A curated marketing stack guide for SaaS startups
SaaS Marketing Stack — Tools + Channels + Metrics
A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when.
--- name: saas-marketing-playbook description: | A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei. source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/saas-marketing-playbook tags: - saas-marketing - content-marketing - seo - product-led-growth - email-marketing - b2b-saas - startup - growth-hacking - demand-generation - claude-code - ai-agent-skill - agent-skill
Overview
What you get after installing: - Stage-specific tool recommendations (analytics, CRM, email by budget) - Channel prioritization framework ($0, $10K, $100K/mo spend tiers) - Metrics framework with north star metrics and reporting cadence
Manual install (npx, ZIP)
Claude Code
npx skills add Gingiris-1031/gingiris-skills --skill saas-marketing-playbook -g -a claude-codeClaude Code (manual)
mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/Gingiris-1031/gingiris-skills/tar.gz/5d40bc8f4094 \
| tar -xz -C ~/.claude/skills --strip-components=2 gingiris-skills-5d40bc8f4094/skills/saas-marketing-playbookWindows (PowerShell)
New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/9fb8e12c9e3b19b3e524/saas-marketing-playbook.zip" -OutFile "$env:TEMP\saas-marketing-playbook.zip"; Expand-Archive "$env:TEMP\saas-marketing-playbook.zip" -DestinationPath "$HOME\.claude\skills" -ForceClaude.ai / desktop
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SaaS Marketing Stack — Tools + Channels + Metrics
📦 Install
clawhub install saas-marketing-playbook
What you get after installing:
- Stage-specific tool recommendations (analytics, CRM, email by budget)
- Channel prioritization framework ($0, $10K, $100K/mo spend tiers)
- Metrics framework with north star metrics and reporting cadence
Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage.
- Tool recommendations: Analytics, attribution, email, CRM — by stage and budget
- Channel prioritization: Which channels work at $0, $10K, and $100K/mo spend
- Content marketing engine: SEO, blog, comparison pages, and distribution
- Paid acquisition: When to start, how to test, and when to kill campaigns
- Metrics framework: North star metrics, leading indicators, and reporting cadence
B2B Content & Channel Economics (2026 field notes)
The 80/20 content formula that converts
Winning B2B content spends 80% of the airtime on how you made customers successful and only 20% on yourself. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first.
Partner channels as a marketing multiplier
Before hiring for channel marketing, price the partner motion:
| Tier | Economics |
|---|---|
| Reseller (referral only) | 10–20% fee |
| Silver partner — >$100K annual sales | 15% |
| Gold partner — >$300K annual sales | 20% |
Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners.
Size the marketing plan against revenue math
Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend.
One hard-won pricing note
When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
| 1 | |
| 2 | name saas-marketing-playbook |
| 3 | description | |
| 4 | A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei. |
| 5 | source https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/saas-marketing-playbook |
| 6 | tags |
| 7 | - saas-marketing |
| 8 | - content-marketing |
| 9 | - seo |
| 10 | - product-led-growth |
| 11 | - email-marketing |
| 12 | - b2b-saas |
| 13 | - startup |
| 14 | - growth-hacking |
| 15 | - demand-generation |
| 16 | - claude-code |
| 17 | - ai-agent-skill |
| 18 | - agent-skill |
| 19 | - latest |
| 20 | |
| 21 | # SaaS Marketing Stack — Tools + Channels + Metrics |
| 22 | |
| 23 | > 🌍 **Language / 语言**: [中文] | [English] | [日本語] | [한국어] |
| 24 | |
| 25 | ## 📦 Install |
| 26 | |
| 27 | |
| 28 | clawhub install saas-marketing-playbook |
| 29 | |
| 30 | |
| 31 | **What you get after installing:** |
| 32 | Stage-specific tool recommendations (analytics, CRM, email by budget) |
| 33 | Channel prioritization framework ($0, $10K, $100K/mo spend tiers) |
| 34 | Metrics framework with north star metrics and reporting cadence |
| 35 | |
| 36 | |
| 37 | |
| 38 | Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage. |
| 39 | |
| 40 | **Tool recommendations**: Analytics, attribution, email, CRM — by stage and budget |
| 41 | **Channel prioritization**: Which channels work at $0, $10K, and $100K/mo spend |
| 42 | **Content marketing engine**: SEO, blog, comparison pages, and distribution |
| 43 | **Paid acquisition**: When to start, how to test, and when to kill campaigns |
| 44 | **Metrics framework**: North star metrics, leading indicators, and reporting cadence |
| 45 | |
| 46 | ## B2B Content & Channel Economics (2026 field notes) |
| 47 | |
| 48 | ### The 80/20 content formula that converts |
| 49 | |
| 50 | Winning B2B content spends **80% of the airtime on how you made customers successful and only 20% on yourself**. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first. |
| 51 | |
| 52 | ### Partner channels as a marketing multiplier |
| 53 | |
| 54 | Before hiring for channel marketing, price the partner motion: |
| 55 | |
| 56 | | Tier | Economics | |
| 57 | |---|---| |
| 58 | | Reseller (referral only) | 10–20% fee | |
| 59 | | Silver partner — >$100K annual sales | 15% | |
| 60 | | Gold partner — >$300K annual sales | 20% | |
| 61 | |
| 62 | Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners. |
| 63 | |
| 64 | ### Size the marketing plan against revenue math |
| 65 | |
| 66 | Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend. |
| 67 | |
| 68 | ### One hard-won pricing note |
| 69 | |
| 70 | When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives. |
| 71 | |
| 72 | ## Related Gingiris Skills |
| 73 | Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth |
| 74 | All skills: https://clawhub.ai/gingiris-1031 |
| 75 | Follow: [@WeiYipei on X] |
| 76 |
Details
- Updated
- Sep 20, 2026
- License
- MIT
- Stars on the repo
- ★ 82
- Checked
- Source
- Gingiris-1031/gingiris-skills ↗
- Creator
- Gingiris-1031 · 26 listings
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