Linkedin profile optimizer
Audit and rewrite a LinkedIn profile end-to-end for 2026: headline, About 7-step, Featured, banner, photo, Experience metrics, Skills, custom URL, recommendations.
How to use it
- Hit Copy the whole skill.
- Claude: ⋯ → Download .md, then Customize → Skills → Add → Upload skill.
ChatGPT: make a Project and paste it into Instructions.
Neither? Paste it at the top of a new chat — it works for that chat. - Describe your job in plain words. The AI follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit sergebulaev/linkedin-skills/.codex-marketplace/linkedin-skills/skills/linkedin-profile-optimizer#main ~/.claude/skills/linkedin-profile-optimizerFor one project only, change the path to .claude/skills/linkedin-profile-optimizer.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
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LinkedIn Profile Optimizer
Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles.
When to use
- User pastes their LinkedIn profile URL and asks for an audit
- User wants to rewrite their headline, About section, or Featured section
- User is launching a content strategy and needs the profile to match
- Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization"
Input
- Profile URL (or screenshots of sections)
- Goal: clients / job seeking / authority — Featured and CTA vary by goal
- Optional: draft content to grade against the existing profile
Output
A structured audit + rewrite in this shape:
- Scorecard (9 sections, pass/fail/needs-work)
- Priority fixes (ranked by impact)
- Before → After rewrites for each failing section
- Expected uplift (based on benchmark data)
Steps
- Intake. Collect profile state + goal. Flag missing sections.
- Score each of 9 sections against the checklist (see references/).
- Rewrite headline using
[What You Do] | [Who You Help] [Achieve What Result]— fit all 220 chars. - Rebuild About with 7-step structure; verify first 265-275 chars hook before "see more".
- Curate Featured (3 strong items) matched to the goal:
- Clients: lead magnet + case study with results + calendar link
- Job seeking: portfolio + best work samples + top-performing post
- Authority: best content + media/podcast features + newsletter signup
- Rewrite Experience bullets as
action verb + specific metric. Add 5+ skills per role. Pin top 3 skills. - Claim custom URL (linkedin.com/in/firstnamelastname, not the
-123abc456default). - Draft recommendation requests with specifics ("about [project/skill]") — don't send LinkedIn's generic template.
- Deliver before/after diff + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews).
Nine-component scorecard
| # | Section | Pass criteria (2026) |
|---|---|---|
| 1 | Photo | ≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile |
| 2 | Banner | 1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile |
| 3 | Headline | Uses all 220 chars; format `[What You Do] |
| 4 | About | 200-300 words, first-person, 7-step structure, hook in first 265-275 chars |
| 5 | Featured | 3 items, matched to goal, custom 1200x627 thumbnails |
| 6 | Experience | Every bullet = action verb + metric, 5+ skills per role, media attached |
| 7 | Skills | 50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each |
| 8 | Custom URL | linkedin.com/in/firstnamelastname (not the default hash) |
| 9 | Recommendations | At least 3 recent, specific (not generic), from diverse contexts |
Key benchmarks (from co.actor research)
- Optimized About sections: 3.9x more views
- 5+ listed skills: 3x more connection requests
- Comprehensive profile: 71% more likely to land interviews
- Featured section content: 30% longer viewing time
- Personal founder profile vs company page: 315% more engagement, 270% more conversions
Hard rules
Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:
- First person ("I help...") never third person ("Jane is a passionate...")
- Never "passionate thought leader" / "driven professional" / "results-oriented" (profile-specific AI vocab)
- Avoid wall-of-text. Use line breaks in About section
- 80% of users leave Featured empty. Filling it is a free edge
Reference files
references/profile-headline-formulas.md— 220-char formula + before/after examplesreferences/about-section-templates.md— 7-step structure with character budgetsreferences/featured-section-playbook.md— goal-matched content typesreferences/banner-photo-specs.md— dimensions, composition, mobile testreferences/experience-skills-rules.md— bullet rewriting + skills strategy + custom URL + recommendations
Related skills
linkedin-content-planner— post pillars should echo the profile's headline/About thesislinkedin-post-writer— Featured section rotates quarterly; pin your flagship postlinkedin-humanizer— scrub profile copy for the same AI tells we scrub from posts
| 1 | |
| 2 | name linkedin-profile-optimizer |
| 3 | description "Audit and rewrite a LinkedIn profile end-to-end for 2026: headline, About 7-step, Featured, banner, photo, Experience metrics, Skills, custom URL, recommendations. Triggers on \"review my profile\", \"rewrite my headline\", \"fix my About\", \"optimize banner\", \"profile audit\", \"LinkedIn bio\". Converts resume-style profiles to ones that convert 3-5x better. Not for writing feed content (use linkedin-post-writer)." |
