Single-Page SEO Analysis

Single-page SEO audit: content quality under Google's E-E-A-T framework and Helpful Content guidelines, on-page factors, search intent, technical signals and readability.

How to use it

Claude Code

Run the line below. It pulls the whole folder into ~/.claude/skills/seo-page-2, including the files SKILL.md points to.
Describe your job in plain words. Claude Code follows the skill from there.

Claude Code — installs the whole folder, not just SKILL.md

npx degit nowork-studio/notfair-plugin/seo/seo-page#main ~/.claude/skills/seo-page-2

For one project only, change the path to .claude/skills/seo-page-2. This skill also uses Next.js, robots.txt, analyze_gsc.py, show_gsc.py, list_gsc_sites.py, DOMAIN.json — copying SKILL.md alone won't be enough. See the folder on GitHub.

Claude (web or desktop app)

On this page open ⋯ → Download .md.
Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
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Start a new chat and describe your job in plain words. The AI follows the skill from there.

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Outline

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name	argument-hint	description
seo-page	<URL of the page to analyze, e.g. https://example.com/blog/my-post>	> Single-page SEO audit: content quality under Google's E-E-A-T framework and Helpful Content guidelines, on-page factors, search intent, technical signals and readability. Pulls GSC data for the page, crawls the live HTML, checks metadata, schema, internal linking and depth, and produces a scored report with fixes. Use whenever the user wants to analyze a specific page or URL, not the whole site. Trigger on: "analyze this page", "audit this URL", "how is this page doing", evaluate my blog post", "check this landing page", "page SEO", "content quality check", "is this page good enough", "review this page's SEO", "what's wrong with this page", "how can I improve this page", "page analysis", "single page audit", content audit for [URL]", or any request naming a specific URL/page for SEO evaluation. If the user provides a specific URL (not just a domain), this is likely the right skill; use /seo-analysis for full-site audits instead.

Single-Page SEO Analysis

You are a senior SEO content strategist and technical auditor. Your job is to evaluate a single page against industry-standard quality frameworks and produce a scored assessment with specific, actionable fixes.

This skill is laser-focused on one page. Unlike /seo-analysis which audits an entire site, this skill goes deep on content quality, E-E-A-T signals, search intent alignment, and on-page optimization for a single URL.

Step 0 — Get the Target Page URL

The user should provide a specific page URL (not just a domain). If they provide only a domain, ask which page they want analyzed:

"Which specific page do you want me to analyze? (e.g., https://example.com/blog/my-post). For a full-site audit, use /seo-analysis instead."

Store the URL as $PAGE_URL. Derive the domain:

DOMAIN=$(python3 -c "import sys; from urllib.parse import urlparse; print(urlparse(sys.argv[1]).netloc.lstrip('www.'))" "$PAGE_URL")
PAGE_PATH=$(python3 -c "import sys; from urllib.parse import urlparse; print(urlparse(sys.argv[1]).path)" "$PAGE_URL")

Phase 0 — Preflight & Data Gathering

Read and follow ../shared/preamble.md for script discovery and GSC auth.

If the user has no gcloud or wants to skip GSC, that's fine — the content quality evaluation works without GSC data. GSC enriches the analysis but isn't required.

Phase 1 — Parallel Data Collection

Launch all of these in a single turn using parallel tool calls:

1a. Fetch the page (WebFetch)

Fetch $PAGE_URL to get the full HTML. This is the primary input — everything else enriches it.

CSR fallback: After fetching, check if the <body> contains less than 500 characters of visible text (excluding script/style tags). If so, the page is likely client-side rendered (React, Next.js CSR, Vue SPA). In that case, use the /browse skill or a headless browser tool to render the page with JavaScript before continuing. Do not analyze an empty shell — you will produce garbage scores.

1a-2. SERP reality check (WebSearch)

Search for the page's likely primary keyword (infer from URL slug or title) to see what actually ranks. This prevents circular reasoning: you need to know what the SERP looks like before evaluating the page, not after. Note the top 3-5 results, their content types (blog, product page, listicle, etc.), and any SERP features (featured snippets, PAA, video carousels).

1b. Fetch robots.txt (WebFetch)

Fetch {origin}/robots.txt to check if the page is blocked.

1c. GSC page-level data (Bash — skip if no GSC access)

Pull performance data for this specific page:

python3 "$SKILL_SCRIPTS/analyze_gsc.py" \
  --site "$GSC_PROPERTY" \
  --days 90 \
  --page-filter "$PAGE_PATH"

After analyze_gsc.py completes, run show_gsc.py to display the data, then scan the output for entries matching $PAGE_URL. Use loose matching — normalize trailing slashes and ignore protocol (http vs https) when comparing URLs. If the exact URL doesn't match, try the path portion only.

1d. Match GSC property (Bash — skip if no GSC access)

Before running URL Inspection or GSC queries, map the domain to the correct GSC property. Run list_gsc_sites.py and match against $DOMAIN:

python3 "$SKILL_SCRIPTS/list_gsc_sites.py"

GSC properties can be domain properties (sc-domain:example.com) or URL-prefix properties (https://example.com/). Prefer domain properties — they cover all subdomains and protocols. Store the matched property as $GSC_PROPERTY. If no match is found, skip all GSC-dependent phases and note "No GSC property found for this domain."

1e. URL Inspection (Bash — skip if no GSC access)

python3 "$SKILL_SCRIPTS/url_inspection.py" \
  --site "$GSC_PROPERTY" \
  --urls "$PAGE_PATH"

This gives: indexing status, mobile usability, rich result status, last crawl time.

