65 team performance review skill
Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer.
by minhnv0807·MIT license·★ 599 Stars on the repo·GitHub ↗
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SKILL.md
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Team Performance Review
Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket.
Thu thap thong tin
Doc lich su brief (64-team-brief), output ky truoc, va report (07-bao-cao-marketing) neu co. Neu thieu, hoi toi da 4 cau:
- Review cho ai, role gi, ky nao? Content writer / designer / media buyer / channel operator; thang hay quy.
- KPI da set dau ky la gi? Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do.
- Data output cu the: so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task.
- Quan sat cu the trong ky: 2-3 tinh huong that (tot va chua tot) co ngay thang.
Nguyen tac
- Khong bat ngo. Feedback tieu cuc phai duoc noi ngay khi xay ra, khong don den ky review.
- Moi nhan dinh co bang chung. "Cham chi" khong phai danh gia; "on-time 9/10 task, 2 lan tu de xuat goc content moi" moi la danh gia.
- Danh gia hanh vi, khong danh gia tinh cach. "Nop tre 3 lan khong bao truoc" thay vi "thieu trach nhiem".
- Rating nhat quan. Cung mot tieu chuan cho ca team; khong de quan he tot/xau lam lech thang do.
- Review phai dan den ke hoach phat trien. Khong co development plan thi review chi la bang diem vo dung.
- Tai lieu bao mat. Chi leader va nguoi duoc review.
KPI theo role
| Role | KPI dinh luong | KPI dinh tinh |
|---|---|---|
| Content writer | So bai/thang, on-time rate, so lan sua/bai, engagement rate bai minh viet | Bam brand voice, do sac cua goc, chu dong de xuat angle |
| Designer | So asset/thang, on-time rate, ti le asset duyet lan dau, diem design review | Hieu brief, tuan thu brand guideline, xu ly asset gap |
| Media buyer | CPL vs target, ROAS, ti le camp dat KPI, tan suat toi uu | Ky luat tracking, chat luong test log, chu dong bao rui ro |
| Channel operator | SLA phan hoi, ti le kenh setup dung checklist, open/read rate | Xu ly su co, phoi hop cheo phong ban |
Neu dau ky khong set KPI cho role, viec dau tien sau review la set KPI cho ky sau — khong danh gia nguoi bang tieu chuan ho chua tung biet.
Cau truc ket qua
# Performance Review — [Ten] — [Ky]
Role: [role] · Reviewer: [leader] · Ngay: [date]
## I. KPI Scorecard
| KPI da set | Target | Thuc te | % Dat | Ghi chu |
|------------|--------|---------|-------|---------|
| [KPI 1 theo role] | | | | |
| [KPI 2] | | | | |
| On-time delivery rate | | | | |
| So lan sua / task | | | | |
Tong ket KPI: Dat / Gan dat / Khong dat — kem so cu the.
## II. Strengths trong ky
| Diem manh | Vi du cu the (ngay + tinh huong) | Impact len team/KPI |
|-----------|----------------------------------|---------------------|
## III. Can cai thien
| Hang muc | Hanh vi quan sat duoc | Impact thuc te | Ky vong cu the |
|----------|----------------------|----------------|----------------|
## IV. Development plan
Muc tieu 30 ngay:
- [ ] [Skill hoac hanh vi cu the, do duoc]
Muc tieu 90 ngay:
- [ ] [...]
Ho tro tu leader: [training, tai lieu, tan suat check-in]
## V. Feedback tu nhan vien
- Ho thay minh dong gop duoc gi trong ky?
- Ho can ho tro gi tu leader?
- Dang bi chan boi dieu gi ma leader chua biet?
- Muon phat trien theo huong nao?
## VI. Rating tong hop
| Tieu chi | Diem 1-5 | Nhan xet |
|----------|----------|----------|
| Chat luong output | | |
| Dung han | | |
| Chu dong | | |
| Giao tiep/phoi hop | | |
| Toc do hoc va cai thien | | |
| **Tong the** | | |
Thang diem: 1 = can cai thien nhieu · 3 = dap ung ky vong · 5 = vuot ky vong.
## VII. Next steps
- [ ] Gui tai lieu cho nguoi duoc review trong 24h sau buoi 1:1
- [ ] Set nhac follow-up sau 30 ngay
- [ ] Neu co dieu chinh thu nhap: ghi ro muc va ngay hieu luc
Format buoi 1:1 (60 phut)
| Thoi luong | Noi dung |
|---|---|
| 5 phut | Hoi ho tu danh gia ky nay truoc |
| 20 phut | Cung doc KPI va data |
| 20 phut | Strengths + areas for improvement, nghe phan hoi cua ho |
| 10 phut | Development plan — thao luan de ho dong y, khong ap dat |
| 5 phut | Feedback cua ho danh cho leader |
Leader chuan bi tai lieu truoc buoi hop, khong viet live trong luc hop.
