Startup Marketing on $0 Budget — Organic Channels Only
Marketing playbook for bootstrapped startups with zero budget.
How to use it
Claude Code
- Run the line below. It pulls the whole folder into
~/.claude/skills/startup-marketing-playbook. - Describe your job in plain words. Claude Code follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit Gingiris-1031/gingiris-skills/skills/startup-marketing-playbook#main ~/.claude/skills/startup-marketing-playbookFor one project only, change the path to .claude/skills/startup-marketing-playbook.
Claude (web or desktop app)
- On this page open ⋯ → Download .md.
- Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
- Pick the file and Save. Claude shows the name and description and runs a security scan.
- Check the skill is switched on.
- Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
- ChatGPT: make a Project and paste it into Instructions.
- Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
Source of Startup Marketing on $0 Budget — Organic Channels Only
Show the full text93 lines
| name | description | source | tags |
|---|---|---|---|
| startup-marketing-playbook | | Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X. | https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/startup-marketing-playbook | - startup-marketing - content-marketing - growth-hacking - product-led-growth - seo - social-media - community - b2b - saas - demand-generation - claude-code - ai-agent-skill - agent-skill - latest |
⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
📦 Install
clawhub install startup-marketing-playbook
What you get after installing:
- Zero-budget SEO tactics — how to rank without backlinks or domain authority
- Community infiltration strategies that provide value without triggering spam flags
- Guerrilla marketing approaches that punch above their weight on $0
Startup Marketing on $0 Budget — Organic Channels Only
No money? No problem. Every tactic here costs $0 — just your time and creativity.
- SEO from scratch: How to rank without backlinks or domain authority
- Community infiltration: Provide value in existing communities without spamming
- Social media playbook: Platform-specific content that drives signups organically
- Word-of-mouth engineering: How to make your product naturally shareable
- Guerrilla tactics: Creative, scrappy approaches that punch above their weight
$0 execution plan
Week 1: positioning and first list
- Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product.
- Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces.
- Define one activation event and one retained-use event before posting.
Week 2: conversations, not broadcasting
- Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome.
- Conduct screen-share interviews; let users speak most of the time and ask what they already pay for.
- Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy.
Week 3: reusable proof asset
- Turn the most repeated problem into one comparison page, tutorial, demo or case note.
- Distribute channel-native excerpts and close every link back to the same measurable activation path.
Week 4: keep, fix or kill
Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: source → contacted → replies → interviews → signups → activated → retained → paid.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
🔗 About the Author
Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
- 🐦 Twitter: @WeiYipei — Daily growth tactics
- 💬 Consulting: @Iris_carrot on Telegram
- 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
- 📚 40+ Free Playbooks: gingiris.tools/skills
| 1 | |
| 2 | name startup-marketing-playbook |
| 3 | description | |
| 4 | Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X. |
| 5 | source https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/startup-marketing-playbook |
| 6 | tags |
| 7 | - startup-marketing |
| 8 | - content-marketing |
| 9 | - growth-hacking |
| 10 | - product-led-growth |
| 11 | - seo |
| 12 | - social-media |
| 13 | - community |
| 14 | - b2b |
| 15 | - saas |
| 16 | - demand-generation |
| 17 | - claude-code |
| 18 | - ai-agent-skill |
| 19 | - agent-skill |
| 20 | - latest |
| 21 | |
| 22 | |
| 23 | ## ⚠️ 区分 B2B 与 2C |
| 24 | |
| 25 | 本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。 |
| 26 | |
| 27 | |
| 28 | |
| 29 | ## 📦 Install |
| 30 | |
| 31 | |
| 32 | clawhub install startup-marketing-playbook |
| 33 | |
| 34 | |
| 35 | **What you get after installing:** |
| 36 | Zero-budget SEO tactics — how to rank without backlinks or domain authority |
| 37 | Community infiltration strategies that provide value without triggering spam flags |
| 38 | Guerrilla marketing approaches that punch above their weight on $0 |
| 39 | |
| 40 | |
| 41 | |
| 42 | # Startup Marketing on $0 Budget — Organic Channels Only |
| 43 | |
| 44 | > 🌍 **Language / 语言**: [中文] | [English] | [日本語] | [한국어] |
| 45 | |
| 46 | No money? No problem. Every tactic here costs $0 — just your time and creativity. |
| 47 | |
| 48 | **SEO from scratch**: How to rank without backlinks or domain authority |
| 49 | **Community infiltration**: Provide value in existing communities without spamming |
| 50 | **Social media playbook**: Platform-specific content that drives signups organically |
| 51 | **Word-of-mouth engineering**: How to make your product naturally shareable |
| 52 | **Guerrilla tactics**: Creative, scrappy approaches that punch above their weight |
| 53 | |
| 54 | ## $0 execution plan |
| 55 | |
| 56 | ### Week 1: positioning and first list |
| 57 | |
| 58 | Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product. |
| 59 | Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces. |
| 60 | Define one activation event and one retained-use event before posting. |
| 61 | |
| 62 | ### Week 2: conversations, not broadcasting |
| 63 | |
| 64 | Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome. |
| 65 | Conduct screen-share interviews; let users speak most of the time and ask what they already pay for. |
| 66 | Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy. |
| 67 | |
| 68 | ### Week 3: reusable proof asset |
| 69 | |
| 70 | Turn the most repeated problem into one comparison page, tutorial, demo or case note. |
| 71 | Distribute channel-native excerpts and close every link back to the same measurable activation path. |
| 72 | |
| 73 | ### Week 4: keep, fix or kill |
| 74 | |
| 75 | Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: `source → contacted → replies → interviews → signups → activated → retained → paid`. |
| 76 | |
| 77 | ## Related Gingiris Skills |
| 78 | Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch |
| 79 | All skills: https://clawhub.ai/gingiris-1031 |
| 80 | Follow: [@WeiYipei on X] |
| 81 | |
| 82 | |
| 83 | |
| 84 | |
| 85 | ## 🔗 About the Author |
| 86 | |
| 87 | **Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars). |
| 88 | |
| 89 | 🐦 Twitter: [@WeiYipei] — Daily growth tactics |
| 90 | 💬 Consulting: [@Iris_carrot on Telegram] |
| 91 | 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)] |
| 92 | 📚 40+ Free Playbooks: [gingiris.tools/skills] |
| 93 |
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