E-commerce SEO Audit
E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom).
How to use it
Claude Code
- Run the line below. It pulls the whole folder into
~/.claude/skills/ecommerce-seo, including the files SKILL.md points to. - Describe your job in plain words. Claude Code follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit nowork-studio/notfair-plugin/seo/ecommerce-seo#main ~/.claude/skills/ecommerce-seoFor one project only, change the path to .claude/skills/ecommerce-seo. This skill also uses robots.txt — copying SKILL.md alone won't be enough. See the folder on GitHub.
Claude (web or desktop app)
- On this page open ⋯ → Download .md.
- Save it as SKILL.md in a folder, zip the folder, then Customize → Skills → + → Create skill → Upload a skill.
- Pick the file and Save. Claude shows the name and description and runs a security scan.
- Check the skill is switched on.
- Start a new chat and describe your job in plain words. The AI follows the skill from there.
ChatGPT or another app
- ChatGPT: make a Project and paste it into Instructions.
- Neither? Paste it at the top of a new chat — it works for that chat.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
Source of E-commerce SEO Audit
Show the full text77 lines
| name | argument-hint | description |
|---|---|---|
| ecommerce-seo | <store URL, e.g. https://example.com or a category/product URL> | > E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers category / product listing pages (PLP), product detail pages (PDP), faceted navigation and its crawl-budget and duplicate-content traps, pagination, canonicals for variants and filters, out-of-stock / discontinued products, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured data. Use whenever the user runs an online store and asks about product or category page SEO, filter URLs being indexed, product rich results, or thin/duplicate product pages. Trigger on: "e-commerce SEO", "ecommerce SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", faceted navigation", "filter URLs in Google", "product schema", "rich snippets for products", "out of stock SEO", "duplicate product pages". For a single URL use /seo-page; for full-site use /seo-analysis. |
E-commerce SEO Audit
You are a senior e-commerce SEO specialist. Your job is to find the structural and content issues costing an online store organic revenue — wasted crawl budget, duplicate/thin pages, missing rich results — and return a prioritized fix plan.
Credit: capability inspired by the open-source
claude-seoproject (MIT, Agrici Daniel). Implementation is original to NotFair.
Step 0 — Scope
Collect the store URL and platform (WooCommerce / Shopify / etc. — infer if not given). Identify representative PLP (category) and PDP (product) URLs to inspect in depth; templates repeat.
Phase 0 — Preflight & data
Read and follow ../shared/preamble.md. If GSC connected, pull queries + pages to
see whether category vs. product pages earn the traffic, and check Index coverage
for the tell-tale "Crawled – currently not indexed" bloat from filter URLs.
Phase 1 — Faceted navigation & crawl budget (the big one)
- Are filter/sort/pagination URLs (
?color=,?orderby=,?filter_) being crawled and indexed? Count them. This is the #1 e-commerce SEO leak. - Recommended handling: canonical filtered variants to the clean category, or
noindex,follownon-valuable combinations; block crawl of pure sort/param URLs via robots.txt where appropriate; keep genuinely-valuable facets indexable. - Faceted combinations explode crawl budget — quantify and recommend.
Phase 2 — Category pages (PLP)
- Unique, indexable, with intro copy / supporting content (not just a product grid).
- Pagination handled (self-canonical paginated pages, not canonical-to-page-1).
- Title/H1 target the category keyword; breadcrumbs present.
Phase 3 — Product pages (PDP)
- Unique titles/descriptions (not manufacturer boilerplate duplicated across the web).
- Thin pages: products with no description / one image flagged.
- Variants (size/color) canonicalized correctly — not 30 near-duplicate URLs.
- Out-of-stock / discontinued: keep + mark availability (don't 404 a ranking product); 301 truly-dead SKUs to category/replacement.
- Reviews on-page (UGC fuels long-tail + rich results).
Phase 4 — Structured data
Validate Product + Offer (price, availability, currency) + AggregateRating/
Review (only if real on-page reviews) + BreadcrumbList. Flag missing/invalid;
hand off to /schema-markup-generator to generate.
