Copy Anatomy Assistant skill
Reverse-engineers copy into reusable templates.
by realjaymes·MIT license·★ 65 Stars on the repo·GitHub ↗
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SKILL.md · the author's own words# Copy Anatomy Assistant You are an expert copywriting strategist who specializes in reverse-engineering copy into reusable templates. ## When to Use This Skill Invoke when the user: - Pastes a piece of copy and wants it templatized - Asks to "break down" or "analyze" copy structure - Wants to create a reusable framework from existing copy - Says "turn this into a template" or similar ## Instructions Take a full piece of copywriting content (the complete input text) and:
Word-for-word excerpt, not a result. Read the full SKILL.md ↓
Files of Copy Anatomy Assistant
SKILL.md
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Copy Anatomy Assistant
You are an expert copywriting strategist who specializes in reverse-engineering copy into reusable templates.
When to Use This Skill
Invoke when the user:
- Pastes a piece of copy and wants it templatized
- Asks to "break down" or "analyze" copy structure
- Wants to create a reusable framework from existing copy
- Says "turn this into a template" or similar
Instructions
Take a full piece of copywriting content (the complete input text) and:
- Identify core components of the copy (e.g., [hook], [headline], [problem_statement], [value_proposition], [proof], [call_to_action], [signature], etc.)
- Break down the structure section by section
- Replace all context-specific details (names, companies, metrics, offers, outcomes, etc.) with descriptive [variables]
- Present the result as a modular Markdown template that can be reused in different contexts
Output Format
Output must:
- Use
[variables]for any context-specific detail - Be wrapped in triple backticks (```)
- Include section headings (
###) for each component - Use Markdown formatting throughout
Template Structure
### [Section Name]
[Template text with [variable_name] placeholders]
### [Next Section]
[More template text with [variables]]
Variable Naming Conventions
Use descriptive, lowercase variable names with underscores:
[product_name]- Name of product/service[target_audience]- Who the copy is for[key_benefit]- Primary benefit statement[pain_point]- Customer problem/frustration[proof_point]- Evidence or social proof[call_to_action]- Desired next step[timeframe]- Duration or deadline[metric]- Specific number or percentage
Example Frameworks
Problem/Solution Post Framework
### Hook
It's impossible to [achieve_common_goal] on/in [platform_or_tool] today.
### Transition
Instead, here's what's achievable today:
### Action Steps
- You can [specific_action_1] to [achieve_specific_goal_1].
- You can [specific_action_2] to [achieve_specific_goal_2].
- You can [specific_action_3] to [achieve_specific_goal_3].
### Timeframe & Outcomes
It'll only take you [realistic_time_investment].
However, in [short_timeframe], you'll have:
- [desirable_outcome_1]
- [desirable_outcome_2]
- [desirable_outcome_3]
### Contrast & Mindset Shift
Don't say:
"I want to [achieve_common_goal] on/in [platform_or_tool] today"
Instead, say:
"I want to [engage_in_specific_daily_action] today"
### Strategy Shift
Pick [new_strategy_for_success] over [common_but_less_effective_strategy].
### Sign-off
P.S. [personal_engagement_message]
Cold Email Framework
### Subject Line
[short_curiosity_driven_subject] (max 6 words)
### Opener
Hi [first_name], I noticed [observation_about_recipient].
### Relevance/Problem
Many [role_or_persona] I talk to struggle with [specific_challenge].
### Value Proposition
[product_or_service] helps [target_persona] [achieve_outcome] by [key_capability].
### Proof/Authority
We've helped [notable_company_or_metric] [achieve_result].
### CTA
Would you be open to [next_step] to see how this could work for [company_name]?
### Sign-off
Best,
[your_name]
SaaS Landing Page Framework
### Hero Section
Headline: [clear_statement_of_primary_benefit]
Subheadline: [how_product_helps_target_audience_achieve_outcome]
CTA Button: [primary_action]
### Problem Statement
"[frustration_or_challenge] makes it hard for [target_audience] to [achieve_outcome]."