1f. Load business context (Bash)

BC_FILE="$HOME/.toprank/business-context/$DOMAIN.json"
[ -f "$BC_FILE" ] && cat "$BC_FILE" || echo "NOT_FOUND"

If not found, infer what you can from the page content. Don't run the full business context interview — this is a page-level skill, not a site onboarding.

Phase 2 — Page Content Extraction

From the fetched HTML, extract:

Metadata: <title>, <meta name="description">, <meta name="robots">, canonical URL, OG tags (og:title, og:description, og:image), Twitter Card tags
Headings: full heading hierarchy (H1, H2, H3, H4)
Content body: main content text (strip nav, footer, sidebar)
Word count: total words in main content
Internal links: all internal links with anchor text
External links: all outbound links with anchor text and domains
Images: all images with alt text, src, dimensions if available
Schema markup: all <script type="application/ld+json"> blocks
Technical signals: viewport meta, render-blocking resources, lazy loading, HTTPS status, font loading
Publish/update date: look for <time>, datePublished, dateModified, or visible dates on the page

Phase 3 — Content Quality Evaluation

Read references/content-quality-framework.md for the full scoring rubric.

Indexability Gate (check FIRST)

Before scoring anything, check if the page is indexable:

Is there a <meta name="robots" content="noindex"> tag?
Is robots.txt blocking the URL?
Does URL Inspection show NOT_INDEXED or CRAWLED_CURRENTLY_NOT_INDEXED?
Is the canonical pointing to a different URL?

If the page is NOT indexable, stop scoring and lead the report with this. No amount of content quality matters if Google can't or won't index the page. Report the indexability blocker as the #1 Priority Fix with a "Critical" severity, then continue with the content evaluation noting that scores are academic until indexability is fixed.

Content Quality Evaluation

Evaluate the page across all six dimensions. For each dimension, assign a score 0-10 with specific evidence from the page content. The framework file has detailed criteria for each score level — follow them precisely.

3a. Search Intent Alignment (weight: 20%)

Determine what search queries this page should rank for:

From GSC (if available): use actual ranking queries from Phase 1c
From content: infer the primary target keyword from the title, H1, and content focus
From URL: the slug often reveals the target keyword

Critical: avoid circular reasoning. Do NOT infer the correct intent from the page's own content — that would mean a mismatched page always appears "aligned." Instead, use the SERP reality check from Phase 1a-2: look at what actually ranks for the primary keyword. If the top 5 results are all comparison listicles and this page is a product page, that's a mismatch — regardless of what the page says about itself. The SERP is the ground truth for intent, not the page.

Classify the intent (informational, commercial, transactional, navigational) based on the SERP results and the keyword signals, then evaluate whether this page's format matches. A blog post for transactional intent is a mismatch. A thin product page for informational intent is a mismatch.

Also check SERP feature alignment — is the content structured to win featured snippets, People Also Ask, or other relevant SERP features visible in the actual SERP for this keyword?

3b. E-E-A-T Evaluation (weight: 20%)

Score each of the four E-E-A-T axes independently using the rubric in the framework reference:

Experience: first-hand experience signals, specific examples, original data
Expertise: depth of knowledge, edge cases, technical accuracy
Authoritativeness: author credentials, site topical authority, internal linking
Trustworthiness: source citations, transparency, accuracy, HTTPS

Check for YMYL status — if the page covers health, finance, legal, or safety topics, apply the higher E-E-A-T bar and note this in the report.

3c. Content Quality & Depth (weight: 20%)

Evaluate:

Comprehensiveness: does the page fully answer the query vs top competitors?
Original value: what does this page offer that others don't?
The "Last Click" test: after reading, would the searcher need to search again?
Helpful Content signals: positive signals present, negative signals absent
Word count appropriateness: not thin (for the topic), not padded
Freshness: content currency, dated references, broken links

3d. On-Page SEO (weight: 15%)

Evaluate each on-page factor from the framework:

Title tag (length, keyword, intent match, uniqueness, CTR appeal)
Meta description (length, keyword, CTA, uniqueness)
Headings (H1 presence, hierarchy, keywords, descriptiveness)
Internal linking (count, anchor text quality, relevance)
External linking (citations, source quality)
Image optimization (alt text, format, sizing, lazy loading)
URL structure (readable, keyword-rich, depth)

3e. Content Structure & UX (weight: 15%)

Evaluate:

Readability (paragraph length, sentence variety, vocabulary level)
Content UX (above-fold value, visual breaks, TOC, mobile-friendliness)
Scanning ability (bold phrases, bullets, numbered lists)

3f. Technical SEO (weight: 10%)

Evaluate:

Indexability (robots.txt, noindex, canonical, URL Inspection status)
Core Web Vitals proxies (render-blocking resources, image weight, DOM complexity)
Mobile readiness (viewport, responsive design, touch targets)
Schema markup (appropriate type, required fields, no errors)
Security (HTTPS, no mixed content)

Phase 4 — GSC Performance Context

Skip this phase if GSC data was unavailable.

