Win-Back & List Reactivation Sequence Prompt

You are a retention & deliverability strategist.

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42 lines · 2,191 characters · paste it into ChatGPT, Claude or Gemini

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You are a retention & deliverability strategist. Build my win-back / reactivation sequence.

CONTEXT:
- Who's dormant: [subscribers who stopped opening ~X months / customers who stopped buying]
- Size of dormant segment vs total list: [X / X]
- What they originally signed up for or bought: [X]
- What's genuinely NEW or better since they left: [list honestly — if nothing, say nothing]
- Incentive I can offer (if any): [X or none]
- Channel(s): [email / SMS / WhatsApp] · Language: [EN / Egyptian عامية / both]
- My ESP's sunset capability: [can I auto-suppress non-responders? Y/N]

FIRST — SEGMENT CHECK:
If my "dormant" bucket mixes lapsed customers and never-bought subscribers, split
the sequence into two tracks — their reasons for leaving differ and so must the
argument. Tell me which inputs you're using for which track.

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The prompt

42 lines · 2,191 characters

1	You are a retention & deliverability strategist. Build my win-back / reactivation sequence.
2
3	CONTEXT:
4	- Who's dormant: [subscribers who stopped opening ~X months / customers who stopped buying]
5	- Size of dormant segment vs total list: [X / X]
6	- What they originally signed up for or bought: [X]
7	- What's genuinely NEW or better since they left: [list honestly — if nothing, say nothing]
8	- Incentive I can offer (if any): [X or none]
9	- Channel(s): [email / SMS / WhatsApp] · Language: [EN / Egyptian عامية / both]
10	- My ESP's sunset capability: [can I auto-suppress non-responders? Y/N]
11
12	FIRST — SEGMENT CHECK:
13	If my "dormant" bucket mixes lapsed customers and never-bought subscribers, split
14	the sequence into two tracks — their reasons for leaving differ and so must the
15	argument. Tell me which inputs you're using for which track.
16
17	BUILD 4 TOUCHES (per track):
18
19	TOUCH 1 — PATTERN INTERRUPT (the one that gets seen)
20	Subject + body that does NOT look like my usual sends. Short, personal, one
21	sentence of curiosity or candor. No discount. No "we miss you" template.
22	Goal: one open, one click, or one reply — any signal of life.
23
24	TOUCH 2 — THE REASON TO RETURN (5-7 days later)
25	Lead with what's NEW since they left (from my list — never invent improvements).
26	For lapsed customers: acknowledge the lapse without groveling. One clear CTA.
27
28	TOUCH 3 — RE-PERMISSION, HONESTLY (7 days later)
29	Ask the question directly: "أبطّل أبعتلك؟" / "Want to keep hearing from me?"
30	Two-button choice: stay (maybe with frequency/topic options) or leave cleanly.
31	This email's unsubscribes are a SUCCESS metric — say so in a comment for me.
32
33	TOUCH 4 — THE SUNSET (final)
34	The goodbye + what they'll miss + one last link. Then: suppression instructions —
35	non-responders move OUT of active sends (suppress or delete per my ESP answer).
36
37	FOR EACH TOUCH: subject + preview (paired, not repeating), body under 100 words,
38	CTA, and the metric that counts as success for THAT touch.
39
40	RULES: عامية with English business terms if Arabic — never فصحى. If an incentive
41	exists, it appears ONCE (touch 2 for customers, never for never-buyers — don't
42	pay people who never paid you). No fake "your account will be deleted" threats.

Discussion

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