20 brief client intake skill

Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh.

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Brief Client Intake — Form khach hang dien cho agency

Vai tro skill: Nay la "INPUT GATE" cua moi project marketing. Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la form khach hang dien CHO agency de cung cap thong tin dau vao.

Khi dùng `opa-prd` (OPA KIT) thay thế

Skill này (20-brief-client-intake) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. KHÔNG dùng cho:

Tình huống	Use
Full product PRD (tech SaaS, feature spec)	`opa-prd --mode=product` (OPA KIT) — 12 sections, Deep Modules, GTM
Course / lesson module PRD	`opa-prd --mode=lesson` — Bloom-anchored learning PRD
Single creative brief TVC	`opa-prd --mode=creative` — 1-page
Marketing campaign intake (multi-creative)	`02-brief-chien-dich` (this repo)

opa-prd là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: https://github.com/minhnv0807/opa-kit.

Khi nao dung skill nay?

Tinh huong	Dung skill 20?
Khach hang moi lien he, can thu thap thong tin truoc khi quote	YES
Bat dau project mar moi, can du lieu input chi tiet	YES
Re-brief khi khach mo rong scope hoac thay doi muc tieu	YES
Onboarding khach retainer dai han	YES
Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt	NO

Thu thap thong tin truoc khi tao brief

Hoi user (agency/marketing lead) toi da 4 cau:

Khach hang nganh gi? (Spa, F&B, Healthcare, Education, Fashion, SaaS, Real Estate, ...)
Quy mo khach hang? (Local 1 chi nhanh / Chuoi / SME / Enterprise)
Loai project? (Khai truong / Re-launch / Scale / Retainer dai han / 1-shot campaign)
Hinh thuc gui brief? (Email file .md / In giay hop offline / Google Form / Notion)

Co che detect nganh → load variant

Skill nay co 20 variants trong folder variants/. Moi variant la FULL BRIEF (11 phan A-K) duoc toi uu hoa cho dac thu nganh do — KHONG phai chi override vai cau.

Mapping ten file → nganh

#	File variant	Nganh ap dung
NHOM 1 — LOCAL SERVICE
01	`01-spa-beauty.md`	Spa, Beauty Salon, Nail, Tham my khong xam lan
02	`02-fnb-restaurant.md`	Nha hang, Quan cafe, Bakery, Quan an
03	`03-healthcare-clinic.md`	Phong kham, Nha khoa, Phong kham nhi, Phong kham da khoa
04	`04-fitness-gym-yoga.md`	Gym, Yoga, Pilates, Boxing, Studio fitness
05	`05-education-center.md`	Trung tam tieng Anh, Trung tam ky nang, Day nghe, Mam non
06	`06-wedding-photography.md`	Studio cuoi, Ao cuoi, Chup anh kid/family, To chuc tiec
07	`07-pet-service.md`	Spa thu cung, Pet shop, Pet hotel, Pet clinic
NHOM 2 — PRODUCT/ECOMMERCE
08	`08-fashion.md`	Thoi trang nam/nu, Tui xach, Giay dep, Phu kien
09	`09-cosmetics-skincare.md`	My pham, Skincare, Makeup, Tinh chat
10	`10-fnb-product.md`	Banh, Do uong dong goi, Dac san, Healthy food
11	`11-mom-baby.md`	Bim sua, Quan ao tre em, Do choi, Sua bot
12	`12-home-living.md`	Noi that, Gia dung, Decor, Bep
13	`13-health-supplement.md`	TPCN, Collagen, Vitamin, Detox, Yen sao
NHOM 3 — B2B/SERVICE ONLINE
14	`14-saas-software.md`	SaaS, App, Tool online, Platform B2B
15	`15-agency-consulting.md`	Mar agency, Design agency, Tu van DN, Ke toan
16	`16-online-course.md`	Khoa hoc online, Coaching, Mentor, Training
NHOM 4 — HIGH-TICKET / LONG SALES CYCLE
17	`17-real-estate.md`	Du an BDS, Moi gioi BDS, Cho thue van phong
18	`18-auto-vehicle.md`	O to, Xe may, Phu tung xe, Showroom
19	`19-travel-resort.md`	Resort, Khach san, Tour, Homestay, Tour du lich
20	`20-aesthetic-clinic.md`	Tham my vien, Phong kham TM cao cap, Botox/Filler

