Landing page intel
Extract competitor and customer intelligence from any company's landing page HTML.
How to use it
- Hit Copy SKILL.md — or use the Claude Code line below to get every file.
- Claude: ⋯ → Download .md, then Customize → Skills → Add → Upload skill.
ChatGPT: make a Project and paste it into Instructions.
Neither? Paste it at the top of a new chat — it works for that chat. - Describe your job in plain words. The AI follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit gooseworks-ai/goose-skills/skills/competitive-intel/capabilities/landing-page-intel#main ~/.claude/skills/landing-page-intelFor one project only, change the path to .claude/skills/landing-page-intel. This skill also uses report.json, Next.js — copying SKILL.md alone won't be enough. See the folder on GitHub.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
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Landing Page Intel
Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.
Quick Start
Only dependency is pip install requests. No API key needed.
# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com"
# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com" --pages "/,/pricing,/about"
# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com" --output summary
# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com" --output json > report.json
What It Extracts
| Category | Details |
|---|---|
| Tech Stack | Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) |
| Ad Pixels | Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel |
| Customer Logos | Image URLs from "trusted by" / logo carousel sections, grouped by directory |
| SEO Metadata | Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags |
| CTAs & Sales Motion | All CTA button text and links — reveals PLG vs sales-led motion |
| Social Proof | Testimonials, customer counts, case study links, badge images |
| Integrations | Links to integration/partner pages, embedded third-party widgets |
| Hidden Elements | Content in display:none, hidden, or HTML comments that may reveal upcoming features |
| Infrastructure | CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures |
CLI Reference
| Flag | Default | Description |
|---|---|---|
--url |
required | Target website URL |
--pages |
/ |
Comma-separated paths to scan (e.g., /,/pricing,/about) |
--output |
json |
Output format: json or summary |
--timeout |
15 |
Request timeout in seconds |
GTM Use Cases
- Competitive intel: See what tools competitors use, how they position, who their customers are
- Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
- Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
- Customer discovery: Extract competitor customer logos as potential prospects for your own product
Cost
Free. No API keys required. Uses only HTTP requests to fetch public HTML.
| 1 | |
| 2 | name landing-page-intel |
| 3 | description > |
| 4 | Extract competitor and customer intelligence from any company's landing page HTML. |
| 5 | Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, |
| 6 | CTAs, hidden elements, and more. No API keys required. |
| 7 | |
| 8 | |
| 9 | # Landing Page Intel |
| 10 | |
| 11 | Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source. |
| 12 | |
| 13 | ## Quick Start |
| 14 | |
| 15 | Only dependency is `pip install requests`. No API key needed. |
| 16 | |
| 17 | |
| 18 | # Basic scan of a single URL |
| 19 | python3 skills/landing-page-intel/scripts/scrape_landing_page.py \ |
| 20 | --url "https://example.com" |
| 21 | |
| 22 | # Scan multiple pages of the same site |
| 23 | python3 skills/landing-page-intel/scripts/scrape_landing_page.py \ |
| 24 | --url "https://example.com" --pages "/,/pricing,/about" |
| 25 | |
| 26 | # Output as summary table instead of JSON |
| 27 | python3 skills/landing-page-intel/scripts/scrape_landing_page.py \ |
| 28 | --url "https://example.com" --output summary |
| 29 | |
| 30 | # Save full report to file |
| 31 | python3 skills/landing-page-intel/scripts/scrape_landing_page.py \ |
| 32 | --url "https://example.com" --output json > report.json |
| 33 | |
| 34 | |
| 35 | ## What It Extracts |
| 36 | |
| 37 | | Category | Details | |
| 38 | |----------|---------| |
| 39 | | **Tech Stack** | Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) | |
| 40 | | **Ad Pixels** | Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel | |
| 41 | | **Customer Logos** | Image URLs from "trusted by" / logo carousel sections, grouped by directory | |
| 42 | | **SEO Metadata** | Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags | |
| 43 | | **CTAs & Sales Motion** | All CTA button text and links — reveals PLG vs sales-led motion | |
| 44 | | **Social Proof** | Testimonials, customer counts, case study links, badge images | |
| 45 | | **Integrations** | Links to integration/partner pages, embedded third-party widgets | |
| 46 | | **Hidden Elements** | Content in `display:none`, `hidden`, or HTML comments that may reveal upcoming features | |
| 47 | | **Infrastructure** | CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures | |
| 48 | |
| 49 | ## CLI Reference |
| 50 | |
| 51 | | Flag | Default | Description | |
| 52 | |------|---------|-------------| |
| 53 | | `--url` | *required* | Target website URL | |
| 54 | | `--pages` | `/` | Comma-separated paths to scan (e.g., `/,/pricing,/about`) | |
| 55 | | `--output` | `json` | Output format: `json` or `summary` | |
| 56 | | `--timeout` | `15` | Request timeout in seconds | |
| 57 | |
| 58 | ## GTM Use Cases |
| 59 | |
| 60 | **Competitive intel**: See what tools competitors use, how they position, who their customers are |
| 61 | **Prospect research**: Before a sales call, scan a prospect's site to understand their stack and maturity |
| 62 | **Market mapping**: Scan multiple competitors to compare positioning, customer segments, and GTM motions |
| 63 | **Customer discovery**: Extract competitor customer logos as potential prospects for your own product |
| 64 | |
| 65 | ## Cost |
| 66 | |
| 67 | Free. No API keys required. Uses only HTTP requests to fetch public HTML. |
| 68 |
Discussion
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