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Product marketing context global skill

Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM.

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Product Marketing Context (Global Foundation)

Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). Creates .agents/product-marketing-context-global.md with product, customer, positioning context tuned to a specific region. Parallel to product-marketing-context (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.

For newbies

Who is this skill for?
Audience Concrete example
Founder going international Already in Vietnam, expanding to US/EU/SEA
Global SaaS / DTC brand Multi-region launch needing region-specific context per market
Agency serving international clients Onboarding a US, EU, SEA, or LATAM client
Marketer entering a new market Setting up positioning for a new geography
Who is this NOT for?
  • Vietnam-only marketing -> Use product-marketing-context (VN foundation) instead
  • Personal brand (founder/coach/creator) -> Use 22-personal-brand-context-global (when available)
  • Single ad campaign -> Use 02-campaign-brief-global directly; you do not need a full context file
30-second pre-read

This skill produces ONE region-tagged file (.agents/product-marketing-context-global.md) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.

3 common errors
  1. Wrong region variant — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
  2. Mixing currencies — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
  3. Skipping regulations — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.

Why do you need this skill?

Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.

With .agents/product-marketing-context-global.md:

  • Answer ONCE at project start
  • Every skill reads it automatically -> straight to work
  • Region defaults (currency, platforms, regulations) propagate everywhere
  • No drift between skills — copy and report use the same persona, currency, metrics

Workflow

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`

Step 1: Check existing file

Check whether .agents/product-marketing-context-global.md already exists.

  • If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
  • If it does not exist -> proceed to Step 2.

Step 2: Choose region variant

Ask the user one question: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"

Decision tree
Where is your primary market?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC + CCPA, Meta + Google + TikTok)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD or local, PDPA, TikTok + Shopee/Lazada)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
    |-- Vietnam only
    |       --> Use `product-marketing-context` (VN foundation) — NOT this skill
    |-- Multi-region (>2 regions equally important)
            --> Pick the LARGEST market as primary; note others in section 12
Detection logic
  1. User says explicitly ("we sell in the US") -> load matching variant
  2. User vague ("we sell internationally") -> ask which country has the most revenue today
  3. Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)

Step 3: Collect info per variant

After choosing the variant, read the matching file in variants/ and walk through each section:

  1. Brief explanation — what this section captures and why it matters
  2. Ask 1-3 questions — one section at a time, NEVER all at once
  3. Confirm — read back; user confirms
  4. Move to next section

Notes:

  • Every variant has 12 sections (matching the VN foundation structure)
  • All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
  • Region cues: currency format, platform list, regulation pointer, cultural context

Variant summary:

  • variants/01-us.md — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICP
  • variants/02-eu.md — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICP
  • variants/03-sea.md — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first persona
  • variants/04-latam.md — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona

Step 4: Create the file

Save to .agents/product-marketing-context-global.md (create the .agents/ folder if missing).

# Product Marketing Context (Global) — [Product name]

> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent

---

[12 sections following the chosen variant]

How other skills use this file

In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":

## Collect info

### Step 0: Check global context file

Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
- **No**  -> Suggest user run `product-marketing-context-global` first.
  If user wants to continue anyway, ask 2-3 minimum questions about product + region.

Skills that will read this file: 00-marketing-plan-global, 01-content-calendar-global, 02-campaign-brief-global, ... 29-* (all global cluster skills).

Quality checklist

  • File saved at .agents/product-marketing-context-global.md
  • Region variant tagged at the top (US / EU / SEA / LATAM)
  • All 12 sections completed (or at least 8 core: 1, 2, 4, 5, 6, 9, 10, 12)
  • Currency format matches region (e.g. $9.99 for US, €9,99 for EU)
  • Voice of customer (section 9) uses REAL quotes — not paraphrased
  • Anti-persona explicit (section 7); 3 concrete differentiators (section 6)
  • North Star Metric defined (section 12); last-updated date in file
  • product-marketing-context — Vietnam foundation (parallel)
  • 00-marketing-plan-global — reads this file first
  • 22-personal-brand-context-global — personal brand foundation (when available)

