Youtube ads skill
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative.
by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗
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npx degit kostja94/marketing-skills/skills/paid-ads/platforms/youtube-ads#main ~/.claude/skills/youtube-adsChecked ·commit main
Files of Youtube ads
SKILL.md
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Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Awareness, consideration, conversion
- Budget: Bumper cheaper; TrueView for scale
- Creative: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For |
|---|---|---|---|
| TrueView Skippable | 12 sec+ | After 5 sec | Reach; large audiences |
| TrueView Non-skippable | 15–20 sec | No | Full message; guaranteed view |
| TrueView for Action | — | — | Conversions; CTA-focused |
| Bumper | 6 sec or less | No | Brand awareness; memorable; lower cost |
| Discovery (In-Feed) | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format |
|---|---|
| Brand awareness | Bumper |
| Website traffic | TrueView |
| Conversions | TrueView for Action |
| Interested audiences | Discovery |
Creative Guidelines
- Bumper: Quick, memorable; brand message in 6 sec
- TrueView: Hook in first 5 sec (skippable); deliver value before skip
- Discovery: Thumbnail + headline; appears like organic video
Output Format
- Format recommendation
- Creative specs (length, hook, CTA)
- Targeting notes
- Pre-launch checklist
Related Skills
- google-ads: Google Ads platform; YouTube runs through Google Ads
- youtube-seo: Organic YouTube; video optimization
- video-marketing: Video script, hook structure
- paid-ads-strategy: When to use video ads; channel selection
| 1 | |
| 2 | name youtube-ads |
| 3 | description When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo. |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | |
| 7 | |
| 8 | # Paid Ads: YouTube Ads |
| 9 | |
| 10 | Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Initial Assessment |
| 15 | |
| 16 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 17 | |
| 18 | Identify: |
| 19 | **Goal**: Awareness, consideration, conversion |
| 20 | **Budget**: Bumper cheaper; TrueView for scale |
| 21 | **Creative**: Existing video or net-new |
| 22 | |
| 23 | ## Ad Formats |
| 24 | |
| 25 | | Format | Length | Skippable | Best For | |
| 26 | |--------|--------|-----------|----------| |
| 27 | | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | |
| 28 | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | |
| 29 | | **TrueView for Action** | — | — | Conversions; CTA-focused | |
| 30 | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | |
| 31 | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting | |
| 32 | |
| 33 | ## Format Selection |
| 34 | |
| 35 | | Goal | Format | |
| 36 | |------|--------| |
| 37 | | **Brand awareness** | Bumper | |
| 38 | | **Website traffic** | TrueView | |
| 39 | | **Conversions** | TrueView for Action | |
| 40 | | **Interested audiences** | Discovery | |
| 41 | |
| 42 | ## Creative Guidelines |
| 43 | |
| 44 | **Bumper**: Quick, memorable; brand message in 6 sec |
| 45 | **TrueView**: Hook in first 5 sec (skippable); deliver value before skip |
| 46 | **Discovery**: Thumbnail + headline; appears like organic video |
| 47 | |
| 48 | ## Output Format |
| 49 | |
| 50 | **Format** recommendation |
| 51 | **Creative** specs (length, hook, CTA) |
| 52 | **Targeting** notes |
| 53 | **Pre-launch** checklist |
| 54 | |
| 55 | ## Related Skills |
| 56 | |
| 57 | **google-ads**: Google Ads platform; YouTube runs through Google Ads |
| 58 | **youtube-seo**: Organic YouTube; video optimization |
| 59 | **video-marketing**: Video script, hook structure |
| 60 | **paid-ads-strategy**: When to use video ads; channel selection |
| 61 |
Discussion
Alternatives
Ad creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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