SaaS Marketing Suite: Complete Agency Router skill

Complete B2B SaaS marketing agency powered by 90 AI agents across 17 specialties.

by shalintripathi·MIT license·★ 20 Stars on the repo·GitHub ↗

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SKILL.md · the author's own words
# SaaS Marketing Suite: Complete Agency Router

## Step 0 (always first): Load brand context

**Before producing any deliverable, look for a `brand-context.md` file** in the user's project root (also check `./.claude/brand-context.md…

- **If it exists:** read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, al…
- **If it does not exist:** say so, point the user at the template ([`templates/brand-context.md`](../../templates/brand-context.md)), and…

**Non-negotiable regardless of which path applies:** do not invent customer names, metrics, funding, integrations, certifications, or outco…

---

## What This Is

The SaaS Marketing Suite is the entry point for ANY B2B SaaS marketing request. It's a complete agency powered by 90 specialist agents acro…

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SaaS Marketing Suite: Complete Agency Router

Step 0 (always first): Load brand context

Before producing any deliverable, look for a brand-context.md file in the user's project root (also check ./.claude/brand-context.md and ./docs/brand-context.md). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.

  • If it exists: read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
  • If it does not exist: say so, point the user at the template (templates/brand-context.md), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.

Non-negotiable regardless of which path applies: do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in brand-context.md (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a [NEEDS INPUT: …] marker in the deliverable rather than a plausible-sounding guess.


What This Is

The SaaS Marketing Suite is the entry point for ANY B2B SaaS marketing request. It's a complete agency powered by 90 specialist agents across 17 functional disciplines. When you don't know which team to ask or your request spans multiple disciplines, you invoke this skill and it routes to the right specialists.

Think of it as your full-service marketing department:

  • Need content? Route to Content Marketing
  • Need to improve rankings? Route to SEO & Growth
  • Need to drive paid demand? Route to Paid Media Operations
  • Need to build social presence? Route to Social Media Operations
  • Need an email campaign? Route to Email Marketing Operations
  • Need creative and design? Route to Design Operations
  • Need to support sales? Route to Sales Enablement
  • Need to position your product? Route to Product Marketing
  • Need performance insights? Route to Marketing Analytics
  • Need to manage complex campaigns? Route to Project Management
  • Need quality checks and compliance? Route to Client Operations
  • Need self-serve growth, a self-guided product demo, or expansion revenue? Route to Growth Operations
  • Need press or analyst coverage? Route to Communications Operations
  • Need partner or marketplace motion — or to decide whether a partner program should exist at all, and who wins a contested deal? Route to Partnerships Operations
  • Need events, conferences, or webinars? Route to Events & Field Marketing
  • Marketing to developers? Route to Developer Marketing Operations
  • Need comprehensive strategy and planning? Route to CATALYST Orchestrator

The skill includes a routing decision matrix to identify which team(s) you need based on your request.

The Complete Team: 90 Specialist Agents Across 17 Disciplines

Core Marketing Disciplines
Category # Agents What They Do
Content Marketing 9 Blog content, whitepapers, case studies, guides, email content, infographics, content optimization, the editorial production system (briefs, calendar & capacity, review workflow, style guide, content inventory), and the customer academy (course curriculum, certification programs and credentials, course freshness, academy discoverability)
SEO & Growth 7 Technical SEO, keyword research, on-page optimization, link building, AI/AEO optimization, international, programmatic SEO
Paid Media Operations 8 PPC campaigns, LinkedIn ads, Thought Leader Ads and Meta partnership ads, Facebook/Instagram ads, audience targeting, creative testing, bid optimization, newsletter/podcast sponsorships, paid G2/Capterra listings, content syndication
Social Media Operations 8 LinkedIn strategy, Twitter/X content, YouTube, Reddit, community management, influencer partnerships, B2B podcast strategy and guest booking, social listening and share of voice
Email Marketing Operations 5 Email campaigns, nurture sequences, segmentation, automation, deliverability, personalization
Design Operations 5 Visual design, brand identity, design systems, creative direction, design templates
Sales Enablement 8 Sales materials, battle cards, objection handling, sales training, competitive positioning, deal support, technical presales — demos, proofs of concept, security questionnaires; the website AI chat agent and inbound AI SDR (what it may say, AI disclosure, human handoff)
Product Marketing 13 Integrated demand-gen campaigns and the channel plan (one job per campaign, offer by buyer readiness, a job per channel, pre-launch kill/scale rules, always-on vs tentpole calendar, stop list), acquisition integration (sign-to-close guardrails, the acquired-customer letter, brand decision, database merge, sunsets), founder-led GTM for pre-repeatable-motion startups (design partners, founder-led sales, product-market-fit evidence, first sales/marketing hire), product positioning, feature messaging, launch strategy, competitive intel, customer advocacy, pricing & packaging, agent readiness, international market entry and localization, brand marketing and demand creation (brand-vs-performance split, category entry points, brand measurement), public-sector marketing (FedRAMP/GovRAMP claims, gift rules for officials, quiet periods, contract vehicles)
Marketing Analytics 9 Performance reporting, attribution modeling, demand planning (funnel model, assumption register, sales-cycle lag, capacity ceilings, scenario band, re-forecast triggers), CRO optimization, data storytelling, externally acquired GTM data (enrichment provider bake-offs, waterfall ordering, data decay, list provenance), martech stack and platform-migration strategy, governance of the team's own AI use (AI use register, data-class rules, evals on model changes, shadow-AI intake)
Marketing Project Management 4 Campaign coordination, timeline management, resource allocation, stakeholder communication, risk management
Client Operations 4 Client reporting, QA/compliance, budget tracking, legal compliance, audit trails, brand quality
Account-Based Marketing 1 The target account list and its 1:1/1:few/1:many tiers, capacity-sized coverage, signals-to-actions, the per-tier orchestration contract, and account coverage/penetration measurement
Growth 3 PLG activation (signup to first invoice, PQL definition, in-product upgrade moments), the self-guided interactive demo before signup (gated vs ungated policy, demo freshness and seed data, step-level demo analytics) and customer marketing (adoption, expansion, churn-save, NRR, champion tracking)
Communications 2 PR and earned media, announcements, crisis comms, and the industry-analyst program (Magic Quadrant, Forrester Wave, IDC)
Partnerships 2 Co-marketing with tech alliances and channel partners, integration launches, cloud-marketplace GTM, and channel program architecture: readiness gate, motion selection, partner economics, margin and SPIF design, recruitment and certification ramp, rules of engagement and channel conflict
Events & Field Marketing 1 Conference and sponsorship selection, booths, owned events and roadshows, the webinar engine, event-sourced pipeline
Developer Marketing 1 Docs as a marketing surface, quickstarts and time-to-first-call, SDKs, open source, DevRel

Total: 90 Specialist Agents across 17 disciplines, plus the CATALYST orchestrator that coordinates them.


How to Use: Request Routing Decision Matrix

Decision Tree: How to Find Your Team
START: What is your primary need?

