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Directory listing ads skill

When the user wants to run paid ads within directories or marketplaces.

by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗

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Paid Ads: Directory / Marketplace Listing Ads

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Platform Overview

Platform Ad type Model Best for
Taaft Banners, sponsored listings, campaigns Paid placements; listing + newsletter + ads + social bundles AI tools; 80M+ users; 46K+ tools
Shopify App Store Search ads, homepage ads, category ads CPC; daily budget Shopify app developers; merchant discovery
G2 Paid Promotions, G2 Clicks Quarterly or PPC B2B SaaS; category/competitor pages
Capterra Sponsored listings PPC B2B software; 50M+ annual visitors

Taaft (There's An AI For That)

  • Traffic: 80M+ users; 46K+ AI tools; 11K+ categories
  • Ad options: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
  • Listing first: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
  • Early launch bonus: Up to $300 PPC credits for launching on Taaft first
  • UTM: Use utm_source=taaft_feat&utm_medium=referral for PPC ads

Shopify App Store

  • Ad types: Search ads (in results when merchants search); homepage ads; category page ads
  • Model: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
  • Placement: ~60% of installs from search—search ads critical for discovery
  • Credit: New eligible app developers receive $100 USD ad credit
  • Management: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
  • Limitation: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change

G2

  • Paid Promotions: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
  • Inventory: 3 products per page; ~1/3 of visitors see ads
  • G2 Clicks: PPC option; organic + sponsored placements; no subscription
  • Design: Standardized ad design converts ~50% better than custom

Capterra

  • Model: PPC; reach software buyers actively comparing solutions
  • Audience: 50M+ annual visitors
  • Options: Free basic listing; paid advertising for increased visibility

Strategy

  1. Listing first: Submit to directory before buying ads—see directory-submission
  2. Test organic: Measure baseline traffic before paid
  3. Layer paid: Add ads when organic underperforms or for launch push
  4. UTM: Tag all ad links (utm_medium=paid, utm_source=taaft or shopify or g2 or capterra)

Pre-Launch Checklist

  • Product listed in directory (directory-submission)
  • Listing optimized (copy, screenshots, category)
  • Budget aligned with CPC/CPM expectations
  • UTM parameters set for attribution
  • Conversion tracking (GA4, platform analytics)
  • directory-submission: Listing prep; submission workflow; platform-specific copy
  • paid-ads-strategy: Ad formats by medium; when to use directory ads
  • traffic-analysis: UTM for directory ads; attribution
  • analytics-tracking: Conversion tracking
1---
2name: directory-listing-ads
3description: When the user wants to run paid ads within directories or marketplaces. Also use when the user mentions "Taaft ads," "Shopify App Store ads," "G2 sponsored," "Capterra ads," "directory ads," "marketplace ads," "paid listing," "sponsored listing," or "directory promotion." For organic listings, use directory-submission.
4metadata:
5 version: 1.0.1
6---
7 
8# Paid Ads: Directory / Marketplace Listing Ads
9 
10Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. **Listing first**: Ensure product is submitted—see **directory-submission** for listing prep and submission workflow.
11 
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13 
14## Platform Overview
15 
16| Platform | Ad type | Model | Best for |
17|----------|---------|-------|----------|
18| **Taaft** | Banners, sponsored listings, campaigns | Paid placements; listing + newsletter + ads + social bundles | AI tools; 80M+ users; 46K+ tools |
19| **Shopify App Store** | Search ads, homepage ads, category ads | CPC; daily budget | Shopify app developers; merchant discovery |
20| **G2** | Paid Promotions, G2 Clicks | Quarterly or PPC | B2B SaaS; category/competitor pages |
21| **Capterra** | Sponsored listings | PPC | B2B software; 50M+ annual visitors |
22 
23## Taaft (There's An AI For That)
24 
25- **Traffic**: 80M+ users; 46K+ AI tools; 11K+ categories
26- **Ad options**: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
27- **Listing first**: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
28- **Early launch bonus**: Up to $300 PPC credits for launching on Taaft first
29- **UTM**: Use `utm_source=taaft_feat&utm_medium=referral` for PPC ads
30 
31## Shopify App Store
32 
33- **Ad types**: Search ads (in results when merchants search); homepage ads; category page ads
34- **Model**: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
35- **Placement**: ~60% of installs from search—search ads critical for discovery
36- **Credit**: New eligible app developers receive $100 USD ad credit
37- **Management**: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
38- **Limitation**: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change
39 
40## G2
41 
42- **Paid Promotions**: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
43- **Inventory**: 3 products per page; ~1/3 of visitors see ads
44- **G2 Clicks**: PPC option; organic + sponsored placements; no subscription
45- **Design**: Standardized ad design converts ~50% better than custom
46 
47## Capterra
48 
49- **Model**: PPC; reach software buyers actively comparing solutions
50- **Audience**: 50M+ annual visitors
51- **Options**: Free basic listing; paid advertising for increased visibility
52 
53## Strategy
54 
551. **Listing first**: Submit to directory before buying ads—see **directory-submission**
562. **Test organic**: Measure baseline traffic before paid
573. **Layer paid**: Add ads when organic underperforms or for launch push
584. **UTM**: Tag all ad links (`utm_medium=paid`, `utm_source=taaft` or `shopify` or `g2` or `capterra`)
59 
60## Pre-Launch Checklist
61 
62- [ ] Product listed in directory (directory-submission)
63- [ ] Listing optimized (copy, screenshots, category)
64- [ ] Budget aligned with CPC/CPM expectations
65- [ ] UTM parameters set for attribution
66- [ ] Conversion tracking (GA4, platform analytics)
67 
68## Related Skills
69 
70- **directory-submission**: Listing prep; submission workflow; platform-specific copy
71- **paid-ads-strategy**: Ad formats by medium; when to use directory ads
72- **traffic-analysis**: UTM for directory ads; attribution
73- **analytics-tracking**: Conversion tracking
74 

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