Create or optimize popups, modals, overlays, slide-ins

Popup CRO

by coreyhaines31 · MIT license · ★ 51,120 on GitHub · updated Sep 5

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email…

---
name: popups
description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
metadata:
  version: 2.0.0
---

# Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

Overview

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Manual install (npx, ZIP)

Claude Codenpx skills add coreyhaines31/marketingskills --skill popups -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/coreyhaines31/marketingskills/tar.gz/5b2c0007766c \
  | tar -xz -C ~/.claude/skills --strip-components=2 marketingskills-5b2c0007766c/skills/popups

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/7aa3e554be1a3ecc200e/popups.zip" -OutFile "$env:TEMP\popups.zip"; Expand-Archive "$env:TEMP\popups.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md11.5 KB
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Read the files here

coreyhaines31/5b2c0002 files

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Outline

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You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

Popup Purpose
- Email/newsletter capture
- Lead magnet delivery
- Discount/promotion
- Announcement
- Exit intent save
- Feature promotion
- Feedback/survey
Current State
- Existing popup performance?
- What triggers are used?
- User complaints or feedback?
- Mobile experience?
Traffic Context
- Traffic sources (paid, organic, direct)
- New vs. returning visitors
- Page types where shown

Core Principles

1. Timing Is Everything

Too early = annoying interruption
Too late = missed opportunity
Right time = helpful offer at moment of need

2. Value Must Be Obvious

Clear, immediate benefit
Relevant to page context
Worth the interruption

3. Respect the User

Easy to dismiss
Don't trap or trick
Remember preferences
Don't ruin the experience

Trigger Strategies

Time-Based

Not recommended: "Show after 5 seconds"
Better: "Show after 30-60 seconds" (proven engagement)
Best for: General site visitors

Scroll-Based

Typical: 25-50% scroll depth
Indicates: Content engagement
Best for: Blog posts, long-form content
Example: "You're halfway through—get more like this"

Exit Intent

Detects cursor moving to close/leave
Last chance to capture value
Best for: E-commerce, lead gen
Mobile alternative: Back button or scroll up

Click-Triggered

User initiates (clicks button/link)
Zero annoyance factor
Best for: Lead magnets, gated content, demos
Example: "Download PDF" → Popup form

Page Count / Session-Based

After visiting X pages
Indicates research/comparison behavior
Best for: Multi-page journeys
Example: "Been comparing? Here's a summary..."

Behavior-Based

Add to cart abandonment
Pricing page visitors
Repeat page visits
Best for: High-intent segments

Goal: Newsletter/list subscription

Best practices:

Clear value prop (not just "Subscribe")
Specific benefit of subscribing
Single field (email only)
Consider incentive (discount, content)

Copy structure:

Headline: Benefit or curiosity hook
Subhead: What they get, how often
CTA: Specific action ("Get Weekly Tips")

Goal: Exchange content for email

Best practices:

Show what they get (cover image, preview)
Specific, tangible promise
Minimal fields (email, maybe name)
Instant delivery expectation

Goal: First purchase or conversion

Best practices:

Clear discount (10%, $20, free shipping)
Deadline creates urgency
Single use per visitor
Easy to apply code

Goal: Last-chance conversion

Best practices:

Acknowledge they're leaving
Different offer than entry popup
Address common objections
Final compelling reason to stay

Formats:

"Wait! Before you go..."
"Forget something?"
"Get 10% off your first order"
"Questions? Chat with us"

Goal: Site-wide communication

Best practices:

Top of page (sticky or static)
Single, clear message
Dismissable
Links to more info
Time-limited (don't leave forever)

Slide-In

Goal: Less intrusive engagement

Best practices:

Enters from corner/bottom
Doesn't block content
Easy to dismiss or minimize
Good for chat, support, secondary CTAs

Design Best Practices

Visual Hierarchy

Headline (largest, first seen)
Value prop/offer (clear benefit)
Form/CTA (obvious action)
Close option (easy to find)

Sizing

Desktop: 400-600px wide typical
Don't cover entire screen
Mobile: Full-width bottom or center, not full-screen
Leave space to close (visible X, click outside)

Close Button

Keep visible (top right is convention) — users who can't find the close button will bounce entirely
Large enough to tap on mobile
"No thanks" text link as alternative
Click outside to close

Mobile Considerations

Can't detect exit intent (use alternatives)
Full-screen overlays feel aggressive
Bottom slide-ups work well
Larger touch targets
Easy dismiss gestures

Imagery

Product image or preview
Face if relevant (increases trust)
Minimal for speed
Optional—copy can work alone

