Files of Improve website artifact templates
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artifact-templates.md
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improve-website artifact templates
Skeletons this metaskill creates in the user's docs/ folder. Extend-only artifacts (POSITIONING.md, METRICS.md) are governed by the section headings named in each phase — read the file before writing, add or update your sections, and preserve everyone else's. The three skeletons below are the files this journey most often creates from scratch; copy them verbatim only when the file is missing.
Tracker: docs/IMPROVE-WEBSITE-PLAN.md
Created on the first run (Intake). Never shared with another journey.
# Improve Website Plan
## Context
Intake answers, date started, project specifics.
## Phase Status
| Phase | Skill | Status | Artifact | Date |
|---|---|---|---|---|
| 1 | cro-methodology | pending | METRICS.md, WEBSITE.md, EXPERIMENTS.md | |
| 2 | ux-heuristics | pending | DESIGN.md, EXPERIMENTS.md | |
| 3 | refactoring-ui | pending | DESIGN.md, EXPERIMENTS.md | |
| 4 | web-typography | pending | DESIGN.md, EXPERIMENTS.md | |
| 5 | storybrand-messaging | pending | POSITIONING.md, EXPERIMENTS.md | |
| 6 | high-perf-browser | pending | METRICS.md, WEBSITE.md, EXPERIMENTS.md | |
| 7 | made-to-stick | pending | POSITIONING.md, EXPERIMENTS.md | |
| 8 | design-everyday-things | pending | DESIGN.md, EXPERIMENTS.md | |
Statuses: pending · in-progress · awaiting-evidence · done · deferred: <reason> · skipped: <reason>
## Key Decisions
| Date | Phase | Decision | Rationale |
|---|---|---|---|
## Next Actions
- [ ] action (owner, due)
docs/WEBSITE.md
Site structure and page briefs. Creates: create-website. Extends: improve-website, grow-website.
# Website
## Sitemap
## Page Briefs
### / (home)
- Purpose & primary conversion action:
- Message (from POSITIONING.md):
- CTA (direct + transitional):
- Copy blocks:
## Conversion Elements
| Objection (Big 5) | Counter | Placement | Status |
|---|---|---|---|
## Audit Findings
| Issue | Severity (0-4) | Fix | Status |
|---|---|---|---|
## Lead Capture
Scorecard/quiz funnel design.
docs/DESIGN.md
Visual and interaction system. Creates: create-website, create-app. Extends: improve-website, improve-app.
# Design System
## Design Direction
Signature moment, personality, references.
## Typography
Typefaces, scale, measure, line height, loading strategy.
## Tokens
Spacing scale · color palette (shades, tinted grays) · shadows.
## Components
| Component | Decision | Status |
|---|---|---|
## UX Audit Findings
| Issue | Heuristic | Severity (0-4) | Fix | Status |
|---|---|---|---|---|
## Microinteraction Inventory
| Interaction | Trigger/Rules/Feedback/Loops | Fix | Status |
|---|---|---|---|
docs/EXPERIMENTS.md
Every test we run, with pre-committed criteria. Creates: create-business, create-app. Extends: improve-website, grow-website, grow-app, grow-business.
# Experiments
## Experiment Cards
### EXP-001 — [name]
- Hypothesis: We believe [outcome] if [who] [does what] because [reason]
- Type: sprint / smoke test / concierge / painted door / A-B
- Primary metric & threshold (pre-committed):
- Guardrail metric:
- Decision rule (pivot / persevere / iterate):
- Result & verdict:
## Experiment Backlog
| Idea | ICE (impact/confidence/ease) | Status |
|---|---|---|
| 1 | # improve-website artifact templates |
| 2 | |
| 3 | Skeletons this metaskill creates in the user's docs/ folder. Extend-only artifacts (POSITIONING.md, METRICS.md) are governed by the section headings named in each phase — read the file before writing, add or update your sections, and preserve everyone else's. The three skeletons below are the files this journey most often creates from scratch; copy them verbatim only when the file is missing. |