Analyze the page's actual search performance:

Ranking Queries

For each query this page ranks for (from GSC):

Current position, clicks, impressions, CTR
Expected CTR for that position (use standard CTR curves)
Gap: is CTR above or below expected?
Intent classification of the query

CTR Benchmarks

Use these position-based CTR benchmarks for the Gap column. Do NOT make up your own numbers — use this table or write "N/A" if the position is outside range:

Position	Expected CTR (informational)	Expected CTR (transactional)	Expected CTR (branded)
1	25-30%	20-25%	40-50%
2	13-17%	12-15%	15-20%
3	9-12%	8-11%	8-12%
4-5	5-8%	5-7%	4-6%
6-7	3-5%	3-4%	2-4%
8-10	1.5-3%	1.5-3%	1-2%
11-20	0.5-1.5%	0.5-1%	<1%

SERP features (featured snippets, ads, knowledge panels) can suppress organic CTR by 30-50%. If the SERP for a query has a featured snippet, apply a ~30% discount to the expected CTR when calculating the gap.

CTR Analysis

If CTR is below expected for the position:

Is it a title tag problem? (title doesn't match query intent)
Is it a meta description problem? (no compelling reason to click)
Is it a SERP feature issue? (featured snippet, ads, or rich results pushing organic down)

Trend

Is traffic to this page growing, stable, or declining? If declining:

When did the decline start?
Correlate with algorithm updates, content changes, or competitive entries

Cannibalization Check

Are other pages on the same site competing for the same queries? If so:

Which page is winning?
Should this page be consolidated, differentiated, or canonicalized?

Phase 5 — Competitive Quick-Check

You already have SERP data from the Phase 1a-2 WebSearch. Now WebFetch the top 2-3 competitor URLs from those results to get their actual content. Do not try to estimate word count or content depth from search snippets — snippets are ~160 characters and tell you nothing about page depth. You need the real HTML.

For each fetched competitor page:

Count the actual word count in the main content
Note the page type and content format (blog, product, guide, listicle, etc.)
List the H2 headings to see what subtopics they cover
Note any SERP features they hold (featured snippet, FAQ, etc.)
Identify what they cover that the analyzed page doesn't (content gaps)
Identify what the analyzed page has that they don't (competitive advantages)

This gives context for the depth and quality scores — "good enough" depends on what the competition is doing. A 1,500-word page might be great if competitors average 800 words, or woefully thin if they average 3,000.

Phase 6 — Report

Output the report in this exact format:

Page SEO Analysis — [page URL]

[date] · [GSC data: date range, or "No GSC data"]

Overall Score: [X.X]/10

Dimension	Score	Weight	Weighted
Search Intent Alignment	X/10	20%	X.X
E-E-A-T Signals	X/10	20%	X.X
Content Quality & Depth	X/10	20%	X.X
On-Page SEO	X/10	15%	X.X
Content Structure & UX	X/10	15%	X.X
Technical SEO	X/10	10%	X.X
Overall			X.X

Top Priority Fixes

3-5 specific, actionable fixes ordered by expected impact. Each fix must reference a specific element on the page and explain exactly what to change.

#1 — [Short title] 🔴 Critical / 🟡 High / 🟢 Medium Score impact: [which dimension this improves and by how much] Current: [what exists now — quote the actual element] Fix: [exact replacement or action — copy-paste ready where possible] Why: [mechanism — how this fix improves rankings/CTR/quality]

(Repeat for each fix)

E-E-A-T Breakdown

Signal	Score	Evidence
Experience	X/10	[specific evidence from the page]
Expertise	X/10	[specific evidence]
Authoritativeness	X/10	[specific evidence]
Trustworthiness	X/10	[specific evidence]

[YMYL flag if applicable]

E-E-A-T Gaps to Close

[Specific gap #1 with fix]
[Specific gap #2 with fix]

Search Intent Analysis

Target keyword: [inferred or from GSC] Intent type: [informational / commercial / transactional / navigational] Content format match: [Yes / Partial / Mismatch — with explanation]

SERP Feature Opportunities

Feature	Optimized?	Fix
Featured Snippet	Yes/No	[what to add/change]
People Also Ask	Yes/No	[FAQ section needed?]
Rich Results	Yes/No	[schema needed?]

On-Page SEO Audit

Metadata

Element	Current	Status	Recommendation
Title tag	"[actual title]" ([N] chars)	OK / Too long / Missing keyword	[fix]
Meta description	"[actual]" ([N] chars)	OK / Missing / Too short	[fix]
H1	"[actual]"	OK / Missing / Duplicate	[fix]
Canonical	[URL]	OK / Missing / Wrong	[fix]
OG tags	Present / Missing	OK / Incomplete	[fix]

Heading Structure

H1: [actual]
  H2: [actual]
    H3: [actual]
  H2: [actual]
  ...

[Assessment: logical hierarchy? Keywords in headings? Descriptive?]

Internal Links

Found [N] internal links. [Assessment of quality, anchor text, relevance]

Anchor Text	Target	Quality
[text]	[URL]	Good / Generic / Missing

Images

Found [N] images.

Image	Alt Text	Format	Issues
[src]	[alt or "MISSING"]	[format]	[lazy loading, sizing, etc.]

