Paid Media Financial Model
Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics.
How to use it
- Hit Copy the whole skill.
- Claude: ⋯ → Download .md, then Customize → Skills → Add → Upload skill.
ChatGPT: make a Project and paste it into Instructions.
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Claude Code — installs the whole folder, not just SKILL.md
npx degit AgriciDaniel/claude-ads/skills/ads-math#main ~/.claude/skills/ads-mathFor one project only, change the path to .claude/skills/ads-math.
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Show the full text22 lines
Paid Media Financial Model
- Identify the decision and collect units, currency, period, tax/refund treatment, margin, attribution basis, and uncertainty.
- Show the formula and map every input to an operator value or cited artifact.
- Validate denominators, sign, missing values, incompatible windows, and unit conversions.
- Calculate base, downside, and upside cases where uncertainty affects the decision.
- Keep platform-attributed revenue, blended business revenue, cash flow, and contribution margin distinct.
- Return machine-readable inputs, formulas, outputs, sensitivities, and decision implications.
Never fabricate missing financial inputs, hide division-by-zero, or present a point forecast without its assumptions.
| 1 | |
| 2 | name ads-math |
| 3 | description "Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER." |
| 4 | |
| 5 | |
| 6 | # Paid Media Financial Model |
| 7 | |
| 8 | Identify the decision and collect units, currency, period, tax/refund treatment, |
| 9 | margin, attribution basis, and uncertainty. |
| 10 | Show the formula and map every input to an operator value or cited artifact. |
| 11 | Validate denominators, sign, missing values, incompatible windows, and unit |
| 12 | conversions. |
| 13 | Calculate base, downside, and upside cases where uncertainty affects the decision. |
| 14 | Keep platform-attributed revenue, blended business revenue, cash flow, and |
| 15 | contribution margin distinct. |
| 16 | Return machine-readable inputs, formulas, outputs, sensitivities, and decision |
| 17 | implications. |
| 18 | |
| 19 | Never fabricate missing financial inputs, hide division-by-zero, or present a point |
| 20 | forecast without its assumptions. |
| 21 | |
| 22 |
Discussion
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