| 4 | |
| 5 | |
| 6 | # LinkedIn Profile Optimizer |
| 7 | |
| 8 | Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles. |
| 9 | |
| 10 | ## When to use |
| 11 | |
| 12 | User pastes their LinkedIn profile URL and asks for an audit |
| 13 | User wants to rewrite their headline, About section, or Featured section |
| 14 | User is launching a content strategy and needs the profile to match |
| 15 | Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization" |
| 16 | |
| 17 | ## Input |
| 18 | |
| 19 | Profile URL (or screenshots of sections) |
| 20 | Goal: **clients** / **job seeking** / **authority** — Featured and CTA vary by goal |
| 21 | Optional: draft content to grade against the existing profile |
| 22 | |
| 23 | ## Output |
| 24 | |
| 25 | A structured audit + rewrite in this shape: |
| 26 | |
| 27 | **Scorecard** (9 sections, pass/fail/needs-work) |
| 28 | **Priority fixes** (ranked by impact) |
| 29 | **Before → After rewrites** for each failing section |
| 30 | **Expected uplift** (based on benchmark data) |
| 31 | |
| 32 | ## Steps |
| 33 | |
| 34 | **Intake.** Collect profile state + goal. Flag missing sections. |
| 35 | **Score each of 9 sections** against the checklist (see references/). |
| 36 | **Rewrite headline** using `[What You Do] | [Who You Help] [Achieve What Result]` — fit all 220 chars. |
| 37 | **Rebuild About** with 7-step structure; verify first **265-275 chars** hook before "see more". |
| 38 | **Curate Featured** (3 strong items) matched to the goal: |
| 39 | **Clients:** lead magnet + case study with results + calendar link |
| 40 | **Job seeking:** portfolio + best work samples + top-performing post |
| 41 | **Authority:** best content + media/podcast features + newsletter signup |
| 42 | **Rewrite Experience bullets** as `action verb + specific metric`. Add 5+ skills per role. Pin top 3 skills. |
| 43 | **Claim custom URL** (linkedin.com/in/firstnamelastname, not the `-123abc456` default). |
| 44 | **Draft recommendation requests** with specifics ("about [project/skill]") — don't send LinkedIn's generic template. |
| 45 | **Deliver before/after diff** + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews). |
| 46 | |
| 47 | ## Nine-component scorecard |
| 48 | |
| 49 | | # | Section | Pass criteria (2026) | |
| 50 | |---|---------|----------------------| |
| 51 | | 1 | **Photo** | ≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile | |
| 52 | | 2 | **Banner** | 1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile | |
| 53 | | 3 | **Headline** | Uses all 220 chars; format `[What You Do] | [Who You Help] [Result]` | |
| 54 | | 4 | **About** | 200-300 words, first-person, 7-step structure, hook in first 265-275 chars | |
| 55 | | 5 | **Featured** | 3 items, matched to goal, custom 1200x627 thumbnails | |
| 56 | | 6 | **Experience** | Every bullet = `action verb + metric`, 5+ skills per role, media attached | |
| 57 | | 7 | **Skills** | 50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each | |
| 58 | | 8 | **Custom URL** | `linkedin.com/in/firstnamelastname` (not the default hash) | |
| 59 | | 9 | **Recommendations** | At least 3 recent, specific (not generic), from diverse contexts | |
| 60 | |
| 61 | ## Key benchmarks (from co.actor research) |
| 62 | |
| 63 | Optimized About sections: **3.9x more views** |
| 64 | 5+ listed skills: **3x more connection requests** |
| 65 | Comprehensive profile: **71% more likely to land interviews** |
| 66 | Featured section content: **30% longer viewing time** |
| 67 | Personal founder profile vs company page: **315% more engagement, 270% more conversions** |
| 68 | |
| 69 | ## Hard rules |
| 70 | |
| 71 | Global voice rules: see root `SKILL.md` §Voice rules. Additional skill-specific rules: |
| 72 | |
| 73 | First person ("I help...") never third person ("Jane is a passionate...") |
| 74 | Never "passionate thought leader" / "driven professional" / "results-oriented" (profile-specific AI vocab) |
| 75 | Avoid wall-of-text. Use line breaks in About section |
| 76 | 80% of users leave Featured empty. Filling it is a free edge |
| 77 | |
| 78 | ## Reference files |
| 79 | |
| 80 | `references/profile-headline-formulas.md` — 220-char formula + before/after examples |
| 81 | `references/about-section-templates.md` — 7-step structure with character budgets |
| 82 | `references/featured-section-playbook.md` — goal-matched content types |
| 83 | `references/banner-photo-specs.md` — dimensions, composition, mobile test |
| 84 | `references/experience-skills-rules.md` — bullet rewriting + skills strategy + custom URL + recommendations |
| 85 | |
| 86 | ## Related skills |
| 87 | |
| 88 | `linkedin-content-planner` — post pillars should echo the profile's headline/About thesis |
| 89 | `linkedin-post-writer` — Featured section rotates quarterly; pin your flagship post |
| 90 | `linkedin-humanizer` — scrub profile copy for the same AI tells we scrub from posts |
| 91 |
Discussion
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