Marketing Report Generator (Markdown Format)
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npx agentalley add market-reportWho is stuck, and on what
I know my marketing could be doing more but I can't tell where I'm actually losing people or what to fix first. I want someone to look at the whole picture and tell me plainly what's working, what's broken, and what it's costing me.
What it gives you
A clear report scoring six areas of your marketing — website, search, content, social, email and ads — with your biggest gaps, an estimate of the money you're leaving on the table, and a prioritized 30-60-90 day plan.
When NOT to use it
It won't log into your ad, email or analytics accounts — it works from what you tell it and what's publicly visible on your website, so numbers are informed estimates, not exact figures.
The whole source
Frontmatter: no frontmatter — costs points on criterion B3.
| 1 | # Marketing Report Generator (Markdown Format)A5 — No allowed-tools declared — no way to tell what this skill may touchB3 — Frontmatter: no frontmatter |
| 2 | |
| 3 | ## Skill Purpose |
| 4 | Generate a comprehensive, professionally formatted marketing report in Markdown. This skill compiles data from all previous audit and analysis results into a single, client-ready document with scores, findings, recommendations, and a prioritized action plan with revenue impact estimates. |
| 5 | |
| 6 | ## When to Use |
| 7 | - User wants a full marketing report for a client or their own business |
| 8 | - User has completed one or more audit skills and wants a compiled report |
| 9 | - User asks for a marketing assessment, scorecard, or analysis document |
| 10 | - Triggered by `/market report` or `/market report <domain>` |
| 11 | |
| 12 | ## How to Execute |
| 13 | |
| 14 | ### Step 1: Collect All Available Data |
| 15 | Before generating the report, check for any existing audit data from previous skill runs. Look for these files in the project directory: |
| 16 | |
| 17 | **Possible data sources:** |
| 18 | - `MARKETING-AUDIT.md` -- from `/market audit` |
| 19 | - `LANDING-CRO.md` -- from `/market landing` |
| 20 | - `SEO-AUDIT.md` -- from `/market seo` |
| 21 | - `BRAND-VOICE.md` -- from `/market brand` |
| 22 | - `COMPETITOR-ANALYSIS.md` -- from `/market competitors` |
| 23 | - `FUNNEL-ANALYSIS.md` -- from `/market funnel` |
| 24 | - `CONTENT-AUDIT.md` -- from content analysis |
| 25 | - `AD-AUDIT.md` -- from `/market ads` |
| 26 | - `SOCIAL-AUDIT.md` -- from `/market social` |
| 27 | - `EMAIL-AUDIT.md` -- from `/market emails` |
| 28 | |
| 29 | If no previous data exists, inform the user and offer to: |
| 30 | 1. Run a quick audit first (recommended) |
| 31 | 2. Generate a report based on available information (website URL, user-provided data) |
| 32 | 3. Create a report template they can fill in |
| 33 | |
| 34 | ### Step 2: Calculate the Marketing Scorecard |
| 35 | |
| 36 | Score across 6 categories, each worth up to 100 points. The overall score is the weighted average. |
| 37 | |
| 38 | #### Category 1: Website & Conversion (Weight: 25%) |
| 39 | Evaluate based on landing page analysis, CRO findings, and UX assessment. |
| 40 | |
| 41 | | Factor | Points Available | Criteria | |
| 42 | |---|---|---| |
| 43 | | Page load speed | 15 | Under 2s = 15, Under 3s = 10, Under 5s = 5, Over 5s = 0 | |
| 44 | | Mobile responsiveness | 15 | Fully responsive = 15, Mostly = 10, Partially = 5, Not = 0 | |
| 45 | | Clear value proposition | 20 | Immediately clear = 20, Takes effort = 12, Vague = 5, Missing = 0 | |
| 46 | | CTA effectiveness | 20 | Strong and clear = 20, Present but weak = 12, Unclear = 5, Missing = 0 | |
| 47 | | Social proof | 15 | Multiple types = 15, Some = 10, Minimal = 5, None = 0 | |