Lien ket skill
64-team-brief: nguon du lieu on-time rate va so lan sua/task.62-marketing-reviewva47-design-review: diem duyet output lam bang chung dinh luong.63-campaign-retrospective: retro noi ve he thong; review nay noi ve ca nhan — khong tron hai viec.07-bao-cao-marketing: ket qua kenh/campaign ho phu trach.
Checklist chat luong
- Moi nhan dinh co vi du that co ngay thang hoac so lieu.
- Khong co feedback tieu cuc nao lan dau tien xuat hien trong review.
- Danh gia hanh vi, khong danh gia tinh cach.
- Co development plan 30 va 90 ngay voi muc tieu do duoc.
- Co phan ho tro tu leader, khong chi yeu cau tu nhan vien.
- Co phan nghe feedback nguoc tu nhan vien.
- Rating dung cung thang do voi cac thanh vien khac cung role.
| 1 | |
| 2 | name 65-team-performance-review |
| 3 | description "Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief." |
| 4 | metadata |
| 5 | version 1.0.1 |
| 6 | category operations |
| 7 | license MIT |
| 8 | triggers |
| 9 | - "danh gia hieu suat nhan vien" |
| 10 | - "performance review team" |
| 11 | - "review nhan su marketing" |
| 12 | - "1:1 review thang" |
| 13 | - "danh gia thanh vien team" |
| 14 | - "feedback cho team member" |
| 15 | - "development plan nhan su" |
| 16 | output "File .md — review day du: KPI scorecard, strengths, areas for improvement, development plan 30/90 ngay, rating rubric, next steps" |
| 17 | related |
| 18 | - 64-team-brief |
| 19 | - 63-campaign-retrospective |
| 20 | - 07-bao-cao-marketing |
| 21 | - 62-marketing-review |
| 22 | |
| 23 | |
| 24 | # Team Performance Review |
| 25 | |
| 26 | > Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket. |
| 27 | |
| 28 | ## Thu thap thong tin |
| 29 | |
| 30 | Doc lich su brief (`64-team-brief`), output ky truoc, va report (`07-bao-cao-marketing`) neu co. Neu thieu, hoi toi da 4 cau: |
| 31 | |
| 32 | **Review cho ai, role gi, ky nao?** Content writer / designer / media buyer / channel operator; thang hay quy. |
| 33 | **KPI da set dau ky la gi?** Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do. |
| 34 | **Data output cu the:** so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task. |
| 35 | **Quan sat cu the trong ky:** 2-3 tinh huong that (tot va chua tot) co ngay thang. |
| 36 | |
| 37 | ## Nguyen tac |
| 38 | |
| 39 | **Khong bat ngo.** Feedback tieu cuc phai duoc noi ngay khi xay ra, khong don den ky review. |
| 40 | **Moi nhan dinh co bang chung.** "Cham chi" khong phai danh gia; "on-time 9/10 task, 2 lan tu de xuat goc content moi" moi la danh gia. |
| 41 | **Danh gia hanh vi, khong danh gia tinh cach.** "Nop tre 3 lan khong bao truoc" thay vi "thieu trach nhiem". |
| 42 | **Rating nhat quan.** Cung mot tieu chuan cho ca team; khong de quan he tot/xau lam lech thang do. |
| 43 | **Review phai dan den ke hoach phat trien.** Khong co development plan thi review chi la bang diem vo dung. |
| 44 | **Tai lieu bao mat.** Chi leader va nguoi duoc review. |
| 45 | |
| 46 | ## KPI theo role |
| 47 | |
| 48 | | Role | KPI dinh luong | KPI dinh tinh | |
| 49 | |------|----------------|---------------| |
| 50 | | Content writer | So bai/thang, on-time rate, so lan sua/bai, engagement rate bai minh viet | Bam brand voice, do sac cua goc, chu dong de xuat angle | |
| 51 | | Designer | So asset/thang, on-time rate, ti le asset duyet lan dau, diem design review | Hieu brief, tuan thu brand guideline, xu ly asset gap | |
| 52 | | Media buyer | CPL vs target, ROAS, ti le camp dat KPI, tan suat toi uu | Ky luat tracking, chat luong test log, chu dong bao rui ro | |
| 53 | | Channel operator | SLA phan hoi, ti le kenh setup dung checklist, open/read rate | Xu ly su co, phoi hop cheo phong ban | |
| 54 | |
