Analyze a website's SEO visibility, keyword rankings

SEO & Traffic Analyzer

Analyze a website's organic search visibility, estimate traffic, and map competitive positioning — all without paid SEO tool subscriptions. Uses web search probes, public data sources, and site: queries to build a comprehensive SEO profile.

Quick Start

Analyze SEO and traffic for [domain]. Check rankings for [keywords]. Compare against [competitors].

Example:

Analyze SEO and traffic for pump.co.
Check rankings for: AWS cost optimization, cloud cost reduction, reduce AWS bill, FinOps tools, AWS savings plans automation.
Compare against: vantage.sh, antimetal.com, prosperops.com, zesty.co, nops.io.

Inputs

Parameter	Required	Default	Description
target-domain	Yes	—	Domain to analyze (e.g., "pump.co")
competitor-domains	No	none	Comma-separated competitor domains to compare
target-keywords	No	auto-inferred	Keywords to check rankings for
output-path	No	stdout	Where to save the analysis

Cost

Free — uses only WebSearch and WebFetch (no paid SEO tool APIs).

Process

Phase 1: Site Indexation & Structure

Assess the site's SEO footprint using site: queries.

Searches to run:

• site:[domain] — Estimate total indexed pages
• site:[domain] blog — Find blog content
• site:[domain] intitle: — See page title patterns
• site:[domain]/pricing or site:[domain]/features — Key conversion pages
• site:[domain] filetype:pdf — Whitepapers, guides (content marketing signal)

What to extract:

• Approximate number of indexed pages
• Content categories (blog, docs, landing pages, comparison pages)
• URL structure patterns
• Presence of key conversion pages (pricing, demo, signup)

Phase 2: Keyword Ranking Probes

Check where the target ranks for important keywords. For each keyword:

Technique: Run a WebSearch for the keyword and scan results for the target domain.

Standard keyword categories to check:

A) Brand keywords

• [company name]
• [company name] review
• [company name] alternative
• [company name] vs [competitor]
• [company name] pricing

B) Product/category keywords

• [primary category] (e.g., "cloud cost optimization")
• [primary category] tools
• [primary category] platform
• [primary category] software
• best [primary category]

C) Problem/pain keywords

• [core problem] (e.g., "reduce AWS bill")
• how to [solve problem]
• [problem] for startups
• [problem] free tool

D) Competitor comparison keywords

• [competitor] alternative
• [competitor] vs [target]
• [competitor] pricing

For each search, note:

• Does the target appear on page 1? (positions 1-10)
• What position approximately?
• What page/URL ranks?
• Who else ranks for this term? (competitive landscape)

Phase 3: Traffic Estimation

Gather traffic signals from multiple sources:

A) SimilarWeb (free tier)

• WebFetch https://www.similarweb.com/website/[domain]/
• Extract: estimated monthly visits, top traffic sources, geographic distribution, bounce rate

B) Search volume inference

• For keywords where the target ranks well, estimate search volume:
  • WebSearch: "[keyword]" search volume or check Google Trends
  • High-ranking keywords with high volume = significant organic traffic

C) Social/referral signals

• WebSearch: "[domain]" -site:[domain] — Count and categorize referring sites
• Look for directory listings, review sites, blog mentions, social shares

D) Wayback Machine snapshot frequency

• WebFetch https://web.archive.org/web/*/[domain] — More frequent snapshots often correlate with higher traffic/importance

Phase 4: Backlink & Authority Signals

Estimate domain authority through proxy signals:

• Who links to them? WebSearch: "[domain]" -site:[domain] and categorize sources
• Press mentions: WebSearch: "[company name]" (TechCrunch OR VentureBeat OR Forbes OR "Business Insider")
• Industry recognition: WebSearch: "[company name]" (award OR "named" OR "recognized" OR "leader")
• Directory presence: Check for listings on G2, Capterra, Product Hunt, AlternativeTo, AWS Marketplace

Phase 5: Competitive Comparison

For each competitor domain, repeat a subset of the above analysis:

• site:[competitor] — Indexed pages count
• Check the same target keywords — who ranks where?
• Compare content strategies (blog frequency, topics)

Build a comparison matrix:

Keyword	[Target] Position	[Competitor 1]	[Competitor 2]	...

Phase 6: Content Gap Analysis

Identify keywords and topics where competitors rank but the target doesn't:

• For each competitor, run: site:[competitor] [keyword] for keywords where target is absent
• WebSearch for [category] + [topic] and note which competitors appear but target doesn't
• Identify high-value content types competitors have that target lacks:
  • Comparison pages ("X vs Y")
  • Use case pages
  • ROI calculators / interactive tools
  • Integration pages
  • Customer stories / case studies
  • Glossary / educational content

Phase 7: Output

Generate a comprehensive SEO report:

# SEO & Traffic Analysis: [domain]
**Date:** YYYY-MM-DD
**Competitors analyzed:** [list]

## Executive Summary
[2-3 sentence overview of SEO posture]

## Site Indexation
- Estimated indexed pages: X
- Content categories: [list]
- Key pages: [list]

## Keyword Rankings
### Brand Keywords
| Keyword | Position | URL | Notes |
|---------|----------|-----|-------|

### Category Keywords
| Keyword | Position | URL | Top Competitors |
|---------|----------|-----|-----------------|

### Problem Keywords
| Keyword | Position | URL | Top Competitors |
|---------|----------|-----|-----------------|

## Traffic Estimates
- Estimated monthly visits: X
- Top traffic sources: [organic, direct, referral, social, paid]
- Geographic breakdown: [if available]

## Competitive Comparison
| Metric | [Target] | [Comp 1] | [Comp 2] | ... |
|--------|----------|----------|----------|-----|
| Indexed pages | | | | |
| Blog posts (est.) | | | | |
| Ranks for X keywords | | | | |

## Content Gaps & Opportunities
1. [Gap 1]: Competitors rank for X but target doesn't
2. [Gap 2]: No comparison pages exist
3. [Gap 3]: Missing content type

## SEO Strategy Assessment
### Strengths
### Weaknesses
### Opportunities
### Threats

## Recommendations
1. [Priority action 1]
2. [Priority action 2]
...

Tips

• Run quarterly per client to track SEO progress
• Brand keyword monitoring is especially important — if competitors bid on your brand, you'll see it
• Content gap analysis directly feeds into content strategy recommendations
• Comparison pages are often the highest-ROI SEO content for B2B SaaS
• This skill works without paid tools but results from tools like Ahrefs/SEMrush will be more precise. If you have access to those, supplement this analysis with their data.
• Combine with industry-scanner to correlate SEO gaps with industry trends
• SimilarWeb free tier is rate-limited — if blocked, fall back to other estimation methods

Limitations

• Traffic estimates are rough approximations without paid tools
• Exact keyword positions can't be determined — only presence/absence on page 1
• Backlink analysis is limited to what's discoverable via web search
• Results may vary by geography and personalization

AI Agent Integration

When using this skill as an agent:

1. User provides target domain, optional competitors, optional keywords
2. Agent auto-infers relevant keywords from the domain's content if not provided
3. Agent runs all phases, collecting data into a structured report
4. Agent highlights the most actionable findings
5. User decides which gaps to address
6. Agent can chain to content creation or sponsored-newsletter-finder for distribution

Example prompt:

"Analyze pump.co's SEO. Compare against vantage.sh, antimetal.com, prosperops.com. Check if they rank for cloud cost optimization keywords."