Marketing Skills — Directory + Router
Directory and router for the marketing skills library.
How to use it
Claude Code
- Run the line below. It pulls the whole folder into
~/.claude/skills/marketing-skills. - Describe your job in plain words. Claude Code follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit alirezarezvani/claude-skills/marketing-skill/skills/marketing-skills#main ~/.claude/skills/marketing-skillsFor one project only, change the path to .claude/skills/marketing-skills.
Claude (web or desktop app)
- On this page open ⋯ → Download .md.
- Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
- Pick the file and Save. Claude shows the name and description and runs a security scan.
- Check the skill is switched on.
- Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
- ChatGPT: make a Project and paste it into Instructions.
- Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
Source of Marketing Skills — Directory + Router
Show the full text122 lines
| name | description | version | author | license | tags | agents |
|---|---|---|---|---|---|---|
| marketing-skills | Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself. | 2.10.3 | Alireza Rezvani | MIT | - marketing - router - index | - claude-code - codex-cli - openclaw |
Marketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
- First run ever? Use
skills/marketing-context/to create.claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape. - Know your task? Find it in the route table below and load only that skill's
SKILL.md. - Ambiguous request? Load
skills/marketing-ops/— its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task | Skill |
|---|---|
| Capture brand/product context (run first) | skills/marketing-context/ |
| Route a request, plan campaigns, pick channels | skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits | skills/brand-guidelines/ |
Content
| Task | Skill |
|---|---|
| Write blog posts, articles, guides | skills/content-production/ |
| Plan what content to create | skills/content-strategy/ |
| Edit copy (Seven Sweeps) | skills/copy-editing/ |
| Fix AI-sounding content | skills/content-humanizer/ |
| Landing/sales page copy | skills/copywriting/ |
| Headlines, hooks, idea generation | skills/marketing-ideas/ |
| Persuasion frameworks, mental models | skills/marketing-psychology/ |
SEO + AEO
| Task | Skill |
|---|---|
| Traditional SEO audit | skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ |
| Programmatic SEO at scale | skills/programmatic-seo/ |
| Structured data / schema.org | skills/schema-markup/ |
| Site structure, internal linking | skills/site-architecture/ |
CRO (conversion)
| Task | Skill |
|---|---|
| Landing/marketing page conversion | skills/page-cro/ |
| Forms | skills/form-cro/ |
| Signup flow | skills/signup-flow-cro/ |
| Onboarding/activation | skills/onboarding-cro/ |
| Popups/modals | skills/popup-cro/ |
| Paywall/upgrade screens | skills/paywall-upgrade-cro/ |
| A/B test design + sample size | skills/ab-test-setup/ |
Channels
| Task | Skill |
|---|---|
| Email sequences/drips | skills/email-sequence/ |
| Cold outbound email | skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ |
| Ad creative + copy | skills/ad-creative/ |
| Social calendar + management | skills/social-media-manager/ |
| Platform-native social posts | skills/social-content/ |
| X/Twitter growth | skills/x-twitter-growth/ |
| YouTube (data + strategy) | skills/youtube-full/ |
| Video content strategy | video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) | skills/webinar-marketing/ |
| App Store / Play Store (ASO) | skills/app-store-optimization/ |
Growth
| Task | Skill |
|---|---|
| Launches (PH, HN, etc.) | skills/launch-strategy/ |
| Pricing + packaging | skills/pricing-strategy/ |
| Referral programs | skills/referral-program/ |
| Free tools as acquisition | skills/free-tool-strategy/ |
| Churn prevention | skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task | Skill |
|---|---|
| Campaign performance, attribution | skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ |
| Social account analysis | skills/social-media-analyzer/ |
| Competitor/alternatives pages | skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.mdexists, read it before any marketing task. content-creatoris deprecated — useskills/content-production/.- Don't pip-install anything for these tools.
| 1 | |
| 2 | name "marketing-skills" |
| 3 | description "Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself." |
| 4 | version 2.10.3 |
| 5 | author Alireza Rezvani |
| 6 | license MIT |
| 7 | tags |
| 8 | - marketing |
| 9 | - router |
| 10 | - index |
| 11 | agents |
| 12 | - claude-code |
| 13 | - codex-cli |
| 14 | - openclaw |
| 15 | |
| 16 | |
| 17 | # Marketing Skills — Directory + Router |
| 18 | |
| 19 | This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, [../marketing-ops/SKILL.md] is the canonical router — this file is the map. |
| 20 | |
| 21 | **Counts (kept honest):** 44 specialist skills in `skills/` (plus this index and the deprecated `content-creator` redirect), 1 video skill in `video-content-strategist/`, 59 stdlib-only Python tools. No pip installs needed. |
| 22 | |
| 23 | ## Start Here |
| 24 | |
| 25 | **First run ever?** Use `skills/marketing-context/` to create `.claude/product-marketing-context.md`. Every other skill reads it for brand voice, personas, and competitive landscape. |
| 26 | **Know your task?** Find it in the route table below and load only that skill's `SKILL.md`. |
| 27 | **Ambiguous request?** Load `skills/marketing-ops/` — its routing matrix maps phrasings to skills. |
| 28 | |
| 29 | ## Route Table |
| 30 | |
| 31 | All paths are relative to `marketing-skill/`. |
| 32 | |
| 33 | ### Foundation + Ops |
| 34 | | Task | Skill | |
| 35 | |---|---| |
| 36 | | Capture brand/product context (run first) | `skills/marketing-context/` | |
| 37 | | Route a request, plan campaigns, pick channels | `skills/marketing-ops/` | |
| 38 | | Demand gen programs, funnel + CRM ops | `skills/marketing-demand-acquisition/` | |
| 39 | | Positioning, ICP, product marketing strategy | `skills/marketing-strategy-pmm/` | |
| 40 | | Brand voice/visual consistency audits | `skills/brand-guidelines/` | |
| 41 | |
| 42 | ### Content |
| 43 | | Task | Skill | |
| 44 | |---|---| |
| 45 | | Write blog posts, articles, guides | `skills/content-production/` | |
| 46 | | Plan what content to create | `skills/content-strategy/` | |
| 47 | | Edit copy (Seven Sweeps) | `skills/copy-editing/` | |
| 48 | | Fix AI-sounding content | `skills/content-humanizer/` | |
| 49 | | Landing/sales page copy | `skills/copywriting/` | |
| 50 | | Headlines, hooks, idea generation | `skills/marketing-ideas/` | |
| 51 | | Persuasion frameworks, mental models | `skills/marketing-psychology/` | |
| 52 | |
| 53 | ### SEO + AEO |
| 54 | | Task | Skill | |
| 55 | |---|---| |
| 56 | | Traditional SEO audit | `skills/seo-audit/` | |
| 57 | | AI search citations (ChatGPT, Perplexity, AI Overviews) | `skills/aeo/` | |
| 58 | | Programmatic SEO at scale | `skills/programmatic-seo/` | |
| 59 | | Structured data / schema.org | `skills/schema-markup/` | |
| 60 | | Site structure, internal linking | `skills/site-architecture/` | |
| 61 | |
| 62 | ### CRO (conversion) |
| 63 | | Task | Skill | |
| 64 | |---|---| |
| 65 | | Landing/marketing page conversion | `skills/page-cro/` | |
| 66 | | Forms | `skills/form-cro/` | |
| 67 | | Signup flow | `skills/signup-flow-cro/` | |
| 68 | | Onboarding/activation | `skills/onboarding-cro/` | |
| 69 | | Popups/modals | `skills/popup-cro/` | |
| 70 | | Paywall/upgrade screens | `skills/paywall-upgrade-cro/` | |
| 71 | | A/B test design + sample size | `skills/ab-test-setup/` | |
| 72 | |
| 73 | ### Channels |
| 74 | | Task | Skill | |
| 75 | |---|---| |
| 76 | | Email sequences/drips | `skills/email-sequence/` | |
| 77 | | Cold outbound email | `skills/cold-email/` | |
| 78 | | Paid ads (Google/Meta/LinkedIn) | `skills/paid-ads/` | |
| 79 | | Ad creative + copy | `skills/ad-creative/` | |
| 80 | | Social calendar + management | `skills/social-media-manager/` | |
| 81 | | Platform-native social posts | `skills/social-content/` | |
| 82 | | X/Twitter growth | `skills/x-twitter-growth/` | |
| 83 | | YouTube (data + strategy) | `skills/youtube-full/` | |
| 84 | | Video content strategy | `video-content-strategist/` (sibling folder, own plugin) | |
| 85 | | Webinars (funnel math) | `skills/webinar-marketing/` | |
| 86 | | App Store / Play Store (ASO) | `skills/app-store-optimization/` | |
| 87 | |
| 88 | ### Growth |
| 89 | | Task | Skill | |
| 90 | |---|---| |
| 91 | | Launches (PH, HN, etc.) | `skills/launch-strategy/` | |
| 92 | | Pricing + packaging | `skills/pricing-strategy/` | |
| 93 | | Referral programs | `skills/referral-program/` | |
| 94 | | Free tools as acquisition | `skills/free-tool-strategy/` | |
| 95 | | Churn prevention | `skills/churn-prevention/` | |
| 96 | |
| 97 | ### Intelligence + Sales Enablement |
| 98 | | Task | Skill | |
| 99 | |---|---| |
| 100 | | Campaign performance, attribution | `skills/campaign-analytics/` | |
| 101 | | Tracking plans, UTM, GA4 key events | `skills/analytics-tracking/` | |
| 102 | | Social account analysis | `skills/social-media-analyzer/` | |
| 103 | | Competitor/alternatives pages | `skills/competitor-alternatives/` | |
| 104 | | LLM prompt templates + governance for marketing teams | `skills/prompt-engineer-toolkit/` | |
| 105 | |
| 106 | ## Python Tools |
| 107 | |
| 108 | Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder: |
| 109 | |
| 110 | |
| 111 | python3 skills/<skill>/scripts/<tool>.py --help |
| 112 | |
| 113 | |
| 114 | All 59 scripts are stdlib-only; most run a demo with no args. |
| 115 | |
| 116 | ## Rules |
| 117 | |
| 118 | Load ONE specialist skill per task — never bulk-load. |
| 119 | If `.claude/product-marketing-context.md` exists, read it before any marketing task. |
| 120 | `content-creator` is deprecated — use `skills/content-production/`. |
| 121 | Don't pip-install anything for these tools. |
| 122 |
Discussion
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