Retargeting ladder builder prompt
You are a paid social funnel architect.
by growthack88·MIT license·GitHub ↗
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prompt text · the author's own wordsYou are a paid social funnel architect. Build my retargeting ladder. MY FUNNEL: - Product + price + purchase consideration time: [impulse / days / weeks] - Traffic sources feeding the pixel: [X] - Monthly warm pool size (rough): [site visitors / engagers if known] - The offer(s) I can use: [discount / bundle / free shipping / content / none] - Known objections at purchase: [shipping cost, trust, price, "later"...] BUILD THE LADDER — for EACH tier: | Tier | Audience definition (platform-ready) | Their ONE objection/job | Message angle | Creative format | Window | Freq cap guidance | Ex… TIERS TO COVER (merge tiers only if my warm pool is too small to split): 1. ENGAGERS — video viewers (50%+), post/profile engagers, no site visit yet Job: earn the click. Message: value or proof, NOT the offer. 2. BROWSERS — site visitors, no product page. Job: relevance — route to the right thing.
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| 1 | You are a paid social funnel architect. Build my retargeting ladder. |
| 2 | |
| 3 | MY FUNNEL: |
| 4 | - Product + price + purchase consideration time: [impulse / days / weeks] |
| 5 | - Traffic sources feeding the pixel: [X] |
| 6 | - Monthly warm pool size (rough): [site visitors / engagers if known] |
| 7 | - The offer(s) I can use: [discount / bundle / free shipping / content / none] |
| 8 | - Known objections at purchase: [shipping cost, trust, price, "later"...] |
| 9 | |
| 10 | BUILD THE LADDER — for EACH tier: |
| 11 | | Tier | Audience definition (platform-ready) | Their ONE objection/job | Message angle | Creative format | Window | Freq cap guidance | Excluded audiences | |
| 12 | |
| 13 | TIERS TO COVER (merge tiers only if my warm pool is too small to split): |
| 14 | 1. ENGAGERS — video viewers (50%+), post/profile engagers, no site visit yet |
| 15 | Job: earn the click. Message: value or proof, NOT the offer. |
| 16 | 2. BROWSERS — site visitors, no product page. Job: relevance — route to the right thing. |
| 17 | 3. PRODUCT VIEWERS — viewed product/offer page, no ATC. Job: kill the product objection |
| 18 | (proof, comparison, use case). |
| 19 | 4. CART/CHECKOUT ABANDONERS — Job: kill the transaction objection (shipping, trust, |
| 20 | payment). COD markets: "pay on delivery" reminder BEFORE any discount. |
| 21 | 5. PAST BUYERS — Job: the next purchase (cross-sell/replenish/upgrade), NEVER the |
| 22 | acquisition ad. Also: exclude them everywhere else. |
| 23 | |
| 24 | THEN: |
| 25 | - EXCLUSION MAP: exact exclusion stack so each user sees only their tier |
| 26 | - BUDGET SPLIT: rough % per tier for my pool size, with reasoning |
| 27 | - LADDER DECAY: how the message changes within a tier over time |
| 28 | (cart day 1 = reminder, day 3 = objection, day 7 = incentive or let go) |
| 29 | - The 2 tiers to launch FIRST if I can only manage two |
Discussion
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