Creator profile teardown skill

Use when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.

by ScrapeCreators·MIT license·★ 2,619 Stars on the repo·GitHub ↗

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Creator Profile Teardown

Overview

Create a practical teardown of a creator or brand account. Explain what the account is about, why the content appears to work, what patterns repeat, and what the user should copy, adapt, or avoid.

When to Use

Use this skill when the user asks to:

analyze a creator or brand profile
explain why an account is growing or performing
create a swipe file from one creator
identify content pillars, hooks, CTAs, and formats
learn what to copy from a competitor or creator

Workflow

Pull profile metadata and public links.
Pull recent posts and identify outliers.
Fetch transcripts/comments for the best examples if needed.
Identify positioning, promise, niche, audience, and recurring topics.
Extract hooks, formats, series, CTAs, and visual patterns.
Summarize lessons and recommended tests.

Output Format

# Creator Profile Teardown: {creator}

## Positioning
- Who they serve:
- Promise:
- Personality/voice:

## Content Pillars
| Pillar | Evidence | Example posts |
|---|---|---|

## Outlier Posts
| Post | Metric | Lift/why it matters | Pattern |
|---|---:|---|---|

## Hooks and Formats to Steal
- ...

## What Not to Copy
- ...

## Tests for Us
1. ...

Common Pitfalls

Do not reduce the teardown to a profile summary. Find repeatable mechanics.
Do not copy personal details or private information.
Do not assume causation from performance. Say what the evidence suggests.

1	---
2	name: creator-profile-teardown
3	description: Use when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.
4	allowed-tools: Bash, Read, Write, WebFetch
5
6	version: 1.0.0
7	author: ScrapeCreators
8	license: MIT
9	homepage: https://scrapecreators.com
10	repository: https://github.com/ScrapeCreators/social-media-research-skills
11	metadata:
12	openclaw:
13	requires:
14	env:
15	- SCRAPECREATORS_API_KEY
16	primaryEnv: SCRAPECREATORS_API_KEY
17	homepage: https://scrapecreators.com
18	tags:
19	- social-media
20	- research
21	- scrapecreators
22	---
23
24	# Creator Profile Teardown
25
26	## Overview
27
28	Create a practical teardown of a creator or brand account. Explain what the account is about, why the content appears to work, what patterns repeat, and what the user should copy, adapt, or avoid.
29
30	## When to Use
31
32	Use this skill when the user asks to:
33
34	- analyze a creator or brand profile
35	- explain why an account is growing or performing
36	- create a swipe file from one creator
37	- identify content pillars, hooks, CTAs, and formats
38	- learn what to copy from a competitor or creator
39
40	## Workflow
41
42	1. Pull profile metadata and public links.
43	2. Pull recent posts and identify outliers.
44	3. Fetch transcripts/comments for the best examples if needed.
45	4. Identify positioning, promise, niche, audience, and recurring topics.
46	5. Extract hooks, formats, series, CTAs, and visual patterns.
47	6. Summarize lessons and recommended tests.
48
49	## Output Format
50
51	```markdown
52	# Creator Profile Teardown: {creator}
53
54	## Positioning
55	- Who they serve:
56	- Promise:
57	- Personality/voice:
58
59	## Content Pillars
60	\| Pillar \| Evidence \| Example posts \|
61	\|---\|---\|---\|
62
63	## Outlier Posts
64	\| Post \| Metric \| Lift/why it matters \| Pattern \|
65	\|---\|---:\|---\|---\|
66
67	## Hooks and Formats to Steal
68	- ...
69
70	## What Not to Copy
71	- ...
72
73	## Tests for Us
74	1. ...
75	```
76
77	## Common Pitfalls
78
79	- Do not reduce the teardown to a profile summary. Find repeatable mechanics.
80	- Do not copy personal details or private information.
81	- Do not assume causation from performance. Say what the evidence suggests.

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