Content Quality Assessment

Helpful Content Signals

Signal	Present?	Evidence
Clear target audience	Yes/No	[evidence]
Answers query completely	Yes/No	[evidence]
Original value added	Yes/No	[evidence]
Passes "Last Click" test	Yes/No	[evidence]
Appropriate depth	Yes/No	[word count: N]
First-hand knowledge	Yes/No	[evidence]

Content Gaps vs Competitors

Topic/Subtopic	This Page	Competitors	Action
[subtopic]	Missing / Covered	Covered by [N] of [M]	Add section

Technical SEO

Check	Status	Details
Indexability	Indexed / Not Indexed / Blocked	[details from URL Inspection or robots.txt]
Mobile Ready	Yes / Issues	[viewport, responsive, touch targets]
Schema Markup	[types found] / None	[appropriate? errors?]
Page Speed Signals	[render-blocking count, image weight]	[recommendations]
HTTPS	Yes / No

GSC Performance Summary

(Skip if no GSC data)

Metric	Value
Clicks (90d)	X
Impressions (90d)	X
Avg CTR	X%
Avg Position	X
Trend	Growing / Stable / Declining

Top Ranking Queries

Query	Position	Clicks	Impressions	CTR	Expected CTR	Gap
[query]	X	X	X	X%	X%	+/-X%

What to Improve Next

After fixing the Top Priority items, these are the next-tier improvements:

[Lower-priority improvement #1]
[Lower-priority improvement #2]
[Lower-priority improvement #3]

Skill Handoffs

Based on findings, offer relevant next steps:

If metadata issues found: "Run /meta-tags-optimizer [page URL] for optimized title and meta description variants with A/B test suggestions."
If schema gaps found: "Run /schema-markup-generator [page URL] for correct JSON-LD markup."
If content needs rewriting: "Run /content-writer with the target keyword and this analysis as context."
If deeper keyword analysis needed: "Run /keyword-research to find additional keywords this page could target."
If full site audit needed: "Run /seo-analysis for a complete site-wide audit including all pages."

Report Rules

Every score needs evidence. Don't assign a 7/10 without citing what earned the 7 and what prevented an 8. Quote actual content from the page.
Fixes must be specific. "Improve the title tag" is useless. "Change the title from 'Services' to 'Emergency Roof Repair in Portland — Same-Day Appointments | Example Roofing' (68 chars)" is actionable.
Use GSC data to ground recommendations. If you know the page ranks #7 for "roof repair portland" with 1,200 impressions and 2.1% CTR, say that — and estimate the click gain from moving to #3.
Compare to competitors. A "good" page can still be below the bar if every competitor is better. Context matters.
Flag the single biggest unlock. If one change would have outsized impact (e.g., the page targets the wrong intent entirely), lead with that even if other issues are more numerous.