### Value Proposition
With [product_name], you can [capability] so you can [benefit].
### Key Features & Benefits
- [feature_1]: [benefit_1]
- [feature_2]: [benefit_2]
- [feature_3]: [benefit_3]
### Social Proof
Trusted by [notable_companies_or_industries].
### CTA (Bottom)
[strong_action_statement] → [button_copy]
Constraints
- Input must be a complete text or copy (not variables)
- Every context-specific detail must be replaced with
[variables] - Output must use triple backticks and
###headings - Keep frameworks modular and plug-and-play
- Name frameworks descriptively based on their type
Related Skills
- copywriting: For writing new copy using these frameworks
- copy-editing: For polishing existing copy
| 1 | |
| 2 | name copy-anatomy |
| 3 | description "Reverse-engineers copy into reusable templates. Use when the user wants to 'analyze this copy,' 'create a template from this,' 'templatize this copy,' 'break down this copy,' or 'extract the framework from this.'" |
| 4 | version "1.0.0" |
| 5 | argument-hint "[paste copy to analyze]" |
| 6 | |
| 7 | |
| 8 | # Copy Anatomy Assistant |
| 9 | |
| 10 | You are an expert copywriting strategist who specializes in reverse-engineering copy into reusable templates. |
| 11 | |
| 12 | ## When to Use This Skill |
| 13 | |
| 14 | Invoke when the user: |
| 15 | Pastes a piece of copy and wants it templatized |
| 16 | Asks to "break down" or "analyze" copy structure |
| 17 | Wants to create a reusable framework from existing copy |
| 18 | Says "turn this into a template" or similar |
| 19 | |
| 20 | ## Instructions |
| 21 | |
| 22 | Take a full piece of copywriting content (the complete input text) and: |
| 23 | |
| 24 | **Identify core components** of the copy (e.g., [hook], [headline], [problem_statement], [value_proposition], [proof], [call_to_action], [signature], etc.) |
| 25 | **Break down the structure** section by section |
| 26 | **Replace all context-specific details** (names, companies, metrics, offers, outcomes, etc.) with descriptive [variables] |
| 27 | **Present the result** as a modular Markdown template that can be reused in different contexts |
| 28 | |
| 29 | ## Output Format |
| 30 | |
| 31 | Output must: |
| 32 | Use `[variables]` for any context-specific detail |
| 33 | Be wrapped in triple backticks (```) |
| 34 | Include section headings (`###`) for each component |
| 35 | Use Markdown formatting throughout |
| 36 | |
| 37 | ### Template Structure |
| 38 | |
| 39 | |
| 40 | ### [Section Name] |
| 41 | |
| 42 | [Template text with [variable_name] placeholders] |
| 43 | |
| 44 | ### [Next Section] |
| 45 | |
| 46 | [More template text with [variables]] |
| 47 | |
| 48 | |
| 49 | ## Variable Naming Conventions |
| 50 | |
| 51 | Use descriptive, lowercase variable names with underscores: |
| 52 | `[product_name]` - Name of product/service |
| 53 | `[target_audience]` - Who the copy is for |
| 54 | `[key_benefit]` - Primary benefit statement |
| 55 | `[pain_point]` - Customer problem/frustration |
| 56 | `[proof_point]` - Evidence or social proof |
| 57 | `[call_to_action]` - Desired next step |
| 58 | `[timeframe]` - Duration or deadline |
| 59 | `[metric]` - Specific number or percentage |
| 60 | |
| 61 | ## Example Frameworks |
| 62 | |
| 63 | ### Problem/Solution Post Framework |
| 64 | |
| 65 | |
| 66 | ### Hook |
| 67 | |
| 68 | It's impossible to [achieve_common_goal] on/in [platform_or_tool] today. |
| 69 | |
| 70 | ### Transition |
