Directory and router for the marketing skills library

Marketing Skills — Directory + Router

by alirezarezvani · MIT license · ★ 26,349 on GitHub · v2.10.3 · updated Aug 30

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin.

---
name: "marketing-skills"
description: "Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself."
version: 2.10.3
author: Alireza Rezvani
license: MIT
tags:
  - marketing
  - router
  - index
agents:
  - claude-code
  - codex-cli
  - openclaw
---

# Marketing Skills — Directory + Router

Overview

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Manual install (npx, ZIP)

Claude Codenpx skills add alirezarezvani/claude-skills --skill marketing-skills -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/alirezarezvani/claude-skills/tar.gz/19392f7a0826 \
  | tar -xz -C ~/.claude/skills --strip-components=3 claude-skills-19392f7a0826/marketing-skill/skills/marketing-skills

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/1a52d2e15a34ab7d1116/marketing-skills.zip" -OutFile "$env:TEMP\marketing-skills.zip"; Expand-Archive "$env:TEMP\marketing-skills.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md5.1 KB

Read the files here

alirezarezvani/19392f71 file

SKILL.md5.1 KB

Shared references1SKILL.md reads these from elsewhere in the repo. Not in the ZIP.

SKILL.mdmarketing-skill/skills/marketing-ops/11.1 KB

Get them on GitHub ↗

SKILL.md

Show the full text122 lines

marketing-skills/SKILL.md122 lines · 5.1 KB

PreviewCode

Outline

RawView on GitHub

Marketing Skills — Directory + Router

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
Know your task? Find it in the route table below and load only that skill's SKILL.md.
Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops

Task	Skill
Capture brand/product context (run first)	`skills/marketing-context/`
Route a request, plan campaigns, pick channels	`skills/marketing-ops/`
Demand gen programs, funnel + CRM ops	`skills/marketing-demand-acquisition/`
Positioning, ICP, product marketing strategy	`skills/marketing-strategy-pmm/`
Brand voice/visual consistency audits	`skills/brand-guidelines/`

Content

Task	Skill
Write blog posts, articles, guides	`skills/content-production/`
Plan what content to create	`skills/content-strategy/`
Edit copy (Seven Sweeps)	`skills/copy-editing/`
Fix AI-sounding content	`skills/content-humanizer/`
Landing/sales page copy	`skills/copywriting/`
Headlines, hooks, idea generation	`skills/marketing-ideas/`
Persuasion frameworks, mental models	`skills/marketing-psychology/`

SEO + AEO

Task	Skill
Traditional SEO audit	`skills/seo-audit/`
AI search citations (ChatGPT, Perplexity, AI Overviews)	`skills/aeo/`
Programmatic SEO at scale	`skills/programmatic-seo/`
Structured data / schema.org	`skills/schema-markup/`
Site structure, internal linking	`skills/site-architecture/`

CRO (conversion)

Task	Skill
Landing/marketing page conversion	`skills/page-cro/`
Forms	`skills/form-cro/`
Signup flow	`skills/signup-flow-cro/`
Onboarding/activation	`skills/onboarding-cro/`
Popups/modals	`skills/popup-cro/`
Paywall/upgrade screens	`skills/paywall-upgrade-cro/`
A/B test design + sample size	`skills/ab-test-setup/`

Channels

Task	Skill
Email sequences/drips	`skills/email-sequence/`
Cold outbound email	`skills/cold-email/`
Paid ads (Google/Meta/LinkedIn)	`skills/paid-ads/`
Ad creative + copy	`skills/ad-creative/`
Social calendar + management	`skills/social-media-manager/`
Platform-native social posts	`skills/social-content/`
X/Twitter growth	`skills/x-twitter-growth/`
YouTube (data + strategy)	`skills/youtube-full/`
Video content strategy	`video-content-strategist/` (sibling folder, own plugin)
Webinars (funnel math)	`skills/webinar-marketing/`
App Store / Play Store (ASO)	`skills/app-store-optimization/`

Growth

Task	Skill
Launches (PH, HN, etc.)	`skills/launch-strategy/`
Pricing + packaging	`skills/pricing-strategy/`
Referral programs	`skills/referral-program/`
Free tools as acquisition	`skills/free-tool-strategy/`
Churn prevention	`skills/churn-prevention/`

Intelligence + Sales Enablement

Task	Skill
Campaign performance, attribution	`skills/campaign-analytics/`
Tracking plans, UTM, GA4 key events	`skills/analytics-tracking/`
Social account analysis	`skills/social-media-analyzer/`
Competitor/alternatives pages	`skills/competitor-alternatives/`
LLM prompt templates + governance for marketing teams	`skills/prompt-engineer-toolkit/`

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

Load ONE specialist skill per task — never bulk-load.
If .claude/product-marketing-context.md exists, read it before any marketing task.
content-creator is deprecated — use skills/content-production/.
Don't pip-install anything for these tools.