├─ "I need to create content" → Content Marketing
│  └─ Blog posts? Whitepapers? Case studies? Email content?
│
├─ "I need more website traffic" → SEO & Growth
│  └─ Improve rankings? Fix technical SEO? Keyword research?
│
├─ "I need leads from paid advertising" → Paid Media Operations
│  └─ Google Ads? LinkedIn? Facebook ads? Audience targeting?
│
├─ "I need to build social presence" → Social Media Operations
│  └─ LinkedIn strategy? Twitter content? Community engagement?
│
├─ "I need an email campaign" → Email Marketing Operations
│  └─ Nurture sequence? Newsletter? Segmentation?
│
├─ "I need design and creative" → Design Operations
│  └─ Visual designs? Brand guidelines? Templates? Landing pages?
│
├─ "I need to support my sales team" → Sales Enablement
│  └─ Battle cards? Objection handling? Sales decks? Demo plan, POC scope, security questionnaire?
│
├─ "I need to position and launch my product" → Product Marketing
│  └─ Positioning? Feature messaging? Go-to-market?
│
├─ "I need to understand our performance" → Marketing Analytics
│  └─ Dashboards? Attribution? Forecasting? ROI analysis?
│
├─ "I need to manage a complex campaign" → Project Management
│  └─ Timeline? Coordination? Multiple teams?
│
├─ "I need quality checks and compliance" → Client Operations
│  └─ QA review? Legal compliance? Reporting? Budget tracking?
│
├─ "I need to develop strategy" → Strategy & Planning
│  └─ Positioning? Messaging? Audience segmentation? Channel strategy?
│
└─ "I need EVERYTHING coordinated together" → CATALYST Orchestrator
   └─ Full GTM launch? Annual marketing plan? Multi-phase campaign?

Detailed Routing Guide: By Request Type

Request: "I need blog content about X topic"

  • Primary Route: Content Marketing → Blog Content Strategist
  • Supporting Routes: SEO (keyword research), Analytics (repurposing)
  • Timeline: 5-7 days per post

Request: "We need a whitepaper to support our sales process"

  • Primary Route: Content Marketing → Whitepaper Author
  • Supporting Routes: Product Marketing (positioning input), Sales Enablement (sales angle)
  • Timeline: 2-3 weeks

Request: "Create a case study from our customer success"

  • Primary Route: Content Marketing → Case Study Producer
  • Supporting Routes: Product Marketing (positioning), Analytics (metrics)
  • Timeline: 1-2 weeks

Request: "I need an email nurture sequence"

  • Primary Route: Email Marketing Operations → Email Content Specialist
  • Supporting Routes: Content Marketing (longer content pieces), Design (templates)
  • Timeline: 1 week

Request: "We want to build a customer academy / certify our users"

  • Primary Route: Content Marketing → Customer Education Strategist
  • Supporting Routes: SEO & Growth (academy discoverability and the docs/blog query boundary), Developer Marketing (documentation, so the courses link rather than fork it), Growth Operations (in-product onboarding hand-off), Client Operations (learner data and retention policy)
  • Timeline: 3-4 weeks for the curriculum map, credential specification and gate plan; production follows

Request: "Build a content calendar for the year"

  • Primary Route: Content Marketing → Blog Content Strategist + Project Management → Campaign Coordinator
  • Supporting Routes: SEO (keyword opportunities), Strategy (messaging alignment)
  • Timeline: 1-2 weeks

SEO & Visibility Requests

Request: "Our website ranks for nothing. Audit our SEO"

  • Primary Route: SEO & Growth → SEO Technical Auditor
  • Supporting Routes: Content Marketing (content gap analysis), Analytics (performance tracking)
  • Timeline: 1 week

Request: "We need to rank for these keywords"

  • Primary Route: SEO & Growth → Keyword Research Specialist
  • Supporting Routes: Content Marketing (create optimized content), Analytics (track rankings)
  • Timeline: Ongoing (3-6 months to see results)

Request: "Improve our organic visibility for product keywords"

  • Primary Route: SEO & Growth → On-Page Optimizer
  • Supporting Routes: Product Marketing (positioning), Content Marketing (landing pages)
  • Timeline: Ongoing (2-4 weeks to see results)

Request: "Create a link building strategy"

  • Primary Route: SEO & Growth → Link Building Specialist
  • Supporting Routes: Content Marketing (content to attract links)
  • Timeline: Ongoing (3-6 months for sustainable growth)

Paid Media Requests

Request: "Set up a Google Ads campaign for X product"

  • Primary Route: Paid Media Operations → PPC Strategist
  • Supporting Routes: Design (ad creative), Analytics (performance tracking)
  • Timeline: 1-2 weeks to launch

Request: "We need to be on LinkedIn advertising"

  • Primary Route: Paid Media Operations → LinkedIn Ads Specialist
  • Supporting Routes: Design (creative production), Analytics (audience targeting)
  • Timeline: 1-2 weeks to launch

Request: "Optimize our paid media spend"

  • Primary Route: Paid Media Operations → Bid Strategy Analyst
  • Supporting Routes: Analytics (performance data), Content (ad copy variations)
  • Timeline: Ongoing (weekly optimization cycles)

Request: "Our paid leads are junk" / "Send our CRM stages back to Google Ads and LinkedIn"

  • Primary Route: Paid Media Operations → Conversion Signal Engineer
  • Supporting Routes: Paid Media (PPC Strategist for the bid-strategy change), Analytics (Marketing Ops Architect for lifecycle stages and consent mode)
  • Timeline: 2-4 weeks to a verified loop, then a learning period per campaign

Request: "Build audience targeting for our campaign"

  • Primary Route: Paid Media Operations → Audience Builder
  • Supporting Routes: Strategy (audience segmentation), Analytics (audience analytics)
  • Timeline: 3-5 days

Social Media Requests

Request: "Build a LinkedIn strategy and content calendar"

  • Primary Route: Social Media Operations → LinkedIn Strategy Lead
  • Supporting Routes: Content Marketing (content ideas), Design (visual templates)
  • Timeline: 1-2 weeks

Request: "We need to grow our Twitter presence"

  • Primary Route: Social Media Operations → Twitter/X Content Lead
  • Supporting Routes: Content Marketing (content creation)
  • Timeline: 4-8 weeks to see growth

Request: "Create a social media content calendar"

  • Primary Route: Social Media Operations → Social Content Calendar Manager
  • Supporting Routes: Content Marketing (content ideas), Design (graphics)
  • Timeline: 1 week per 90 days

Request: "Monitor social listening and competitor activity"

  • Primary Route: Social Media Operations → Social Listening Analyst
  • Supporting Routes: Strategy (competitive analysis)
  • Timeline: Ongoing

Email Marketing Requests

Request: "Set up email automation for leads"

  • Primary Route: Email Marketing Operations → Email Automation Specialist
  • Supporting Routes: Content (email copy), Design (email templates)
  • Timeline: 1-2 weeks

Request: "Design an email nurture for prospects"

  • Primary Route: Email Marketing Operations → Email Content Specialist
  • Supporting Routes: Content Marketing (longer content), Design (templates)
  • Timeline: 1 week