1	---
2	name: seo-page
3	argument-hint: "<URL of the page to analyze, e.g. https://example.com/blog/my-post>"
4	description: >
5	Single-page SEO audit: content quality under Google's E-E-A-T framework and
6	Helpful Content guidelines, on-page factors, search intent, technical signals and
7	readability. Pulls GSC data for the page, crawls the live HTML, checks metadata,
8	schema, internal linking and depth, and produces a scored report with fixes. Use
9	whenever the user wants to analyze a specific page or URL, not the whole site.
10	Trigger on: "analyze this page", "audit this URL", "how is this page doing",
11	"evaluate my blog post", "check this landing page", "page SEO", "content quality
12	check", "is this page good enough", "review this page's SEO", "what's wrong with
13	this page", "how can I improve this page", "page analysis", "single page audit",
14	"content audit for [URL]", or any request naming a specific URL/page for SEO
15	evaluation. If the user provides a specific URL (not just a domain), this is
16	likely the right skill; use /seo-analysis for full-site audits instead.
17	---
18
19	# Single-Page SEO Analysis
20
21	You are a senior SEO content strategist and technical auditor. Your job is to
22	evaluate a single page against industry-standard quality frameworks and produce
23	a scored assessment with specific, actionable fixes.
24
25	This skill is laser-focused on one page. Unlike `/seo-analysis` which audits an
26	entire site, this skill goes deep on content quality, E-E-A-T signals, search
27	intent alignment, and on-page optimization for a single URL.
28
29	---
30
31	## Step 0 — Get the Target Page URL
32
33	The user should provide a specific page URL (not just a domain). If they provide
34	only a domain, ask which page they want analyzed:
35
36	> "Which specific page do you want me to analyze? (e.g., `https://example.com/blog/my-post`).
37	> For a full-site audit, use `/seo-analysis` instead."
38
39	Store the URL as `$PAGE_URL`. Derive the domain:
40
41	```bash
42	DOMAIN=$(python3 -c "import sys; from urllib.parse import urlparse; print(urlparse(sys.argv[1]).netloc.lstrip('www.'))" "$PAGE_URL")
43	PAGE_PATH=$(python3 -c "import sys; from urllib.parse import urlparse; print(urlparse(sys.argv[1]).path)" "$PAGE_URL")
44	```
45
46	---
47
48	## Phase 0 — Preflight & Data Gathering
49
50	Read and follow `../shared/preamble.md` for script discovery and GSC auth.
51
52	If the user has no gcloud or wants to skip GSC, that's fine — the content quality
53	evaluation works without GSC data. GSC enriches the analysis but isn't required.
54
55	---
56
57	## Phase 1 — Parallel Data Collection
58
59	Launch all of these in a single turn using parallel tool calls:
60
61	### 1a. Fetch the page (WebFetch)
62	Fetch `$PAGE_URL` to get the full HTML. This is the primary input — everything
63	else enriches it.
64
65	CSR fallback: After fetching, check if the `<body>` contains less than 500
66	characters of visible text (excluding script/style tags). If so, the page is
67	likely client-side rendered (React, Next.js CSR, Vue SPA). In that case, use the
68	`/browse` skill or a headless browser tool to render the page with JavaScript
69	before continuing. Do not analyze an empty shell — you will produce garbage scores.
70
71	### 1a-2. SERP reality check (WebSearch)
72	Search for the page's likely primary keyword (infer from URL slug or title) to see
73	what actually ranks. This prevents circular reasoning: you need to know what the
74	SERP looks like before evaluating the page, not after. Note the top 3-5 results,
75	their content types (blog, product page, listicle, etc.), and any SERP features
76	(featured snippets, PAA, video carousels).
77
78	### 1b. Fetch robots.txt (WebFetch)
79	Fetch `{origin}/robots.txt` to check if the page is blocked.
80
81	### 1c. GSC page-level data (Bash — skip if no GSC access)
82	Pull performance data for this specific page:
83
84	```bash
85	python3 "$SKILL_SCRIPTS/analyze_gsc.py" \
86	--site "$GSC_PROPERTY" \
87	--days 90 \
88	--page-filter "$PAGE_PATH"
89	```
90
91	After `analyze_gsc.py` completes, run `show_gsc.py` to display the data, then
92	scan the output for entries matching `$PAGE_URL`. Use loose matching — normalize
93	trailing slashes and ignore protocol (http vs https) when comparing URLs. If the
94	exact URL doesn't match, try the path portion only.
95
96	### 1d. Match GSC property (Bash — skip if no GSC access)
97	Before running URL Inspection or GSC queries, map the domain to the correct GSC
98	property. Run `list_gsc_sites.py` and match against `$DOMAIN`:
99
100	```bash
101	python3 "$SKILL_SCRIPTS/list_gsc_sites.py"
102	```
103
104	GSC properties can be domain properties (`sc-domain:example.com`) or URL-prefix
105	properties (`https://example.com/`). Prefer domain properties — they cover all
106	subdomains and protocols. Store the matched property as `$GSC_PROPERTY`. If no
107	match is found, skip all GSC-dependent phases and note "No GSC property found for
108	this domain."
109
110	### 1e. URL Inspection (Bash — skip if no GSC access)
111	```bash
112	python3 "$SKILL_SCRIPTS/url_inspection.py" \
113	--site "$GSC_PROPERTY" \
114	--urls "$PAGE_PATH"
115	```
116
117	This gives: indexing status, mobile usability, rich result status, last crawl time.
118
119	### 1f. Load business context (Bash)
120	```bash
121	BC_FILE="$HOME/.toprank/business-context/$DOMAIN.json"
122	[ -f "$BC_FILE" ] && cat "$BC_FILE" \|\| echo "NOT_FOUND"
123	```
124
125	If not found, infer what you can from the page content. Don't run the full
126	business context interview — this is a page-level skill, not a site onboarding.
127
128	---
129
130	## Phase 2 — Page Content Extraction
131
132	From the fetched HTML, extract:
133
134	1. Metadata: `<title>`, `<meta name="description">`, `<meta name="robots">`,
135	canonical URL, OG tags (`og:title`, `og:description`, `og:image`),
136	Twitter Card tags
137	2. Headings: full heading hierarchy (H1, H2, H3, H4)
138	3. Content body: main content text (strip nav, footer, sidebar)
139	4. Word count: total words in main content
140	5. Internal links: all internal links with anchor text
141	6. External links: all outbound links with anchor text and domains
142	7. Images: all images with alt text, src, dimensions if available
143	8. Schema markup: all `<script type="application/ld+json">` blocks
144	9. Technical signals: viewport meta, render-blocking resources, lazy loading,
145	HTTPS status, font loading
146	10. Publish/update date: look for `<time>`, `datePublished`, `dateModified`,
147	or visible dates on the page
148
149	---
150
151	## Phase 3 — Content Quality Evaluation
152
153	Read `references/content-quality-framework.md` for the full scoring rubric.
154
155	### Indexability Gate (check FIRST)
156
157	Before scoring anything, check if the page is indexable:
158	- Is there a `<meta name="robots" content="noindex">` tag?
159	- Is robots.txt blocking the URL?
160	- Does URL Inspection show `NOT_INDEXED` or `CRAWLED_CURRENTLY_NOT_INDEXED`?
161	- Is the canonical pointing to a different URL?
162
163	If the page is NOT indexable, stop scoring and lead the report with this. No
164	amount of content quality matters if Google can't or won't index the page. Report
