Startup Growth Playbook — Seed Stage Channel Selection

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

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📦 Install

clawhub install startup-growth-playbook

What you get after installing:

• Channel scoring matrix to evaluate 15+ growth channels against your product
• PMF-to-growth bridge — signals that you're ready to scale vs still iterating
• Sequencing strategy for which channel first, second, third — and when to switch

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Startup Growth Playbook — Seed Stage Channel Selection

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

• Channel scoring matrix: Evaluate 15+ channels against your product and audience
• PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
• Organic vs paid: Decision framework based on CAC, LTV, and runway
• Founder-channel fit: Why some channels work for you specifically
• Sequencing strategy: Which channel first, second, third — and when to switch

Stage-gated growth sequence

Stage	Goal	Primary work	Exit evidence
First 10 users	verify pain and language	founder outreach + interviews	repeated problem and aha moment
Activation repair	make first value repeatable	onboarding/docs/product	activation and second-session improvement
PMF validation	verify willingness to pay	pricing + paid interviews + retention	segment-specific retained/paid cohort
Repeatable growth	prove one channel	one channel, one offer, clean attribution	stable CAC/activation/retention
Scale	add channel and localization	budget, partners, compliance, payment	marginal economics hold

Channel experiment card

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

First-ten-users motion

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

Activation-before-scale guardrail

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

Related Gingiris Skills

• Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
• All skills: https://clawhub.ai/gingiris-1031
• Follow: @WeiYipei on X

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🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

• 🐦 Twitter: @WeiYipei — Daily growth tactics
• 💬 Consulting: @Iris_carrot on Telegram
• 🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
• 📚 40+ Free Playbooks: gingiris.tools/skills