Request: "Improve our email deliverability and open rates"

  • Primary Route: Email Marketing Operations → Email Deliverability Specialist
  • Supporting Routes: Analytics (performance tracking)
  • Timeline: 2-4 weeks to see improvement

Request: "Segment our email list and create targeted campaigns"

  • Primary Route: Email Marketing Operations → Email Segmentation Specialist
  • Supporting Routes: Analytics (audience analytics), Content (messaging)
  • Timeline: 1-2 weeks

Design & Creative Requests

Request: "Create our brand guidelines"

  • Primary Route: Design Operations → Brand Identity Strategist
  • Supporting Routes: Strategy (messaging), Content (voice and tone)
  • Timeline: 2-3 weeks

Request: "Design landing pages for our campaign"

  • Primary Route: Design Operations → Visual Design Lead
  • Supporting Routes: Content Marketing (copy), Paid Media (ad creative variants)
  • Timeline: 1 week per 3-5 pages

Request: "Create ad creative for our paid campaign"

  • Primary Route: Design Operations → Creative Director
  • Supporting Routes: Paid Media (targeting), Content (ad copy)
  • Timeline: 3-5 days

Request: "Build a design system and component library"

  • Primary Route: Design Operations → Design Systems Manager
  • Supporting Routes: Brand Identity (brand foundations)
  • Timeline: 2-4 weeks

Sales Enablement Requests

Request: "Create sales battle cards for our main competitors"

  • Primary Route: Sales Enablement → Competitive Battle Card Creator
  • Supporting Routes: Strategy (competitive analysis), Product Marketing (positioning)
  • Timeline: 1 week per competitor

Request: "Build training for sales on our messaging"

  • Primary Route: Sales Enablement → Sales Training Developer
  • Supporting Routes: Product Marketing (positioning), Strategy (messaging)
  • Timeline: 1-2 weeks

Request: "Create one-pagers for our product features"

  • Primary Route: Sales Enablement → Sales Collateral Designer
  • Supporting Routes: Product Marketing (positioning), Design (templates)
  • Timeline: 3-5 days per feature

Request: "Develop objection handling for 'we'll do it in-house'"

  • Primary Route: Sales Enablement → Objection Handler
  • Supporting Routes: Strategy (positioning), Product Marketing (value prop)
  • Timeline: 3-5 days

Request: "Our website chatbot told a prospect we have a discount we don't offer — who owns what it's allowed to say?"

  • Primary Route: Sales Enablement → Conversational Agent Strategist
  • Supporting Routes: Client Operations (AI disclosure wording, transcript retention), Product Marketing (approved claims and published pricing), Analytics (routing, consent and any causal claim about chat-sourced pipeline)
  • Timeline: 1-2 weeks for the answer set, forbidden classes, disclosure and handoff spec and first test-suite run

Request: "Scope a proof of concept and plan the demo for a security-led evaluation"

  • Primary Route: Sales Enablement → Solutions Engineer
  • Supporting Routes: Client Operations (legal/compliance review of security commitments), Product Marketing (competitive positioning)
  • Timeline: 3-5 days for the demo plan and POC charter; the POC itself runs to its signed dates

Product Marketing Requests

Request: "Develop positioning for our new product"

  • Primary Route: Product Marketing → Product Positioning Specialist
  • Supporting Routes: Strategy (customer insights), Content (messaging documentation)
  • Timeline: 2-3 weeks

Request: "Plan the go-to-market launch for our new feature"

  • Primary Route: Product Marketing → Product Launch Manager
  • Supporting Routes: Content (launch content), Design (marketing collateral)
  • Timeline: 4-6 weeks pre-launch

Request: "Create messaging for our value proposition"

  • Primary Route: Product Marketing → Messaging Architect
  • Supporting Routes: Strategy (audience insights), Content (customer quotes)
  • Timeline: 1-2 weeks

Request: "Which country should we expand into next, and how far should we localize?"

  • Primary Route: Product Marketing → International GTM Strategist
  • Supporting Routes: SEO & Growth (hreflang and multi-market site architecture), Product Marketing (local price architecture), Client Operations (legal determination on data protection and outbound legality), Partnerships (local partner), Events & Field (in-region events)
  • Timeline: 2-4 weeks to a market-entry plan

Request: "We want to sell to government — can we say we're FedRAMP ready and invite agency officials to our dinner?"

  • Primary Route: Product Marketing → Public Sector Marketing Strategist
  • Supporting Routes: Sales Enablement (Solutions Engineer's security evidence library; Proposal Architect for RFP responses), Partnerships (resellers and cloud marketplaces), Client Operations (ethics, gift-rule and endorsement determinations), Events & Field (event design inside the gift rules), ABM (solicitation freeze list)
  • Timeline: 1-2 weeks to a readiness record and status-claims register

Request: "Build a case study that demonstrates product value"

  • Primary Route: Product Marketing → Case Study Producer
  • Supporting Routes: Content Marketing (case study writing)
  • Timeline: 1-2 weeks

Analytics & Performance Requests

Request: "Set up a marketing dashboard and KPI framework"

  • Primary Route: Marketing Analytics → Performance Analyst
  • Supporting Routes: Client Operations (reporting spec)
  • Timeline: 1-2 weeks

Request: "Analyze campaign performance and recommend optimizations"

  • Primary Route: Marketing Analytics → CRO Specialist
  • Supporting Routes: All channels (for implementation)
  • Timeline: Ongoing (weekly analysis cycles)

Request: "Build attribution model to understand channel contribution"

  • Primary Route: Marketing Analytics → Attribution Analyst
  • Supporting Routes: Analytics infrastructure team
  • Timeline: 2-3 weeks

Request: "Create a forecast for next quarter's demand"

  • Primary Route: Marketing Analytics → Forecasting Analyst
  • Supporting Routes: Strategy (plan input), Client Operations (budget tracking)
  • Timeline: 1 week

Project Management & Coordination Requests

Request: "Coordinate a multi-channel campaign across our team"

  • Primary Route: Project Management → Campaign Coordinator
  • Supporting Routes: All category teams (execution)
  • Timeline: Depends on campaign scope

Request: "We need a project plan and timeline for our Q2 marketing"

  • Primary Route: Project Management → Program Manager
  • Supporting Routes: Strategy (plan input), all teams (resource planning)
  • Timeline: 1 week

Request: "Manage resource allocation across our marketing initiatives"

  • Primary Route: Project Management → Resource Planner
  • Supporting Routes: All teams (capacity input)
  • Timeline: Ongoing

Client Operations Requests

Request: "QA our landing pages before launch"

  • Primary Route: Client Operations → Quality Assurance Manager
  • Supporting Routes: Design (technical review)
  • Timeline: 1-2 days

Request: "Ensure our campaign complies with GDPR and CAN-SPAM"

  • Primary Route: Client Operations → Legal Compliance Officer
  • Supporting Routes: Email team (compliance review)
  • Timeline: 1-2 days

Request: "Set up client reporting and dashboards"

