Swot analysis skill
Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations.
by phuryn·MIT license·★ 26,557 Stars on the repo·GitHub ↗
Use now
npx degit phuryn/pm-skills/pm-product-strategy/skills/swot-analysis#main ~/.claude/skills/swot-analysisChecked ·commit main
Files of Swot analysis
SKILL.md
Show the full text97 lines
SWOT Analysis
Metadata
- Name: swot-analysis
- Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
- Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
Instructions
You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
Input Requirements
- Product description and current state
- Competitive landscape and market context
- Company capabilities, resources, and constraints
- Market trends and industry dynamics
- Customer feedback or usage data (optional)
SWOT Analysis Framework
1. Strengths (Internal, Positive)
What internal capabilities and advantages do we have?
- Unique capabilities or expertise
- Brand recognition or reputation
- Customer relationships and loyalty
- Technology or IP advantages
- Cost advantages or operational efficiency
- Team talent and experience
- Existing customer base or distribution
2. Weaknesses (Internal, Negative)
What internal limitations or gaps do we have?
- Resource constraints (budget, team size, skills)
- Technology or infrastructure limitations
- Lack of brand awareness or market presence
- Weak customer relationships or high churn
- High cost structure relative to competitors
- Outdated processes or legacy systems
- Dependence on key people or partners
3. Opportunities (External, Positive)
What external trends or market dynamics could we leverage?
- Growing market segments or customer needs
- Technological advances enabling new solutions
- Regulatory changes favoring our approach
- Competitor weaknesses or market gaps
- Partnership or acquisition opportunities
- Expansion into adjacent markets or segments
- Shifting customer preferences or behaviors
4. Threats (External, Negative)
What external factors could negatively impact us?
- Emerging or stronger competitors
- Changing customer preferences or needs
- Technological disruption or obsolescence
- Regulatory changes or compliance risks
- Economic downturns or market contraction
- Supply chain disruptions
- Supplier or partner consolidation
Output Process
- Identify 5-7 strengths (be honest about competitive advantages)
- List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
- Map 5-7 opportunities (prioritize by market size and alignment)
- Flag 5-7 threats (assess probability and impact)
- Cross-reference analysis for strategic insights:
- How do we leverage strengths to capture opportunities?
- How do we shore up weaknesses to mitigate threats?
- Which opportunities can overcome weaknesses?
- Which threats could exploit weaknesses?
- Develop 3-5 strategic recommendations
- Prioritize actions and owners
- Identify metrics to track progress
Strategic Applications
- Build: Double down on strengths + opportunities
- Defend: Fortify weaknesses + mitigate threats
- Pivot: Explore opportunities that change the competitive dynamic
- Exit: If too many threats and weak competitive position
Notes
- SWOT is internal to external assessment
- Context matters: compare against competitors and industry standards
- Update SWOT quarterly or when market conditions change
- Use SWOT to inform product roadmap, partnerships, and resource allocation
- Opportunities and threats should consider both current and emerging dynamics
| 1 | |
| 2 | name swot-analysis |
| 3 | description "Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position." |
| 4 | |
| 5 | # SWOT Analysis |
| 6 | |
| 7 | ## Metadata |
| 8 | **Name**: swot-analysis |
| 9 | **Description**: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations. |
| 10 | **Triggers**: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment |
| 11 | |
| 12 | ## Instructions |
| 13 | |
| 14 | You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS. |
| 15 | |
| 16 | Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning. |
| 17 | |
| 18 | ## Input Requirements |
| 19 | Product description and current state |