| 48 | | Form optimization | 15 | Optimized = 15, Adequate = 10, Needs work = 5, Broken = 0 | |
| 49 | |
| 50 | #### Category 2: SEO & Organic (Weight: 20%) |
| 51 | Evaluate based on SEO audit findings. |
| 52 | |
| 53 | | Factor | Points Available | Criteria | |
| 54 | |---|---|---| |
| 55 | | Title tags & meta descriptions | 15 | Optimized = 15, Present = 10, Partial = 5, Missing = 0 | |
| 56 | | Header hierarchy (H1-H6) | 10 | Proper = 10, Mostly = 7, Needs work = 3, Missing = 0 | |
| 57 | | Content quality (E-E-A-T) | 25 | Excellent = 25, Good = 17, Average = 10, Poor = 3 | |
| 58 | | Technical SEO | 20 | No issues = 20, Minor issues = 13, Major issues = 7, Critical = 0 | |
| 59 | | Internal linking | 15 | Strategic = 15, Present = 10, Minimal = 5, None = 0 | |
| 60 | | Schema markup | 15 | Comprehensive = 15, Basic = 10, Minimal = 5, None = 0 | |
| 61 | |
| 62 | #### Category 3: Content & Messaging (Weight: 15%) |
| 63 | Evaluate based on brand voice analysis and content audit. |
| 64 | |
| 65 | | Factor | Points Available | Criteria | |
| 66 | |---|---|---| |
| 67 | | Brand voice consistency | 20 | Consistent = 20, Mostly = 13, Inconsistent = 7, No voice = 0 | |
| 68 | | Content quality | 25 | Expert-level = 25, Good = 17, Generic = 10, Poor = 3 | |
| 69 | | Content variety | 15 | Multiple formats = 15, Some = 10, Limited = 5, Single = 0 | |
| 70 | | Publishing frequency | 15 | Regular cadence = 15, Sporadic = 10, Rare = 5, None = 0 | |
| 71 | | Audience targeting | 25 | Precisely targeted = 25, Somewhat = 17, Broad = 10, Off-target = 3 | |
| 72 | |
| 73 | #### Category 4: Social Media & Community (Weight: 15%) |
| 74 | Evaluate based on social media presence and engagement. |
| 75 | |
| 76 | | Factor | Points Available | Criteria | |
| 77 | |---|---|---| |
| 78 | | Platform presence | 15 | Right platforms, active = 15, Present but inactive = 8, Missing key = 3 | |
| 79 | | Content quality | 25 | Engaging and on-brand = 25, Adequate = 15, Low quality = 7, Poor = 0 | |
| 80 | | Engagement rate | 25 | Above benchmark = 25, At benchmark = 17, Below = 10, Negligible = 3 | |
| 81 | | Posting consistency | 15 | Regular schedule = 15, Sporadic = 10, Rare = 5, Abandoned = 0 | |
| 82 | | Community building | 20 | Active community = 20, Some engagement = 13, Broadcast only = 7, None = 0 | |
| 83 | |
| 84 | #### Category 5: Email & Automation (Weight: 15%) |
| 85 | Evaluate based on email marketing assessment. |
| 86 | |
| 87 | | Factor | Points Available | Criteria | |
| 88 | |---|---|---| |
| 89 | | List building mechanism | 20 | Multiple opt-ins = 20, One opt-in = 13, No visible opt-in = 5 | |
| 90 | | Email design & content | 20 | Professional and engaging = 20, Adequate = 13, Needs work = 7 | |
| 91 | | Automation sequences | 25 | Comprehensive = 25, Basic = 15, Minimal = 8, None = 0 | |
| 92 | | Segmentation | 20 | Advanced = 20, Basic = 13, None = 5 | |
| 93 | | Deliverability signals | 15 | Strong = 15, Adequate = 10, Concerning = 5, Problems = 0 | |
| 94 | |
| 95 | #### Category 6: Paid Advertising (Weight: 10%) |
| 96 | Evaluate based on ad account audit (if applicable). |
| 97 | |
| 98 | | Factor | Points Available | Criteria | |
| 99 | |---|---|---| |
| 100 | | Campaign structure | 20 | Well-organized = 20, Adequate = 13, Messy = 7, None = 0 | |
| 101 | | Targeting quality | 25 | Precise and layered = 25, Good = 17, Broad = 10, Wasteful = 3 | |
| 102 | | Ad creative quality | 25 | Compelling and varied = 25, Adequate = 17, Weak = 10, Poor = 3 | |
| 103 | | Landing page alignment | 15 | Perfect match = 15, Good = 10, Misaligned = 5, Broken = 0 | |
| 104 | | Tracking & attribution | 15 | Comprehensive = 15, Basic = 10, Minimal = 5, Missing = 0 | |
| 105 | |
| 106 | #### Overall Score Calculation |
