Founder launch skill

Your launch lead.

by Jakeschincariol·MIT license·★ 322 Stars on the repo·GitHub ↗

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Inside this skill

SKILL.md · the author's own words

# founder-launch

Launching is a project with a date. This skill turns everything else in the pack
into a dated plan, and starts with the cheapest way to find out if real people
will pay before the big money goes out.

## Step 1: test before you spend

Pick the cheapest real test that fits the business, and run it before signing the
big costs in `founder/numbers.json`:

| business | the test |
| --- | --- |
| physical shop or café | a pop-up, a market stall or a pre-order list with a price and a date |
| online product | a landing page with the price and a "pre-order" or "join the waitlist" button |
| service or agency | three paid pilot clients at the planned price |

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founder-launch

Launching is a project with a date. This skill turns everything else in the pack into a dated plan, and starts with the cheapest way to find out if real people will pay before the big money goes out.

Step 1: test before you spend

Pick the cheapest real test that fits the business, and run it before signing the big costs in founder/numbers.json:

business	the test
physical shop or café	a pop-up, a market stall or a pre-order list with a price and a date
online product	a landing page with the price and a "pre-order" or "join the waitlist" button
service or agency	three paid pilot clients at the planned price
subscription	a founding-member offer, paid up front

Write the success line before running it (for example: 50 pre-orders in two weeks at $6.50), and compare the result with the panel's buy rate. If real buyers fall well short of the panel, trust the real buyers and go back to /founder-offer or /founder-pricing.

Step 2: the countdown

From today to launch day, with real dates (ask for the target date; default to the earliest realistic one given lead times in founder/ops.md). Weekly blocks, each task with an owner and a deadline:

Legal and money: registration, bank account, permits from founder/ops.md.
Build: fit-out or website, suppliers ordered by their lead times.
Brand: sign, packaging, profiles from founder/brand.md.
Marketing: the calendar in founder/marketing.md from launch minus 14 days.
Team: hiring and training on the SOPs.
A soft open or friends-and-family day before the public launch.

Mark the critical path: the tasks that move the launch date if they slip.

Step 3: launch day

An hour-by-hour run sheet: who is where, what goes out on which channel, the opening offer, what to do if something breaks (from the risk register).

Step 4: the first 30 days

The weekly numbers to track (from the CFO: units a day against break-even; from marketing: the channel numbers), the level that triggers a change, and a review on days 7, 14 and 30 with the questions to answer.

Output

founder/launch.md with the test, the countdown, the run sheet and the 30-day review. Next: /founder-plan compiles everything into the business plan.

1	---
2	name: founder-launch
3	description: >-
4	Your launch lead. Builds a dated, step-by-step launch plan: a cheap real-world
5	test first (a waitlist, a pre-sale or a pop-up with a real price, so real buyers
6	confirm what the simulated panel said), then the countdown to opening day with
7	owners and deadlines, the launch-day run sheet, and the first 30 days of what to
8	measure and what to change. Use when the user says "how do I launch", "launch
9	plan", "when can I open", "launch checklist", "go live", or "soft open".
10	argument-hint: "[target launch date]"
11	---
12
13	# founder-launch
14
15	Launching is a project with a date. This skill turns everything else in the pack
16	into a dated plan, and starts with the cheapest way to find out if real people
17	will pay before the big money goes out.
18
19	## Step 1: test before you spend
20
21	Pick the cheapest real test that fits the business, and run it before signing the
22	big costs in `founder/numbers.json`:
23
24	\| business \| the test \|
25	\| --- \| --- \|
26	\| physical shop or café \| a pop-up, a market stall or a pre-order list with a price and a date \|
27	\| online product \| a landing page with the price and a "pre-order" or "join the waitlist" button \|
28	\| service or agency \| three paid pilot clients at the planned price \|
29	\| subscription \| a founding-member offer, paid up front \|
30
31	Write the success line before running it (for example: 50 pre-orders in two weeks
32	at $6.50), and compare the result with the panel's buy rate. If real buyers fall
33	well short of the panel, trust the real buyers and go back to `/founder-offer` or
34	`/founder-pricing`.
35
36	## Step 2: the countdown
37
38	From today to launch day, with real dates (ask for the target date; default to the
39	earliest realistic one given lead times in `founder/ops.md`). Weekly blocks, each
40	task with an owner and a deadline:
41
42	- Legal and money: registration, bank account, permits from `founder/ops.md`.
43	- Build: fit-out or website, suppliers ordered by their lead times.
44	- Brand: sign, packaging, profiles from `founder/brand.md`.
45	- Marketing: the calendar in `founder/marketing.md` from launch minus 14 days.
46	- Team: hiring and training on the SOPs.
47	- A soft open or friends-and-family day before the public launch.
48
49	Mark the critical path: the tasks that move the launch date if they slip.
50
51	## Step 3: launch day
52
53	An hour-by-hour run sheet: who is where, what goes out on which channel, the
54	opening offer, what to do if something breaks (from the risk register).
55
56	## Step 4: the first 30 days
57
58	The weekly numbers to track (from the CFO: units a day against break-even; from
59	marketing: the channel numbers), the level that triggers a change, and a review on
60	days 7, 14 and 30 with the questions to answer.
61
62	## Output
63
64	`founder/launch.md` with the test, the countdown, the run sheet and the 30-day
65	review. Next: `/founder-plan` compiles everything into the business plan.
66

Discussion

Alternatives

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