Logic detect

1. User noi nganh ro rang (VD: "khach Spa") → Load variant tuong ung
2. User noi mo ho (VD: "khach lam ve dep") → Hoi xac nhan: "Spa truyen thong, Tham my vien cao cap, hay My pham?"
3. User noi nganh chua co variant → Dung template chung trong SKILL.md nay + custom theo y user
4. Khach co nhieu nganh kinh doanh → Tao multiple briefs, moi nganh 1 file

Cau truc chung 11 phan (A-K) — ap dung cho moi variant

Day la khung suon. Moi variant trong variants/ se:

Giu nguyen 11 phan A-K
Override noi dung tung phan cho dac thu nganh
Them cau hoi/section dac biet ne 1 nganh can (VD: phap ly cho Healthcare, financing cho Auto)

A. THONG TIN DOANH NGHIEP

Brand basic, founder story, philosophy, cam ket

B. SAN PHAM & DICH VU

Phan khuc, danh muc, gia, USP, combo/bundle

C. KHACH HANG MUC TIEU

Demographics, psychographics, behavior, persona

D. CANH TRANH & VI THE

Doi thu truc tiep, gian tiep, thu cap, dinh vi mong muon

E. MUC TIEU CHIEN DICH

Ngay launch, KPI cu the, KPI dai han

F. NGAN SACH & TIMELINE

Tong ngan sach, phan bo, timeline tong

G. NGUON LUC HIEN CO

Team in-house, co so vat chat, EGC readiness

H. TAI SAN SO HIEN CO

Cac kenh dang co, website, database khach

I. YEU CAU SANG TAO

Tone, brand inspiration, do/don't, rang buoc phap ly

J. DELIVERABLES MONG MUON

Strategy, creative, vanh hanh, bao cao

K. THONG TIN BO SUNG

Tai lieu dinh kem, cau hoi, thong tin them

Cach skill chay

Buoc 1 — Detect nganh

Tu input cua user, xac dinh nganh va load variant tuong ung.

Buoc 2 — Tao file output

Ten file: brief-client-intake-[ten-khach-hoac-nganh]-[YYYYMMDD].md
Vi du: brief-client-intake-spa-luna-20260428.md
Luu vao thu muc lam viec hien tai

Buoc 3 — Render full brief

Render toan bo noi dung variant + customize them theo thong tin user da cung cap. Variant la khung noi dung, khong phai cau chu cuoi: viet lai toan bo cau chu gui khach theo nguyen tac 6 (ngon ngu nguoi that) va references/ngon-ngu-nguoi-that.md. Brief gui khach viet tieng Viet CO DAU.

Buoc 4 — Huong dan gui khach

Cuoi file co Next Steps:

Hinh thuc gui (Email/Zalo/Google Form/in giay)
Han nop (mac dinh 5-7 ngay)
Lich review brief sau khi nhan
Lich len plan v1

Buoc 5 — Auto-trigger downstream

Sau khi khach dien xong va gui lai, tu dong de xuat:

20-brief-client-intake (HOAN THANH input)
  |
  |-- [Tiep theo 1] 09-insight-khach-hang  → Khai thac sau persona tu Phan C
  |-- [Tiep theo 2] 08-nghien-cuu-doi-thu  → Phan tich doi thu tu Phan D
  |-- [Tiep theo 3] 10-tinh-kpi-nguoc       → Tinh KPI nguoc tu muc tieu Phan E
  |-- [Tiep theo 4] 00-ke-hoach-mkt        → Tong hop thanh ke hoach mar
  |-- [Tiep theo 5] 02-brief-chien-dich    → Brief chien dich cu the

Nguyen tac thiet ke brief (universal)