| 107 | ``` |
| 108 | Overall Score = (Website * 0.25) + (SEO * 0.20) + (Content * 0.15) + (Social * 0.15) + (Email * 0.15) + (Paid * 0.10) |
| 109 | ``` |
| 110 | |
| 111 | **Score Interpretation:** |
| 112 | | Score Range | Rating | Meaning | |
| 113 | |---|---|---| |
| 114 | | 85-100 | Excellent | Marketing is a competitive advantage. Optimize and scale. | |
| 115 | | 70-84 | Good | Solid foundation with clear improvement opportunities. | |
| 116 | | 55-69 | Average | Functional but leaving significant growth on the table. | |
| 117 | | 40-54 | Below Average | Multiple areas need attention. Significant opportunity cost. | |
| 118 | | 0-39 | Critical | Marketing is actively hurting growth. Immediate action required. | |
| 119 | |
| 120 | ### Step 3: Write Category Deep-Dives |
| 121 | |
| 122 | For each of the 6 categories, provide: |
| 123 | |
| 124 | 1. **Score and Rating** -- X/100 with interpretation |
| 125 | 2. **Key Findings** -- 3-5 specific observations with evidence |
| 126 | 3. **What's Working** -- Positive elements to preserve and build on |
| 127 | 4. **Gaps and Issues** -- Problems identified with severity ratings |
| 128 | 5. **Recommendations** -- Specific, actionable improvements ranked by impact |
| 129 | 6. **Revenue Impact Estimate** -- Estimated financial impact of implementing recommendations |
| 130 | |
| 131 | **Revenue Impact Estimation Framework:** |
| 132 | ``` |
| 133 | Impact = (Estimated traffic change * Conversion rate change * Average deal value) * Confidence factor |
| 134 | |
| 135 | Example: |
| 136 | - Current monthly traffic: 10,000 |
| 137 | - Recommended SEO improvements could increase traffic 30%: +3,000 visits |
| 138 | - Current conversion rate: 2%, CRO could improve to 3%: +1% = +130 conversions |
| 139 | - Average deal value: $500 |
| 140 | - Estimated monthly revenue impact: $65,000 |
| 141 | - Confidence factor (conservative): 0.5 |
| 142 | - Conservative estimate: $32,500/month additional revenue |
| 143 | ``` |
| 144 | |
| 145 | ### Step 4: Competitor Comparison Summary |
| 146 | If competitor data is available from `/market competitors`, include: |
| 147 | |
| 148 | **Competitive Positioning Matrix:** |
| 149 | | Factor | Client | Competitor 1 | Competitor 2 | Competitor 3 | |
| 150 | |---|---|---|---|---| |
| 151 | | Website Quality | X/10 | X/10 | X/10 | X/10 | |
| 152 | | SEO Visibility | X/10 | X/10 | X/10 | X/10 | |
| 153 | | Content Quality | X/10 | X/10 | X/10 | X/10 | |
| 154 | | Social Presence | X/10 | X/10 | X/10 | X/10 | |
| 155 | | Overall Position | Xth/4 | Xth/4 | Xth/4 | Xth/4 | |
| 156 | |
| 157 | **Competitive Advantages:** What the client does better |
| 158 | **Competitive Gaps:** Where competitors outperform the client |
| 159 | **Opportunities:** Spaces competitors are not addressing |
| 160 | |
| 161 | ### Step 5: Content Quality Assessment |
| 162 | Summarize content findings across all channels: |
| 163 | |
| 164 | - **Website copy** -- Clarity, persuasiveness, brand alignment |
| 165 | - **Blog content** -- Depth, expertise, SEO optimization, publishing cadence |
| 166 | - **Social media content** -- Engagement quality, brand consistency, platform optimization |
| 167 | - **Email content** -- Subject line effectiveness, body copy quality, CTA strength |
| 168 | - **Ad creative** -- Messaging clarity, visual quality, offer presentation |
| 169 | |
| 170 | ### Step 6: Conversion Optimization Summary |
| 171 | Compile all conversion-related findings: |
| 172 | |
| 173 | - **Primary conversion paths** -- How visitors become customers |
| 174 | - **Funnel leaks** -- Where potential customers drop off |
| 175 | - **CRO quick wins** -- Changes that can be implemented immediately |