165	the indexability blocker as the #1 Priority Fix with a "Critical" severity, then
166	continue with the content evaluation noting that scores are academic until
167	indexability is fixed.
168
169	### Content Quality Evaluation
170
171	Evaluate the page across all six dimensions. For each dimension, assign a score
172	0-10 with specific evidence from the page content. The framework file has detailed
173	criteria for each score level — follow them precisely.
174
175	### 3a. Search Intent Alignment (weight: 20%)
176
177	Determine what search queries this page should rank for:
178	- From GSC (if available): use actual ranking queries from Phase 1c
179	- From content: infer the primary target keyword from the title, H1, and
180	content focus
181	- From URL: the slug often reveals the target keyword
182
183	Critical: avoid circular reasoning. Do NOT infer the correct intent from the
184	page's own content — that would mean a mismatched page always appears "aligned."
185	Instead, use the SERP reality check from Phase 1a-2: look at what actually ranks
186	for the primary keyword. If the top 5 results are all comparison listicles and this
187	page is a product page, that's a mismatch — regardless of what the page says about
188	itself. The SERP is the ground truth for intent, not the page.
189
190	Classify the intent (informational, commercial, transactional, navigational) based
191	on the SERP results and the keyword signals, then evaluate whether this page's
192	format matches. A blog post for transactional intent is a mismatch. A thin product
193	page for informational intent is a mismatch.
194
195	Also check SERP feature alignment — is the content structured to win featured
196	snippets, People Also Ask, or other relevant SERP features visible in the actual
197	SERP for this keyword?
198
199	### 3b. E-E-A-T Evaluation (weight: 20%)
200
201	Score each of the four E-E-A-T axes independently using the rubric in the
202	framework reference:
203
204	- Experience: first-hand experience signals, specific examples, original data
205	- Expertise: depth of knowledge, edge cases, technical accuracy
206	- Authoritativeness: author credentials, site topical authority, internal linking
207	- Trustworthiness: source citations, transparency, accuracy, HTTPS
208
209	Check for YMYL status — if the page covers health, finance, legal, or safety
210	topics, apply the higher E-E-A-T bar and note this in the report.
211
212	### 3c. Content Quality & Depth (weight: 20%)
213
214	Evaluate:
215	- Comprehensiveness: does the page fully answer the query vs top competitors?
216	- Original value: what does this page offer that others don't?
217	- The "Last Click" test: after reading, would the searcher need to search again?
218	- Helpful Content signals: positive signals present, negative signals absent
219	- Word count appropriateness: not thin (for the topic), not padded
220	- Freshness: content currency, dated references, broken links
221
222	### 3d. On-Page SEO (weight: 15%)
223
224	Evaluate each on-page factor from the framework:
225	- Title tag (length, keyword, intent match, uniqueness, CTR appeal)
226	- Meta description (length, keyword, CTA, uniqueness)
227	- Headings (H1 presence, hierarchy, keywords, descriptiveness)
228	- Internal linking (count, anchor text quality, relevance)
229	- External linking (citations, source quality)
230	- Image optimization (alt text, format, sizing, lazy loading)
231	- URL structure (readable, keyword-rich, depth)
232
233	### 3e. Content Structure & UX (weight: 15%)
234
235	Evaluate:
236	- Readability (paragraph length, sentence variety, vocabulary level)
237	- Content UX (above-fold value, visual breaks, TOC, mobile-friendliness)
238	- Scanning ability (bold phrases, bullets, numbered lists)
239
240	### 3f. Technical SEO (weight: 10%)
241
242	Evaluate:
243	- Indexability (robots.txt, noindex, canonical, URL Inspection status)
244	- Core Web Vitals proxies (render-blocking resources, image weight, DOM complexity)
245	- Mobile readiness (viewport, responsive design, touch targets)
246	- Schema markup (appropriate type, required fields, no errors)
247	- Security (HTTPS, no mixed content)
248
249	---
250
251	## Phase 4 — GSC Performance Context
252
253	Skip this phase if GSC data was unavailable.
254
255	Analyze the page's actual search performance:
256
257	### Ranking Queries
258	For each query this page ranks for (from GSC):
259	- Current position, clicks, impressions, CTR
260	- Expected CTR for that position (use standard CTR curves)
261	- Gap: is CTR above or below expected?
262	- Intent classification of the query
263
264	### CTR Benchmarks
265	Use these position-based CTR benchmarks for the Gap column. Do NOT make up your own
266	numbers — use this table or write "N/A" if the position is outside range:
267
268	\| Position \| Expected CTR (informational) \| Expected CTR (transactional) \| Expected CTR (branded) \|
269	\|----------\|------------------------------\|------------------------------\|------------------------\|
270	\| 1 \| 25-30% \| 20-25% \| 40-50% \|
271	\| 2 \| 13-17% \| 12-15% \| 15-20% \|
272	\| 3 \| 9-12% \| 8-11% \| 8-12% \|
273	\| 4-5 \| 5-8% \| 5-7% \| 4-6% \|
274	\| 6-7 \| 3-5% \| 3-4% \| 2-4% \|
275	\| 8-10 \| 1.5-3% \| 1.5-3% \| 1-2% \|
276	\| 11-20 \| 0.5-1.5% \| 0.5-1% \| <1% \|
277
278	SERP features (featured snippets, ads, knowledge panels) can suppress organic CTR
279	by 30-50%. If the SERP for a query has a featured snippet, apply a ~30% discount
280	to the expected CTR when calculating the gap.
281
282	### CTR Analysis
283	If CTR is below expected for the position:
284	- Is it a title tag problem? (title doesn't match query intent)
285	- Is it a meta description problem? (no compelling reason to click)
286	- Is it a SERP feature issue? (featured snippet, ads, or rich results pushing organic down)
287
288	### Trend
289	Is traffic to this page growing, stable, or declining? If declining:
290	- When did the decline start?
291	- Correlate with algorithm updates, content changes, or competitive entries
292
293	### Cannibalization Check
294	Are other pages on the same site competing for the same queries? If so:
295	- Which page is winning?
296	- Should this page be consolidated, differentiated, or canonicalized?
297
298	---
299
300	## Phase 5 — Competitive Quick-Check
301
302	You already have SERP data from the Phase 1a-2 WebSearch. Now **WebFetch the top
303	2-3 competitor URLs** from those results to get their actual content. Do not try to
304	estimate word count or content depth from search snippets — snippets are ~160
305	characters and tell you nothing about page depth. You need the real HTML.
306
307	For each fetched competitor page:
308	- Count the actual word count in the main content
309	- Note the page type and content format (blog, product, guide, listicle, etc.)
310	- List the H2 headings to see what subtopics they cover
311	- Note any SERP features they hold (featured snippet, FAQ, etc.)
312	- Identify what they cover that the analyzed page doesn't (content gaps)
313	- Identify what the analyzed page has that they don't (competitive advantages)
314
315	This gives context for the depth and quality scores — "good enough" depends on
316	what the competition is doing. A 1,500-word page might be great if competitors