  • Primary Route: Client Operations → Reporting Specialist
  • Supporting Routes: Analytics (data sources), Finance (budget tracking)
  • Timeline: 1-2 weeks

Request: "Track our marketing spend and optimize budget allocation"

  • Primary Route: Client Operations → Financial Tracker
  • Supporting Routes: Paid Media (spend data), Analytics (ROI analysis)
  • Timeline: Ongoing (monthly analysis)

Strategy & Planning Requests

Request: "We need to understand our competitive positioning"

  • Primary Route: Strategy & Planning → Competitive Intelligence Analyst
  • Supporting Routes: Product Marketing (positioning), Content (messaging)
  • Timeline: 1-2 weeks

Request: "Help us understand our customer better"

  • Primary Route: Strategy & Planning → Customer Insights Researcher
  • Supporting Routes: Paid Media (audience targeting), Content (messaging)
  • Timeline: 2-3 weeks

Request: "Develop a channel strategy for 2026"

  • Primary Route: Product Marketing → Integrated Campaign Strategist (channel portfolio, stop list, always-on vs tentpole calendar)
  • Supporting Routes: Analytics (Demand Planner for the number and source mix), Paid Media (Budget Optimizer for paid allocation), Project Management (Resource Allocator for capacity)

Request: "Plan our next demand gen campaign"

  • Primary Route: Product Marketing → Integrated Campaign Strategist (one-page brief: buyer problem, offer, channel jobs, kill/scale rules, follow-up play)
  • Supporting Routes: Messaging Architect (message house), Campaign Coordinator (timeline and scope), channel specialists (execution)
  • Timeline: 1-2 weeks

Request: "Build our audience segmentation and personas"

  • Primary Route: Strategy & Planning → Audience Segmentation Specialist
  • Supporting Routes: Customer Insights, all channels (targeting)
  • Timeline: 1-2 weeks

Large Scope Requests → CATALYST Orchestrator

Request: "Plan and execute our full GTM launch"

  • Route: CATALYST Orchestrator (CATALYST-Full mode)
  • Scope: All 90 agents across all 17 disciplines
  • Timeline: 12+ weeks end-to-end

Request: "Create our annual marketing strategy and plan"

  • Route: CATALYST Orchestrator (CATALYST-Full mode)
  • Scope: Strategy & Planning phase + full year roadmap
  • Timeline: 4-6 weeks to create plan

Request: "Plan and execute Q2 marketing campaigns"

  • Route: CATALYST Orchestrator (CATALYST-Sprint mode)
  • Scope: 20-30 agents, focused execution
  • Timeline: 2-4 weeks

Request: "We need a landing page, email, and ads for a webinar next week"

  • Route: CATALYST Orchestrator (CATALYST-Micro mode)
  • Scope: 5-10 agents, rapid execution
  • Timeline: 1-5 days

Quick Reference: Agent Count by Category

Category Agents
Content Marketing 9
SEO & Growth 7
Paid Media Operations 8
Social Media Operations 8
Email Marketing Operations 5
Design Operations 5
Sales Enablement 8
Product Marketing 13
Marketing Analytics 9
Marketing Project Management 4
Client Operations 4
Account-Based Marketing 1
Growth 3
Communications 2
Partnerships 2
Events & Field Marketing 1
Developer Marketing 1
TOTAL 90

Decision Matrix: Single Skill vs. CATALYST Orchestrator

Use Specific Category Skill When:
  • Request is for a single discipline (e.g., "write a blog post", "create a landing page")
  • Timeline is urgent (tactical execution needed immediately)
  • You have clear strategy already defined
  • You're supplementing a larger campaign with a specific asset
Use CATALYST Orchestrator When:
  • Request spans multiple disciplines (content, SEO, paid, social together)
  • You need comprehensive strategy before execution
  • Timeline is planned (not tactical/urgent)
  • You're launching major campaigns or GTM initiatives
  • You need coordination and quality gates between phases
  • You need discovery and strategy before tactics

How to Request: Example Commands

Single Skill Requests
  • "Write a technical blog post about [topic]" → Content Marketing
  • "Build a PPC campaign for [product]" → Paid Media Operations
  • "Create sales battle cards for our competitors" → Sales Enablement
  • "Set up LinkedIn content calendar" → Social Media Operations
  • "Audit our SEO" → SEO & Growth
  • "Should our interactive demo be gated?" / "Our product tour shows the old UI" → Growth Operations (Interactive Demo Strategist)
Multi-Skill Requests
  • "We need content, ads, and email for a demand gen campaign" → Project Management (to coordinate) + multiple category skills
  • "Create landing pages, design, and manage paid media" → Design Operations + Paid Media Operations + Project Management
CATALYST Requests
  • "Plan our full GTM launch" → CATALYST Orchestrator
  • "We need strategy, content, SEO, and analytics for Q2" → CATALYST Orchestrator (CATALYST-Sprint)
  • "Emergency: landing page, email, ads for webinar in 3 days" → CATALYST Orchestrator (CATALYST-Micro)

When You're Not Sure

If you're unsure which skill to invoke:

  1. Check if it's about strategy or multi-discipline → CATALYST Orchestrator
  2. Check if it's a specific asset → Find matching category skill (Content, SEO, Paid, Social, Email, Design, Sales, Product, Analytics, Project Management, Client Ops)
  3. Check if it needs quality/compliance review → Client Operations
  4. Ask: "What's the primary output I need?" This usually points to the right team