Copy Formulas

Headlines

Benefit-driven: "Get [result] in [timeframe]"
Question: "Want [desired outcome]?"
Command: "Don't miss [thing]"
Social proof: "Join [X] people who..."
Curiosity: "The one thing [audience] always get wrong about [topic]"

Subheadlines

Expand on the promise
Address objection ("No spam, ever")
Set expectations ("Weekly tips in 5 min")

CTA Buttons

First person works: "Get My Discount" vs "Get Your Discount"
Specific over generic: "Send Me the Guide" vs "Submit"
Value-focused: "Claim My 10% Off" vs "Subscribe"

Decline Options

Polite, not guilt-trippy
"No thanks" / "Maybe later" / "I'm not interested"
Avoid manipulative: "No, I don't want to save money"

Frequency and Rules

Frequency Capping

Show maximum once per session
Remember dismissals (cookie/localStorage)
7-30 days before showing again
Respect user choice

Audience Targeting

New vs. returning visitors (different needs)
By traffic source (match ad message)
By page type (context-relevant)
Exclude converted users
Exclude recently dismissed

Page Rules

Exclude checkout/conversion flows
Consider blog vs. product pages
Match offer to page context

Compliance and Accessibility

GDPR/Privacy

Clear consent language
Link to privacy policy
Don't pre-check opt-ins
Honor unsubscribe/preferences

Accessibility

Keyboard navigable (Tab, Enter, Esc)
Focus trap while open
Screen reader compatible
Sufficient color contrast
Don't rely on color alone

Google Guidelines

Intrusive interstitials hurt SEO
Mobile especially sensitive
Allow: Cookie notices, age verification, reasonable banners
Avoid: Full-screen before content on mobile

Measurement

Key Metrics

Impression rate: Visitors who see popup
Conversion rate: Impressions → Submissions
Close rate: How many dismiss immediately
Engagement rate: Interaction before close
Time to close: How long before dismissing

What to Track

Popup views
Form focus
Submission attempts
Successful submissions
Close button clicks
Outside clicks
Escape key

Benchmarks

Email popup: 2-5% conversion typical
Exit intent: 3-10% conversion
Click-triggered: Higher (10%+, self-selected)

Output Format

Type: Email capture, lead magnet, etc.
Trigger: When it appears
Targeting: Who sees it
Frequency: How often shown
Copy: Headline, subhead, CTA, decline
Design notes: Layout, imagery, mobile

If recommending multiple popups:

Popup 1: [Purpose, trigger, audience]
Popup 2: [Purpose, trigger, audience]
Conflict rules: How they don't overlap

Test Hypotheses

Ideas to A/B test with expected outcomes

E-commerce

Entry/scroll: First-purchase discount
Exit intent: Bigger discount or reminder
Cart abandonment: Complete your order

B2B SaaS

Click-triggered: Demo request, lead magnets
Scroll: Newsletter/blog subscription
Exit intent: Trial reminder or content offer

Content/Media

Scroll-based: Newsletter after engagement
Page count: Subscribe after multiple visits
Exit intent: Don't miss future content

Lead Generation

Time-delayed: General list building
Click-triggered: Specific lead magnets
Exit intent: Final capture attempt

Experiment Ideas

Placement & Format Experiments

Banner Variations

Top bar vs. banner below header
Sticky banner vs. static banner
Full-width vs. contained banner
Banner with countdown timer vs. without

Popup Formats

Center modal vs. slide-in from corner
Full-screen overlay vs. smaller modal
Bottom bar vs. corner popup
Top announcements vs. bottom slideouts

Position Testing

Test popup sizes on desktop and mobile
Left corner vs. right corner for slide-ins
Test visibility without blocking content

Trigger Experiments

Timing Triggers

Exit intent vs. 30-second delay vs. 50% scroll depth
Test optimal time delay (10s vs. 30s vs. 60s)
Test scroll depth percentage (25% vs. 50% vs. 75%)
Page count trigger (show after X pages viewed)

Behavior Triggers

Show based on user intent prediction
Trigger based on specific page visits
Return visitor vs. new visitor targeting
Show based on referral source

Click Triggers

Click-triggered popups for lead magnets
Button-triggered vs. link-triggered modals
Test in-content triggers vs. sidebar triggers

Messaging & Content Experiments

Headlines & Copy

Test attention-grabbing vs. informational headlines
"Limited-time offer" vs. "New feature alert" messaging
Urgency-focused copy vs. value-focused copy
Test headline length and specificity

CTAs

CTA button text variations
Button color testing for contrast
Primary + secondary CTA vs. single CTA
Test decline text (friendly vs. neutral)

Visual Content

Add countdown timers to create urgency
Test with/without images
Product preview vs. generic imagery
Include social proof in popup