Global Foundation Skill | Over Powers Agency | v1.0.0

1---
2name: product-marketing-context-global
3description: "Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`."
4metadata:
5 version: 1.0.1
6 category: foundation
7license: MIT
8triggers:
9 - "global marketing context"
10 - "international product context"
11 - "US marketing context"
12 - "EU marketing setup"
13 - "SEA marketing context"
14 - "LATAM marketing setup"
15 - "multi-region context"
16related:
17 - product-marketing-context
18 - 00-marketing-plan-global
19 - 22-personal-brand-context-global
20---
21 
22# Product Marketing Context (Global Foundation)
23 
24> **Foundation skill for the GLOBAL marketing cluster** — runs BEFORE every other global skill (00-29). Creates `.agents/product-marketing-context-global.md` with product, customer, positioning context tuned to a specific region. Parallel to `product-marketing-context` (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.
25 
26---
27 
28## For newbies
29 
30### Who is this skill for?
31 
32| Audience | Concrete example |
33|----------|------------------|
34| Founder going international | Already in Vietnam, expanding to US/EU/SEA |
35| Global SaaS / DTC brand | Multi-region launch needing region-specific context per market |
36| Agency serving international clients | Onboarding a US, EU, SEA, or LATAM client |
37| Marketer entering a new market | Setting up positioning for a new geography |
38 
39### Who is this NOT for?
40 
41- **Vietnam-only marketing** -> Use `product-marketing-context` (VN foundation) instead
42- **Personal brand (founder/coach/creator)** -> Use `22-personal-brand-context-global` (when available)
43- **Single ad campaign** -> Use `02-campaign-brief-global` directly; you do not need a full context file
44 
45### 30-second pre-read
46 
47This skill produces ONE region-tagged file (`.agents/product-marketing-context-global.md`) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.
48 
49### 3 common errors
50 
511. **Wrong region variant** — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
522. **Mixing currencies** — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
533. **Skipping regulations** — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
54 
55---
56 
57## Why do you need this skill?
58 
59Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.
60 
61With `.agents/product-marketing-context-global.md`:
62- Answer ONCE at project start
63- Every skill reads it automatically -> straight to work
64- Region defaults (currency, platforms, regulations) propagate everywhere
65- No drift between skills — copy and report use the same persona, currency, metrics
66 
67---
68 
69## Workflow
70 
71```
72Step 1: Check existing file
73 |-- exists -> ask which section to update
74 |-- missing -> Step 2
75Step 2: Choose region variant (US / EU / SEA / LATAM)
76Step 3: Collect info per variant (12 sections)
77Step 4: Create file `.agents/product-marketing-context-global.md`
78```
79 
80---
81 
82## Step 1: Check existing file
83 
84Check whether `.agents/product-marketing-context-global.md` already exists.
85 
86- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
87- **If it does not exist** -> proceed to Step 2.
88 
89---
90 
91## Step 2: Choose region variant
92 
93Ask the user one question: **"Which is your PRIMARY region: US, EU, SEA, or LATAM?"**
94 
95### Decision tree
96 
97```
98Where is your primary market?
99 |-- North America (USA, Canada)
100 | --> 01-us.md (USD, FTC + CCPA, Meta + Google + TikTok)
101 |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
102 | --> 02-eu.md (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
103 |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
104 | --> 03-sea.md (USD or local, PDPA, TikTok + Shopee/Lazada)
105 |-- Latin America (BR, MX, AR, CO, CL)
106 | --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
107 |-- Vietnam only
108 | --> Use `product-marketing-context` (VN foundation) — NOT this skill
109 |-- Multi-region (>2 regions equally important)
110 --> Pick the LARGEST market as primary; note others in section 12
111```
112 
113### Detection logic
114 
1151. User says explicitly ("we sell in the US") -> load matching variant
1162. User vague ("we sell internationally") -> ask which country has the most revenue today
1173. Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)
118 
119---
120 
121## Step 3: Collect info per variant
122 
123After choosing the variant, read the matching file in `variants/` and walk through each section:
124 
1251. **Brief explanation** — what this section captures and why it matters
1262. **Ask 1-3 questions** — one section at a time, NEVER all at once
1273. **Confirm** — read back; user confirms
1284. **Move to next section**
129 
130**Notes:**
131- Every variant has 12 sections (matching the VN foundation structure)
132- All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
133- Region cues: currency format, platform list, regulation pointer, cultural context
134 
135Variant summary:
136- `variants/01-us.md` — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICP
137- `variants/02-eu.md` — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICP
138- `variants/03-sea.md` — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first persona
139- `variants/04-latam.md` — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona
140 
141---
142 
143## Step 4: Create the file
144 
145Save to `.agents/product-marketing-context-global.md` (create the `.agents/` folder if missing).
146 
147```markdown
148# Product Marketing Context (Global) — [Product name]
149 
150> Region variant: [US / EU / SEA / LATAM]
151> Primary currency: [USD / EUR / SGD / BRL / etc.]
152> Last updated: [YYYY-MM-DD]
153> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent
154 
155---
156 
157[12 sections following the chosen variant]
158```
159 
160---
161 
162## How other skills use this file
163 
164In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":
165 
166```markdown
167## Collect info
168 
169### Step 0: Check global context file
170 
171Check whether `.agents/product-marketing-context-global.md` exists:
172- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
173- **No** -> Suggest user run `product-marketing-context-global` first.
174 If user wants to continue anyway, ask 2-3 minimum questions about product + region.
175```
176 
177**Skills that will read this file:** `00-marketing-plan-global`, `01-content-calendar-global`, `02-campaign-brief-global`, ... `29-*` (all global cluster skills).
178 
179---
180 
181## Quality checklist
182 
183- [ ] File saved at `.agents/product-marketing-context-global.md`
184- [ ] Region variant tagged at the top (US / EU / SEA / LATAM)
185- [ ] All 12 sections completed (or at least 8 core: 1, 2, 4, 5, 6, 9, 10, 12)
186- [ ] Currency format matches region (e.g. `$9.99` for US, `€9,99` for EU)
187- [ ] Voice of customer (section 9) uses REAL quotes — not paraphrased
188- [ ] Anti-persona explicit (section 7); 3 concrete differentiators (section 6)
189- [ ] North Star Metric defined (section 12); last-updated date in file
190 
191---
192 
193## Related skills
194 
195- `product-marketing-context` — Vietnam foundation (parallel)
196- `00-marketing-plan-global` — reads this file first
197- `22-personal-brand-context-global` — personal brand foundation (when available)
198 
199*Global Foundation Skill | Over Powers Agency | v1.0.0*
200 

Discussion

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