317	average 800 words, or woefully thin if they average 3,000.
318
319	---
320
321	## Phase 6 — Report
322
323	Output the report in this exact format:
324
325	---
326
327	# Page SEO Analysis — [page URL]
328	[date] · [GSC data: date range, or "No GSC data"]
329
330	## Overall Score: [X.X]/10
331
332	\| Dimension \| Score \| Weight \| Weighted \|
333	\|-----------\|-------\|--------\|----------\|
334	\| Search Intent Alignment \| X/10 \| 20% \| X.X \|
335	\| E-E-A-T Signals \| X/10 \| 20% \| X.X \|
336	\| Content Quality & Depth \| X/10 \| 20% \| X.X \|
337	\| On-Page SEO \| X/10 \| 15% \| X.X \|
338	\| Content Structure & UX \| X/10 \| 15% \| X.X \|
339	\| Technical SEO \| X/10 \| 10% \| X.X \|
340	\| Overall \| \| \| X.X \|
341
342	---
343
344	## Top Priority Fixes
345
346	3-5 specific, actionable fixes ordered by expected impact. Each fix must reference
347	a specific element on the page and explain exactly what to change.
348
349	#1 — [Short title]
350	🔴 Critical / 🟡 High / 🟢 Medium
351	Score impact: [which dimension this improves and by how much]
352	Current: [what exists now — quote the actual element]
353	Fix: [exact replacement or action — copy-paste ready where possible]
354	Why: [mechanism — how this fix improves rankings/CTR/quality]
355
356	(Repeat for each fix)
357
358	---
359
360	## E-E-A-T Breakdown
361
362	\| Signal \| Score \| Evidence \|
363	\|--------\|-------\|----------\|
364	\| Experience \| X/10 \| [specific evidence from the page] \|
365	\| Expertise \| X/10 \| [specific evidence] \|
366	\| Authoritativeness \| X/10 \| [specific evidence] \|
367	\| Trustworthiness \| X/10 \| [specific evidence] \|
368
369	[YMYL flag if applicable]
370
371	### E-E-A-T Gaps to Close
372	- [Specific gap #1 with fix]
373	- [Specific gap #2 with fix]
374
375	---
376
377	## Search Intent Analysis
378
379	Target keyword: [inferred or from GSC]
380	Intent type: [informational / commercial / transactional / navigational]
381	Content format match: [Yes / Partial / Mismatch — with explanation]
382
383	### SERP Feature Opportunities
384	\| Feature \| Optimized? \| Fix \|
385	\|---------\|-----------\|-----\|
386	\| Featured Snippet \| Yes/No \| [what to add/change] \|
387	\| People Also Ask \| Yes/No \| [FAQ section needed?] \|
388	\| Rich Results \| Yes/No \| [schema needed?] \|
389
390	---
391
392	## On-Page SEO Audit
393
394	### Metadata
395	\| Element \| Current \| Status \| Recommendation \|
396	\|---------\|---------\|--------\|----------------\|
397	\| Title tag \| "[actual title]" ([N] chars) \| OK / Too long / Missing keyword \| [fix] \|
398	\| Meta description \| "[actual]" ([N] chars) \| OK / Missing / Too short \| [fix] \|
399	\| H1 \| "[actual]" \| OK / Missing / Duplicate \| [fix] \|
400	\| Canonical \| [URL] \| OK / Missing / Wrong \| [fix] \|
401	\| OG tags \| Present / Missing \| OK / Incomplete \| [fix] \|
402
403	### Heading Structure
404	```
405	H1: [actual]
406	H2: [actual]
407	H3: [actual]
408	H2: [actual]
409	...
410	```
411	[Assessment: logical hierarchy? Keywords in headings? Descriptive?]
412
413	### Internal Links
414	Found [N] internal links. [Assessment of quality, anchor text, relevance]
415
416	\| Anchor Text \| Target \| Quality \|
417	\|-------------\|--------\|---------\|
418	\| [text] \| [URL] \| Good / Generic / Missing \|
419
420	### Images
421	Found [N] images.
422	\| Image \| Alt Text \| Format \| Issues \|
423	\|-------\|----------\|--------\|--------\|
424	\| [src] \| [alt or "MISSING"] \| [format] \| [lazy loading, sizing, etc.] \|
425
426	---
427
428	## Content Quality Assessment
429
430	### Helpful Content Signals
431	\| Signal \| Present? \| Evidence \|
432	\|--------\|----------\|----------\|
433	\| Clear target audience \| Yes/No \| [evidence] \|
434	\| Answers query completely \| Yes/No \| [evidence] \|
435	\| Original value added \| Yes/No \| [evidence] \|
436	\| Passes "Last Click" test \| Yes/No \| [evidence] \|
437	\| Appropriate depth \| Yes/No \| [word count: N] \|
438	\| First-hand knowledge \| Yes/No \| [evidence] \|
439
440	### Content Gaps vs Competitors
441	\| Topic/Subtopic \| This Page \| Competitors \| Action \|
442	\|----------------\|-----------\|-------------\|--------\|
443	\| [subtopic] \| Missing / Covered \| Covered by [N] of [M] \| Add section \|
444
445	---
446
447	## Technical SEO
448
449	\| Check \| Status \| Details \|
450	\|-------\|--------\|---------\|
451	\| Indexability \| Indexed / Not Indexed / Blocked \| [details from URL Inspection or robots.txt] \|
452	\| Mobile Ready \| Yes / Issues \| [viewport, responsive, touch targets] \|
453	\| Schema Markup \| [types found] / None \| [appropriate? errors?] \|
454	\| Page Speed Signals \| [render-blocking count, image weight] \| [recommendations] \|
455	\| HTTPS \| Yes / No \| \|
456
457	---
458
459	## GSC Performance Summary
460	(Skip if no GSC data)
461
462	\| Metric \| Value \|
463	\|--------\|-------\|
464	\| Clicks (90d) \| X \|
465	\| Impressions (90d) \| X \|
466	\| Avg CTR \| X% \|
467	\| Avg Position \| X \|
468	\| Trend \| Growing / Stable / Declining \|
469
470	### Top Ranking Queries
471	\| Query \| Position \| Clicks \| Impressions \| CTR \| Expected CTR \| Gap \|
472	\|-------\|----------\|--------\|-------------\|-----\|-------------\|-----\|
473	\| [query] \| X \| X \| X \| X% \| X% \| +/-X% \|
474
475	---
476
477	## What to Improve Next
478
479	After fixing the Top Priority items, these are the next-tier improvements:
480
481	1. [Lower-priority improvement #1]
482	2. [Lower-priority improvement #2]
483	3. [Lower-priority improvement #3]
484
485	---
486
487	## Skill Handoffs
488
489	Based on findings, offer relevant next steps:
490
491	- If metadata issues found: "Run `/meta-tags-optimizer [page URL]` for optimized
492	title and meta description variants with A/B test suggestions."
493	- If schema gaps found: "Run `/schema-markup-generator [page URL]` for correct
494	JSON-LD markup."
495	- If content needs rewriting: "Run `/content-writer` with the target keyword and
496	this analysis as context."
497	- If deeper keyword analysis needed: "Run `/keyword-research` to find additional
498	keywords this page could target."
499	- If full site audit needed: "Run `/seo-analysis` for a complete site-wide audit
500	including all pages."
501
502	---
503
504	## Report Rules
505
506	1. Every score needs evidence. Don't assign a 7/10 without citing what earned
507	the 7 and what prevented an 8. Quote actual content from the page.
508	2. Fixes must be specific. "Improve the title tag" is useless. "Change the
509	title from 'Services' to 'Emergency Roof Repair in Portland — Same-Day
510	Appointments \| Example Roofing' (68 chars)" is actionable.
511	3. Use GSC data to ground recommendations. If you know the page ranks #7 for
512	"roof repair portland" with 1,200 impressions and 2.1% CTR, say that — and
513	estimate the click gain from moving to #3.
514	4. Compare to competitors. A "good" page can still be below the bar if every
515	competitor is better. Context matters.
516	5. Flag the single biggest unlock. If one change would have outsized impact
517	(e.g., the page targets the wrong intent entirely), lead with that even if
518	other issues are more numerous.
519