1	---
2	name: "marketing-skills"
3	description: "Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself."
4	version: 2.10.3
5	author: Alireza Rezvani
6	license: MIT
7	tags:
8	- marketing
9	- router
10	- index
11	agents:
12	- claude-code
13	- codex-cli
14	- openclaw
15	---
16
17	# Marketing Skills — Directory + Router
18
19	This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, [../marketing-ops/SKILL.md](../marketing-ops/SKILL.md) is the canonical router — this file is the map.
20
21	Counts (kept honest): 44 specialist skills in `skills/` (plus this index and the deprecated `content-creator` redirect), 1 video skill in `video-content-strategist/`, 59 stdlib-only Python tools. No pip installs needed.
22
23	## Start Here
24
25	1. First run ever? Use `skills/marketing-context/` to create `.claude/product-marketing-context.md`. Every other skill reads it for brand voice, personas, and competitive landscape.
26	2. Know your task? Find it in the route table below and load only that skill's `SKILL.md`.
27	3. Ambiguous request? Load `skills/marketing-ops/` — its routing matrix maps phrasings to skills.
28
29	## Route Table
30
31	All paths are relative to `marketing-skill/`.
32
33	### Foundation + Ops
34	\| Task \| Skill \|
35	\|---\|---\|
36	\| Capture brand/product context (run first) \| `skills/marketing-context/` \|
37	\| Route a request, plan campaigns, pick channels \| `skills/marketing-ops/` \|
38	\| Demand gen programs, funnel + CRM ops \| `skills/marketing-demand-acquisition/` \|
39	\| Positioning, ICP, product marketing strategy \| `skills/marketing-strategy-pmm/` \|
40	\| Brand voice/visual consistency audits \| `skills/brand-guidelines/` \|
41
42	### Content
43	\| Task \| Skill \|
44	\|---\|---\|
45	\| Write blog posts, articles, guides \| `skills/content-production/` \|
46	\| Plan what content to create \| `skills/content-strategy/` \|
47	\| Edit copy (Seven Sweeps) \| `skills/copy-editing/` \|
48	\| Fix AI-sounding content \| `skills/content-humanizer/` \|
49	\| Landing/sales page copy \| `skills/copywriting/` \|
50	\| Headlines, hooks, idea generation \| `skills/marketing-ideas/` \|
51	\| Persuasion frameworks, mental models \| `skills/marketing-psychology/` \|
52
53	### SEO + AEO
54	\| Task \| Skill \|
55	\|---\|---\|
56	\| Traditional SEO audit \| `skills/seo-audit/` \|
57	\| AI search citations (ChatGPT, Perplexity, AI Overviews) \| `skills/aeo/` \|
58	\| Programmatic SEO at scale \| `skills/programmatic-seo/` \|
59	\| Structured data / schema.org \| `skills/schema-markup/` \|
60	\| Site structure, internal linking \| `skills/site-architecture/` \|
61
62	### CRO (conversion)
63	\| Task \| Skill \|
64	\|---\|---\|
65	\| Landing/marketing page conversion \| `skills/page-cro/` \|
66	\| Forms \| `skills/form-cro/` \|
67	\| Signup flow \| `skills/signup-flow-cro/` \|
68	\| Onboarding/activation \| `skills/onboarding-cro/` \|
69	\| Popups/modals \| `skills/popup-cro/` \|
70	\| Paywall/upgrade screens \| `skills/paywall-upgrade-cro/` \|
71	\| A/B test design + sample size \| `skills/ab-test-setup/` \|
72
73	### Channels
74	\| Task \| Skill \|
75	\|---\|---\|
76	\| Email sequences/drips \| `skills/email-sequence/` \|
77	\| Cold outbound email \| `skills/cold-email/` \|
78	\| Paid ads (Google/Meta/LinkedIn) \| `skills/paid-ads/` \|
79	\| Ad creative + copy \| `skills/ad-creative/` \|
80	\| Social calendar + management \| `skills/social-media-manager/` \|
81	\| Platform-native social posts \| `skills/social-content/` \|
82	\| X/Twitter growth \| `skills/x-twitter-growth/` \|
83	\| YouTube (data + strategy) \| `skills/youtube-full/` \|
84	\| Video content strategy \| `video-content-strategist/` (sibling folder, own plugin) \|
85	\| Webinars (funnel math) \| `skills/webinar-marketing/` \|
86	\| App Store / Play Store (ASO) \| `skills/app-store-optimization/` \|
87
88	### Growth
89	\| Task \| Skill \|
90	\|---\|---\|
91	\| Launches (PH, HN, etc.) \| `skills/launch-strategy/` \|
92	\| Pricing + packaging \| `skills/pricing-strategy/` \|
93	\| Referral programs \| `skills/referral-program/` \|
94	\| Free tools as acquisition \| `skills/free-tool-strategy/` \|
95	\| Churn prevention \| `skills/churn-prevention/` \|
96
97	### Intelligence + Sales Enablement
98	\| Task \| Skill \|
99	\|---\|---\|
100	\| Campaign performance, attribution \| `skills/campaign-analytics/` \|
101	\| Tracking plans, UTM, GA4 key events \| `skills/analytics-tracking/` \|
102	\| Social account analysis \| `skills/social-media-analyzer/` \|
103	\| Competitor/alternatives pages \| `skills/competitor-alternatives/` \|
104	\| LLM prompt templates + governance for marketing teams \| `skills/prompt-engineer-toolkit/` \|
105
106	## Python Tools
107
108	Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
109
110	```bash
111	python3 skills/<skill>/scripts/<tool>.py --help
112	```
113
114	All 59 scripts are stdlib-only; most run a demo with no args.
115
116	## Rules
117
118	- Load ONE specialist skill per task — never bulk-load.
119	- If `.claude/product-marketing-context.md` exists, read it before any marketing task.
120	- `content-creator` is deprecated — use `skills/content-production/`.
121	- Don't pip-install anything for these tools.
122