Getting Help

  • Need high-level overview? This page outlines everything
  • Ready to execute? Click the category skill name to invoke that team
  • Need comprehensive strategy? Invoke CATALYST Orchestrator
  • Unsure which team? Follow the Decision Tree above or ask in plain language—we'll route correctly
1---
2name: saas-marketing-suite
3description: "Complete B2B SaaS marketing agency powered by 90 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), partnerships and channel programs (co-marketing, marketplace GTM, channel conflict and deal registration, partner economics), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities."
4---
5 
6# SaaS Marketing Suite: Complete Agency Router
7 
8## Step 0 (always first): Load brand context
9 
10**Before producing any deliverable, look for a `brand-context.md` file** in the user's project root (also check `./.claude/brand-context.md` and `./docs/brand-context.md`). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.
11 
12- **If it exists:** read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
13- **If it does not exist:** say so, point the user at the template ([`templates/brand-context.md`](../../templates/brand-context.md)), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.
14 
15**Non-negotiable regardless of which path applies:** do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in `brand-context.md` (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a `[NEEDS INPUT: …]` marker in the deliverable rather than a plausible-sounding guess.
16 
17---
18 
19## What This Is
20 
21The SaaS Marketing Suite is the entry point for ANY B2B SaaS marketing request. It's a complete agency powered by 90 specialist agents across 17 functional disciplines. When you don't know which team to ask or your request spans multiple disciplines, you invoke this skill and it routes to the right specialists.
22 
23Think of it as your full-service marketing department:
24- **Need content?** Route to Content Marketing
25- **Need to improve rankings?** Route to SEO & Growth
26- **Need to drive paid demand?** Route to Paid Media Operations
27- **Need to build social presence?** Route to Social Media Operations
28- **Need an email campaign?** Route to Email Marketing Operations
29- **Need creative and design?** Route to Design Operations
30- **Need to support sales?** Route to Sales Enablement
31- **Need to position your product?** Route to Product Marketing
32- **Need performance insights?** Route to Marketing Analytics
33- **Need to manage complex campaigns?** Route to Project Management
34- **Need quality checks and compliance?** Route to Client Operations
35- **Need self-serve growth, a self-guided product demo, or expansion revenue?** Route to Growth Operations
36- **Need press or analyst coverage?** Route to Communications Operations
37- **Need partner or marketplace motion — or to decide whether a partner program should exist at all, and who wins a contested deal?** Route to Partnerships Operations
38- **Need events, conferences, or webinars?** Route to Events & Field Marketing
39- **Marketing to developers?** Route to Developer Marketing Operations
40- **Need comprehensive strategy and planning?** Route to CATALYST Orchestrator
41 
42The skill includes a routing decision matrix to identify which team(s) you need based on your request.
43 
44## The Complete Team: 90 Specialist Agents Across 17 Disciplines
45 
46### Core Marketing Disciplines
47 
48| Category | # Agents | What They Do |
49|----------|----------|-------------|
50| **Content Marketing** | 9 | Blog content, whitepapers, case studies, guides, email content, infographics, content optimization, the editorial production system (briefs, calendar & capacity, review workflow, style guide, content inventory), and the customer academy (course curriculum, certification programs and credentials, course freshness, academy discoverability) |
51| **SEO & Growth** | 7 | Technical SEO, keyword research, on-page optimization, link building, AI/AEO optimization, international, programmatic SEO |
52| **Paid Media Operations** | 8 | PPC campaigns, LinkedIn ads, Thought Leader Ads and Meta partnership ads, Facebook/Instagram ads, audience targeting, creative testing, bid optimization, newsletter/podcast sponsorships, paid G2/Capterra listings, content syndication |
53| **Social Media Operations** | 8 | LinkedIn strategy, Twitter/X content, YouTube, Reddit, community management, influencer partnerships, B2B podcast strategy and guest booking, social listening and share of voice |
54| **Email Marketing Operations** | 5 | Email campaigns, nurture sequences, segmentation, automation, deliverability, personalization |
55| **Design Operations** | 5 | Visual design, brand identity, design systems, creative direction, design templates |
56| **Sales Enablement** | 8 | Sales materials, battle cards, objection handling, sales training, competitive positioning, deal support, technical presales — demos, proofs of concept, security questionnaires; the website AI chat agent and inbound AI SDR (what it may say, AI disclosure, human handoff) |
57| **Product Marketing** | 13 | Integrated demand-gen campaigns and the channel plan (one job per campaign, offer by buyer readiness, a job per channel, pre-launch kill/scale rules, always-on vs tentpole calendar, stop list), acquisition integration (sign-to-close guardrails, the acquired-customer letter, brand decision, database merge, sunsets), founder-led GTM for pre-repeatable-motion startups (design partners, founder-led sales, product-market-fit evidence, first sales/marketing hire), product positioning, feature messaging, launch strategy, competitive intel, customer advocacy, pricing & packaging, agent readiness, international market entry and localization, brand marketing and demand creation (brand-vs-performance split, category entry points, brand measurement), public-sector marketing (FedRAMP/GovRAMP claims, gift rules for officials, quiet periods, contract vehicles) |
58| **Marketing Analytics** | 9 | Performance reporting, attribution modeling, demand planning (funnel model, assumption register, sales-cycle lag, capacity ceilings, scenario band, re-forecast triggers), CRO optimization, data storytelling, externally acquired GTM data (enrichment provider bake-offs, waterfall ordering, data decay, list provenance), martech stack and platform-migration strategy, governance of the team's own AI use (AI use register, data-class rules, evals on model changes, shadow-AI intake) |
59| **Marketing Project Management** | 4 | Campaign coordination, timeline management, resource allocation, stakeholder communication, risk management |
60| **Client Operations** | 4 | Client reporting, QA/compliance, budget tracking, legal compliance, audit trails, brand quality |
61| **Account-Based Marketing** | 1 | The target account list and its 1:1/1:few/1:many tiers, capacity-sized coverage, signals-to-actions, the per-tier orchestration contract, and account coverage/penetration measurement |
62| **Growth** | 3 | PLG activation (signup to first invoice, PQL definition, in-product upgrade moments), the self-guided interactive demo before signup (gated vs ungated policy, demo freshness and seed data, step-level demo analytics) and customer marketing (adoption, expansion, churn-save, NRR, champion tracking) |
63| **Communications** | 2 | PR and earned media, announcements, crisis comms, and the industry-analyst program (Magic Quadrant, Forrester Wave, IDC) |
64| **Partnerships** | 2 | Co-marketing with tech alliances and channel partners, integration launches, cloud-marketplace GTM, and channel program architecture: readiness gate, motion selection, partner economics, margin and SPIF design, recruitment and certification ramp, rules of engagement and channel conflict |