| 176 | - **Testing opportunities** -- A/B tests recommended with hypotheses |
| 177 | - **Benchmark comparison** -- Current rates vs industry standards |
| 178 | |
| 179 | ### Step 7: SEO Snapshot |
| 180 | Summarize SEO health in a scannable format: |
| 181 | |
| 182 | ``` |
| 183 | SEO Health Snapshot: |
| 184 | - Title Tags: [Optimized / Needs Work / Missing] |
| 185 | - Meta Descriptions: [Optimized / Needs Work / Missing] |
| 186 | - H1 Tags: [Proper / Issues / Missing] |
| 187 | - Image Alt Text: [Complete / Partial / Missing] |
| 188 | - Page Speed: [Fast / Moderate / Slow] |
| 189 | - Mobile-Friendly: [Yes / Partially / No] |
| 190 | - Schema Markup: [Present / Partial / Missing] |
| 191 | - Robots.txt: [Configured / Issues / Missing] |
| 192 | - Sitemap: [Present / Issues / Missing] |
| 193 | - HTTPS: [Yes / No] |
| 194 | - Core Web Vitals: [Pass / Needs Work / Fail] |
| 195 | ``` |
| 196 | |
| 197 | ### Step 8: Build the Prioritized Action Plan |
| 198 | |
| 199 | Organize all recommendations into three tiers: |
| 200 | |
| 201 | #### Quick Wins (Implement This Week) |
| 202 | High impact, low effort changes. These should be implementable within 1-5 business days. |
| 203 | |
| 204 | Format each item as: |
| 205 | ``` |
| 206 | - [ ] [Action item]: [Specific description] |
| 207 | - Impact: [HIGH/MEDIUM/LOW] |
| 208 | - Effort: [1-5 hours] |
| 209 | - Expected Result: [Specific outcome] |
| 210 | - Revenue Impact: [$X/month estimated] |
| 211 | ``` |
| 212 | |
| 213 | #### Medium-Term (Implement This Month) |
| 214 | Moderate impact, moderate effort. These require 1-4 weeks. |
| 215 | |
| 216 | #### Strategic (Implement This Quarter) |
| 217 | High impact, high effort. These are foundational changes that require planning and sustained effort. |
| 218 | |
| 219 | ### Step 9: Build the 30-60-90 Day Roadmap |
| 220 | |
| 221 | **Days 1-30: Foundation & Quick Wins** |
| 222 | - Week 1: Implement all quick wins from the action plan |
| 223 | - Week 2: Set up tracking and analytics baseline |
| 224 | - Week 3: Begin medium-term improvements |
| 225 | - Week 4: First performance review and adjustment |
| 226 | |
| 227 | **Days 31-60: Growth & Optimization** |
| 228 | - Week 5-6: Launch core campaign improvements |
| 229 | - Week 7: A/B testing program begins |
| 230 | - Week 8: Content strategy implementation |
| 231 | |
| 232 | **Days 61-90: Scale & Expand** |
| 233 | - Week 9-10: Scale what's working, cut what isn't |
| 234 | - Week 11: Expand to new channels or campaigns |
| 235 | - Week 12: Comprehensive review, update strategy for next quarter |
| 236 | |
| 237 | ### Step 10: Appendix |
| 238 | |
| 239 | Include methodology notes so the client understands how scores were derived: |
| 240 | |
| 241 | **Scoring Methodology:** |
| 242 | - How each category was evaluated |
| 243 | - Data sources used |
| 244 | - Benchmarks referenced |
| 245 | - Limitations and assumptions |
| 246 | - Date of analysis |
| 247 | |
| 248 | **Tools Used:** |
| 249 | - List any tools or scripts used in the analysis |
| 250 | - Reference to scripts/analyze_page.py if used |
| 251 | |
| 252 | **Glossary:** |
| 253 | - Define marketing terms that a non-marketer client may not know |
| 254 | - Keep it relevant to terms used in the report |
| 255 | |
| 256 | ## Output Format |
| 257 | |
| 258 | Generate a file called `MARKETING-REPORT.md` with: |
| 259 | |
| 260 | ```markdown |
| 261 | # Marketing Report |
| 262 | ## [Company/Domain Name] |
| 263 | ### Prepared by: [Agent/Agency Name] |
| 264 | ### Date: [Date] |
| 265 | |
| 266 | --- |
| 267 | |
| 268 | ## Executive Summary |
| 269 | |
| 270 | ### Overall Marketing Score: [X/100] -- [Rating] |
| 271 | |
