Event prospecting pipeline
Find attendees at conferences/events, research their companies, qualify against ICP, and launch outreach
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npx degit gooseworks-ai/goose-skills/skills/lead-generation/playbooks/event-prospecting-pipeline#main ~/.claude/skills/event-prospecting-pipelineFor one project only, change the path to .claude/skills/event-prospecting-pipeline.
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Event Prospecting Pipeline
End-to-end workflow: find event attendees → research → qualify against ICP → deduplicate → outreach.
When to Use
- "Find leads from [event name/URL]"
- "Who's speaking at [conference]? Get me their contact info"
- "Find AI events in SF and get me decision-maker contacts"
- "Find leads from upcoming conferences and launch outreach"
For Luma-only qualified lead gen with built-in Google Sheets + Slack alerting, use [[skills/composites/get-qualified-leads-from-luma/SKILL.md]] instead. This playbook is the full pipeline including outreach.
Steps
1. Find Attendees / Speakers
Skills: luma-event-attendees OR conference-speaker-scraper
- If user provides a Luma event URL or topic → use
luma-event-attendees - If user provides a conference website → use
conference-speaker-scraper - If user provides a topic/location → use
luma-event-attendeesApify search mode to find events first
Output: Person list with names, bios, LinkedIn/Twitter URLs, companies.
2. Research & Enrich
Capability: Web search
For each person/company:
- Company funding stage, size, product
- Person's current role and seniority
- Recent news or activity
Skip if user just wants a raw attendee list.
3. Qualify Against ICP
Skill: lead-qualification
Filter the enriched list against the client's ICP criteria. Score each lead.
4. Find Decision-Maker Contacts
Skill: company-contact-finder
For qualified companies, find the specific decision-makers with email addresses.
5. Deduplicate
Skill: contact-cache
Check all leads against the contact cache to prevent duplicate outreach across strategies.
6. Output Results
Capability: Google Sheets or CSV export
Export qualified, deduplicated leads with columns: Name, Title, Company, LinkedIn URL, Email, Signal, Score.
7. Launch Outreach (optional)
Skill: cold-email-outreach
If approved, set up personalized outreach via your chosen outreach tool or direct email via AgentMail API (agentmail.dev).
Human Checkpoints
- After Step 3: Review qualified lead list before finding contacts
- After Step 6: Review final list and email copy before launching outreach
| 1 | |
| 2 | type playbook |
| 3 | name event-prospecting-pipeline |
| 4 | description Find attendees at conferences/events, research their companies, qualify against ICP, and launch outreach |
| 5 | |
| 6 | |
| 7 | # Event Prospecting Pipeline |
| 8 | |
| 9 | End-to-end workflow: find event attendees → research → qualify against ICP → deduplicate → outreach. |
| 10 | |
| 11 | ## When to Use |
| 12 | |
| 13 | "Find leads from [event name/URL]" |
| 14 | "Who's speaking at [conference]? Get me their contact info" |
| 15 | "Find AI events in SF and get me decision-maker contacts" |
| 16 | "Find leads from upcoming conferences and launch outreach" |
| 17 | |
| 18 | > **For Luma-only qualified lead gen** with built-in Google Sheets + Slack alerting, use [[skills/composites/get-qualified-leads-from-luma/SKILL.md]] instead. This playbook is the full pipeline including outreach. |
| 19 | |
| 20 | ## Steps |
| 21 | |
| 22 | ### 1. Find Attendees / Speakers |
| 23 | **Skills:** luma-event-attendees OR conference-speaker-scraper |
| 24 | |
| 25 | If user provides a Luma event URL or topic → use `luma-event-attendees` |
| 26 | If user provides a conference website → use `conference-speaker-scraper` |
| 27 | If user provides a topic/location → use `luma-event-attendees` Apify search mode to find events first |
| 28 | |
| 29 | **Output:** Person list with names, bios, LinkedIn/Twitter URLs, companies. |
| 30 | |
| 31 | ### 2. Research & Enrich |
| 32 | **Capability:** Web search |
| 33 | |
| 34 | For each person/company: |
| 35 | Company funding stage, size, product |
| 36 | Person's current role and seniority |
| 37 | Recent news or activity |
| 38 | |
| 39 | Skip if user just wants a raw attendee list. |
| 40 | |
| 41 | ### 3. Qualify Against ICP |
| 42 | **Skill:** lead-qualification |
| 43 | |
| 44 | Filter the enriched list against the client's ICP criteria. Score each lead. |
| 45 | |
| 46 | ### 4. Find Decision-Maker Contacts |
| 47 | **Skill:** company-contact-finder |
| 48 | |
| 49 | For qualified companies, find the specific decision-makers with email addresses. |
| 50 | |
| 51 | ### 5. Deduplicate |
| 52 | **Skill:** contact-cache |
| 53 | |
| 54 | Check all leads against the contact cache to prevent duplicate outreach across strategies. |
| 55 | |
| 56 | ### 6. Output Results |
| 57 | **Capability:** Google Sheets or CSV export |
| 58 | |
| 59 | Export qualified, deduplicated leads with columns: Name, Title, Company, LinkedIn URL, Email, Signal, Score. |
| 60 | |
| 61 | ### 7. Launch Outreach (optional) |
| 62 | **Skill:** cold-email-outreach |
| 63 | |
| 64 | If approved, set up personalized outreach via your chosen outreach tool or direct email via AgentMail API (agentmail.dev). |
| 65 | |
| 66 | ## Human Checkpoints |
| 67 | |
| 68 | **After Step 3**: Review qualified lead list before finding contacts |
| 69 | **After Step 6**: Review final list and email copy before launching outreach |
| 70 |
Discussion
Alternatives
Also in Lead listsBuild a system for handling sales leadsTell us how leads reach your team today and you get back a written playbook for scoring, routing, and following up on every lead fast.Linkedin engager analyticsPull the people who liked or commented on any LinkedIn post and segment them by ICP fit (peer / aspirational / prospect / other). Produces an engager roster, tier breakdown, and outbound action lists (follow back, comment-drop, DM-able with one-line openers). Powered by Apify, no LinkedIn login. Triggers on "who liked my post", "who engaged", "engagers report", "audience analytics". Not for tracking author replies to your comments (use linkedin-thread-monitor).Champion trackerTrack product champions for job changes and qualify their new companies against ICP. Takes a CSV of known champions (with LinkedIn URLs), creates a baseline snapshot via Apify enrichment, then detects when champions move to new companies. Scores new companies on a 0-4 ICP fit scale. Outputs a downloadable CSV of movers with qualification verdicts.Get Qualified Leads from Luma EventsEnd-to-end lead prospecting from Luma events. Searches Luma for events by topic and location, extracts all attendees/hosts, qualifies them against a qualification prompt, outputs results to a Google Sheet, and sends a Slack alert with top leads. Use this skill whenever someone wants to find qualified leads from events, prospect event attendees, or run an event-based lead gen workflow. Also triggers for "find people at events and qualify them" or who's attending X events that matches our ICP.