65| **Events & Field Marketing** | 1 | Conference and sponsorship selection, booths, owned events and roadshows, the webinar engine, event-sourced pipeline |
66| **Developer Marketing** | 1 | Docs as a marketing surface, quickstarts and time-to-first-call, SDKs, open source, DevRel |
67 
68**Total: 90 Specialist Agents** across 17 disciplines, plus the **CATALYST orchestrator** that coordinates them.
69 
70---
71 
72## How to Use: Request Routing Decision Matrix
73 
74### Decision Tree: How to Find Your Team
75 
76```
77START: What is your primary need?
78 
79├─ "I need to create content" → Content Marketing
80│ └─ Blog posts? Whitepapers? Case studies? Email content?
81│
82├─ "I need more website traffic" → SEO & Growth
83│ └─ Improve rankings? Fix technical SEO? Keyword research?
84│
85├─ "I need leads from paid advertising" → Paid Media Operations
86│ └─ Google Ads? LinkedIn? Facebook ads? Audience targeting?
87│
88├─ "I need to build social presence" → Social Media Operations
89│ └─ LinkedIn strategy? Twitter content? Community engagement?
90│
91├─ "I need an email campaign" → Email Marketing Operations
92│ └─ Nurture sequence? Newsletter? Segmentation?
93│
94├─ "I need design and creative" → Design Operations
95│ └─ Visual designs? Brand guidelines? Templates? Landing pages?
96│
97├─ "I need to support my sales team" → Sales Enablement
98│ └─ Battle cards? Objection handling? Sales decks? Demo plan, POC scope, security questionnaire?
99│
100├─ "I need to position and launch my product" → Product Marketing
101│ └─ Positioning? Feature messaging? Go-to-market?
102│
103├─ "I need to understand our performance" → Marketing Analytics
104│ └─ Dashboards? Attribution? Forecasting? ROI analysis?
105│
106├─ "I need to manage a complex campaign" → Project Management
107│ └─ Timeline? Coordination? Multiple teams?
108│
109├─ "I need quality checks and compliance" → Client Operations
110│ └─ QA review? Legal compliance? Reporting? Budget tracking?
111│
112├─ "I need to develop strategy" → Strategy & Planning
113│ └─ Positioning? Messaging? Audience segmentation? Channel strategy?
114│
115└─ "I need EVERYTHING coordinated together" → CATALYST Orchestrator
116 └─ Full GTM launch? Annual marketing plan? Multi-phase campaign?
117```
118 
119---
120 
121## Detailed Routing Guide: By Request Type
122 
123### Content-Related Requests
124 
125**Request**: "I need blog content about X topic"
126- **Primary Route**: Content Marketing → Blog Content Strategist
127- **Supporting Routes**: SEO (keyword research), Analytics (repurposing)
128- **Timeline**: 5-7 days per post
129 
130**Request**: "We need a whitepaper to support our sales process"
131- **Primary Route**: Content Marketing → Whitepaper Author
132- **Supporting Routes**: Product Marketing (positioning input), Sales Enablement (sales angle)
133- **Timeline**: 2-3 weeks
134 
135**Request**: "Create a case study from our customer success"
136- **Primary Route**: Content Marketing → Case Study Producer
137- **Supporting Routes**: Product Marketing (positioning), Analytics (metrics)
138- **Timeline**: 1-2 weeks
139 
140**Request**: "I need an email nurture sequence"
141- **Primary Route**: Email Marketing Operations → Email Content Specialist
142- **Supporting Routes**: Content Marketing (longer content pieces), Design (templates)
143- **Timeline**: 1 week
144 
145**Request**: "We want to build a customer academy / certify our users"
146- **Primary Route**: Content Marketing → Customer Education Strategist
147- **Supporting Routes**: SEO & Growth (academy discoverability and the docs/blog query boundary), Developer Marketing (documentation, so the courses link rather than fork it), Growth Operations (in-product onboarding hand-off), Client Operations (learner data and retention policy)
148- **Timeline**: 3-4 weeks for the curriculum map, credential specification and gate plan; production follows
149 
150**Request**: "Build a content calendar for the year"
151- **Primary Route**: Content Marketing → Blog Content Strategist + Project Management → Campaign Coordinator
152- **Supporting Routes**: SEO (keyword opportunities), Strategy (messaging alignment)
153- **Timeline**: 1-2 weeks
154 
155---
156 
157### SEO & Visibility Requests
158 
159**Request**: "Our website ranks for nothing. Audit our SEO"
160- **Primary Route**: SEO & Growth → SEO Technical Auditor
161- **Supporting Routes**: Content Marketing (content gap analysis), Analytics (performance tracking)
162- **Timeline**: 1 week
163 
164**Request**: "We need to rank for these keywords"
165- **Primary Route**: SEO & Growth → Keyword Research Specialist
166- **Supporting Routes**: Content Marketing (create optimized content), Analytics (track rankings)
167- **Timeline**: Ongoing (3-6 months to see results)
168 
169**Request**: "Improve our organic visibility for product keywords"
170- **Primary Route**: SEO & Growth → On-Page Optimizer
171- **Supporting Routes**: Product Marketing (positioning), Content Marketing (landing pages)
172- **Timeline**: Ongoing (2-4 weeks to see results)
173 
174**Request**: "Create a link building strategy"
175- **Primary Route**: SEO & Growth → Link Building Specialist
176- **Supporting Routes**: Content Marketing (content to attract links)
177- **Timeline**: Ongoing (3-6 months for sustainable growth)
178 
179---
180 
181### Paid Media Requests
182 
183**Request**: "Set up a Google Ads campaign for X product"
184- **Primary Route**: Paid Media Operations → PPC Strategist
185- **Supporting Routes**: Design (ad creative), Analytics (performance tracking)
186- **Timeline**: 1-2 weeks to launch
187 
188**Request**: "We need to be on LinkedIn advertising"
189- **Primary Route**: Paid Media Operations → LinkedIn Ads Specialist
190- **Supporting Routes**: Design (creative production), Analytics (audience targeting)
191- **Timeline**: 1-2 weeks to launch
192 
193**Request**: "Optimize our paid media spend"
194- **Primary Route**: Paid Media Operations → Bid Strategy Analyst
195- **Supporting Routes**: Analytics (performance data), Content (ad copy variations)
196- **Timeline**: Ongoing (weekly optimization cycles)
197 
198**Request**: "Our paid leads are junk" / "Send our CRM stages back to Google Ads and LinkedIn"
199- **Primary Route**: Paid Media Operations → Conversion Signal Engineer
200- **Supporting Routes**: Paid Media (PPC Strategist for the bid-strategy change), Analytics (Marketing Ops Architect for lifecycle stages and consent mode)
201- **Timeline**: 2-4 weeks to a verified loop, then a learning period per campaign
202 
203**Request**: "Build audience targeting for our campaign"
204- **Primary Route**: Paid Media Operations → Audience Builder
205- **Supporting Routes**: Strategy (audience segmentation), Analytics (audience analytics)
206- **Timeline**: 3-5 days
207 
208---
209 
210### Social Media Requests
211 
212**Request**: "Build a LinkedIn strategy and content calendar"
213- **Primary Route**: Social Media Operations → LinkedIn Strategy Lead
214- **Supporting Routes**: Content Marketing (content ideas), Design (visual templates)
215- **Timeline**: 1-2 weeks
216 
217**Request**: "We need to grow our Twitter presence"
218- **Primary Route**: Social Media Operations → Twitter/X Content Lead
219- **Supporting Routes**: Content Marketing (content creation)
220- **Timeline**: 4-8 weeks to see growth
221 
222**Request**: "Create a social media content calendar"
223- **Primary Route**: Social Media Operations → Social Content Calendar Manager
224- **Supporting Routes**: Content Marketing (content ideas), Design (graphics)
