Campaign Concepts and Copy
Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence.
How to use it
- Hit Copy SKILL.md — or use the Claude Code line below to get every file.
- Claude: ⋯ → Download .md, then Customize → Skills → Add → Upload skill.
ChatGPT: make a Project and paste it into Instructions.
Neither? Paste it at the top of a new chat — it works for that chat. - Describe your job in plain words. The AI follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit AgriciDaniel/claude-ads/skills/ads-create#main ~/.claude/skills/ads-createFor one project only, change the path to .claude/skills/ads-create. This skill also uses meta-creative-specs.md, youtube-creative-specs.md, linkedin-creative-specs.md, tiktok-creative-specs.md, microsoft-creative-specs.md — copying SKILL.md alone won't be enough. See the folder on GitHub.
Not working?
- Check which app you pasted it into — the steps above name the right one.
- Some skills need the paid tier of Claude or ChatGPT.
Paste into Claude, ChatGPT or Cursor.
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Campaign Concepts and Copy
- Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings.
- Separate factual claims, operator-approved claims, and creative hypotheses.
- For Meta work, collect the account, Pixel, and conversion cold-start
dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold orunknown, state that in the brief, do not reuse mature-account creative benchmarks or performance claims, and never label existing creative bad merely because the Pixel is new. - Generate materially distinct strategic concepts, not cosmetic rewrites.
- For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis.
- Validate copy limits and policy against current platform references. Load only
the active files among
ads/references/google-creative-specs.md,meta-creative-specs.md,youtube-creative-specs.md,linkedin-creative-specs.md,tiktok-creative-specs.md, andmicrosoft-creative-specs.md; use the dated source ledger for every current specification claim. - Return a versioned creative brief and copy deck inside the run directory.
Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.
| 1 | |
| 2 | name ads-create |
| 3 | description "Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions." |
| 4 | |
| 5 | |
| 6 | # Campaign Concepts and Copy |
| 7 | |
| 8 | Load the validated setup/brand profile, objective, audience, offer, proof, |
| 9 | platform/placement requirements, policy context, and optional audit findings. |
| 10 | Separate factual claims, operator-approved claims, and creative hypotheses. |
| 11 | For Meta work, collect the account, Pixel, and conversion cold-start |
| 12 | dimensions per the contract in `skills/ads-meta/SKILL.md`. When any |
| 13 | dimension is cold or `unknown`, state that in the brief, do not reuse |
| 14 | mature-account creative benchmarks or performance claims, and never label |
| 15 | existing creative bad merely because the Pixel is new. |
| 16 | Generate materially distinct strategic concepts, not cosmetic rewrites. |
| 17 | For each concept, define insight, promise, proof, hook, narrative, CTA, objections, |
| 18 | platform adaptations, destination, and experiment hypothesis. |
| 19 | Validate copy limits and policy against current platform references. Load only |
| 20 | the active files among `ads/references/google-creative-specs.md`, |
| 21 | `meta-creative-specs.md`, `youtube-creative-specs.md`, |
| 22 | `linkedin-creative-specs.md`, `tiktok-creative-specs.md`, and |
| 23 | `microsoft-creative-specs.md`; use the dated source ledger for every current |
| 24 | specification claim. |
| 25 | Return a versioned creative brief and copy deck inside the run directory. |
| 26 | |
| 27 | Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated |
| 28 | claims. Human review remains required before production or launch. |
| 29 |
Discussion
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