Personalization Experiments

Dynamic Content

Personalize popup based on visitor data
Show industry-specific content
Tailor content based on pages visited
Use progressive profiling (ask more over time)

Audience Targeting

New vs. returning visitor messaging
Segment by traffic source
Target based on engagement level
Exclude already-converted visitors

Frequency & Rules Experiments

Test frequency capping (once per session vs. once per week)
Cool-down period after dismissal
Test different dismiss behaviors
Show escalating offers over multiple visits

Task-Specific Questions

What's the primary goal for this popup?
What's your current popup performance (if any)?
What traffic sources are you optimizing for?
What incentive can you offer?
Are there compliance requirements (GDPR, etc.)?
Mobile vs. desktop traffic split?

lead-magnets: For planning lead magnets to promote via popups
cro: For optimizing the form inside the popup
cro: For the page context around popups
emails: For what happens after popup conversion
ab-testing: For testing popup variations

1	---
2	name: popups
3	description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
4	metadata:
5	version: 2.0.0
6	---
7
8	# Popup CRO
9
10	You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.
11
12	## Initial Assessment
13
14	Check for product marketing context first:
15	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
16
17	Before providing recommendations, understand:
18
19	1. Popup Purpose
20	- Email/newsletter capture
21	- Lead magnet delivery
22	- Discount/promotion
23	- Announcement
24	- Exit intent save
25	- Feature promotion
26	- Feedback/survey
27
28	2. Current State
29	- Existing popup performance?
30	- What triggers are used?
31	- User complaints or feedback?
32	- Mobile experience?
33
34	3. Traffic Context
35	- Traffic sources (paid, organic, direct)
36	- New vs. returning visitors
37	- Page types where shown
38
39	---
40
41	## Core Principles
42
43	### 1. Timing Is Everything
44	- Too early = annoying interruption
45	- Too late = missed opportunity
46	- Right time = helpful offer at moment of need
47
48	### 2. Value Must Be Obvious
49	- Clear, immediate benefit
50	- Relevant to page context
51	- Worth the interruption
52
53	### 3. Respect the User
54	- Easy to dismiss
55	- Don't trap or trick
56	- Remember preferences
57	- Don't ruin the experience
58
59	---
60
61	## Trigger Strategies
62
63	### Time-Based
64	- Not recommended: "Show after 5 seconds"
65	- Better: "Show after 30-60 seconds" (proven engagement)
66	- Best for: General site visitors
67
68	### Scroll-Based
69	- Typical: 25-50% scroll depth
70	- Indicates: Content engagement
71	- Best for: Blog posts, long-form content
72	- Example: "You're halfway through—get more like this"
73
74	### Exit Intent
75	- Detects cursor moving to close/leave
76	- Last chance to capture value
77	- Best for: E-commerce, lead gen
78	- Mobile alternative: Back button or scroll up
79
80	### Click-Triggered
81	- User initiates (clicks button/link)
82	- Zero annoyance factor
83	- Best for: Lead magnets, gated content, demos
84	- Example: "Download PDF" → Popup form
85
86	### Page Count / Session-Based
87	- After visiting X pages
88	- Indicates research/comparison behavior
89	- Best for: Multi-page journeys
90	- Example: "Been comparing? Here's a summary..."
91
92	### Behavior-Based
93	- Add to cart abandonment
94	- Pricing page visitors
95	- Repeat page visits
96	- Best for: High-intent segments
97
98	---
99
100	## Popup Types
101
102	### Email Capture Popup
103	Goal: Newsletter/list subscription
104
105	Best practices:
106	- Clear value prop (not just "Subscribe")
107	- Specific benefit of subscribing
108	- Single field (email only)
109	- Consider incentive (discount, content)
110
111	Copy structure:
112	- Headline: Benefit or curiosity hook
113	- Subhead: What they get, how often
114	- CTA: Specific action ("Get Weekly Tips")
115
116	### Lead Magnet Popup
117	Goal: Exchange content for email
118
119	Best practices:
120	- Show what they get (cover image, preview)
121	- Specific, tangible promise
122	- Minimal fields (email, maybe name)
123	- Instant delivery expectation
124
125	### Discount/Promotion Popup
126	Goal: First purchase or conversion
127
128	Best practices:
129	- Clear discount (10%, $20, free shipping)
130	- Deadline creates urgency
131	- Single use per visitor
132	- Easy to apply code
133
134	### Exit Intent Popup
135	Goal: Last-chance conversion
136
137	Best practices:
