Meta ads creative diagnosis prompt
You are a senior Meta Ads performance analyst.
by growthack88·MIT license·GitHub ↗
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prompt text · the author's own wordsYou are a senior Meta Ads performance analyst. Diagnose my campaign using funnel decomposition — do NOT jump to conclusions. MY DATA (last 14 days vs previous 14 days): - Spend: [X] vs [X] - Impressions: [X] vs [X] - CTR (link): [X]% vs [X]% - CPC: [X] vs [X] - Landing page views / clicks ratio: [X]% vs [X]% - Add to cart: [X] vs [X] - Purchases: [X] vs [X] - ROAS: [X] vs [X] - Frequency: [X] vs [X] - Creative: [describe format, hook, offer shown] - Recent changes: [pricing, LP, shipping, targeting, budget changes] ANALYZE IN THIS ORDER:
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| 1 | You are a senior Meta Ads performance analyst. Diagnose my campaign using funnel decomposition — do NOT jump to conclusions. |
| 2 | |
| 3 | MY DATA (last 14 days vs previous 14 days): |
| 4 | - Spend: [X] vs [X] |
| 5 | - Impressions: [X] vs [X] |
| 6 | - CTR (link): [X]% vs [X]% |
| 7 | - CPC: [X] vs [X] |
| 8 | - Landing page views / clicks ratio: [X]% vs [X]% |
| 9 | - Add to cart: [X] vs [X] |
| 10 | - Purchases: [X] vs [X] |
| 11 | - ROAS: [X] vs [X] |
| 12 | - Frequency: [X] vs [X] |
| 13 | - Creative: [describe format, hook, offer shown] |
| 14 | - Recent changes: [pricing, LP, shipping, targeting, budget changes] |
| 15 | |
| 16 | ANALYZE IN THIS ORDER: |
| 17 | 1. ATTENTION LAYER: Is CTR/hook the problem? (compare CTR + frequency trends) |
| 18 | 2. TRAFFIC QUALITY LAYER: Is the click-to-LP-view ratio degrading? (technical/speed/audience issue) |
| 19 | 3. INTEREST LAYER: LP view → ATC. (offer-message match problem) |
| 20 | 4. CONVERSION LAYER: ATC → Purchase. (pricing, shipping, checkout friction) |
| 21 | 5. SATURATION LAYER: frequency + CPM trends. (audience fatigue vs auction pressure) |
| 22 | |
| 23 | OUTPUT FORMAT: |
| 24 | - Primary broken layer + confidence level |
| 25 | - Evidence for that conclusion |
| 26 | - What is NOT the problem (so I don't waste money fixing it) |
| 27 | - Top 3 fixes ranked by expected impact vs effort |
| 28 | - One test to validate the diagnosis in 72 hours |
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