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SaaS Marketing Stack — Tools + Channels + Metrics

A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage.

How to use it

Claude Code
  1. Run the line below. It pulls the whole folder into ~/.claude/skills/saas-marketing-playbook.
  2. Describe your job in plain words. Claude Code follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit Gingiris-1031/gingiris-skills/skills/saas-marketing-playbook#main ~/.claude/skills/saas-marketing-playbook

For one project only, change the path to .claude/skills/saas-marketing-playbook.

Claude (web or desktop app)
  1. On this page open ⋯ → Download .md.
  2. Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
  3. Pick the file and Save. Claude shows the name and description and runs a security scan.
  4. Check the skill is switched on.
  5. Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
  1. ChatGPT: make a Project and paste it into Instructions.
  2. Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
  • Check which app you pasted it into — the steps above name the right one.
  • Some skills need the paid tier of Claude or ChatGPT.
Step-by-step guide with screenshots · Ask in the forum

Paste into Claude, ChatGPT or Cursor.

Source of SaaS Marketing Stack — Tools + Channels + Metrics

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saas-marketing-playbook/SKILL.md76 lines · 3.3 KB
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saas-marketing-playbook| A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/saas-marketing-playbook - saas-marketing - content-marketing - seo - product-led-growth - email-marketing - b2b-saas - startup - growth-hacking - demand-generation - claude-code - ai-agent-skill - agent-skill - latest

SaaS Marketing Stack — Tools + Channels + Metrics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install saas-marketing-playbook

What you get after installing:

  • Stage-specific tool recommendations (analytics, CRM, email by budget)
  • Channel prioritization framework ($0, $10K, $100K/mo spend tiers)
  • Metrics framework with north star metrics and reporting cadence

Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage.

  • Tool recommendations: Analytics, attribution, email, CRM — by stage and budget
  • Channel prioritization: Which channels work at $0, $10K, and $100K/mo spend
  • Content marketing engine: SEO, blog, comparison pages, and distribution
  • Paid acquisition: When to start, how to test, and when to kill campaigns
  • Metrics framework: North star metrics, leading indicators, and reporting cadence

B2B Content & Channel Economics (2026 field notes)

The 80/20 content formula that converts

Winning B2B content spends 80% of the airtime on how you made customers successful and only 20% on yourself. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first.

Partner channels as a marketing multiplier

Before hiring for channel marketing, price the partner motion:

Tier Economics
Reseller (referral only) 10–20% fee
Silver partner — >$100K annual sales 15%
Gold partner — >$300K annual sales 20%

Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners.

Size the marketing plan against revenue math

Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend.

One hard-won pricing note

When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives.

1---
2name: saas-marketing-playbook
3description: |
4 A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.
5source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/saas-marketing-playbook
6tags:
7 - saas-marketing
8 - content-marketing
9 - seo
10 - product-led-growth
11 - email-marketing
12 - b2b-saas
13 - startup
14 - growth-hacking
15 - demand-generation
16 - claude-code
17 - ai-agent-skill
18 - agent-skill
19 - latest
20---
21# SaaS Marketing Stack — Tools + Channels + Metrics
22 
23> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)
24 
25## 📦 Install
26 
27```bash
28clawhub install saas-marketing-playbook
29```
30 
31**What you get after installing:**
32- Stage-specific tool recommendations (analytics, CRM, email by budget)
33- Channel prioritization framework ($0, $10K, $100K/mo spend tiers)
34- Metrics framework with north star metrics and reporting cadence
35 
36---
37 
38Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage.
39 
40- **Tool recommendations**: Analytics, attribution, email, CRM — by stage and budget
41- **Channel prioritization**: Which channels work at $0, $10K, and $100K/mo spend
42- **Content marketing engine**: SEO, blog, comparison pages, and distribution
43- **Paid acquisition**: When to start, how to test, and when to kill campaigns
44- **Metrics framework**: North star metrics, leading indicators, and reporting cadence
45 
46## B2B Content & Channel Economics (2026 field notes)
47 
48### The 80/20 content formula that converts
49 
50Winning B2B content spends **80% of the airtime on how you made customers successful and only 20% on yourself**. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first.
51 
52### Partner channels as a marketing multiplier
53 
54Before hiring for channel marketing, price the partner motion:
55 
56| Tier | Economics |
57|---|---|
58| Reseller (referral only) | 10–20% fee |
59| Silver partner — >$100K annual sales | 15% |
60| Gold partner — >$300K annual sales | 20% |
61 
62Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners.
63 
64### Size the marketing plan against revenue math
65 
66Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend.
67 
68### One hard-won pricing note
69 
70When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives.
71 
72## Related Gingiris Skills
73- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
74- All skills: https://clawhub.ai/gingiris-1031
75- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
76 

Discussion

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