138	- Acknowledge they're leaving
139	- Different offer than entry popup
140	- Address common objections
141	- Final compelling reason to stay
142
143	Formats:
144	- "Wait! Before you go..."
145	- "Forget something?"
146	- "Get 10% off your first order"
147	- "Questions? Chat with us"
148
149	### Announcement Banner
150	Goal: Site-wide communication
151
152	Best practices:
153	- Top of page (sticky or static)
154	- Single, clear message
155	- Dismissable
156	- Links to more info
157	- Time-limited (don't leave forever)
158
159	### Slide-In
160	Goal: Less intrusive engagement
161
162	Best practices:
163	- Enters from corner/bottom
164	- Doesn't block content
165	- Easy to dismiss or minimize
166	- Good for chat, support, secondary CTAs
167
168	---
169
170	## Design Best Practices
171
172	### Visual Hierarchy
173	1. Headline (largest, first seen)
174	2. Value prop/offer (clear benefit)
175	3. Form/CTA (obvious action)
176	4. Close option (easy to find)
177
178	### Sizing
179	- Desktop: 400-600px wide typical
180	- Don't cover entire screen
181	- Mobile: Full-width bottom or center, not full-screen
182	- Leave space to close (visible X, click outside)
183
184	### Close Button
185	- Keep visible (top right is convention) — users who can't find the close button will bounce entirely
186	- Large enough to tap on mobile
187	- "No thanks" text link as alternative
188	- Click outside to close
189
190	### Mobile Considerations
191	- Can't detect exit intent (use alternatives)
192	- Full-screen overlays feel aggressive
193	- Bottom slide-ups work well
194	- Larger touch targets
195	- Easy dismiss gestures
196
197	### Imagery
198	- Product image or preview
199	- Face if relevant (increases trust)
200	- Minimal for speed
201	- Optional—copy can work alone
202
203	---
204
205	## Copy Formulas
206
207	### Headlines
208	- Benefit-driven: "Get [result] in [timeframe]"
209	- Question: "Want [desired outcome]?"
210	- Command: "Don't miss [thing]"
211	- Social proof: "Join [X] people who..."
212	- Curiosity: "The one thing [audience] always get wrong about [topic]"
213
214	### Subheadlines
215	- Expand on the promise
216	- Address objection ("No spam, ever")
217	- Set expectations ("Weekly tips in 5 min")
218
219	### CTA Buttons
220	- First person works: "Get My Discount" vs "Get Your Discount"
221	- Specific over generic: "Send Me the Guide" vs "Submit"
222	- Value-focused: "Claim My 10% Off" vs "Subscribe"
223
224	### Decline Options
225	- Polite, not guilt-trippy
226	- "No thanks" / "Maybe later" / "I'm not interested"
227	- Avoid manipulative: "No, I don't want to save money"
228
229	---
230
231	## Frequency and Rules
232
233	### Frequency Capping
234	- Show maximum once per session
235	- Remember dismissals (cookie/localStorage)
236	- 7-30 days before showing again
237	- Respect user choice
238
239	### Audience Targeting
240	- New vs. returning visitors (different needs)
241	- By traffic source (match ad message)
242	- By page type (context-relevant)
243	- Exclude converted users
244	- Exclude recently dismissed
245
246	### Page Rules
247	- Exclude checkout/conversion flows
248	- Consider blog vs. product pages
249	- Match offer to page context
250
251	---
252
253	## Compliance and Accessibility
254
255	### GDPR/Privacy
256	- Clear consent language
257	- Link to privacy policy
258	- Don't pre-check opt-ins
259	- Honor unsubscribe/preferences
260
261	### Accessibility
262	- Keyboard navigable (Tab, Enter, Esc)
263	- Focus trap while open
264	- Screen reader compatible
265	- Sufficient color contrast
266	- Don't rely on color alone
267
268	### Google Guidelines
269	- Intrusive interstitials hurt SEO
270	- Mobile especially sensitive
271	- Allow: Cookie notices, age verification, reasonable banners
272	- Avoid: Full-screen before content on mobile
273
274	---
275
276	## Measurement
277
278	### Key Metrics
279	- Impression rate: Visitors who see popup
280	- Conversion rate: Impressions → Submissions
281	- Close rate: How many dismiss immediately
282	- Engagement rate: Interaction before close
283	- Time to close: How long before dismissing
284
285	### What to Track
286	- Popup views
287	- Form focus
288	- Submission attempts
289	- Successful submissions
290	- Close button clicks
291	- Outside clicks
292	- Escape key
293
294	### Benchmarks
295	- Email popup: 2-5% conversion typical
296	- Exit intent: 3-10% conversion
297	- Click-triggered: Higher (10%+, self-selected)
298
299	---
300
301	## Output Format
302
303	### Popup Design