1. Friendly cho khach khong chuyen mar

Khong dung jargon (TOFU, ROAS, CPA) tru khi giai thich
Co goi y vi du moi cau hoi
Co option "Chua quyet — can tu van" — khach khong biet ko phai bo trong

2. Cau hoi co cau truc, khong viet tu luan

Uu tien checkbox/radio button → de ky
Bang ke 2-3 cot → de dien tren mobile
Truong text dai chi cho persona/story

3. Tu de → kho

Phan A (info don gian) → phan K (info phuc tap)
Khach build momentum, khong bi nan tu dau

4. Tinh khoang gian dien (UX)

Toi da 30-45 phut khach dien xong
Co progress indicator (Phan A/11 → K/11)
Co tom luoc su dung thong tin nay nhu the nao

5. Co commitment cuoi

Khach ky cam ket cung cap thong tin trung thuc
Agency cam ket bao mat, dung muc dich
Timeline ro rang (24h xac nhan, 5-7 ngay co plan v1)

6. Ngon ngu nguoi that, cham dung noi dau

Brief giong van ban hanh chinh hay giong AI thi chu DN dien qua loa. Viet nhu nguoi trong nghe noi chuyen:

Mo brief bang phan "Anh/chi dang gap chuyen nao?" — 5-8 noi dau that cua nganh de tick, viet bang cau chu DN hay noi.
Hoi bang tinh huong va canh nhin thay duoc, khong hoi bang khai niem (muc tieu, dinh vi, USP, persona, KPI).
Hoi ca cam xuc (so gi, met gi, mong gi) — nguyen lieu cho noi dung va cach tu van.
Moi phan co 1 cau "vi sao em hoi" dong cam; tranh tu ngu sao rong (toi uu, nang tam, toan dien, giai phap...).
Dong cam, khong hu doa: khong phong dai noi dau, khong hua ket qua bang con so.
Tu dien doi giong, kho noi dau 20 nganh, vi du truoc/sau: references/ngon-ngu-nguoi-that.md.

Checklist chat luong (truoc khi gui khach)

Noi dung

Du 11 phan A-K
Moi cau hoi co goi y vi du cu the cho nganh
Tat ca lua chon dung thuat ngu khach hieu (khong jargon)
Co option "Chua quyet — can tu van" o cau dieu kien
Ngon ngu match tone agency va khach (sang trong / friendly / chuyen nghiep)

Cau truc

Header co thong tin agency, ngay phat, han nop
Tat ca bang co header ro rang
Checkbox/radio dung dinh dang Markdown chuan
Co Next Steps cuoi file
Co commitment va xac nhan cuoi

Ngon ngu (nguyen tac 6)

Doc to 3 cau bat ky — nghe nhu nguoi noi chuyen, khong nhu van ban hanh chinh
Co phan "Anh/chi dang gap chuyen nao?" voi 5-8 noi dau dung nganh
Lua chon la cau chu DN tu noi ra duoc; khong con tu trong cot "Tranh" cua tu dien doi giong
Co it nhat 1 cau hoi ve cam xuc (so / met / mong)
Khong phong dai noi dau, khong hua ket qua bang con so

Theo nganh

Phan B (San pham/Dich vu) co cau hoi dac thu nganh
Phan C (Persona) co vi du persona dac thu
Phan D (Doi thu) co cau hoi ve mo hinh canh tranh dac thu
Phan I (Sang tao) co rang buoc phap ly nganh (neu co)
Phan J (Deliverables) co option deliverable dac thu

Lien ket skill

00-ke-hoach-mkt — Sau khi nhan brief input, lap ke hoach mar tong the
02-brief-chien-dich — Sau khi co plan, viet brief chien dich cu the
08-nghien-cuu-doi-thu — Mo rong phan D (Doi thu) thanh research chi tiet
09-insight-khach-hang — Mo rong phan C (Persona) thanh insight sau
10-tinh-kpi-nguoc — Mo rong phan E (KPI) thanh tinh nguoc chi tiet

