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Recommended Outline

Each heading is the exact H2/H3 to use (these are what Google reads):

[H1: Title — include primary keyword, under 60 characters]

Introduction (150–200 words)

• Hook with the problem or question
• State what the reader will learn
• Include primary keyword naturally in first 100 words

[H2: First main section]

• [Key points to cover]
• [Include secondary keyword: X]

[H2: Second main section]

• [Key points]

[H2: Third main section]

• [Key points — consider a table or list here for featured snippet opportunity]

[H2: FAQ section] (recommended for informational queries)

• Q: [Question from "People Also Ask" for this keyword]
• Q: [Question 2]

Conclusion (100–150 words)

• Summarise key takeaways
• Include CTA

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On-Page SEO Requirements

Element	Requirement
Title tag	[60 chars max — primary keyword near start]
Meta description	[155 chars max — include keyword + benefit]
H1	[Match or close to title tag]
Keyword density	[Use primary keyword 3–5x naturally; don't force it]
Image alt text	[Describe image + include keyword where natural]
Internal links	[3–5 internal links — see suggestions below]
External links	[1–2 authoritative sources to cite]

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Internal Linking Suggestions

Anchor text	Link to	Why
[Relevant phrase]	[/page-path]	[Topic relevance]

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Quality Checks

• Search intent is correctly identified (informational vs commercial)
• Outline addresses the actual user question (not just the keyword)
• Competitor gaps are specific and actionable
• FAQ section addresses real "People Also Ask" questions
• Title tag is under 60 characters and includes the keyword
• Internal linking suggestions are relevant and specific

Example Trigger Phrases

• "Write an SEO brief for the keyword [keyword]"
• "Create a content brief for [topic]"
• "What should I include in a blog post about [keyword]?"
• "Build a content strategy brief for [topic]"

Anti-Patterns

• Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
• Do not set keyword density targets so high that they produce unnatural writing — 3–5 natural mentions is guidance, not a quota
• Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
• Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
• Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking