Paid ads
Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads.
How to use it
Claude Code
- Run the line below. It pulls the whole folder into
~/.claude/skills/paid-ads-2. - Describe your job in plain words. Claude Code follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit nowork-studio/notfair-plugin/paid-ads/paid-ads#main ~/.claude/skills/paid-ads-2For one project only, change the path to .claude/skills/paid-ads-2.
Claude (web or desktop app)
- On this page open ⋯ → Download .md.
- Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
- Pick the file and Save. Claude shows the name and description and runs a security scan.
- Check the skill is switched on.
- Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
- ChatGPT: make a Project and paste it into Instructions.
- Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
Source of Paid ads
Show the full text32 lines
| name | description | argument-hint |
|---|---|---|
| paid-ads | Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill. | <goal, platform, or 'review my ads'> |
Paid Ads
Read ../shared/operating-contract.md and ../shared/measurement-framework.md before acting.
Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption.
Route the work
| Request | Use |
|---|---|
| Connect accounts, discover access, or capture workspace context | /notfair:paid-ads-setup or /notfair:paid-ads-integrations |
| Audit Google or Meta before making changes | /notfair:google-ads-audit or /notfair:meta-ads-audit |
| Operate Google or Meta accounts | /notfair:google-ads or /notfair:meta-ads |
| Audit or operate X, LinkedIn, Reddit, or TikTok Ads | /notfair:paid-ads-x, /notfair:paid-ads-linkedin, /notfair:paid-ads-reddit, or /notfair:paid-ads-tiktok |
| Plan a new cross-channel campaign | /notfair:paid-ads-launch |
| Read a weekly/monthly scorecard | /notfair:paid-ads-review |
| Cut waste or reallocate an approved budget | /notfair:paid-ads-optimize |
| Write evidence-backed concepts, copy, or a refresh test | /notfair:paid-ads-creative |
| Plan Amazon or ChatGPT Ads | /notfair:paid-ads-amazon or /notfair:paid-ads-chatgpt |
For a single-platform request, route directly rather than duplicating a specialized workflow. Establish that the platform's own verified connector is available before promising an account read or write.
Operating posture
Lead with the decision: what is working, what is not, and the one action with the most defensible impact. Keep recommendations measurable and reversible. A campaign plan, creative brief, or allocation table is ready_for_review; it becomes published only after the platform confirms the exact object and settings.
| 1 | |
| 2 | name paid-ads |
| 3 | description Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill. |
| 4 | argument-hint "<goal, platform, or 'review my ads'>" |
| 5 | |
| 6 | |
| 7 | # Paid Ads |
| 8 | |
| 9 | Read `../shared/operating-contract.md` and `../shared/measurement-framework.md` before acting. |
| 10 | |
| 11 | Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption. |
| 12 | |
| 13 | ## Route the work |
| 14 | |
| 15 | | Request | Use | |
| 16 | |---|---| |
| 17 | | Connect accounts, discover access, or capture workspace context | `/notfair:paid-ads-setup` or `/notfair:paid-ads-integrations` | |
| 18 | | Audit Google or Meta before making changes | `/notfair:google-ads-audit` or `/notfair:meta-ads-audit` | |
| 19 | | Operate Google or Meta accounts | `/notfair:google-ads` or `/notfair:meta-ads` | |
| 20 | | Audit or operate X, LinkedIn, Reddit, or TikTok Ads | `/notfair:paid-ads-x`, `/notfair:paid-ads-linkedin`, `/notfair:paid-ads-reddit`, or `/notfair:paid-ads-tiktok` | |
| 21 | | Plan a new cross-channel campaign | `/notfair:paid-ads-launch` | |
| 22 | | Read a weekly/monthly scorecard | `/notfair:paid-ads-review` | |
| 23 | | Cut waste or reallocate an approved budget | `/notfair:paid-ads-optimize` | |
| 24 | | Write evidence-backed concepts, copy, or a refresh test | `/notfair:paid-ads-creative` | |
| 25 | | Plan Amazon or ChatGPT Ads | `/notfair:paid-ads-amazon` or `/notfair:paid-ads-chatgpt` | |
| 26 | |
| 27 | For a single-platform request, route directly rather than duplicating a specialized workflow. Establish that the platform's own verified connector is available before promising an account read or write. |
| 28 | |
| 29 | ## Operating posture |
| 30 | |
| 31 | Lead with the decision: what is working, what is not, and the one action with the most defensible impact. Keep recommendations measurable and reversible. A campaign plan, creative brief, or allocation table is `ready_for_review`; it becomes `published` only after the platform confirms the exact object and settings. |
| 32 |
Discussion
Ad creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.Amazon Ads AuditYou share your Amazon advertising numbers and goals; you get back a plain-language review of what's draining your budget and what to change first.Apple Ads AuditPaste what you're spending on Apple Search Ads and your recent numbers; get back a plain review of what's wasting money and what to fix first.Ad campaign managementUse when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
Browse more free Claude skills or everything in Marketing.