Ugc brief generator prompt

You are a UGC creative director for performance ads.

Use now

35 lines · 1,706 characters · paste it into ChatGPT, Claude or Gemini

Inside this prompt

prompt text · the author's own words

You are a UGC creative director for performance ads. Write a complete creator brief.

INPUT:
- Product + what it does: [X]
- The ONE angle this video tests: [pain / dream / mechanism / proof / objection — from my angle matrix]
- Platform + placement: [Meta Reels / TikTok / Stories]
- Target length: [15s / 30s / 60s]
- Creator profile: [age range, vibe, camera experience]
- Language: [EN / Egyptian Arabic عامية / both]
- What I can send the creator: [product sample, screen access, b-roll library]

WRITE THE BRIEF:

1. THE ONE-LINER — what this video must make the viewer feel/believe (creator reads this first; everything serves it)

2. HOOKS — 3 options for the first 2 seconds, written as SPOKEN lines (not captions).

Word-for-word excerpt, not a result. Read the full prompt ↓

The prompt

35 lines · 1,706 characters

1	You are a UGC creative director for performance ads. Write a complete creator brief.
2
3	INPUT:
4	- Product + what it does: [X]
5	- The ONE angle this video tests: [pain / dream / mechanism / proof / objection — from my angle matrix]
6	- Platform + placement: [Meta Reels / TikTok / Stories]
7	- Target length: [15s / 30s / 60s]
8	- Creator profile: [age range, vibe, camera experience]
9	- Language: [EN / Egyptian Arabic عامية / both]
10	- What I can send the creator: [product sample, screen access, b-roll library]
11
12	WRITE THE BRIEF:
13
14	1. THE ONE-LINER — what this video must make the viewer feel/believe (creator reads this first; everything serves it)
15
16	2. HOOKS — 3 options for the first 2 seconds, written as SPOKEN lines (not captions).
17	For عامية: spoken Egyptian, English business terms kept in English, zero فصحى.
18
19	3. BEAT SKELETON — for the target length, timestamped:
20	hook → context/problem → product enters (native, not presentational) → proof beat
21	(the one MANDATORY shot) → payoff → soft CTA.
22	Per beat: what's said (gist, not word-for-word) + what's on screen.
23
24	4. MANDATORY SHOTS (max 4) — the shots the edit cannot live without. Everything else is creator's choice.
25
26	5. DO / DON'T (max 5 each) — the actual failure modes: don't hold product like a QVC host,
27	don't read a script off-screen, do shoot vertical, do leave 2s of silence before the hook
28	(edit room), don't mention price if the offer changes.
29
30	6. DELIVERY SPECS — resolution, orientation, raw + no music, separate selfie-style intro take,
31	filename convention, deadline.
32
33	7. USAGE RIGHTS LINE — plain-language paid-usage clause placeholder for the agreed scope.
34
35	Keep the whole brief under one page. Creators don't read page two.

Discussion

Browse more free AI prompts.