References

variants/ — 20 file variant chi tiet theo tung nganh
references/ngon-ngu-nguoi-that.md — nguyen tac giong nguoi that, tu dien doi giong, kho noi dau + cam xuc 20 nganh VN, vi du truoc/sau
Project root brief-khach-hang-spa-le-chan-20260428.md — Vi du output thuc te (Spa)

1	---
2	name: 20-brief-client-intake
3	description: "Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief."
4	argument-hint: "<industry + scope + budget>"
5	metadata:
6	version: 1.1.0
7	category: operations
8	triggers:
9	- "brief khach hang"
10	- "brief khach dien"
11	- "form khach hang"
12	- "client intake"
13	- "client brief"
14	- "intake form"
15	- "form thu thap thong tin khach"
16	- "brief input"
17	- "questionnaire khach hang"
18	output: File .md chua brief 11 phan (A-K) toi uu hoa theo nganh. Khach hang dien xong gui lai cho agency lam input cho cac skill chien luoc (00, 02, 08, 09, 10).
19	related:
20	- 00-ke-hoach-mkt
21	- 02-brief-chien-dich
22	- 08-nghien-cuu-doi-thu
23	- 09-insight-khach-hang
24	- 10-tinh-kpi-nguoc
25	---
26
27	# Brief Client Intake — Form khach hang dien cho agency
28
29	> Vai tro skill: Nay la "INPUT GATE" cua moi project marketing.
30	> Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la form khach hang dien CHO agency de cung cap thong tin dau vao.
31
32	---
33
34	### Khi dùng `opa-prd` (OPA KIT) thay thế
35
36	Skill này (`20-brief-client-intake`) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. KHÔNG dùng cho:
37
38	\| Tình huống \| Use \|
39	\|------------\|-----\|
40	\| Full product PRD (tech SaaS, feature spec) \| `opa-prd --mode=product` (OPA KIT) — 12 sections, Deep Modules, GTM \|
41	\| Course / lesson module PRD \| `opa-prd --mode=lesson` — Bloom-anchored learning PRD \|
42	\| Single creative brief TVC \| `opa-prd --mode=creative` — 1-page \|
43	\| Marketing campaign intake (multi-creative) \| `02-brief-chien-dich` (this repo) \|
44
45	`opa-prd` là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: `https://github.com/minhnv0807/opa-kit`.
46
47	---
48
49	## Khi nao dung skill nay?
50
51	\| Tinh huong \| Dung skill 20? \|
52	\|-----------\|---------------\|
53	\| Khach hang moi lien he, can thu thap thong tin truoc khi quote \| YES \|
54	\| Bat dau project mar moi, can du lieu input chi tiet \| YES \|
55	\| Re-brief khi khach mo rong scope hoac thay doi muc tieu \| YES \|
56	\| Onboarding khach retainer dai han \| YES \|
57	\| Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt \| NO \|
58
59	---
60
61	## Thu thap thong tin truoc khi tao brief
62
63	Hoi user (agency/marketing lead) toi da 4 cau:
64
65	1. Khach hang nganh gi? (Spa, F&B, Healthcare, Education, Fashion, SaaS, Real Estate, ...)
66	2. Quy mo khach hang? (Local 1 chi nhanh / Chuoi / SME / Enterprise)
67	3. Loai project? (Khai truong / Re-launch / Scale / Retainer dai han / 1-shot campaign)
68	4. Hinh thuc gui brief? (Email file .md / In giay hop offline / Google Form / Notion)
69
70	---
71
72	## Co che detect nganh → load variant
73