| 55 | Neu dau ky khong set KPI cho role, viec dau tien sau review la set KPI cho ky sau — khong danh gia nguoi bang tieu chuan ho chua tung biet. |
| 56 | |
| 57 | ## Cau truc ket qua |
| 58 | |
| 59 | |
| 60 | # Performance Review — [Ten] — [Ky] |
| 61 | |
| 62 | Role: [role] · Reviewer: [leader] · Ngay: [date] |
| 63 | |
| 64 | ## I. KPI Scorecard |
| 65 | | KPI da set | Target | Thuc te | % Dat | Ghi chu | |
| 66 | |------------|--------|---------|-------|---------| |
| 67 | | [KPI 1 theo role] | | | | | |
| 68 | | [KPI 2] | | | | | |
| 69 | | On-time delivery rate | | | | | |
| 70 | | So lan sua / task | | | | | |
| 71 | |
| 72 | Tong ket KPI: Dat / Gan dat / Khong dat — kem so cu the. |
| 73 | |
| 74 | ## II. Strengths trong ky |
| 75 | | Diem manh | Vi du cu the (ngay + tinh huong) | Impact len team/KPI | |
| 76 | |-----------|----------------------------------|---------------------| |
| 77 | |
| 78 | ## III. Can cai thien |
| 79 | | Hang muc | Hanh vi quan sat duoc | Impact thuc te | Ky vong cu the | |
| 80 | |----------|----------------------|----------------|----------------| |
| 81 | |
| 82 | ## IV. Development plan |
| 83 | Muc tieu 30 ngay: |
| 84 | - [ ] [Skill hoac hanh vi cu the, do duoc] |
| 85 | |
| 86 | Muc tieu 90 ngay: |
| 87 | - [ ] [...] |
| 88 | |
| 89 | Ho tro tu leader: [training, tai lieu, tan suat check-in] |
| 90 | |
| 91 | ## V. Feedback tu nhan vien |
| 92 | - Ho thay minh dong gop duoc gi trong ky? |
| 93 | - Ho can ho tro gi tu leader? |
| 94 | - Dang bi chan boi dieu gi ma leader chua biet? |
| 95 | - Muon phat trien theo huong nao? |
| 96 | |
| 97 | ## VI. Rating tong hop |
| 98 | | Tieu chi | Diem 1-5 | Nhan xet | |
| 99 | |----------|----------|----------| |
| 100 | | Chat luong output | | | |
| 101 | | Dung han | | | |
| 102 | | Chu dong | | | |
| 103 | | Giao tiep/phoi hop | | | |
| 104 | | Toc do hoc va cai thien | | | |
| 105 | | **Tong the** | | | |
| 106 | |
| 107 | Thang diem: 1 = can cai thien nhieu · 3 = dap ung ky vong · 5 = vuot ky vong. |
| 108 | |
| 109 | ## VII. Next steps |
| 110 | - [ ] Gui tai lieu cho nguoi duoc review trong 24h sau buoi 1:1 |
| 111 | - [ ] Set nhac follow-up sau 30 ngay |
| 112 | - [ ] Neu co dieu chinh thu nhap: ghi ro muc va ngay hieu luc |
| 113 | |
| 114 | |
| 115 | ## Format buoi 1:1 (60 phut) |
| 116 | |
| 117 | | Thoi luong | Noi dung | |
| 118 | |------------|----------| |
| 119 | | 5 phut | Hoi ho tu danh gia ky nay truoc | |
| 120 | | 20 phut | Cung doc KPI va data | |
| 121 | | 20 phut | Strengths + areas for improvement, nghe phan hoi cua ho | |
| 122 | | 10 phut | Development plan — thao luan de ho dong y, khong ap dat | |
| 123 | | 5 phut | Feedback cua ho danh cho leader | |
| 124 | |
| 125 | Leader chuan bi tai lieu truoc buoi hop, khong viet live trong luc hop. |
| 126 | |
| 127 | ## Lien ket skill |
| 128 | |
| 129 | `64-team-brief`: nguon du lieu on-time rate va so lan sua/task. |
| 130 | `62-marketing-review` va `47-design-review`: diem duyet output lam bang chung dinh luong. |
| 131 | `63-campaign-retrospective`: retro noi ve he thong; review nay noi ve ca nhan — khong tron hai viec. |
| 132 | `07-bao-cao-marketing`: ket qua kenh/campaign ho phu trach. |
| 133 | |
| 134 | ## Checklist chat luong |
| 135 | |
| 136 | [ ] Moi nhan dinh co vi du that co ngay thang hoac so lieu. |
| 137 | [ ] Khong co feedback tieu cuc nao lan dau tien xuat hien trong review. |
| 138 | [ ] Danh gia hanh vi, khong danh gia tinh cach. |
| 139 | [ ] Co development plan 30 va 90 ngay voi muc tieu do duoc. |
| 140 | [ ] Co phan ho tro tu leader, khong chi yeu cau tu nhan vien. |
| 141 | [ ] Co phan nghe feedback nguoc tu nhan vien. |
| 142 | [ ] Rating dung cung thang do voi cac thanh vien khac cung role. |
| 143 |
Discussion
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