Paid ads creative
Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms.
How to use it
Claude Code
- Run the line below. It pulls the whole folder into
~/.claude/skills/paid-ads-creative. - Describe your job in plain words. Claude Code follows the skill from there.
npx degit nowork-studio/notfair-plugin/paid-ads/paid-ads-creative#main ~/.claude/skills/paid-ads-creativeFor one project only, change the path to .claude/skills/paid-ads-creative.
Claude (web or desktop app)
- On this page open ⋯ → Download .md.
- Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
- Pick the file and Save. Claude shows the name and description and runs a security scan.
- Check the skill is switched on.
- Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
- ChatGPT: make a Project and paste it into Instructions.
- Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
Source of Paid ads creative
Show the full text30 lines
| name | description | argument-hint |
|---|---|---|
| paid-ads-creative | Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh. | <platform, audience, or campaign> |
Paid Ads Creative
Read ../shared/operating-contract.md and ../shared/measurement-framework.md. Route platform execution to /notfair:google-ads-copy, /notfair:google-ads-assets, /notfair:meta-ads-creative, /notfair:paid-ads-x, /notfair:paid-ads-linkedin, /notfair:paid-ads-reddit, or /notfair:paid-ads-tiktok as appropriate.
Work from named evidence
Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof.
Produce a creative slate
Deliver three distinct ready_for_review concept cards. Each card contains:
- a concept ID and hypothesis: audience × motivation × angle × format × one variable;
- the evidence source and claim ledger, with unsupported claims marked
needs_substantiation; - hook, primary message, CTA, destination, and placement adaptation;
- visual/production brief, including required rights or missing assets;
- success metric, guardrail, attribution window, observation window, and failure condition.
Do not make cosmetic variants of the same idea. Test one strategic variable at a time: hook, proof, format, angle, audience, or destination. Diagnose fatigue with complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh.
Publication boundary
Validate current platform specifications and policies from a verified source before publishing. A brief or generated image is not proof that a claim is permitted or that the platform accepted the asset. For platforms without a verified NotFair mutation surface, output an operator-ready brief and clear handoff rather than promising an upload.
| 1 | |
| 2 | name paid-ads-creative |
| 3 | description Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh. |
| 4 | argument-hint "<platform, audience, or campaign>" |
| 5 | |
| 6 | |
| 7 | # Paid Ads Creative |
| 8 | |
| 9 | Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. Route platform execution to `/notfair:google-ads-copy`, `/notfair:google-ads-assets`, `/notfair:meta-ads-creative`, `/notfair:paid-ads-x`, `/notfair:paid-ads-linkedin`, `/notfair:paid-ads-reddit`, or `/notfair:paid-ads-tiktok` as appropriate. |
| 10 | |
| 11 | ## Work from named evidence |
| 12 | |
| 13 | Start with a verified source: winning ads, search terms, customer research, approved landing-page claims, sales calls, reviews with permission, or a documented offer. Match each promise to its landing destination. Do not fabricate testimonials, ratings, prices, outcomes, availability, ownership, or product proof. |
| 14 | |
| 15 | ## Produce a creative slate |
| 16 | |
| 17 | Deliver three distinct `ready_for_review` concept cards. Each card contains: |
| 18 | |
| 19 | a concept ID and hypothesis: audience × motivation × angle × format × one variable; |
| 20 | the evidence source and claim ledger, with unsupported claims marked `needs_substantiation`; |
| 21 | hook, primary message, CTA, destination, and placement adaptation; |
| 22 | visual/production brief, including required rights or missing assets; |
| 23 | success metric, guardrail, attribution window, observation window, and failure condition. |
| 24 | |
| 25 | Do not make cosmetic variants of the same idea. Test one strategic variable at a time: hook, proof, format, angle, audience, or destination. Diagnose fatigue with complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh. |
| 26 | |
| 27 | ## Publication boundary |
| 28 | |
| 29 | Validate current platform specifications and policies from a verified source before publishing. A brief or generated image is not proof that a claim is permitted or that the platform accepted the asset. For platforms without a verified NotFair mutation surface, output an operator-ready brief and clear handoff rather than promising an upload. |
| 30 |
Discussion
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