225- **Timeline**: 1 week per 90 days
226 
227**Request**: "Monitor social listening and competitor activity"
228- **Primary Route**: Social Media Operations → Social Listening Analyst
229- **Supporting Routes**: Strategy (competitive analysis)
230- **Timeline**: Ongoing
231 
232---
233 
234### Email Marketing Requests
235 
236**Request**: "Set up email automation for leads"
237- **Primary Route**: Email Marketing Operations → Email Automation Specialist
238- **Supporting Routes**: Content (email copy), Design (email templates)
239- **Timeline**: 1-2 weeks
240 
241**Request**: "Design an email nurture for prospects"
242- **Primary Route**: Email Marketing Operations → Email Content Specialist
243- **Supporting Routes**: Content Marketing (longer content), Design (templates)
244- **Timeline**: 1 week
245 
246**Request**: "Improve our email deliverability and open rates"
247- **Primary Route**: Email Marketing Operations → Email Deliverability Specialist
248- **Supporting Routes**: Analytics (performance tracking)
249- **Timeline**: 2-4 weeks to see improvement
250 
251**Request**: "Segment our email list and create targeted campaigns"
252- **Primary Route**: Email Marketing Operations → Email Segmentation Specialist
253- **Supporting Routes**: Analytics (audience analytics), Content (messaging)
254- **Timeline**: 1-2 weeks
255 
256---
257 
258### Design & Creative Requests
259 
260**Request**: "Create our brand guidelines"
261- **Primary Route**: Design Operations → Brand Identity Strategist
262- **Supporting Routes**: Strategy (messaging), Content (voice and tone)
263- **Timeline**: 2-3 weeks
264 
265**Request**: "Design landing pages for our campaign"
266- **Primary Route**: Design Operations → Visual Design Lead
267- **Supporting Routes**: Content Marketing (copy), Paid Media (ad creative variants)
268- **Timeline**: 1 week per 3-5 pages
269 
270**Request**: "Create ad creative for our paid campaign"
271- **Primary Route**: Design Operations → Creative Director
272- **Supporting Routes**: Paid Media (targeting), Content (ad copy)
273- **Timeline**: 3-5 days
274 
275**Request**: "Build a design system and component library"
276- **Primary Route**: Design Operations → Design Systems Manager
277- **Supporting Routes**: Brand Identity (brand foundations)
278- **Timeline**: 2-4 weeks
279 
280---
281 
282### Sales Enablement Requests
283 
284**Request**: "Create sales battle cards for our main competitors"
285- **Primary Route**: Sales Enablement → Competitive Battle Card Creator
286- **Supporting Routes**: Strategy (competitive analysis), Product Marketing (positioning)
287- **Timeline**: 1 week per competitor
288 
289**Request**: "Build training for sales on our messaging"
290- **Primary Route**: Sales Enablement → Sales Training Developer
291- **Supporting Routes**: Product Marketing (positioning), Strategy (messaging)
292- **Timeline**: 1-2 weeks
293 
294**Request**: "Create one-pagers for our product features"
295- **Primary Route**: Sales Enablement → Sales Collateral Designer
296- **Supporting Routes**: Product Marketing (positioning), Design (templates)
297- **Timeline**: 3-5 days per feature
298 
299**Request**: "Develop objection handling for 'we'll do it in-house'"
300- **Primary Route**: Sales Enablement → Objection Handler
301- **Supporting Routes**: Strategy (positioning), Product Marketing (value prop)
302- **Timeline**: 3-5 days
303 
304**Request**: "Our website chatbot told a prospect we have a discount we don't offer — who owns what it's allowed to say?"
305- **Primary Route**: Sales Enablement → Conversational Agent Strategist
306- **Supporting Routes**: Client Operations (AI disclosure wording, transcript retention), Product Marketing (approved claims and published pricing), Analytics (routing, consent and any causal claim about chat-sourced pipeline)
307- **Timeline**: 1-2 weeks for the answer set, forbidden classes, disclosure and handoff spec and first test-suite run
308 
309**Request**: "Scope a proof of concept and plan the demo for a security-led evaluation"
310- **Primary Route**: Sales Enablement → Solutions Engineer
311- **Supporting Routes**: Client Operations (legal/compliance review of security commitments), Product Marketing (competitive positioning)
312- **Timeline**: 3-5 days for the demo plan and POC charter; the POC itself runs to its signed dates
313 
314---
315 
316### Product Marketing Requests
317 
318**Request**: "Develop positioning for our new product"
319- **Primary Route**: Product Marketing → Product Positioning Specialist
320- **Supporting Routes**: Strategy (customer insights), Content (messaging documentation)
321- **Timeline**: 2-3 weeks
322 
323**Request**: "Plan the go-to-market launch for our new feature"
324- **Primary Route**: Product Marketing → Product Launch Manager
325- **Supporting Routes**: Content (launch content), Design (marketing collateral)
326- **Timeline**: 4-6 weeks pre-launch
327 
328**Request**: "Create messaging for our value proposition"
329- **Primary Route**: Product Marketing → Messaging Architect
330- **Supporting Routes**: Strategy (audience insights), Content (customer quotes)
331- **Timeline**: 1-2 weeks
332 
333**Request**: "Which country should we expand into next, and how far should we localize?"
334- **Primary Route**: Product Marketing → International GTM Strategist
335- **Supporting Routes**: SEO & Growth (hreflang and multi-market site architecture), Product Marketing (local price architecture), Client Operations (legal determination on data protection and outbound legality), Partnerships (local partner), Events & Field (in-region events)
336- **Timeline**: 2-4 weeks to a market-entry plan
337 
338**Request**: "We want to sell to government — can we say we're FedRAMP ready and invite agency officials to our dinner?"
339- **Primary Route**: Product Marketing → Public Sector Marketing Strategist
340- **Supporting Routes**: Sales Enablement (Solutions Engineer's security evidence library; Proposal Architect for RFP responses), Partnerships (resellers and cloud marketplaces), Client Operations (ethics, gift-rule and endorsement determinations), Events & Field (event design inside the gift rules), ABM (solicitation freeze list)
341- **Timeline**: 1-2 weeks to a readiness record and status-claims register
342 
343**Request**: "Build a case study that demonstrates product value"
344- **Primary Route**: Product Marketing → Case Study Producer
345- **Supporting Routes**: Content Marketing (case study writing)
346- **Timeline**: 1-2 weeks
347 
348---
349 
350### Analytics & Performance Requests
351 
352**Request**: "Set up a marketing dashboard and KPI framework"
353- **Primary Route**: Marketing Analytics → Performance Analyst
354- **Supporting Routes**: Client Operations (reporting spec)
355- **Timeline**: 1-2 weeks
356 
357**Request**: "Analyze campaign performance and recommend optimizations"
358- **Primary Route**: Marketing Analytics → CRO Specialist
359- **Supporting Routes**: All channels (for implementation)
360- **Timeline**: Ongoing (weekly analysis cycles)
361 
362**Request**: "Build attribution model to understand channel contribution"
363- **Primary Route**: Marketing Analytics → Attribution Analyst
364- **Supporting Routes**: Analytics infrastructure team
365- **Timeline**: 2-3 weeks
366 
367**Request**: "Create a forecast for next quarter's demand"
368- **Primary Route**: Marketing Analytics → Forecasting Analyst
369- **Supporting Routes**: Strategy (plan input), Client Operations (budget tracking)
370- **Timeline**: 1 week
371 
372---
373 
374### Project Management & Coordination Requests
375 
376**Request**: "Coordinate a multi-channel campaign across our team"
