Landing page CRO teardown prompt
You are a senior CRO consultant.
by growthack88·MIT license·GitHub ↗
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prompt text · the author's own wordsYou are a senior CRO consultant. Tear down my landing page layer by layer. Do NOT give generic advice — every finding must quote the actual… CONTEXT: - Traffic source + the exact ad/post/email that sends people here: [paste the ad copy or describe] - Audience temperature: [cold / warm / hot] - Conversion goal on this page: [buy / trial / lead / book a call] - Price point & offer: [X] - Current conversion rate (if known): [X]% - Device split (if known): [X]% mobile LANDING PAGE CONTENT (full copy, in order, top to bottom — include headlines, subheads, CTAs, form fields, badges): [PASTE PAGE CONTENT HERE] TEAR DOWN IN THIS ORDER: 1. MESSAGE MATCH — does the page continue the exact promise of the ad? Score /10. Quote the ad line vs the H1. 2. ABOVE-FOLD CLARITY — 5-second test: what do I get, why you, what do I do next? Flag anything that needs scrolling to understand.
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| 1 | You are a senior CRO consultant. Tear down my landing page layer by layer. Do NOT give generic advice — every finding must quote the actual copy or element it refers to. |
| 2 | |
| 3 | CONTEXT: |
| 4 | - Traffic source + the exact ad/post/email that sends people here: [paste the ad copy or describe] |
| 5 | - Audience temperature: [cold / warm / hot] |
| 6 | - Conversion goal on this page: [buy / trial / lead / book a call] |
| 7 | - Price point & offer: [X] |
| 8 | - Current conversion rate (if known): [X]% |
| 9 | - Device split (if known): [X]% mobile |
| 10 | |
| 11 | LANDING PAGE CONTENT (full copy, in order, top to bottom — include headlines, subheads, CTAs, form fields, badges): |
| 12 | [PASTE PAGE CONTENT HERE] |
| 13 | |
| 14 | TEAR DOWN IN THIS ORDER: |
| 15 | 1. MESSAGE MATCH — does the page continue the exact promise of the ad? Score /10. Quote the ad line vs the H1. |
| 16 | 2. ABOVE-FOLD CLARITY — 5-second test: what do I get, why you, what do I do next? Flag anything that needs scrolling to understand. |
| 17 | 3. OFFER LAYER — is the offer stated as an outcome or a feature list? Is the value obvious vs the price? What's missing: guarantee, urgency, risk-reversal? |
| 18 | 4. FRICTION LAYER — every field, click, and decision between arrival and conversion. Count them. Flag each one that isn't earning its cost. |
| 19 | 5. TRUST LAYER — proof elements: are they specific (numbers, names, faces) or decorative? Where is proof missing next to a commitment point? |
| 20 | 6. MOBILE LAYER — what breaks or gets buried on a small screen: CTA visibility, form length, load-heavy elements. |
| 21 | |
| 22 | OUTPUT FORMAT: |
| 23 | - Layer scores (/10 each) + the single weakest layer |
| 24 | - Top 5 fixes ranked by expected impact vs implementation effort — each with the exact element to change and the suggested replacement copy |
| 25 | - 3 things that are working — do NOT touch these |
| 26 | - One A/B test to run first, with the hypothesis stated in one sentence |
Discussion
Alternatives
Ad library teardownUse when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.Pricing Page (High‑Conversion) — Web Design SkillTell us about your plans and prices, and get back a ready-to-build pricing page: plan layout, what each tier includes, buttons, and answers to common buyer questions.Copywriting hooksWrites opening hooks and post titles for long-form articles in EN or FR — blog posts, Substack/Medium/dev.to, LinkedIn long-form, newsletters, essays. Trigger whenever the user asks for a hook, opening, lede, intro, first sentence/paragraph, opener, accroche, attaque, phrase d'accroche, or première phrase — including punching up a flat intro or draft opening — or for a post title, titre d'article, or headline. Do NOT trigger for social posts (LinkedIn feed, Twitter/X, TikTok, Bluesky), READMEs, taglines, email subjects, ad copy, landing-page headlines, press releases, SEO meta, or body rewrites. Do NOT use for end-of-article CTAs — use samber/cc-skills@copywriting-cta instead.Ecom landing pagesUse when someone wants landing page ideas, concepts, or angles for a store: give me landing page concepts", "LP ideas", "landing page angles", a campaign or ad landing page, pages for a new audience/segment, a seasonal/event/promo page, or a geo/local page. Also use when a chosen concept gets picked and needs building out into an actual page (section-by-section blueprint), or when auditing an existing landing page against best practice. The core insight: one product becomes dozens of pages by varying the ANGLE, not the product. Not for full-site information architecture, product detail pages, collection pages, or blog/SEO content (a landing page has ONE goal, no site chrome). Use an SEO/content skill. Not for the ad or email creative itself, though message match with the page matters.
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