Social Media Content Repurposer skill

Convert content between platforms (blog to Twitter thread, article to LinkedIn post, etc.).

by OneWave-AI·MIT license·GitHub ↗

★ 306 Stars on the repo·Checked

npx degit OneWave-AI/claude-skills/social-repurposer#main ~/.claude/skills/social-repurposer

SKILL.md · 5.4 KB · installs the whole folder to ~/.claude/skills/social-repurposer

Files of Social Media Content Repurposer

Files 1 file
Show the full text203 lines

Social Media Content Repurposer

Transform content across platforms with platform-specific optimization.

When to Use This Skill

Activate when the user:

  • Asks to "turn this into a Twitter thread"
  • Wants to adapt content for different platforms
  • Needs to create multiple social posts from one source
  • Says "repurpose this blog post"
  • Wants platform-specific content variations
  • Mentions LinkedIn, Twitter/X, Instagram, Facebook, TikTok
  • Needs hashtag suggestions

Instructions

  1. Analyze Source Content

    • Identify main message and key points
    • Extract 3-5 core takeaways
    • Note tone and style
    • Identify target audience
    • Find quotable moments
    • Extract statistics or data points
  2. Optimize for Twitter/X

    • Break into thread (1 hook tweet + 5-10 follow-ups)
    • Keep tweets under 280 characters
    • Use thread numbers (1/10, 2/10, etc.)
    • Create strong hook for first tweet
    • Add strategic line breaks for readability
    • Include relevant hashtags (2-3 max)
    • End with call-to-action
    • Consider adding engagement prompts
  3. Optimize for LinkedIn

    • Professional tone
    • 1300-1700 characters (ideal)
    • Start with hook question or bold statement
    • Use line breaks and emojis strategically
    • Include industry-relevant hashtags (3-5)
    • Add storytelling elements
    • End with discussion prompt
    • Format for mobile viewing
  4. Optimize for Instagram

    • Concise caption (125-150 words ideal)
    • First line must hook (before "...more")
    • Use line breaks and emojis
    • Include 10-20 relevant hashtags
    • Add call-to-action
    • Suggest visual concepts (for carousel/image)
    • Consider Instagram Stories format
  5. Optimize for Facebook

    • Conversational tone
    • Optimal length: 40-80 characters (or 200+ for depth)
    • Ask questions to drive engagement
    • Use native features (polls, etc.)
    • Minimal hashtags (1-2)
    • Encourage comments
  6. Optimize for TikTok (if applicable)

    • Hook in first 3 seconds
    • Short, punchy script (30-60 seconds)
    • Include trending audio suggestions
    • Add on-screen text concepts
    • Hashtag strategy (3-5 relevant tags)

Output Format

# Content Repurposing: [Original Title]

## Source Summary
**Original Format**: [Blog post/Article/Video]
**Key Message**: [One sentence]
**Target Audience**: [Description]

---

## Twitter/X Thread (10 tweets)

**Tweet 1/10** (Hook)
[Attention-grabbing opening tweet]

**Tweet 2/10**
[First key point]

**Tweet 3/10**
[Second key point]

[Continue through full thread...]

**Tweet 10/10**
[Summary and CTA]

---

## LinkedIn Post

[Hook paragraph with strong opening]

[Main content with strategic line breaks]

Key takeaways:
• [Point 1]
• [Point 2]
• [Point 3]

[Closing thought or question]

**Hashtags**: #Industry #Topic #Relevant

---

## Instagram Caption

[Strong hook line]

[Concise main message - 3-4 short paragraphs with emojis]

[Call to action]

.
.
.
#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
[continue to 15-20 relevant hashtags]

**Visual Suggestion**: [Description of ideal image/carousel]

---

## Facebook Post

[Conversational opening]

[Brief, engaging content]

[Question to drive comments]

#Hashtag

---

## TikTok Script (if applicable)

**Hook (0-3 sec)**: [Attention grabber]
**Main Content (3-45 sec)**: [Key points delivered quickly]
**CTA (45-60 sec)**: [Call to action]