74	Skill nay co 20 variants trong folder `variants/`. Moi variant la FULL BRIEF (11 phan A-K) duoc toi uu hoa cho dac thu nganh do — KHONG phai chi override vai cau.
75
76	### Mapping ten file → nganh
77
78	\| # \| File variant \| Nganh ap dung \|
79	\|---\|-------------\|---------------\|
80	\| NHOM 1 — LOCAL SERVICE \| \| \|
81	\| 01 \| `01-spa-beauty.md` \| Spa, Beauty Salon, Nail, Tham my khong xam lan \|
82	\| 02 \| `02-fnb-restaurant.md` \| Nha hang, Quan cafe, Bakery, Quan an \|
83	\| 03 \| `03-healthcare-clinic.md` \| Phong kham, Nha khoa, Phong kham nhi, Phong kham da khoa \|
84	\| 04 \| `04-fitness-gym-yoga.md` \| Gym, Yoga, Pilates, Boxing, Studio fitness \|
85	\| 05 \| `05-education-center.md` \| Trung tam tieng Anh, Trung tam ky nang, Day nghe, Mam non \|
86	\| 06 \| `06-wedding-photography.md` \| Studio cuoi, Ao cuoi, Chup anh kid/family, To chuc tiec \|
87	\| 07 \| `07-pet-service.md` \| Spa thu cung, Pet shop, Pet hotel, Pet clinic \|
88	\| NHOM 2 — PRODUCT/ECOMMERCE \| \| \|
89	\| 08 \| `08-fashion.md` \| Thoi trang nam/nu, Tui xach, Giay dep, Phu kien \|
90	\| 09 \| `09-cosmetics-skincare.md` \| My pham, Skincare, Makeup, Tinh chat \|
91	\| 10 \| `10-fnb-product.md` \| Banh, Do uong dong goi, Dac san, Healthy food \|
92	\| 11 \| `11-mom-baby.md` \| Bim sua, Quan ao tre em, Do choi, Sua bot \|
93	\| 12 \| `12-home-living.md` \| Noi that, Gia dung, Decor, Bep \|
94	\| 13 \| `13-health-supplement.md` \| TPCN, Collagen, Vitamin, Detox, Yen sao \|
95	\| NHOM 3 — B2B/SERVICE ONLINE \| \| \|
96	\| 14 \| `14-saas-software.md` \| SaaS, App, Tool online, Platform B2B \|
97	\| 15 \| `15-agency-consulting.md` \| Mar agency, Design agency, Tu van DN, Ke toan \|
98	\| 16 \| `16-online-course.md` \| Khoa hoc online, Coaching, Mentor, Training \|
99	\| NHOM 4 — HIGH-TICKET / LONG SALES CYCLE \| \| \|
100	\| 17 \| `17-real-estate.md` \| Du an BDS, Moi gioi BDS, Cho thue van phong \|
101	\| 18 \| `18-auto-vehicle.md` \| O to, Xe may, Phu tung xe, Showroom \|
102	\| 19 \| `19-travel-resort.md` \| Resort, Khach san, Tour, Homestay, Tour du lich \|
103	\| 20 \| `20-aesthetic-clinic.md` \| Tham my vien, Phong kham TM cao cap, Botox/Filler \|
104
105	### Logic detect
106
107	```
108	1. User noi nganh ro rang (VD: "khach Spa") → Load variant tuong ung
109	2. User noi mo ho (VD: "khach lam ve dep") → Hoi xac nhan: "Spa truyen thong, Tham my vien cao cap, hay My pham?"
110	3. User noi nganh chua co variant → Dung template chung trong SKILL.md nay + custom theo y user
111	4. Khach co nhieu nganh kinh doanh → Tao multiple briefs, moi nganh 1 file
112	```
113
114	---
115
116	## Cau truc chung 11 phan (A-K) — ap dung cho moi variant
117
118	Day la khung suon. Moi variant trong `variants/` se:
119	- Giu nguyen 11 phan A-K
120	- Override noi dung tung phan cho dac thu nganh
121	- Them cau hoi/section dac biet ne 1 nganh can (VD: phap ly cho Healthcare, financing cho Auto)
122
123	### A. THONG TIN DOANH NGHIEP
124	Brand basic, founder story, philosophy, cam ket
125
126	### B. SAN PHAM & DICH VU
127	Phan khuc, danh muc, gia, USP, combo/bundle
128
129	### C. KHACH HANG MUC TIEU
