Paid ads launch

Plan and prepare a new paid-media campaign or cross-channel test before it can spend.

How to use it

Claude Code

Run the line below. It pulls the whole folder into ~/.claude/skills/paid-ads-launch.
Describe your job in plain words. Claude Code follows the skill from there.

Claude Code — installs the whole folder, not just SKILL.md

npx degit nowork-studio/notfair-plugin/paid-ads/paid-ads-launch#main ~/.claude/skills/paid-ads-launch

For one project only, change the path to .claude/skills/paid-ads-launch.

Claude (web or desktop app)

On this page open ⋯ → Download .md.
Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
Pick the file and Save. Claude shows the name and description and runs a security scan.
Check the skill is switched on.
Start a new chat and describe your job in plain words. The AI follows the skill from there.

ChatGPT or another app

ChatGPT: make a Project and paste it into Instructions.
Neither? Paste it at the top of a new chat — it works for that chat.

Not working?

Check which app you pasted it into — the steps above name the right one.
Some skills need the paid tier of Claude or ChatGPT.

Step-by-step guide with screenshots · Ask in the forum

Paste into Claude, ChatGPT or Cursor.

Show the full text33 lines

paid-ads-launch/SKILL.md33 lines · 2.4 KB

PreviewCode

Outline

RawView on GitHub

name	description	argument-hint
paid-ads-launch	Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.	<business goal, budget, and target platform>

Paid Ads Launch

Read ../shared/operating-contract.md and ../shared/measurement-framework.md.

Gate the launch

Do not build or recommend a spend plan until these are known: primary conversion and verification method, target CPA/ROAS or customer economics, daily and monthly budget, destination URL, geography, approved offer and claims, and the user who can approve spend. Diagnose tracking before optimizing toward it.

Choose the narrowest viable test. Search demand generally merits Google Search; visual discovery can suit Meta; B2B job/company targeting can suit LinkedIn; marketplace product demand can suit Amazon. A small budget split across several channels is usually an underpowered experiment: explain the tradeoff and set a review date if the user chooses it anyway.

Produce a preflight brief

Mark the following artifact ready_for_review:

Field	Required content
Objective and measurement	Conversion, source of truth, attribution window, baseline, target, and review date
Channel and structure	Platform, campaign/ad-set or ad-group structure, audience/query intent, and exclusions
Budget	Currency, daily cap, implied monthly maximum, allocation, and pacing guardrail
Message chain	Audience motivation, approved claim source, ad concept, CTA, and matching landing URL
Experiment	Single primary variable, success metric, guardrail, minimum observation window, and stop condition
Readiness	Tracking, policy/rights, creative, access, and dependencies marked complete or blocked

Execute only on verified surfaces

For Google Ads, hand the approved brief to /notfair:google-ads, then create paused and read it back. For Meta, use /notfair:meta-ads for supported operations and route unavailable creation steps to Ads Manager. For X, LinkedIn, Reddit, or TikTok Ads, use the matching live operator skill and create paused or disabled unless activation is explicitly approved. For Amazon and ChatGPT Ads, provide an operator-ready brief unless the current session exposes a verified NotFair connector with the needed capability. Never resume a campaign without a separate explicit approval.

1	---
2	name: paid-ads-launch
3	description: Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.
4	argument-hint: "<business goal, budget, and target platform>"
5	---
6
7	# Paid Ads Launch
8
9	Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`.
10
11	## Gate the launch
12
13	Do not build or recommend a spend plan until these are known: primary conversion and verification method, target CPA/ROAS or customer economics, daily and monthly budget, destination URL, geography, approved offer and claims, and the user who can approve spend. Diagnose tracking before optimizing toward it.
14
15	Choose the narrowest viable test. Search demand generally merits Google Search; visual discovery can suit Meta; B2B job/company targeting can suit LinkedIn; marketplace product demand can suit Amazon. A small budget split across several channels is usually an underpowered experiment: explain the tradeoff and set a review date if the user chooses it anyway.
16
17	## Produce a preflight brief
18
19	Mark the following artifact `ready_for_review`:
20
21	\| Field \| Required content \|
22	\|---\|---\|
23	\| Objective and measurement \| Conversion, source of truth, attribution window, baseline, target, and review date \|
24	\| Channel and structure \| Platform, campaign/ad-set or ad-group structure, audience/query intent, and exclusions \|
25	\| Budget \| Currency, daily cap, implied monthly maximum, allocation, and pacing guardrail \|
26	\| Message chain \| Audience motivation, approved claim source, ad concept, CTA, and matching landing URL \|
27	\| Experiment \| Single primary variable, success metric, guardrail, minimum observation window, and stop condition \|
28	\| Readiness \| Tracking, policy/rights, creative, access, and dependencies marked complete or blocked \|
29
30	## Execute only on verified surfaces
31
32	For Google Ads, hand the approved brief to `/notfair:google-ads`, then create paused and read it back. For Meta, use `/notfair:meta-ads` for supported operations and route unavailable creation steps to Ads Manager. For X, LinkedIn, Reddit, or TikTok Ads, use the matching live operator skill and create paused or disabled unless activation is explicitly approved. For Amazon and ChatGPT Ads, provide an operator-ready brief unless the current session exposes a verified NotFair connector with the needed capability. Never resume a campaign without a separate explicit approval.
33

Discussion

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