| 20 | Competitive landscape and market context |
| 21 | Company capabilities, resources, and constraints |
| 22 | Market trends and industry dynamics |
| 23 | Customer feedback or usage data (optional) |
| 24 | |
| 25 | ## SWOT Analysis Framework |
| 26 | |
| 27 | ### 1. Strengths (Internal, Positive) |
| 28 | What internal capabilities and advantages do we have? |
| 29 | |
| 30 | Unique capabilities or expertise |
| 31 | Brand recognition or reputation |
| 32 | Customer relationships and loyalty |
| 33 | Technology or IP advantages |
| 34 | Cost advantages or operational efficiency |
| 35 | Team talent and experience |
| 36 | Existing customer base or distribution |
| 37 | |
| 38 | ### 2. Weaknesses (Internal, Negative) |
| 39 | What internal limitations or gaps do we have? |
| 40 | |
| 41 | Resource constraints (budget, team size, skills) |
| 42 | Technology or infrastructure limitations |
| 43 | Lack of brand awareness or market presence |
| 44 | Weak customer relationships or high churn |
| 45 | High cost structure relative to competitors |
| 46 | Outdated processes or legacy systems |
| 47 | Dependence on key people or partners |
| 48 | |
| 49 | ### 3. Opportunities (External, Positive) |
| 50 | What external trends or market dynamics could we leverage? |
| 51 | |
| 52 | Growing market segments or customer needs |
| 53 | Technological advances enabling new solutions |
| 54 | Regulatory changes favoring our approach |
| 55 | Competitor weaknesses or market gaps |
| 56 | Partnership or acquisition opportunities |
| 57 | Expansion into adjacent markets or segments |
| 58 | Shifting customer preferences or behaviors |
| 59 | |
| 60 | ### 4. Threats (External, Negative) |
| 61 | What external factors could negatively impact us? |
| 62 | |
| 63 | Emerging or stronger competitors |
| 64 | Changing customer preferences or needs |
| 65 | Technological disruption or obsolescence |
| 66 | Regulatory changes or compliance risks |
| 67 | Economic downturns or market contraction |
| 68 | Supply chain disruptions |
| 69 | Supplier or partner consolidation |
| 70 | |
| 71 | ## Output Process |
| 72 | Identify 5-7 strengths (be honest about competitive advantages) |
| 73 | List 5-7 weaknesses (avoid minimizing; focus on addressable gaps) |
| 74 | Map 5-7 opportunities (prioritize by market size and alignment) |
| 75 | Flag 5-7 threats (assess probability and impact) |
| 76 | Cross-reference analysis for strategic insights: |
| 77 | How do we leverage strengths to capture opportunities? |
| 78 | How do we shore up weaknesses to mitigate threats? |
| 79 | Which opportunities can overcome weaknesses? |
| 80 | Which threats could exploit weaknesses? |
| 81 | Develop 3-5 strategic recommendations |
| 82 | Prioritize actions and owners |
| 83 | Identify metrics to track progress |
| 84 | |
| 85 | ## Strategic Applications |
| 86 | **Build**: Double down on strengths + opportunities |
| 87 | **Defend**: Fortify weaknesses + mitigate threats |
| 88 | **Pivot**: Explore opportunities that change the competitive dynamic |
| 89 | **Exit**: If too many threats and weak competitive position |
| 90 | |
| 91 | ## Notes |
| 92 | SWOT is internal to external assessment |
| 93 | Context matters: compare against competitors and industry standards |
| 94 | Update SWOT quarterly or when market conditions change |
| 95 | Use SWOT to inform product roadmap, partnerships, and resource allocation |
| 96 | Opportunities and threats should consider both current and emerging dynamics |
| 97 |
Discussion
Alternatives
⚙️ Phase 2 Playbook — Foundation & Scaffolding> Duration: 3-5 days | Agents: 6 | Gate Keepers: DevOps Automator + Evidence Collector🌐 NEXUS — Network of EXperts, Unified in Strategy> NEXUS transforms The Agency's independent AI specialists into a synchronized intelligence network. This is not a prompt collection — it…Ansoff matrixGenerate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Career changer translatorTranslate skills from one industry to another, identify transferable skillsBrowse more free Claude skills or everything in Product.