Extract competitor and customer intelligence from any

Landing page intel

by gooseworks-ai · MIT license · ★ 1,220 on GitHub · updated Sep 21

Extract competitor and customer intelligence from any company's landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more.

---
name: landing-page-intel
description: >
  Extract competitor and customer intelligence from any company's landing page HTML.
  Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata,
  CTAs, hidden elements, and more. No API keys required.
---

# Landing Page Intel

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

## Quick Start

Only dependency is `pip install requests`. No API key needed.

```bash
# Basic scan of a single URL

Overview

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

Manual install (npx, ZIP)

Claude Codenpx skills add gooseworks-ai/goose-skills --skill landing-page-intel -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/gooseworks-ai/goose-skills/tar.gz/615c685f34f8 \
  | tar -xz -C ~/.claude/skills --strip-components=4 goose-skills-615c685f34f8/skills/competitive-intel/capabilities/landing-page-intel

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/2a7c19a63ce7af35c787/landing-page-intel.zip" -OutFile "$env:TEMP\landing-page-intel.zip"; Expand-Archive "$env:TEMP\landing-page-intel.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md3.0 KB
skill.meta.json268 B
scripts/1 file · 23.4 KB

Read the files here

gooseworks-ai/615c6853 files

SKILL.md

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PreviewCode

Outline

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Landing Page Intel

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

Quick Start

Only dependency is pip install requests. No API key needed.

# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com"

# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --pages "/,/pricing,/about"

# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output summary

# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output json > report.json

What It Extracts

Category	Details
Tech Stack	Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense)
Ad Pixels	Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel
Customer Logos	Image URLs from "trusted by" / logo carousel sections, grouped by directory
SEO Metadata	Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags
CTAs & Sales Motion	All CTA button text and links — reveals PLG vs sales-led motion
Social Proof	Testimonials, customer counts, case study links, badge images
Integrations	Links to integration/partner pages, embedded third-party widgets
Hidden Elements	Content in `display:none`, `hidden`, or HTML comments that may reveal upcoming features
Infrastructure	CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures

CLI Reference

Flag	Default	Description
`--url`	required	Target website URL
`--pages`	`/`	Comma-separated paths to scan (e.g., `/,/pricing,/about`)
`--output`	`json`	Output format: `json` or `summary`
`--timeout`	`15`	Request timeout in seconds

GTM Use Cases

Competitive intel: See what tools competitors use, how they position, who their customers are
Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
Customer discovery: Extract competitor customer logos as potential prospects for your own product

Cost

Free. No API keys required. Uses only HTTP requests to fetch public HTML.

1	---
2	name: landing-page-intel
3	description: >
4	Extract competitor and customer intelligence from any company's landing page HTML.
5	Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata,
6	CTAs, hidden elements, and more. No API keys required.
7	---
8
9	# Landing Page Intel
10
11	Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.
12
13	## Quick Start
14
15	Only dependency is `pip install requests`. No API key needed.
16
17	```bash
18	# Basic scan of a single URL
19	python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
20	--url "https://example.com"
21
22	# Scan multiple pages of the same site
23	python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
24	--url "https://example.com" --pages "/,/pricing,/about"
25
26	# Output as summary table instead of JSON
27	python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
28	--url "https://example.com" --output summary
29
30	# Save full report to file
31	python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
32	--url "https://example.com" --output json > report.json
33	```
34
35	## What It Extracts
36
37	\| Category \| Details \|
38	\|----------\|---------\|
39	\| Tech Stack \| Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) \|
40	\| Ad Pixels \| Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel \|
41	\| Customer Logos \| Image URLs from "trusted by" / logo carousel sections, grouped by directory \|
42	\| SEO Metadata \| Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags \|
43	\| CTAs & Sales Motion \| All CTA button text and links — reveals PLG vs sales-led motion \|
44	\| Social Proof \| Testimonials, customer counts, case study links, badge images \|
45	\| Integrations \| Links to integration/partner pages, embedded third-party widgets \|
46	\| Hidden Elements \| Content in `display:none`, `hidden`, or HTML comments that may reveal upcoming features \|
47	\| Infrastructure \| CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures \|
48
49	## CLI Reference
50
51	\| Flag \| Default \| Description \|
52	\|------\|---------\|-------------\|
53	\| `--url` \| required \| Target website URL \|
54	\| `--pages` \| `/` \| Comma-separated paths to scan (e.g., `/,/pricing,/about`) \|
55	\| `--output` \| `json` \| Output format: `json` or `summary` \|
56	\| `--timeout` \| `15` \| Request timeout in seconds \|
57
58	## GTM Use Cases
59
60	- Competitive intel: See what tools competitors use, how they position, who their customers are
61	- Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
62	- Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
63	- Customer discovery: Extract competitor customer logos as potential prospects for your own product
64
65	## Cost
66
67	Free. No API keys required. Uses only HTTP requests to fetch public HTML.
68