Create grounded paid-media creative concepts, copy angles

Paid ads creative

by nowork-studio · MIT license · ★ 3,853 on GitHub · updated Sep 24

Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a…

---
name: paid-ads-creative
description: Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
argument-hint: "<platform, audience, or campaign>"
---

# Paid Ads Creative

Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. Route platform execution to `/notfair:google-ads-copy`, `/notfair:google-ads-assets`, `/notfair:meta-ads-creative`, `/notfair:paid-ads-x`, `/notfair:paid-ads-linkedin`, `/notfair:paid-ads-reddit`, or `/notfair:paid-ads-tiktok` as appropriate.

## Work from named evidence

Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof.

## Produce a creative slate

Deliver three distinct `ready_for_review` concept cards. Each card contains:

Overview

Read ../shared/operating-contract.md and ../shared/measurement-framework.md. Route platform execution to /notfair:google-ads-copy, /notfair:google-ads-assets, /notfair:meta-ads-creative, /notfair:paid-ads-x, /notfair:paid-ads-linkedin, /notfair:paid-ads-reddit, or /notfair:paid-ads-tiktok as appropriate.

Manual install (npx, ZIP)

Claude Codenpx skills add nowork-studio/notfair-plugin --skill paid-ads-creative -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/nowork-studio/notfair-plugin/tar.gz/5229d2163795 \
  | tar -xz -C ~/.claude/skills --strip-components=2 notfair-plugin-5229d2163795/paid-ads/paid-ads-creative

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/9a64e02fbb6b8a7c79a6/paid-ads-creative.zip" -OutFile "$env:TEMP\paid-ads-creative.zip"; Expand-Archive "$env:TEMP\paid-ads-creative.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md2.1 KB
agents/1 file · 216 B

Read the files here

nowork-studio/5229d212 files

SKILL.md2.1 KB

Shared references2SKILL.md reads these from elsewhere in the repo. Not in the ZIP.

Get them on GitHub ↗

SKILL.md

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paid-ads-creative/SKILL.md30 lines · 2.1 KB

PreviewCode

Outline

RawView on GitHub

Paid Ads Creative

Read ../shared/operating-contract.md and ../shared/measurement-framework.md. Route platform execution to /notfair:google-ads-copy, /notfair:google-ads-assets, /notfair:meta-ads-creative, /notfair:paid-ads-x, /notfair:paid-ads-linkedin, /notfair:paid-ads-reddit, or /notfair:paid-ads-tiktok as appropriate.

Work from named evidence

Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof.

Produce a creative slate

Deliver three distinct ready_for_review concept cards. Each card contains:

a concept ID and hypothesis: audience × motivation × angle × format × one variable;
the evidence source and claim ledger, with unsupported claims marked needs_substantiation;
hook, primary message, CTA, destination, and placement adaptation;
visual/production brief, including required rights or missing assets;
success metric, guardrail, attribution window, observation window, and failure condition.

Do not make cosmetic variants of the same idea. Test one strategic variable at a time: hook, proof, format, angle, audience, or destination. Diagnose fatigue with complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh.

Publication boundary

Validate current platform specifications and policies from a verified source before publishing. A brief or generated image is not proof that a claim is permitted or that the platform accepted the asset. For platforms without a verified NotFair mutation surface, output an operator-ready brief and clear handoff rather than promising an upload.

1	---
2	name: paid-ads-creative
3	description: Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
4	argument-hint: "<platform, audience, or campaign>"
5	---
6
7	# Paid Ads Creative
8
9	Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. Route platform execution to `/notfair:google-ads-copy`, `/notfair:google-ads-assets`, `/notfair:meta-ads-creative`, `/notfair:paid-ads-x`, `/notfair:paid-ads-linkedin`, `/notfair:paid-ads-reddit`, or `/notfair:paid-ads-tiktok` as appropriate.
10
11	## Work from named evidence
12
13	Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof.
14
15	## Produce a creative slate
16
17	Deliver three distinct `ready_for_review` concept cards. Each card contains:
18
19	- a concept ID and hypothesis: audience × motivation × angle × format × one variable;
20	- the evidence source and claim ledger, with unsupported claims marked `needs_substantiation`;
21	- hook, primary message, CTA, destination, and placement adaptation;
22	- visual/production brief, including required rights or missing assets;
23	- success metric, guardrail, attribution window, observation window, and failure condition.
24
25	Do not make cosmetic variants of the same idea. Test one strategic variable at a time: hook, proof, format, angle, audience, or destination. Diagnose fatigue with complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh.
26
27	## Publication boundary
28
29	Validate current platform specifications and policies from a verified source before publishing. A brief or generated image is not proof that a claim is permitted or that the platform accepted the asset. For platforms without a verified NotFair mutation surface, output an operator-ready brief and clear handoff rather than promising an upload.
30