Budget and Bidding
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms.
How to use it
- Hit Copy the whole skill.
- Claude: ⋯ → Download .md, then Customize → Skills → Add → Upload skill.
ChatGPT: make a Project and paste it into Instructions.
Neither? Paste it at the top of a new chat — it works for that chat. - Describe your job in plain words. The AI follows the skill from there.
Claude Code — installs the whole folder, not just SKILL.md
npx degit AgriciDaniel/claude-ads/skills/ads-budget#main ~/.claude/skills/ads-budgetFor one project only, change the path to .claude/skills/ads-budget.
Not working?
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Paste into Claude, ChatGPT or Cursor.
Show the full text22 lines
Budget and Bidding
- Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
- Normalize spend and outcomes to comparable windows and definitions.
- Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
- Distinguish committed baseline, controlled experiments, and reserve capacity.
- Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
- Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
| 1 | |
| 2 | name ads-budget |
| 3 | description "Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs." |
| 4 | |
| 5 | |
| 6 | # Budget and Bidding |
| 7 | |
| 8 | Establish objective, conversion value, gross margin, cash constraints, sales |
| 9 | capacity, attribution uncertainty, seasonality, and platform minimum evidence. |
| 10 | Normalize spend and outcomes to comparable windows and definitions. |
| 11 | Calculate break-even boundaries and show formulas, inputs, uncertainty, and |
| 12 | sensitivity cases. |
| 13 | Distinguish committed baseline, controlled experiments, and reserve capacity. |
| 14 | Compare hold, reallocate, scale, reduce, or experiment options using marginal |
| 15 | evidence rather than blended averages alone. |
| 16 | Return a decision-complete plan with platform/campaign amount, timing, owner, |
| 17 | guardrails, success measure, and rollback trigger. |
| 18 | |
| 19 | Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed |
| 20 | percentage scaling are optional heuristics, never universal authorization. |
| 21 | |
| 22 |
Discussion
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