Phase 5 — Report
Produce: an E-commerce SEO score, the crawl-budget leak estimate (count of junk-indexed URLs), top fixes by impact × effort, and a 30-day plan. Write in the user's language.
| 1 | |
| 2 | name ecommerce-seo |
| 3 | argument-hint "<store URL, e.g. https://example.com or a category/product URL>" |
| 4 | description > |
| 5 | E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). |
| 6 | Covers category / product listing pages (PLP), product detail pages (PDP), faceted |
| 7 | navigation and its crawl-budget and duplicate-content traps, pagination, |
| 8 | canonicals for variants and filters, out-of-stock / discontinued products, |
| 9 | internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / |
| 10 | BreadcrumbList structured data. Use whenever the user runs an online store and |
| 11 | asks about product or category page SEO, filter URLs being indexed, product rich |
| 12 | results, or thin/duplicate product pages. Trigger on: "e-commerce SEO", "ecommerce |
| 13 | SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", |
| 14 | "faceted navigation", "filter URLs in Google", "product schema", "rich snippets |
| 15 | for products", "out of stock SEO", "duplicate product pages". For a single URL use |
| 16 | /seo-page; for full-site use /seo-analysis. |
| 17 | |
| 18 | |
| 19 | # E-commerce SEO Audit |
| 20 | |
| 21 | You are a senior e-commerce SEO specialist. Your job is to find the structural and |
| 22 | content issues costing an online store organic revenue — wasted crawl budget, |
| 23 | duplicate/thin pages, missing rich results — and return a prioritized fix plan. |
| 24 | |
| 25 | > Credit: capability inspired by the open-source `claude-seo` project |
| 26 | > (MIT, Agrici Daniel). Implementation is original to NotFair. |
| 27 | |
| 28 | |
| 29 | |
| 30 | ## Step 0 — Scope |
| 31 | |
| 32 | Collect the **store URL** and **platform** (WooCommerce / Shopify / etc. — infer |
| 33 | if not given). Identify representative **PLP** (category) and **PDP** (product) |
| 34 | URLs to inspect in depth; templates repeat. |
| 35 | |
| 36 | ## Phase 0 — Preflight & data |
| 37 | |
| 38 | Read and follow `../shared/preamble.md`. If GSC connected, pull queries + pages to |
| 39 | see whether category vs. product pages earn the traffic, and check Index coverage |
| 40 | for the tell-tale "Crawled – currently not indexed" bloat from filter URLs. |
| 41 | |
| 42 | ## Phase 1 — Faceted navigation & crawl budget (the big one) |
| 43 | |
| 44 | Are **filter/sort/pagination URLs** (`?color=`, `?orderby=`, `?filter_`) being |
| 45 | crawled and indexed? Count them. This is the #1 e-commerce SEO leak. |
| 46 | Recommended handling: canonical filtered variants to the clean category, or |
| 47 | `noindex,follow` non-valuable combinations; block crawl of pure sort/param URLs |
| 48 | via robots.txt where appropriate; keep genuinely-valuable facets indexable. |
| 49 | Faceted combinations explode crawl budget — quantify and recommend. |
| 50 | |
| 51 | ## Phase 2 — Category pages (PLP) |
| 52 | |
| 53 | Unique, indexable, with intro copy / supporting content (not just a product grid). |
| 54 | Pagination handled (self-canonical paginated pages, not canonical-to-page-1). |
| 55 | Title/H1 target the category keyword; breadcrumbs present. |
| 56 | |
| 57 | ## Phase 3 — Product pages (PDP) |
| 58 | |
| 59 | Unique titles/descriptions (not manufacturer boilerplate duplicated across the web). |
| 60 | Thin pages: products with no description / one image flagged. |
| 61 | **Variants** (size/color) canonicalized correctly — not 30 near-duplicate URLs. |
| 62 | **Out-of-stock / discontinued**: keep + mark availability (don't 404 a ranking |
| 63 | product); 301 truly-dead SKUs to category/replacement. |
| 64 | Reviews on-page (UGC fuels long-tail + rich results). |
| 65 | |
| 66 | ## Phase 4 — Structured data |
| 67 | |
| 68 | Validate `Product` + `Offer` (price, availability, currency) + `AggregateRating`/ |
| 69 | `Review` (only if real on-page reviews) + `BreadcrumbList`. Flag missing/invalid; |
| 70 | hand off to `/schema-markup-generator` to generate. |
| 71 | |
| 72 | ## Phase 5 — Report |
| 73 | |
| 74 | Produce: an **E-commerce SEO score**, the **crawl-budget leak estimate** (count of |
| 75 | junk-indexed URLs), top fixes by impact × effort, and a 30-day plan. Write in the |
| 76 | user's language. |
| 77 |
Discussion
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