130	Demographics, psychographics, behavior, persona
131
132	### D. CANH TRANH & VI THE
133	Doi thu truc tiep, gian tiep, thu cap, dinh vi mong muon
134
135	### E. MUC TIEU CHIEN DICH
136	Ngay launch, KPI cu the, KPI dai han
137
138	### F. NGAN SACH & TIMELINE
139	Tong ngan sach, phan bo, timeline tong
140
141	### G. NGUON LUC HIEN CO
142	Team in-house, co so vat chat, EGC readiness
143
144	### H. TAI SAN SO HIEN CO
145	Cac kenh dang co, website, database khach
146
147	### I. YEU CAU SANG TAO
148	Tone, brand inspiration, do/don't, rang buoc phap ly
149
150	### J. DELIVERABLES MONG MUON
151	Strategy, creative, vanh hanh, bao cao
152
153	### K. THONG TIN BO SUNG
154	Tai lieu dinh kem, cau hoi, thong tin them
155
156	---
157
158	## Cach skill chay
159
160	### Buoc 1 — Detect nganh
161	Tu input cua user, xac dinh nganh va load variant tuong ung.
162
163	### Buoc 2 — Tao file output
164	- Ten file: `brief-client-intake-[ten-khach-hoac-nganh]-[YYYYMMDD].md`
165	- Vi du: `brief-client-intake-spa-luna-20260428.md`
166	- Luu vao thu muc lam viec hien tai
167
168	### Buoc 3 — Render full brief
169	Render toan bo noi dung variant + customize them theo thong tin user da cung cap.
170	Variant la khung noi dung, khong phai cau chu cuoi: viet lai toan bo cau chu gui khach theo nguyen tac 6 (ngon ngu nguoi that) va `references/ngon-ngu-nguoi-that.md`. Brief gui khach viet tieng Viet CO DAU.
171
172	### Buoc 4 — Huong dan gui khach
173	Cuoi file co Next Steps:
174	- Hinh thuc gui (Email/Zalo/Google Form/in giay)
175	- Han nop (mac dinh 5-7 ngay)
176	- Lich review brief sau khi nhan
177	- Lich len plan v1
178
179	### Buoc 5 — Auto-trigger downstream
180	Sau khi khach dien xong va gui lai, tu dong de xuat:
181	```
182	20-brief-client-intake (HOAN THANH input)
183	\|
184	\|-- [Tiep theo 1] 09-insight-khach-hang → Khai thac sau persona tu Phan C
185	\|-- [Tiep theo 2] 08-nghien-cuu-doi-thu → Phan tich doi thu tu Phan D
186	\|-- [Tiep theo 3] 10-tinh-kpi-nguoc → Tinh KPI nguoc tu muc tieu Phan E
187	\|-- [Tiep theo 4] 00-ke-hoach-mkt → Tong hop thanh ke hoach mar
188	\|-- [Tiep theo 5] 02-brief-chien-dich → Brief chien dich cu the
189	```
190
191	---
192
193	## Nguyen tac thiet ke brief (universal)
194
195	### 1. Friendly cho khach khong chuyen mar
196	- Khong dung jargon (TOFU, ROAS, CPA) tru khi giai thich
197	- Co goi y vi du moi cau hoi
198	- Co option "Chua quyet — can tu van" — khach khong biet ko phai bo trong
199
200	### 2. Cau hoi co cau truc, khong viet tu luan
201	- Uu tien checkbox/radio button → de ky
202	- Bang ke 2-3 cot → de dien tren mobile
203	- Truong text dai chi cho persona/story
204
205	### 3. Tu de → kho
206	- Phan A (info don gian) → phan K (info phuc tap)
207	- Khach build momentum, khong bi nan tu dau
208
209	### 4. Tinh khoang gian dien (UX)
210	- Toi da 30-45 phut khach dien xong
211	- Co progress indicator (Phan A/11 → K/11)
212	- Co tom luoc su dung thong tin nay nhu the nao
213
214	### 5. Co commitment cuoi
215	- Khach ky cam ket cung cap thong tin trung thuc
216	- Agency cam ket bao mat, dung muc dich
