Brand Guidelines skill
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel.
by anthropics·Apache-2.0 license·★ 177,518 Stars on the repo·GitHub ↗
Use now
npx degit anthropics/skills/skills/brand-guidelines#main ~/.claude/skills/brand-guidelines-anthropicsChecked ·commit main
Files of Brand Guidelines
SKILL.md
Show the full text74 lines
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
| 1 | |
| 2 | name brand-guidelines |
| 3 | description Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. |
| 4 | license Complete terms in LICENSE.txt |
| 5 | |
| 6 | |
| 7 | # Anthropic Brand Styling |
| 8 | |
| 9 | ## Overview |
| 10 | |
| 11 | To access Anthropic's official brand identity and style resources, use this skill. |
| 12 | |
| 13 | **Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design |
| 14 | |
| 15 | ## Brand Guidelines |
| 16 | |
| 17 | ### Colors |
| 18 | |
| 19 | **Main Colors:** |
| 20 | |
| 21 | Dark: `#141413` - Primary text and dark backgrounds |
| 22 | Light: `#faf9f5` - Light backgrounds and text on dark |
| 23 | Mid Gray: `#b0aea5` - Secondary elements |
| 24 | Light Gray: `#e8e6dc` - Subtle backgrounds |
| 25 | |
| 26 | **Accent Colors:** |
| 27 | |
| 28 | Orange: `#d97757` - Primary accent |
| 29 | Blue: `#6a9bcc` - Secondary accent |
| 30 | Green: `#788c5d` - Tertiary accent |
| 31 | |
| 32 | ### Typography |
| 33 | |
| 34 | **Headings**: Poppins (with Arial fallback) |
| 35 | **Body Text**: Lora (with Georgia fallback) |
| 36 | **Note**: Fonts should be pre-installed in your environment for best results |
| 37 | |
| 38 | ## Features |
| 39 | |
| 40 | ### Smart Font Application |
| 41 | |
| 42 | Applies Poppins font to headings (24pt and larger) |
| 43 | Applies Lora font to body text |
| 44 | Automatically falls back to Arial/Georgia if custom fonts unavailable |
| 45 | Preserves readability across all systems |
| 46 | |
| 47 | ### Text Styling |
| 48 | |
| 49 | Headings (24pt+): Poppins font |
| 50 | Body text: Lora font |
| 51 | Smart color selection based on background |
| 52 | Preserves text hierarchy and formatting |
| 53 | |
| 54 | ### Shape and Accent Colors |
| 55 | |
| 56 | Non-text shapes use accent colors |
| 57 | Cycles through orange, blue, and green accents |
| 58 | Maintains visual interest while staying on-brand |
| 59 | |
| 60 | ## Technical Details |
| 61 | |
| 62 | ### Font Management |
| 63 | |
| 64 | Uses system-installed Poppins and Lora fonts when available |
| 65 | Provides automatic fallback to Arial (headings) and Georgia (body) |
| 66 | No font installation required - works with existing system fonts |
| 67 | For best results, pre-install Poppins and Lora fonts in your environment |
| 68 | |
| 69 | ### Color Application |
| 70 | |
| 71 | Uses RGB color values for precise brand matching |
| 72 | Applied via python-pptx's RGBColor class |
| 73 | Maintains color fidelity across different systems |
| 74 |
Discussion
Browse more free Claude skills.