| 4 | |
| 5 | ## Tracker: docs/IMPROVE-WEBSITE-PLAN.md |
| 6 | |
| 7 | Created on the first run (Intake). Never shared with another journey. |
| 8 | |
| 9 | |
| 10 | # Improve Website Plan |
| 11 | |
| 12 | ## Context |
| 13 | Intake answers, date started, project specifics. |
| 14 | |
| 15 | ## Phase Status |
| 16 | | Phase | Skill | Status | Artifact | Date | |
| 17 | |---|---|---|---|---| |
| 18 | | 1 | cro-methodology | pending | METRICS.md, WEBSITE.md, EXPERIMENTS.md | | |
| 19 | | 2 | ux-heuristics | pending | DESIGN.md, EXPERIMENTS.md | | |
| 20 | | 3 | refactoring-ui | pending | DESIGN.md, EXPERIMENTS.md | | |
| 21 | | 4 | web-typography | pending | DESIGN.md, EXPERIMENTS.md | | |
| 22 | | 5 | storybrand-messaging | pending | POSITIONING.md, EXPERIMENTS.md | | |
| 23 | | 6 | high-perf-browser | pending | METRICS.md, WEBSITE.md, EXPERIMENTS.md | | |
| 24 | | 7 | made-to-stick | pending | POSITIONING.md, EXPERIMENTS.md | | |
| 25 | | 8 | design-everyday-things | pending | DESIGN.md, EXPERIMENTS.md | | |
| 26 | Statuses: pending · in-progress · awaiting-evidence · done · deferred: <reason> · skipped: <reason> |
| 27 | |
| 28 | ## Key Decisions |
| 29 | | Date | Phase | Decision | Rationale | |
| 30 | |---|---|---|---| |
| 31 | |
| 32 | ## Next Actions |
| 33 | - [ ] action (owner, due) |
| 34 | |
| 35 | |
| 36 | ## docs/WEBSITE.md |
| 37 | |
| 38 | Site structure and page briefs. Creates: create-website. Extends: improve-website, grow-website. |
| 39 | |
| 40 | |
| 41 | # Website |
| 42 | |
| 43 | ## Sitemap |
| 44 | |
| 45 | ## Page Briefs |
| 46 | ### / (home) |
| 47 | - Purpose & primary conversion action: |
| 48 | - Message (from POSITIONING.md): |
| 49 | - CTA (direct + transitional): |
| 50 | - Copy blocks: |
| 51 | |
| 52 | ## Conversion Elements |
| 53 | | Objection (Big 5) | Counter | Placement | Status | |
| 54 | |---|---|---|---| |
| 55 | |
| 56 | ## Audit Findings |
| 57 | | Issue | Severity (0-4) | Fix | Status | |
| 58 | |---|---|---|---| |
| 59 | |
| 60 | ## Lead Capture |
| 61 | Scorecard/quiz funnel design. |
| 62 | |
| 63 | |
| 64 | ## docs/DESIGN.md |
| 65 | |
| 66 | Visual and interaction system. Creates: create-website, create-app. Extends: improve-website, improve-app. |
| 67 | |
| 68 | |
| 69 | # Design System |
| 70 | |
| 71 | ## Design Direction |
| 72 | Signature moment, personality, references. |
| 73 | |
| 74 | ## Typography |
| 75 | Typefaces, scale, measure, line height, loading strategy. |
| 76 | |
| 77 | ## Tokens |
| 78 | Spacing scale · color palette (shades, tinted grays) · shadows. |
| 79 | |
| 80 | ## Components |
| 81 | | Component | Decision | Status | |
| 82 | |---|---|---| |
| 83 | |
| 84 | ## UX Audit Findings |
| 85 | | Issue | Heuristic | Severity (0-4) | Fix | Status | |
| 86 | |---|---|---|---|---| |
| 87 | |
| 88 | ## Microinteraction Inventory |
| 89 | | Interaction | Trigger/Rules/Feedback/Loops | Fix | Status | |
| 90 | |---|---|---|---| |
| 91 | |
| 92 | |
| 93 | ## docs/EXPERIMENTS.md |
| 94 | |
| 95 | Every test we run, with pre-committed criteria. Creates: create-business, create-app. Extends: improve-website, grow-website, grow-app, grow-business. |
| 96 | |
| 97 | |
| 98 | # Experiments |
| 99 | |
| 100 | ## Experiment Cards |
| 101 | ### EXP-001 — [name] |
| 102 | - Hypothesis: We believe [outcome] if [who] [does what] because [reason] |
| 103 | - Type: sprint / smoke test / concierge / painted door / A-B |
| 104 | - Primary metric & threshold (pre-committed): |
| 105 | - Guardrail metric: |
| 106 | - Decision rule (pivot / persevere / iterate): |
| 107 | - Result & verdict: |
| 108 | |
| 109 | ## Experiment Backlog |
| 110 | | Idea | ICE (impact/confidence/ease) | Status | |
| 111 | |---|---|---| |
| 112 | |
| 113 |
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