| 272 | [2-3 paragraph summary covering: current state assessment, top 3 findings, estimated revenue impact of implementing recommendations, and recommended first steps] |
| 273 | |
| 274 | ### Score Breakdown |
| 275 | | Category | Score | Rating | |
| 276 | |---|---|---| |
| 277 | | Website & Conversion | X/100 | [Rating] | |
| 278 | | SEO & Organic | X/100 | [Rating] | |
| 279 | | Content & Messaging | X/100 | [Rating] | |
| 280 | | Social Media | X/100 | [Rating] | |
| 281 | | Email & Automation | X/100 | [Rating] | |
| 282 | | Paid Advertising | X/100 | [Rating] | |
| 283 | | **Overall** | **X/100** | **[Rating]** | |
| 284 | |
| 285 | ### Top 3 Priority Actions |
| 286 | 1. [Most impactful recommendation with revenue estimate] |
| 287 | 2. [Second most impactful recommendation] |
| 288 | 3. [Third most impactful recommendation] |
| 289 | |
| 290 | --- |
| 291 | |
| 292 | ## Detailed Findings |
| 293 | |
| 294 | ### 1. Website & Conversion [X/100] |
| 295 | [Deep-dive analysis with findings, what's working, gaps, recommendations] |
| 296 | |
| 297 | ### 2. SEO & Organic [X/100] |
| 298 | [Deep-dive analysis] |
| 299 | |
| 300 | ### 3. Content & Messaging [X/100] |
| 301 | [Deep-dive analysis] |
| 302 | |
| 303 | ### 4. Social Media [X/100] |
| 304 | [Deep-dive analysis] |
| 305 | |
| 306 | ### 5. Email & Automation [X/100] |
| 307 | [Deep-dive analysis] |
| 308 | |
| 309 | ### 6. Paid Advertising [X/100] |
| 310 | [Deep-dive analysis] |
| 311 | |
| 312 | --- |
| 313 | |
| 314 | ## Competitor Comparison |
| 315 | [Matrix and analysis] |
| 316 | |
| 317 | --- |
| 318 | |
| 319 | ## SEO Snapshot |
| 320 | [Health checklist] |
| 321 | |
| 322 | --- |
| 323 | |
| 324 | ## Conversion Optimization Summary |
| 325 | [Funnel analysis and CRO recommendations] |
| 326 | |
| 327 | --- |
| 328 | |
| 329 | ## Revenue Impact Summary |
| 330 | | Recommendation | Estimated Monthly Impact | Confidence | Priority | |
| 331 | |---|---|---|---| |
| 332 | | [Rec 1] | $X,XXX | High/Medium/Low | 1 | |
| 333 | | [Rec 2] | $X,XXX | High/Medium/Low | 2 | |
| 334 | | ... | ... | ... | ... | |
| 335 | | **Total Estimated Impact** | **$XX,XXX/month** | | | |
| 336 | |
| 337 | --- |
| 338 | |
| 339 | ## Prioritized Action Plan |
| 340 | |
| 341 | ### Quick Wins (This Week) |
| 342 | - [ ] [Action items with impact and effort] |
| 343 | |
| 344 | ### Medium-Term (This Month) |
| 345 | - [ ] [Action items] |
| 346 | |
| 347 | ### Strategic (This Quarter) |
| 348 | - [ ] [Action items] |
| 349 | |
| 350 | --- |
| 351 | |
| 352 | ## 30-60-90 Day Roadmap |
| 353 | [Week-by-week plan] |
| 354 | |
| 355 | --- |
| 356 | |
| 357 | ## Appendix |
| 358 | ### Methodology |
| 359 | ### Tools Used |
| 360 | ### Glossary |
| 361 | ### Data Sources |
| 362 | ``` |
| 363 | |
| 364 | ## Key Principles |
| 365 | - This report should be impressive enough to use as a sales tool. A well-crafted marketing report can open the door to a client engagement. |
| 366 | - Always lead with insights and opportunities, not criticism. Frame everything through the lens of growth potential. |
| 367 | - Quantify everything possible. "$32,000/month in unrealized revenue" is more compelling than "you're leaving money on the table." |
| 368 | - Make the action plan so specific that someone could hand it to a junior marketer and they could execute it. |
| 369 | - Use professional formatting: consistent headers, tables for data, checkboxes for action items, clear visual hierarchy. |
| 370 | - If data from previous skills is available, reference specific findings. If not, be transparent about what's based on analysis vs estimation. |
| 371 | - The report should tell a story: Here's where you are, here's where you could be, here's how to get there, and here's what it's worth. |
| 372 |
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