**On-Screen Text Ideas**:
- [Text 1]
- [Text 2]

**Audio Suggestion**: [Trending sound or style]

**Hashtags**: #FYP #topic #niche

---

## Analytics Recommendations
- Best posting times: [Platform-specific suggestions]
- Engagement tactics: [Specific strategies per platform]
- A/B testing ideas: [Variations to test]

Examples

User: "Turn this blog post into social media content" Response: Extract key points → Create Twitter thread with hook → Write LinkedIn post with professional tone → Generate Instagram caption with hashtags → Provide Facebook version → Include posting strategy

User: "I need to repurpose this podcast episode for social" Response: Summarize key moments → Create quotable tweets → Write LinkedIn article-style post → Generate audiogram caption for Instagram → Suggest TikTok clips → Provide hashtag research

User: "Convert this case study into a Twitter thread" Response: Identify success story arc → Create compelling thread hook → Break down into 8-10 tweet structure → Add data points strategically → End with CTA → Suggest accompanying visuals

Best Practices

  • Maintain core message across platforms (don't distort)
  • Adapt tone for each platform's culture
  • Use platform-specific features (threads, line breaks, etc.)
  • Include strong hooks for every version
  • Optimize for mobile viewing
  • Add strategic emojis (but don't overdo it)
  • Research current hashtag performance
  • Include clear calls-to-action
  • Consider character limits and optimal lengths
  • Make first sentence count (especially Instagram)
  • Use data and statistics to add credibility
  • Add line breaks for scannability
  • End with engagement prompts
  • Suggest visual content concepts
  • Provide posting time recommendations
  • Note A/B testing opportunities
1---
2name: social-repurposer
3description: Convert content between platforms (blog to Twitter thread, article to LinkedIn post, etc.). Optimize for each platform's format, tone, and best practices. Use when user wants to adapt content for different social media platforms.
4---
5 
6# Social Media Content Repurposer
7 
8Transform content across platforms with platform-specific optimization.
9 
10## When to Use This Skill
11 
12Activate when the user:
13- Asks to "turn this into a Twitter thread"
14- Wants to adapt content for different platforms
15- Needs to create multiple social posts from one source
16- Says "repurpose this blog post"
17- Wants platform-specific content variations
18- Mentions LinkedIn, Twitter/X, Instagram, Facebook, TikTok
19- Needs hashtag suggestions
20 
21## Instructions
22 
231. **Analyze Source Content**
24 - Identify main message and key points
25 - Extract 3-5 core takeaways
26 - Note tone and style
27 - Identify target audience
28 - Find quotable moments
29 - Extract statistics or data points
30 
312. **Optimize for Twitter/X**
32 - Break into thread (1 hook tweet + 5-10 follow-ups)
33 - Keep tweets under 280 characters
34 - Use thread numbers (1/10, 2/10, etc.)
35 - Create strong hook for first tweet
36 - Add strategic line breaks for readability
37 - Include relevant hashtags (2-3 max)
38 - End with call-to-action
39 - Consider adding engagement prompts
40 
413. **Optimize for LinkedIn**
42 - Professional tone
43 - 1300-1700 characters (ideal)
44 - Start with hook question or bold statement
45 - Use line breaks and emojis strategically
46 - Include industry-relevant hashtags (3-5)
47 - Add storytelling elements
48 - End with discussion prompt
49 - Format for mobile viewing
50 
514. **Optimize for Instagram**
52 - Concise caption (125-150 words ideal)
53 - First line must hook (before "...more")
54 - Use line breaks and emojis
55 - Include 10-20 relevant hashtags
56 - Add call-to-action
57 - Suggest visual concepts (for carousel/image)
58 - Consider Instagram Stories format
59 
605. **Optimize for Facebook**
61 - Conversational tone
62 - Optimal length: 40-80 characters (or 200+ for depth)