217	- Timeline ro rang (24h xac nhan, 5-7 ngay co plan v1)
218
219	### 6. Ngon ngu nguoi that, cham dung noi dau
220	Brief giong van ban hanh chinh hay giong AI thi chu DN dien qua loa. Viet nhu nguoi trong nghe noi chuyen:
221	- Mo brief bang phan "Anh/chi dang gap chuyen nao?" — 5-8 noi dau that cua nganh de tick, viet bang cau chu DN hay noi.
222	- Hoi bang tinh huong va canh nhin thay duoc, khong hoi bang khai niem (muc tieu, dinh vi, USP, persona, KPI).
223	- Hoi ca cam xuc (so gi, met gi, mong gi) — nguyen lieu cho noi dung va cach tu van.
224	- Moi phan co 1 cau "vi sao em hoi" dong cam; tranh tu ngu sao rong (toi uu, nang tam, toan dien, giai phap...).
225	- Dong cam, khong hu doa: khong phong dai noi dau, khong hua ket qua bang con so.
226	- Tu dien doi giong, kho noi dau 20 nganh, vi du truoc/sau: `references/ngon-ngu-nguoi-that.md`.
227
228	---
229
230	## Checklist chat luong (truoc khi gui khach)
231
232	### Noi dung
233	- [ ] Du 11 phan A-K
234	- [ ] Moi cau hoi co goi y vi du cu the cho nganh
235	- [ ] Tat ca lua chon dung thuat ngu khach hieu (khong jargon)
236	- [ ] Co option "Chua quyet — can tu van" o cau dieu kien
237	- [ ] Ngon ngu match tone agency va khach (sang trong / friendly / chuyen nghiep)
238
239	### Cau truc
240	- [ ] Header co thong tin agency, ngay phat, han nop
241	- [ ] Tat ca bang co header ro rang
242	- [ ] Checkbox/radio dung dinh dang Markdown chuan
243	- [ ] Co Next Steps cuoi file
244	- [ ] Co commitment va xac nhan cuoi
245
246	### Ngon ngu (nguyen tac 6)
247	- [ ] Doc to 3 cau bat ky — nghe nhu nguoi noi chuyen, khong nhu van ban hanh chinh
248	- [ ] Co phan "Anh/chi dang gap chuyen nao?" voi 5-8 noi dau dung nganh
249	- [ ] Lua chon la cau chu DN tu noi ra duoc; khong con tu trong cot "Tranh" cua tu dien doi giong
250	- [ ] Co it nhat 1 cau hoi ve cam xuc (so / met / mong)
251	- [ ] Khong phong dai noi dau, khong hua ket qua bang con so
252
253	### Theo nganh
254	- [ ] Phan B (San pham/Dich vu) co cau hoi dac thu nganh
255	- [ ] Phan C (Persona) co vi du persona dac thu
256	- [ ] Phan D (Doi thu) co cau hoi ve mo hinh canh tranh dac thu
257	- [ ] Phan I (Sang tao) co rang buoc phap ly nganh (neu co)
258	- [ ] Phan J (Deliverables) co option deliverable dac thu
259
260	---
261
262	## Lien ket skill
263
264	- `00-ke-hoach-mkt` — Sau khi nhan brief input, lap ke hoach mar tong the
265	- `02-brief-chien-dich` — Sau khi co plan, viet brief chien dich cu the
266	- `08-nghien-cuu-doi-thu` — Mo rong phan D (Doi thu) thanh research chi tiet
267	- `09-insight-khach-hang` — Mo rong phan C (Persona) thanh insight sau
268	- `10-tinh-kpi-nguoc` — Mo rong phan E (KPI) thanh tinh nguoc chi tiet
269
270	---
271
272	## References
273
274	- `variants/` — 20 file variant chi tiet theo tung nganh
275	- `references/ngon-ngu-nguoi-that.md` — nguyen tac giong nguoi that, tu dien doi giong, kho noi dau + cam xuc 20 nganh VN, vi du truoc/sau
276	- Project root `brief-khach-hang-spa-le-chan-20260428.md` — Vi du output thuc te (Spa)
277

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