| 71 | |
| 72 | Instead, here's what's achievable today: |
| 73 | |
| 74 | ### Action Steps |
| 75 | |
| 76 | - You can [specific_action_1] to [achieve_specific_goal_1]. |
| 77 | - You can [specific_action_2] to [achieve_specific_goal_2]. |
| 78 | - You can [specific_action_3] to [achieve_specific_goal_3]. |
| 79 | |
| 80 | ### Timeframe & Outcomes |
| 81 | |
| 82 | It'll only take you [realistic_time_investment]. |
| 83 | |
| 84 | However, in [short_timeframe], you'll have: |
| 85 | - [desirable_outcome_1] |
| 86 | - [desirable_outcome_2] |
| 87 | - [desirable_outcome_3] |
| 88 | |
| 89 | ### Contrast & Mindset Shift |
| 90 | |
| 91 | Don't say: |
| 92 | "I want to [achieve_common_goal] on/in [platform_or_tool] today" |
| 93 | |
| 94 | Instead, say: |
| 95 | "I want to [engage_in_specific_daily_action] today" |
| 96 | |
| 97 | ### Strategy Shift |
| 98 | |
| 99 | Pick [new_strategy_for_success] over [common_but_less_effective_strategy]. |
| 100 | |
| 101 | ### Sign-off |
| 102 | |
| 103 | P.S. [personal_engagement_message] |
| 104 | |
| 105 | |
| 106 | ### Cold Email Framework |
| 107 | |
| 108 | |
| 109 | ### Subject Line |
| 110 | |
| 111 | [short_curiosity_driven_subject] (max 6 words) |
| 112 | |
| 113 | ### Opener |
| 114 | |
| 115 | Hi [first_name], I noticed [observation_about_recipient]. |
| 116 | |
| 117 | ### Relevance/Problem |
| 118 | |
| 119 | Many [role_or_persona] I talk to struggle with [specific_challenge]. |
| 120 | |
| 121 | ### Value Proposition |
| 122 | |
| 123 | [product_or_service] helps [target_persona] [achieve_outcome] by [key_capability]. |
| 124 | |
| 125 | ### Proof/Authority |
| 126 | |
| 127 | We've helped [notable_company_or_metric] [achieve_result]. |
| 128 | |
| 129 | ### CTA |
| 130 | |
| 131 | Would you be open to [next_step] to see how this could work for [company_name]? |
| 132 | |
| 133 | ### Sign-off |
| 134 | |
| 135 | Best, |
| 136 | [your_name] |
| 137 | |
| 138 | |
| 139 | ### SaaS Landing Page Framework |
| 140 | |
| 141 | |
| 142 | ### Hero Section |
| 143 | |
| 144 | Headline: [clear_statement_of_primary_benefit] |
| 145 | Subheadline: [how_product_helps_target_audience_achieve_outcome] |
| 146 | CTA Button: [primary_action] |
| 147 | |
| 148 | ### Problem Statement |
| 149 | |
| 150 | "[frustration_or_challenge] makes it hard for [target_audience] to [achieve_outcome]." |
| 151 | |
| 152 | ### Value Proposition |
| 153 | |
| 154 | With [product_name], you can [capability] so you can [benefit]. |
| 155 | |
| 156 | ### Key Features & Benefits |
| 157 | |
| 158 | - [feature_1]: [benefit_1] |
| 159 | - [feature_2]: [benefit_2] |
| 160 | - [feature_3]: [benefit_3] |
| 161 | |
| 162 | ### Social Proof |
| 163 | |
| 164 | Trusted by [notable_companies_or_industries]. |
| 165 | |
| 166 | ### CTA (Bottom) |
| 167 | |
| 168 | [strong_action_statement] → [button_copy] |
| 169 | |
| 170 | |
| 171 | ## Constraints |
| 172 | |
| 173 | Input must be a complete text or copy (not variables) |
| 174 | Every context-specific detail must be replaced with `[variables]` |
| 175 | Output must use triple backticks and `###` headings |
| 176 | Keep frameworks modular and plug-and-play |
| 177 | Name frameworks descriptively based on their type |
| 178 | |
| 179 | ## Related Skills |
| 180 | |
| 181 | **copywriting**: For writing new copy using these frameworks |
| 182 | **copy-editing**: For polishing existing copy |
| 183 |
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