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29 xuat khau B2B skill

Dung khi doanh nghiep Viet Nam muon ban ra NUOC NGOAI theo duong B2B — ho so nang luc tieng Anh, chon thi truong muc tieu, pitch deck cho buyer, email chao hang quoc te, chuan bi hoi cho thuong mai va kenh Alibaba, Amazon Business.

by minhnv0807·MIT license·★ 599 Stars on the repo·GitHub ↗

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Xuat Khau B2B — Export Marketing Intelligence

Dung khi: Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.

Buoc 0: Kiem tra context file

Doc file sau neu ton tai:

  • .agents/product-marketing-context.md — lay thong tin san pham, USP, gia tri khac biet
  • .agents/export-context.md — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)

Neu chua co export-context.md → chay Module 1 truoc.

Thu thap thong tin

Hoi toi da 4 cau truoc khi bat dau:

  1. San pham xuat khau la gi? Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...)
  2. Thi truong muc tieu? Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu?
  3. Da co kinh nghiem xuat khau chua? Lan dau hay da xuat, gap kho khan gi?
  4. Can lam gi ngay? Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?

Module 1: Export Context — Hieu biet thi truong xuat khau

Chay 1 lan, luu vao .agents/export-context.md

Thong tin can thu thap
# Export Context — [Ten Cong Ty]

## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]

## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
- So luong nhan vien: [X nguoi]

## Thi truong muc tieu
- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]

## Buyer persona quoc te
- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
- Quy mo giao dich mong muon: [X container/don hang]
- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]

## Gia canh tranh
- Gia ban hien tai (FOB): [USD/kg] theo size
- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]

## Kinh nghiem xuat khau
- Da xuat sang: [Danh sach quoc gia]
- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]

Module 2: Company Profile — Ho so cong ty bang tieng Anh

Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai

Cau truc
# [COMPANY NAME]
### Your Trusted Vietnamese [Product] Supplier

---

## Who We Are
[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]

**Quick Facts**
| | |
|---|---|
| Founded | [YYYY] |
| Location | [Province], Vietnam |
| Processing capacity | [X MT/day] |
| Employees | [X] |
| Export markets | [Danh sach quoc gia] |
| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |

---

## Our Products
[Ten san pham, specification, size range, dang che bien]

| Product | Specification | Size | Packaging |
|---------|--------------|------|-----------|
| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
| | | | |

---

## Why Choose Us

**[USP 1 — cu the, co so lieu]**
VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"

**[USP 2 — loi the canh tranh ro rang]**
VD: "Vertically integrated — own hatchery + farm + processing = full traceability"

**[USP 3 — dich vu/do tin cay]**
VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"

---

## Certifications
[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]

---

## Contact
**[Ten nguoi phu trach export]**
Export Manager | [Ten cong ty]
📧 [email]  📱 [WhatsApp/WeChat]  🌐 [website]

Module 3: Email Chao Hang Quoc Te

Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh

Email 1 — Cold Outreach (lan dau lien he)
Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"

---

Dear [Name / Buying Team],

My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor 
specializing in [san pham chinh] since [nam].

**Why I'm reaching out:**
We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively 
seeking partners in [thi truong muc tieu].

**Quick overview:**
- Products: [San pham, size range]
- Certifications: [Chung nhan]
- Capacity: [X MT/month available]
- Lead time: [X weeks]
- FOB price range: USD [X–X]/kg (subject to spec & volume)

I'd love to send our full product catalog and price list.
Would a 15-minute call this week work for you?

Best regards,
[Ten] | [Chuc vu]
[Email] | [WhatsApp: +84...]
[Website]
Email 2 — Warm (da gap o hoi cho / da quen biet)
Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready

---

Dear [Name],

It was great connecting at [Ten hoi cho / su kien] last [thang].

As promised, I'm following up with:
✅ Product catalog attached
✅ Current price list (valid until [ngay])
✅ Lab test results for [san pham]

**Next step I suggest:**
We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand.
Shipping cost on us for first sample.

Let me know your preferred delivery address and I'll arrange it this week.

Best,
[Ten]
Email 3 — Follow-up (sau 7–10 ngay chua phan hoi)
Subject: Re: [Product] from Vietnam — just checking in

---

Hi [Name],

I wanted to follow up on my email from [ngay].

I understand you receive many supplier inquiries — I'll keep this brief:

One thing that might be relevant: [1 thong tin moi — gia moi / chung nhan moi / 
thi truong dang can gap nhu My bi thieu hang do thue...]