304	- Type: Email capture, lead magnet, etc.
305	- Trigger: When it appears
306	- Targeting: Who sees it
307	- Frequency: How often shown
308	- Copy: Headline, subhead, CTA, decline
309	- Design notes: Layout, imagery, mobile
310
311	### Multiple Popup Strategy
312	If recommending multiple popups:
313	- Popup 1: [Purpose, trigger, audience]
314	- Popup 2: [Purpose, trigger, audience]
315	- Conflict rules: How they don't overlap
316
317	### Test Hypotheses
318	Ideas to A/B test with expected outcomes
319
320	---
321
322	## Common Popup Strategies
323
324	### E-commerce
325	1. Entry/scroll: First-purchase discount
326	2. Exit intent: Bigger discount or reminder
327	3. Cart abandonment: Complete your order
328
329	### B2B SaaS
330	1. Click-triggered: Demo request, lead magnets
331	2. Scroll: Newsletter/blog subscription
332	3. Exit intent: Trial reminder or content offer
333
334	### Content/Media
335	1. Scroll-based: Newsletter after engagement
336	2. Page count: Subscribe after multiple visits
337	3. Exit intent: Don't miss future content
338
339	### Lead Generation
340	1. Time-delayed: General list building
341	2. Click-triggered: Specific lead magnets
342	3. Exit intent: Final capture attempt
343
344	---
345
346	## Experiment Ideas
347
348	### Placement & Format Experiments
349
350	Banner Variations
351	- Top bar vs. banner below header
352	- Sticky banner vs. static banner
353	- Full-width vs. contained banner
354	- Banner with countdown timer vs. without
355
356	Popup Formats
357	- Center modal vs. slide-in from corner
358	- Full-screen overlay vs. smaller modal
359	- Bottom bar vs. corner popup
360	- Top announcements vs. bottom slideouts
361
362	Position Testing
363	- Test popup sizes on desktop and mobile
364	- Left corner vs. right corner for slide-ins
365	- Test visibility without blocking content
366
367	---
368
369	### Trigger Experiments
370
371	Timing Triggers
372	- Exit intent vs. 30-second delay vs. 50% scroll depth
373	- Test optimal time delay (10s vs. 30s vs. 60s)
374	- Test scroll depth percentage (25% vs. 50% vs. 75%)
375	- Page count trigger (show after X pages viewed)
376
377	Behavior Triggers
378	- Show based on user intent prediction
379	- Trigger based on specific page visits
380	- Return visitor vs. new visitor targeting
381	- Show based on referral source
382
383	Click Triggers
384	- Click-triggered popups for lead magnets
385	- Button-triggered vs. link-triggered modals
386	- Test in-content triggers vs. sidebar triggers
387
388	---
389
390	### Messaging & Content Experiments
391
392	Headlines & Copy
393	- Test attention-grabbing vs. informational headlines
394	- "Limited-time offer" vs. "New feature alert" messaging
395	- Urgency-focused copy vs. value-focused copy
396	- Test headline length and specificity
397
398	CTAs
399	- CTA button text variations
400	- Button color testing for contrast
401	- Primary + secondary CTA vs. single CTA
402	- Test decline text (friendly vs. neutral)
403
404	Visual Content
405	- Add countdown timers to create urgency
406	- Test with/without images
407	- Product preview vs. generic imagery
408	- Include social proof in popup
409
410	---
411
412	### Personalization Experiments
413
414	Dynamic Content
415	- Personalize popup based on visitor data
416	- Show industry-specific content
417	- Tailor content based on pages visited
418	- Use progressive profiling (ask more over time)
419
420	Audience Targeting
421	- New vs. returning visitor messaging
422	- Segment by traffic source
423	- Target based on engagement level
424	- Exclude already-converted visitors
425
426	---
427
428	### Frequency & Rules Experiments
429
430	- Test frequency capping (once per session vs. once per week)
431	- Cool-down period after dismissal
432	- Test different dismiss behaviors
433	- Show escalating offers over multiple visits
434
435	---
436
437	## Task-Specific Questions
438
439	1. What's the primary goal for this popup?
440	2. What's your current popup performance (if any)?
441	3. What traffic sources are you optimizing for?
442	4. What incentive can you offer?
443	5. Are there compliance requirements (GDPR, etc.)?
444	6. Mobile vs. desktop traffic split?
445
446	---
447
448	## Related Skills
449
450	- lead-magnets: For planning lead magnets to promote via popups
451	- cro: For optimizing the form inside the popup
452	- cro: For the page context around popups
453	- emails: For what happens after popup conversion
454	- ab-testing: For testing popup variations
455