377- **Primary Route**: Project Management → Campaign Coordinator
378- **Supporting Routes**: All category teams (execution)
379- **Timeline**: Depends on campaign scope
380 
381**Request**: "We need a project plan and timeline for our Q2 marketing"
382- **Primary Route**: Project Management → Program Manager
383- **Supporting Routes**: Strategy (plan input), all teams (resource planning)
384- **Timeline**: 1 week
385 
386**Request**: "Manage resource allocation across our marketing initiatives"
387- **Primary Route**: Project Management → Resource Planner
388- **Supporting Routes**: All teams (capacity input)
389- **Timeline**: Ongoing
390 
391---
392 
393### Client Operations Requests
394 
395**Request**: "QA our landing pages before launch"
396- **Primary Route**: Client Operations → Quality Assurance Manager
397- **Supporting Routes**: Design (technical review)
398- **Timeline**: 1-2 days
399 
400**Request**: "Ensure our campaign complies with GDPR and CAN-SPAM"
401- **Primary Route**: Client Operations → Legal Compliance Officer
402- **Supporting Routes**: Email team (compliance review)
403- **Timeline**: 1-2 days
404 
405**Request**: "Set up client reporting and dashboards"
406- **Primary Route**: Client Operations → Reporting Specialist
407- **Supporting Routes**: Analytics (data sources), Finance (budget tracking)
408- **Timeline**: 1-2 weeks
409 
410**Request**: "Track our marketing spend and optimize budget allocation"
411- **Primary Route**: Client Operations → Financial Tracker
412- **Supporting Routes**: Paid Media (spend data), Analytics (ROI analysis)
413- **Timeline**: Ongoing (monthly analysis)
414 
415---
416 
417### Strategy & Planning Requests
418 
419**Request**: "We need to understand our competitive positioning"
420- **Primary Route**: Strategy & Planning → Competitive Intelligence Analyst
421- **Supporting Routes**: Product Marketing (positioning), Content (messaging)
422- **Timeline**: 1-2 weeks
423 
424**Request**: "Help us understand our customer better"
425- **Primary Route**: Strategy & Planning → Customer Insights Researcher
426- **Supporting Routes**: Paid Media (audience targeting), Content (messaging)
427- **Timeline**: 2-3 weeks
428 
429**Request**: "Develop a channel strategy for 2026"
430- **Primary Route**: Product Marketing → Integrated Campaign Strategist (channel portfolio, stop list, always-on vs tentpole calendar)
431- **Supporting Routes**: Analytics (Demand Planner for the number and source mix), Paid Media (Budget Optimizer for paid allocation), Project Management (Resource Allocator for capacity)
432 
433**Request**: "Plan our next demand gen campaign"
434- **Primary Route**: Product Marketing → Integrated Campaign Strategist (one-page brief: buyer problem, offer, channel jobs, kill/scale rules, follow-up play)
435- **Supporting Routes**: Messaging Architect (message house), Campaign Coordinator (timeline and scope), channel specialists (execution)
436- **Timeline**: 1-2 weeks
437 
438**Request**: "Build our audience segmentation and personas"
439- **Primary Route**: Strategy & Planning → Audience Segmentation Specialist
440- **Supporting Routes**: Customer Insights, all channels (targeting)
441- **Timeline**: 1-2 weeks
442 
443---
444 
445### Large Scope Requests → CATALYST Orchestrator
446 
447**Request**: "Plan and execute our full GTM launch"
448- **Route**: CATALYST Orchestrator (CATALYST-Full mode)
449- **Scope**: All 90 agents across all 17 disciplines
450- **Timeline**: 12+ weeks end-to-end
451 
452**Request**: "Create our annual marketing strategy and plan"
453- **Route**: CATALYST Orchestrator (CATALYST-Full mode)
454- **Scope**: Strategy & Planning phase + full year roadmap
455- **Timeline**: 4-6 weeks to create plan
456 
457**Request**: "Plan and execute Q2 marketing campaigns"
458- **Route**: CATALYST Orchestrator (CATALYST-Sprint mode)
459- **Scope**: 20-30 agents, focused execution
460- **Timeline**: 2-4 weeks
461 
462**Request**: "We need a landing page, email, and ads for a webinar next week"
463- **Route**: CATALYST Orchestrator (CATALYST-Micro mode)
464- **Scope**: 5-10 agents, rapid execution
465- **Timeline**: 1-5 days
466 
467---
468 
469## Quick Reference: Agent Count by Category
470 
471| Category | Agents |
472|----------|--------|
473| Content Marketing | 9 |
474| SEO & Growth | 7 |
475| Paid Media Operations | 8 |
476| Social Media Operations | 8 |
477| Email Marketing Operations | 5 |
478| Design Operations | 5 |
479| Sales Enablement | 8 |
480| Product Marketing | 13 |
481| Marketing Analytics | 9 |
482| Marketing Project Management | 4 |
483| Client Operations | 4 |
484| Account-Based Marketing | 1 |
485| Growth | 3 |
486| Communications | 2 |
487| Partnerships | 2 |
488| Events & Field Marketing | 1 |
489| Developer Marketing | 1 |
490| **TOTAL** | **90** |
491 
492---
493 
494## Decision Matrix: Single Skill vs. CATALYST Orchestrator
495 
496### Use Specific Category Skill When:
497- Request is for a **single discipline** (e.g., "write a blog post", "create a landing page")
498- Timeline is **urgent** (tactical execution needed immediately)
499- You have **clear strategy** already defined
500- You're **supplementing** a larger campaign with a specific asset
501 
502### Use CATALYST Orchestrator When:
503- Request spans **multiple disciplines** (content, SEO, paid, social together)
504- You need **comprehensive strategy** before execution
505- Timeline is **planned** (not tactical/urgent)
506- You're launching **major campaigns or GTM initiatives**
507- You need **coordination and quality gates** between phases
508- You need **discovery and strategy** before tactics
509 
510---
511 
512## How to Request: Example Commands
513 
514### Single Skill Requests
515- "Write a technical blog post about [topic]" → Content Marketing
516- "Build a PPC campaign for [product]" → Paid Media Operations
517- "Create sales battle cards for our competitors" → Sales Enablement
518- "Set up LinkedIn content calendar" → Social Media Operations
519- "Audit our SEO" → SEO & Growth
520- "Should our interactive demo be gated?" / "Our product tour shows the old UI" → Growth Operations (Interactive Demo Strategist)
521 
522### Multi-Skill Requests
523- "We need content, ads, and email for a demand gen campaign" → Project Management (to coordinate) + multiple category skills
524- "Create landing pages, design, and manage paid media" → Design Operations + Paid Media Operations + Project Management
525 
526### CATALYST Requests
527- "Plan our full GTM launch" → CATALYST Orchestrator
528- "We need strategy, content, SEO, and analytics for Q2" → CATALYST Orchestrator (CATALYST-Sprint)
529- "Emergency: landing page, email, ads for webinar in 3 days" → CATALYST Orchestrator (CATALYST-Micro)
530 
531---
532 
533## When You're Not Sure
534 
535If you're unsure which skill to invoke:
536 
5371. **Check if it's about strategy or multi-discipline** → CATALYST Orchestrator
5382. **Check if it's a specific asset** → Find matching category skill (Content, SEO, Paid, Social, Email, Design, Sales, Product, Analytics, Project Management, Client Ops)
5393. **Check if it needs quality/compliance review** → Client Operations
5404. **Ask**: "What's the primary output I need?" This usually points to the right team
541 
542---
543 
544## Getting Help
545 
546- **Need high-level overview?** This page outlines everything
547- **Ready to execute?** Click the category skill name to invoke that team
548- **Need comprehensive strategy?** Invoke CATALYST Orchestrator
549- **Unsure which team?** Follow the Decision Tree above or ask in plain language—we'll route correctly
550 

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