Happy to jump on a quick call or answer any questions by email.

[Ten]

Module 4: Ke Hoach Hoi Cho Xuat Khau

Dung cho: Vietfish, Seafood Expo Global (Barcelona), China Fisheries (Thanh Dao), SIAL, v.v.

Checklist chuan bi (8 tuan truoc)
## 8 tuan truoc hoi cho

### Marketing materials
- [ ] Company profile (EN) — in mau A4/A5, 500 to
- [ ] Product catalog — in mau, co QR code den website/Alibaba
- [ ] Business card — 2 mat (VN + EN hoac VN + CN), 500 cai
- [ ] Roll-up banner (X × X m) — co logo, san pham chinh, chung nhan
- [ ] Mau san pham dong goi dep de trung bay
- [ ] USB/QR code chua catalog dien tu, price list, lab test

### Digital presence
- [ ] Alibaba / Global Sources profile cap nhat
- [ ] Website EN hoan chinh (toi thieu: products, certifications, contact)
- [ ] Email signature chuan — ten, chuc vu, WhatsApp, WeChat

### Danh sach buyer can gap
- [ ] Research truoc 50 buyer tiem nang tham du hoi cho
- [ ] Gui email dat lich gap truoc khi den (template email warm o tren)
- [ ] Muc tieu: 30 cuoc gap co lich / 20 gap them tai hoi cho

### Chuan bi gia
- [ ] Price list hien hanh (FOB HCMC) theo size va specification
- [ ] Biet ro: MOQ, lead time, payment terms (L/C / TT 30% + 70%)
- [ ] Biet ro: chi phi van chuyen uoc tinh den thi truong muc tieu
Template theo doi tai hoi cho
| # | Ten cong ty | Quoc gia | Nguoi lien he | San pham quan tam | Budget/vol | Follow-up | Status |
|---|------------|--------|--------------|------------------|-----------|-----------|--------|
| 1 | | | | | | | |
Post-show action (trong 48h sau hoi cho)
  • Gui email cam on kem catalog — trong 24h
  • Add LinkedIn / WeChat — trong 24h
  • Gui price list va mau theo yeu cau — trong 48h
  • Nhap vao CRM / Google Sheets de theo doi

Module 5: Phan Tich Gia Canh Tranh Xuat Khau

So sanh vi tri cua minh so voi Ecuador, An Do, Indonesia tren thi truong muc tieu

Khung phan tich
## Phan Tich Canh Tranh — [San pham] — [Thi truong muc tieu] — [Thang/Nam]

| Tieu chi | Viet Nam | Ecuador | An Do | Indonesia |
|---------|---------|---------|-------|-----------|
| Gia FOB (USD/kg, size 100) | [X] | [X] | [X] | [X] |
| Thi phan tai [thi truong] | [X%] | [X%] | [X%] | [X%] |
| Chung nhan pho bien | ASC/GlobalGAP | ASC | GlobalGAP | ASC |
| Diem manh | Chat luong on dinh, trac xuat lai | Gia thap nhat | San luong lon | Gia trung binh |
| Diem yeu | Gia cao hon Ecuador 15–20% | Chat luong bien dong | Dich benh rui ro | Nguon cung khong on |
| Uu the VN vs doi thu | [Dien] | [Dien] | [Dien] | [Dien] |
Chien luoc dinh vi de xuat
Thi truong Chien luoc uu tien Ly do
Trung Quoc Canh tranh gia + toc do giao hang TQ uu tien Ecuador nhung can da dang nguon cung
EU Dinh vi chat luong + chung nhan EU tra gia cao cho chung nhan ASC/BRC, Ecuador chua manh
My Theo doi thue + focus vao che bien sau Thue chong ban pha gia can tinh toan roi
Nhat/Han Chat luong cao, gia khong phai van de Thi truong premium, focus HOSO/sashimi grade

Checklist chat luong

Truoc khi giao tai lieu cho buyer:

  • Company profile: khong co loi chinh ta tieng Anh — da check boi native speaker hoac AI
  • Email: ngan gon, ro muc dich, co 1 CTA duy nhat
  • Gia: la gia FOB, co ghi ro Incoterms va ngay het han
  • Chung nhan: neu len nhung phai la chung nhan con hieu luc
  • Mau san pham: dong goi dep, co label day du thong tin
  • Follow-up: co lich cu the (nguoi + deadline)
  • Theo doi: moi buyer phai co trong CRM/Google Sheets