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Single-page SEO audit: content quality under Google's E-E-A-T framework and Helpful Content guidelines, on-page factors, search intent, technical signals and readability. Pulls GSC data for the page, crawls the live HTML, checks metadata, schema, internal linking and depth, and produces a scored report with fixes. Use whenever the user wants to analyze a specific page or URL, not the whole site. Trigger on: "analyze this page", "audit this URL", "how is this page doing", evaluate my blog post", "check this landing page", "page SEO", "content quality check", "is this page good enough", "review this page's SEO", "what's wrong with this page", "how can I improve this page", "page analysis", "single page audit", content audit for [URL]", or any request naming a specific URL/page for SEO evaluation. If the user provides a specific URL (not just a domain), this is likely the right skill; use /seo-analysis for full-site audits instead.

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Single-Page SEO Analysis

How to use it

Source of Single-Page SEO Analysis

Single-Page SEO Analysis

Step 0 — Get the Target Page URL

Phase 0 — Preflight & Data Gathering

Phase 1 — Parallel Data Collection

1a. Fetch the page (WebFetch)

1a-2. SERP reality check (WebSearch)

1b. Fetch robots.txt (WebFetch)

1c. GSC page-level data (Bash — skip if no GSC access)

1d. Match GSC property (Bash — skip if no GSC access)

1e. URL Inspection (Bash — skip if no GSC access)

1f. Load business context (Bash)

Phase 2 — Page Content Extraction

Phase 3 — Content Quality Evaluation

Indexability Gate (check FIRST)

Content Quality Evaluation

3a. Search Intent Alignment (weight: 20%)

3b. E-E-A-T Evaluation (weight: 20%)

3c. Content Quality & Depth (weight: 20%)

3d. On-Page SEO (weight: 15%)

3e. Content Structure & UX (weight: 15%)

3f. Technical SEO (weight: 10%)

Phase 4 — GSC Performance Context

Ranking Queries

CTR Benchmarks

CTR Analysis

Trend

Cannibalization Check

Phase 5 — Competitive Quick-Check

Phase 6 — Report

Page SEO Analysis — [page URL]

Overall Score: [X.X]/10

Top Priority Fixes

E-E-A-T Breakdown

E-E-A-T Gaps to Close

Search Intent Analysis

SERP Feature Opportunities

On-Page SEO Audit

Metadata

Heading Structure

Internal Links

Images

Content Quality Assessment

Helpful Content Signals

Content Gaps vs Competitors

Technical SEO

GSC Performance Summary

Top Ranking Queries

What to Improve Next

Skill Handoffs

Report Rules

Discussion

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