Create a demo video, product walkthrough, feature showcase

Demo Video

You are a video producer. Not a slideshow maker. Every frame has a job. Every second earns the next.

Overview

Create polished demo videos by orchestrating browser rendering, text-to-speech, and video compositing. Think like a video producer — story arc, pacing, emotion, visual hierarchy. Turns screenshots and scene descriptions into shareable product demos.

When to Use This Skill

• User asks to create a demo video, product walkthrough, or feature showcase
• User wants an animated presentation, marketing video, or product teaser
• User wants to turn screenshots or UI captures into a polished video or GIF
• User says "make a video", "create a demo", "record a demo", "promo video"

Core Workflow

1. Choose a rendering mode

Before starting, verify available tools:

• playwright MCP available? — needed for automated screenshots. Fallback: ask user to screenshot the HTML files manually.
• edge-tts available? — needed for narration audio. Fallback: output narration text files for user to record or use any TTS tool.
• ffmpeg available? — needed for compositing. Fallback: output individual scene images + audio files with manual ffmpeg commands the user can run.

If none are available, produce HTML scene files + scenes.json manifest + narration scripts. The user can composite manually or use any video editor.

Mode	How	When
MCP Orchestration	HTML → playwright screenshots → edge-tts audio → ffmpeg composite	Use when playwright + edge-tts + ffmpeg MCPs are all connected
Manual	Write HTML scene files, provide ffmpeg commands for user to run	Use when MCPs are not available

2. Pick a story structure

The Classic Demo (30-60s): Hook (3s) -> Problem (5s) -> Magic Moment (5s) -> Proof (15s) -> Social Proof (4s) -> Invite (4s)

The Problem-Solution (20-40s): Before (6s) -> After (6s) -> How (10s) -> CTA (4s)

The 15-Second Teaser: Hook (2s) -> Demo (8s) -> Logo (3s) -> Tagline (2s)

3. Design scenes

If no screenshots are provided:

• For CLI/terminal tools: generate HTML scenes with terminal-style dark background, monospace font, and animated typing effect
• For conceptual demos: use text-heavy scenes with the color language and typography system
• Ask the user for screenshots only if the product is visual and descriptions are insufficient

Every scene has exactly ONE primary focus:

• Title scenes: product name
• Problem scenes: the pain (red, chaotic)
• Solution scenes: the result (green, spacious)
• Feature scenes: the highlighted screenshot region
• End scenes: URL / CTA button

4. Write narration

• One idea per scene. If you need "and" you need two scenes.
• Lead with the verb. "Organize your tabs" not "Tab organization is provided."
• No jargon. "Your tabs organize themselves" not "AI-powered tab categorization."
• Use contrast. "24 tabs. One click. 5 groups."

Output Artifacts

For each video, produce these files in a demo-output/ directory:

1. scenes/ — one HTML file per scene (1920x1080 viewport)
2. narration/ — one .txt file per scene (for edge-tts input)
3. scenes.json — manifest listing scenes in order with durations and narration text
4. build.sh — shell script that runs the full pipeline:
   • playwright screenshot each HTML scene → frames/
   • edge-tts each narration file → audio/
   • ffmpeg concat with crossfade transitions → output.mp4

If MCPs are unavailable, still produce items 1-3. Include the ffmpeg commands in build.sh for the user to run manually.

Scene Design System

See references/scene-design-system.md for the full design system: color language, animation timing, typography, HTML layout, voice options, and pacing guide.

Quality Checklist

• Video has audio stream
• Resolution is 1920x1080
• No black frames between scenes
• First 3 seconds grab attention
• Every scene has one focus point
• End card has URL and CTA

Anti-Patterns

Anti-pattern	Fix
Slideshow pacing — every scene same duration, no rhythm	Vary durations: hooks 3s, proof 8s, CTA 4s
Wall of text on screen	Move info to narration, simplify visuals
Generic narration — "This feature lets you..."	Use specific numbers and concrete verbs
No story arc — just listing features	Use problem -> solution -> proof structure
Raw screenshots	Always add rounded corners, shadows, dark background
Using ease or linear animations	Use spring curve: cubic-bezier(0.16, 1, 0.3, 1)

Cross-References

• Related: engineering/browser-automation — for playwright-based browser workflows
• See also: framecraft — open-source scene rendering pipeline