Lien ket skill lien quan

  • product-marketing-context — Doc truoc de lay USP, diem khac biet san pham
  • 08-nghien-cuu-doi-thu — Phan tich doi thu xuat khau (Ecuador, An Do, Indonesia)
  • 09-insight-khach-hang — Hieu buyer quoc te muon gi
  • 14-email-marketing — Xay dung chuoi email nurture sau hoi cho
  • 00-ke-hoach-mkt — Long vao ke hoach MKT tong the neu can
1---
2name: 29-xuat-khau-b2b
3description: "Dung khi doanh nghiep Viet Nam muon ban ra NUOC NGOAI theo duong B2B — ho so nang luc tieng Anh, chon thi truong muc tieu, pitch deck cho buyer, email chao hang quoc te, chuan bi hoi cho thuong mai va kenh Alibaba, Amazon Business. Kich hoat khi user nhac 'xuat khau', 'ban hang nuoc ngoai', 'tim buyer quoc te', 'company profile tieng Anh', 'email chao hang export', 'di hoi cho thuong mai', 'khach nuoc ngoai hoi gia', 'lam sao co don hang xuat khau'. Khong dung cho — tim va nuoi lead B2B trong nuoc thi dung skill 33-b2b-lead-gen; bo tai lieu ban hang va pipeline thi dung skill 71-sales-enablement; chuoi email nuoi duong thi dung skill 14-email-marketing."
4metadata:
5 version: 1.0.1
6 category: strategy
7license: MIT
8triggers:
9 - "xuat khau"
10 - "B2B nuoc ngoai"
11 - "thi truong quoc te"
12 - "pitch khach nuoc ngoai"
13 - "ho so cong ty bang tieng Anh"
14 - "email chao hang export"
15 - "tham du hoi cho"
16 - "buyer nuoc ngoai"
17 - "company profile"
18 - "export marketing"
19related:
20 - product-marketing-context
21 - 00-ke-hoach-mkt
22 - 02-brief-chien-dich
23 - 08-nghien-cuu-doi-thu
24 - 09-insight-khach-hang
25 - 14-email-marketing
26 - references/export-benchmarks-vn
27---
28 
29# Xuat Khau B2B — Export Marketing Intelligence
30 
31> **Dung khi:** Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.
32 
33---
34 
35## Buoc 0: Kiem tra context file
36 
37Doc file sau neu ton tai:
38 
39- `.agents/product-marketing-context.md` — lay thong tin san pham, USP, gia tri khac biet
40- `.agents/export-context.md` — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)
41 
42Neu chua co `export-context.md` → chay **Module 1** truoc.
43 
44---
45 
46## Thu thap thong tin
47 
48Hoi toi da 4 cau truoc khi bat dau:
49 
501. **San pham xuat khau la gi?** Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...)
512. **Thi truong muc tieu?** Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu?
523. **Da co kinh nghiem xuat khau chua?** Lan dau hay da xuat, gap kho khan gi?
534. **Can lam gi ngay?** Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?
54 
55---
56 
57## Module 1: Export Context — Hieu biet thi truong xuat khau
58 
59> Chay 1 lan, luu vao `.agents/export-context.md`
60 
61### Thong tin can thu thap
62 
63```markdown
64# Export Context — [Ten Cong Ty]
65 
66## San pham xuat khau
67- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
68- HS Code: [VD: 0306.17]
69- Specification: [Size, dang che bien, quy cach dong goi]
70- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
71- Cong suat: [X tan/thang hoac X container/thang]
72- MOQ (minimum order): [X tan / X container 20ft]
73- Lead time: [X tuan ke tu dat hang]
74 
75## Nha may & nang luc
76- Ten nha may: [Ten]
77- Dia chi: [Tinh/TP]
78- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
79- Nam thanh lap: [YYYY]
80- Cong suat che bien: [X tan nguyen lieu/ngay]
81- So luong nhan vien: [X nguoi]
82 
83## Thi truong muc tieu
84- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
85- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
86- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
87- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]
88 
89## Buyer persona quoc te
90- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
91- Quy mo giao dich mong muon: [X container/don hang]
92- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]
93 
94## Gia canh tranh
95- Gia ban hien tai (FOB): [USD/kg] theo size
96- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
97- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
98- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]
99 
100## Kinh nghiem xuat khau
101- Da xuat sang: [Danh sach quoc gia]
102- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
103- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]
104```
105 
106---
107 
108## Module 2: Company Profile — Ho so cong ty bang tieng Anh
109 
110> Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai
111 
112### Cau truc
113 
114```markdown
115# [COMPANY NAME]
116### Your Trusted Vietnamese [Product] Supplier
117 
118---
119 
120## Who We Are
121[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]
122 
123**Quick Facts**
124| | |
125|---|---|
126| Founded | [YYYY] |
127| Location | [Province], Vietnam |
128| Processing capacity | [X MT/day] |
129| Employees | [X] |
130| Export markets | [Danh sach quoc gia] |
131| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |
132 
133---
134 
135## Our Products
136[Ten san pham, specification, size range, dang che bien]
137 
138| Product | Specification | Size | Packaging |
139|---------|--------------|------|-----------|
140| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
141| | | | |
142 
143---
144 
145## Why Choose Us
146 
147**[USP 1 — cu the, co so lieu]**
148VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"
149 
150**[USP 2 — loi the canh tranh ro rang]**
151VD: "Vertically integrated — own hatchery + farm + processing = full traceability"
152 
153**[USP 3 — dich vu/do tin cay]**
154VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"
155 
156---
157 
158## Certifications
159[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]
160 
161---
162 
163## Contact
164**[Ten nguoi phu trach export]**
165Export Manager | [Ten cong ty]
166📧 [email] 📱 [WhatsApp/WeChat] 🌐 [website]
167```
168 
169---
170 
171## Module 3: Email Chao Hang Quoc Te
172 
173> Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh
174 
175### Email 1 — Cold Outreach (lan dau lien he)
176 
177```
178Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
179VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"
180 
181---
182 
183Dear [Name / Buying Team],
184 
185My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor
186specializing in [san pham chinh] since [nam].
187 
188**Why I'm reaching out:**
189We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively
190seeking partners in [thi truong muc tieu].
191 
192**Quick overview:**
193- Products: [San pham, size range]
194- Certifications: [Chung nhan]
195- Capacity: [X MT/month available]
196- Lead time: [X weeks]
197- FOB price range: USD [X–X]/kg (subject to spec & volume)
198 
199I'd love to send our full product catalog and price list.
200Would a 15-minute call this week work for you?
201 
202Best regards,
203[Ten] | [Chuc vu]
204[Email] | [WhatsApp: +84...]
205[Website]
206```
207 
208### Email 2 — Warm (da gap o hoi cho / da quen biet)
209 
210```
211Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready
212 
213---
214 
215Dear [Name],
216 
217It was great connecting at [Ten hoi cho / su kien] last [thang].
218 
219As promised, I'm following up with:
220✅ Product catalog attached
221✅ Current price list (valid until [ngay])
222✅ Lab test results for [san pham]
223 
224**Next step I suggest:**
225We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand.
226Shipping cost on us for first sample.
227 
228Let me know your preferred delivery address and I'll arrange it this week.
229 
230Best,
231[Ten]
232```
233 
234### Email 3 — Follow-up (sau 7–10 ngay chua phan hoi)
235 
236```
237Subject: Re: [Product] from Vietnam — just checking in
238 
239---
240 
241Hi [Name],
242 
243I wanted to follow up on my email from [ngay].
244 
245I understand you receive many supplier inquiries — I'll keep this brief:
246 
247One thing that might be relevant: [1 thong tin moi — gia moi / chung nhan moi /
248thi truong dang can gap nhu My bi thieu hang do thue...]
249 
250Happy to jump on a quick call or answer any questions by email.
251 
252[Ten]
253```
254 
255---
256 
257## Module 4: Ke Hoach Hoi Cho Xuat Khau
258 
259> Dung cho: Vietfish, Seafood Expo Global (Barcelona), China Fisheries (Thanh Dao), SIAL, v.v.
260 
261### Checklist chuan bi (8 tuan truoc)
262 
263```markdown
