/cs:cmo-review <plan

/cs:cmo-review — CMO Forcing Questions

by alirezarezvani · MIT license · ★ 26,349 on GitHub · updated Aug 30

/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.

---
name: "cmo-review"
description: "/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails."
---

# /cs:cmo-review — CMO Forcing Questions

**Command:** `/cs:cmo-review <plan>`

The narrative-first strategist pressure-tests positioning before debating tactics.

## When to Run

- Before launching any new campaign
- Before changing positioning, tagline, or category
- Before allocating > 10% of marketing budget to a new channel
- Before a major PR moment (funding announcement, product launch)
- When pipeline contribution is declining

Overview

The narrative-first strategist pressure-tests positioning before debating tactics.

Manual install (npx, ZIP)

Claude Codenpx skills add alirezarezvani/claude-skills --skill cmo-review -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/alirezarezvani/claude-skills/tar.gz/19392f7a0826 \
  | tar -xz -C ~/.claude/skills --strip-components=3 claude-skills-19392f7a0826/c-level-agents/skills/cmo-review

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/41ebe0e955be888845de/cmo-review.zip" -OutFile "$env:TEMP\cmo-review.zip"; Expand-Archive "$env:TEMP\cmo-review.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md3.2 KB

Read the files here

alirezarezvani/19392f71 file

SKILL.md3.2 KB

Shared references4SKILL.md reads these from elsewhere in the repo. Not in the ZIP.

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/cs:cmo-review — CMO Forcing Questions

Command: /cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

Before launching any new campaign
Before changing positioning, tagline, or category
Before allocating > 10% of marketing budget to a new channel
Before a major PR moment (funding announcement, product launch)
When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

Persona ≠ ICP. ICP is real.
If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

One sentence the customer would say out loud.
"We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

This is the headline. Everything cascades.
If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

Name the channel, intent, and the path to first contact.
PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

Run the models:

python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py
python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py

Answer the six questions in writing.
Apply the verdict:
- 🟢 GREEN — story is sharp, channel mix sound
- 🟡 YELLOW — sharpen positioning before scaling
- 🔴 RED — positioning broken; do not spend

Output Format

# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

/cs:cro-review — pipeline contribution check
/cs:cpo-review — product ↔ positioning alignment
/cs:decide — log the verdict

Agent: cs-cmo-advisor
Skill: cmo-advisor
Execution domain: ../../../marketing-skill/

Version: 1.0.0

1	---
2	name: "cmo-review"
3	description: "/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails."
4	---
5
6	# /cs:cmo-review — CMO Forcing Questions
7
8	Command: `/cs:cmo-review <plan>`
9
10	The narrative-first strategist pressure-tests positioning before debating tactics.
11
12	## When to Run
13
14	- Before launching any new campaign
15	- Before changing positioning, tagline, or category
16	- Before allocating > 10% of marketing budget to a new channel
17	- Before a major PR moment (funding announcement, product launch)
18	- When pipeline contribution is declining
19
20	## The Six CMO Questions
21
22	### 1. ICP (One Real Person)
23	Name one real person in your ICP. Company, title, what they do daily, what they hate.
24	- Persona ≠ ICP. ICP is real.
25	- If you can't name one, the ICP isn't sharp enough.
26
27	### 2. JTBD
28	What job is the customer hiring this product to do, and what's the alternative they use today?
29	- One sentence the customer would say out loud.
30	- "We use spreadsheets" is a valid alternative. So is "we don't."
31
32	### 3. Positioning Statement
33	One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].
34	- This is the headline. Everything cascades.
35	- If it doesn't fit in one sentence, it's not positioning yet.
36
37	### 4. Distribution Channel
38	Where does the customer first hear your name — and is it inbound or outbound at this stage?
39	- Name the channel, intent, and the path to first contact.
40	- PLG, sales-led, content-led, partnership-led — pick a primary.
41
42	### 5. CAC Payback
43	Per channel: what's CAC, what's payback in months, and is it improving?
44	- If a channel's payback is > 18 months, it isn't a channel — it's a hobby.
45
46	### 6. Defensibility of Brand
47	If a well-funded competitor copies your messaging tomorrow, what's still yours?
48	- Category position, founder-market fit, customer love, distribution lock — name one.
49
50	## Workflow
51
52	1. Run the models:
53	```bash
54	python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py
55	python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py
56	```
57	2. Answer the six questions in writing.
58	3. Apply the verdict:
59	- 🟢 GREEN — story is sharp, channel mix sound
60	- 🟡 YELLOW — sharpen positioning before scaling
61	- 🔴 RED — positioning broken; do not spend
62
63	## Output Format
64
65	```markdown
66	# CMO Review: <plan>
67	Date: YYYY-MM-DD
68
69	## Positioning
70	One-sentence statement: <here>
71
72	## ICP
73	- Named persona: <name, title, company>
74	- JTBD: <one sentence in their words>
75
76	## Channel Mix
77	- Primary: <channel> \| CAC $X \| Payback Ym
78	- Secondary: <channel> \| CAC $X \| Payback Ym
79
80	## Verdict
81	🟢 / 🟡 / 🔴
82
83	## Next Steps
84	[3 concrete actions]
85	```
86
87	## Routing
88
89	- `/cs:cro-review` — pipeline contribution check
90	- `/cs:cpo-review` — product ↔ positioning alignment
91	- `/cs:decide` — log the verdict
92
93	## Related
94
95	- Agent: [`cs-cmo-advisor`](../../agents/cs-cmo-advisor.md)
96	- Skill: [`cmo-advisor`](../../../c-level-advisor/skills/cmo-advisor/SKILL.md)
97	- Execution domain: `../../../marketing-skill/`
98
99	---
100
101	Version: 1.0.0
102