63 - Ask questions to drive engagement
64 - Use native features (polls, etc.)
65 - Minimal hashtags (1-2)
66 - Encourage comments
67 
686. **Optimize for TikTok (if applicable)**
69 - Hook in first 3 seconds
70 - Short, punchy script (30-60 seconds)
71 - Include trending audio suggestions
72 - Add on-screen text concepts
73 - Hashtag strategy (3-5 relevant tags)
74 
75## Output Format
76 
77```markdown
78# Content Repurposing: [Original Title]
79 
80## Source Summary
81**Original Format**: [Blog post/Article/Video]
82**Key Message**: [One sentence]
83**Target Audience**: [Description]
84 
85---
86 
87## Twitter/X Thread (10 tweets)
88 
89**Tweet 1/10** (Hook)
90[Attention-grabbing opening tweet]
91 
92**Tweet 2/10**
93[First key point]
94 
95**Tweet 3/10**
96[Second key point]
97 
98[Continue through full thread...]
99 
100**Tweet 10/10**
101[Summary and CTA]
102 
103---
104 
105## LinkedIn Post
106 
107[Hook paragraph with strong opening]
108 
109[Main content with strategic line breaks]
110 
111Key takeaways:
112• [Point 1]
113• [Point 2]
114• [Point 3]
115 
116[Closing thought or question]
117 
118**Hashtags**: #Industry #Topic #Relevant
119 
120---
121 
122## Instagram Caption
123 
124[Strong hook line]
125 
126[Concise main message - 3-4 short paragraphs with emojis]
127 
128[Call to action]
129 
130.
131.
132.
133#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
134[continue to 15-20 relevant hashtags]
135 
136**Visual Suggestion**: [Description of ideal image/carousel]
137 
138---
139 
140## Facebook Post
141 
142[Conversational opening]
143 
144[Brief, engaging content]
145 
146[Question to drive comments]
147 
148#Hashtag
149 
150---
151 
152## TikTok Script (if applicable)
153 
154**Hook (0-3 sec)**: [Attention grabber]
155**Main Content (3-45 sec)**: [Key points delivered quickly]
156**CTA (45-60 sec)**: [Call to action]
157 
158**On-Screen Text Ideas**:
159- [Text 1]
160- [Text 2]
161 
162**Audio Suggestion**: [Trending sound or style]
163 
164**Hashtags**: #FYP #topic #niche
165 
166---
167 
168## Analytics Recommendations
169- Best posting times: [Platform-specific suggestions]
170- Engagement tactics: [Specific strategies per platform]
171- A/B testing ideas: [Variations to test]
172```
173 
174## Examples
175 
176**User**: "Turn this blog post into social media content"
177**Response**: Extract key points → Create Twitter thread with hook → Write LinkedIn post with professional tone → Generate Instagram caption with hashtags → Provide Facebook version → Include posting strategy
178 
179**User**: "I need to repurpose this podcast episode for social"
180**Response**: Summarize key moments → Create quotable tweets → Write LinkedIn article-style post → Generate audiogram caption for Instagram → Suggest TikTok clips → Provide hashtag research
181 
182**User**: "Convert this case study into a Twitter thread"
183**Response**: Identify success story arc → Create compelling thread hook → Break down into 8-10 tweet structure → Add data points strategically → End with CTA → Suggest accompanying visuals
184 
185## Best Practices
186 
187- Maintain core message across platforms (don't distort)
188- Adapt tone for each platform's culture
189- Use platform-specific features (threads, line breaks, etc.)
190- Include strong hooks for every version
191- Optimize for mobile viewing
192- Add strategic emojis (but don't overdo it)
193- Research current hashtag performance
194- Include clear calls-to-action
195- Consider character limits and optimal lengths
196- Make first sentence count (especially Instagram)
197- Use data and statistics to add credibility
198- Add line breaks for scannability
199- End with engagement prompts
200- Suggest visual content concepts
201- Provide posting time recommendations
202- Note A/B testing opportunities
203 

Discussion

Alternatives

Also in Posting & schedulingSee all 403 in Marketing →