264## 8 tuan truoc hoi cho
265 
266### Marketing materials
267- [ ] Company profile (EN) — in mau A4/A5, 500 to
268- [ ] Product catalog — in mau, co QR code den website/Alibaba
269- [ ] Business card — 2 mat (VN + EN hoac VN + CN), 500 cai
270- [ ] Roll-up banner (X × X m) — co logo, san pham chinh, chung nhan
271- [ ] Mau san pham dong goi dep de trung bay
272- [ ] USB/QR code chua catalog dien tu, price list, lab test
273 
274### Digital presence
275- [ ] Alibaba / Global Sources profile cap nhat
276- [ ] Website EN hoan chinh (toi thieu: products, certifications, contact)
277- [ ] Email signature chuan — ten, chuc vu, WhatsApp, WeChat
278 
279### Danh sach buyer can gap
280- [ ] Research truoc 50 buyer tiem nang tham du hoi cho
281- [ ] Gui email dat lich gap truoc khi den (template email warm o tren)
282- [ ] Muc tieu: 30 cuoc gap co lich / 20 gap them tai hoi cho
283 
284### Chuan bi gia
285- [ ] Price list hien hanh (FOB HCMC) theo size va specification
286- [ ] Biet ro: MOQ, lead time, payment terms (L/C / TT 30% + 70%)
287- [ ] Biet ro: chi phi van chuyen uoc tinh den thi truong muc tieu
288```
289 
290### Template theo doi tai hoi cho
291 
292```markdown
293| # | Ten cong ty | Quoc gia | Nguoi lien he | San pham quan tam | Budget/vol | Follow-up | Status |
294|---|------------|--------|--------------|------------------|-----------|-----------|--------|
295| 1 | | | | | | | |
296```
297 
298### Post-show action (trong 48h sau hoi cho)
299 
300- [ ] Gui email cam on kem catalog — trong 24h
301- [ ] Add LinkedIn / WeChat — trong 24h
302- [ ] Gui price list va mau theo yeu cau — trong 48h
303- [ ] Nhap vao CRM / Google Sheets de theo doi
304 
305---
306 
307## Module 5: Phan Tich Gia Canh Tranh Xuat Khau
308 
309> So sanh vi tri cua minh so voi Ecuador, An Do, Indonesia tren thi truong muc tieu
310 
311### Khung phan tich
312 
313```markdown
314## Phan Tich Canh Tranh — [San pham] — [Thi truong muc tieu] — [Thang/Nam]
315 
316| Tieu chi | Viet Nam | Ecuador | An Do | Indonesia |
317|---------|---------|---------|-------|-----------|
318| Gia FOB (USD/kg, size 100) | [X] | [X] | [X] | [X] |
319| Thi phan tai [thi truong] | [X%] | [X%] | [X%] | [X%] |
320| Chung nhan pho bien | ASC/GlobalGAP | ASC | GlobalGAP | ASC |
321| Diem manh | Chat luong on dinh, trac xuat lai | Gia thap nhat | San luong lon | Gia trung binh |
322| Diem yeu | Gia cao hon Ecuador 15–20% | Chat luong bien dong | Dich benh rui ro | Nguon cung khong on |
323| Uu the VN vs doi thu | [Dien] | [Dien] | [Dien] | [Dien] |
324```
325 
326### Chien luoc dinh vi de xuat
327 
328| Thi truong | Chien luoc uu tien | Ly do |
329|-----------|------------------|-------|
330| Trung Quoc | Canh tranh gia + toc do giao hang | TQ uu tien Ecuador nhung can da dang nguon cung |
331| EU | Dinh vi chat luong + chung nhan | EU tra gia cao cho chung nhan ASC/BRC, Ecuador chua manh |
332| My | Theo doi thue + focus vao che bien sau | Thue chong ban pha gia can tinh toan roi |
333| Nhat/Han | Chat luong cao, gia khong phai van de | Thi truong premium, focus HOSO/sashimi grade |
334 
335---
336 
337## Checklist chat luong
338 
339Truoc khi giao tai lieu cho buyer:
340 
341- [ ] Company profile: khong co loi chinh ta tieng Anh — da check boi native speaker hoac AI
342- [ ] Email: ngan gon, ro muc dich, co 1 CTA duy nhat
343- [ ] Gia: la gia FOB, co ghi ro Incoterms va ngay het han
344- [ ] Chung nhan: neu len nhung phai la chung nhan con hieu luc
345- [ ] Mau san pham: dong goi dep, co label day du thong tin
346- [ ] Follow-up: co lich cu the (nguoi + deadline)
347- [ ] Theo doi: moi buyer phai co trong CRM/Google Sheets
348 
349---
350 
351## Lien ket skill lien quan
352 
353- **product-marketing-context** — Doc truoc de lay USP, diem khac biet san pham
354- **08-nghien-cuu-doi-thu** — Phan tich doi thu xuat khau (Ecuador, An Do, Indonesia)
355- **09-insight-khach-hang** — Hieu buyer quoc te muon gi
356- **14-email-marketing** — Xay dung chuoi email nurture sau hoi cho
357- **00-ke-hoach-mkt** — Long vao ke hoach MKT tong the neu can
358 

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