Amazon Ads Planning skill
Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails.
by nowork-studio·MIT license·★ 3,853 Stars on the repo·GitHub ↗
npx degit nowork-studio/notfair-plugin/paid-ads/paid-ads-amazon#main ~/.claude/skills/paid-ads-amazonChecked ·commit main
Files of Amazon Ads Planning
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Amazon Ads Planning
Read ../shared/operating-contract.md and ../shared/measurement-framework.md. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief.
Start with unit economics
Record the product/ASIN, marketplace, currency, contribution margin, price, inventory constraint, and target ACoS. ACoS is spend divided by attributed ad revenue; it is only good or bad relative to margin and the user's strategic goal. Separate the advertised product from any measured cross-sell before judging performance.
Propose the narrowest learning plan: product scope, campaign intent, automatic discovery or manual term/ASIN hypothesis, budget, negative/exclusion rule, and review window. Treat search-term findings as evidence for targeted negatives or promotion into controlled targeting, not as a reason to remove broad discovery prematurely.
Review and handoff
Report spend, attributed sales, ACoS, ROAS if useful, orders, conversion rate, search-term quality, and inventory risk for a complete comparable window. State reporting lag and attribution source. Mark changes ready_for_review until a verified connector or authorized Amazon Ads operator confirms the exact result.
| 1 | |
| 2 | name paid-ads-amazon |
| 3 | description Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports. |
| 4 | argument-hint "<ASIN, product line, target ACoS, or Amazon export>" |
| 5 | |
| 6 | |
| 7 | # Amazon Ads Planning |
| 8 | |
| 9 | Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief. |
| 10 | |
| 11 | ## Start with unit economics |
| 12 | |
| 13 | Record the product/ASIN, marketplace, currency, contribution margin, price, inventory constraint, and target ACoS. ACoS is spend divided by attributed ad revenue; it is only good or bad relative to margin and the user's strategic goal. Separate the advertised product from any measured cross-sell before judging performance. |
| 14 | |
| 15 | Propose the narrowest learning plan: product scope, campaign intent, automatic discovery or manual term/ASIN hypothesis, budget, negative/exclusion rule, and review window. Treat search-term findings as evidence for targeted negatives or promotion into controlled targeting, not as a reason to remove broad discovery prematurely. |
| 16 | |
| 17 | ## Review and handoff |
| 18 | |
| 19 | Report spend, attributed sales, ACoS, ROAS if useful, orders, conversion rate, search-term quality, and inventory risk for a complete comparable window. State reporting lag and attribution source. Mark changes `ready_for_review` until a verified connector or authorized Amazon Ads operator confirms the exact result. |
| 20 |
Discussion
Alternatives
Ad creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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