Seed-stage growth playbook focused on channel selection

Startup Growth Playbook — Seed Stage Channel Selection

by Gingiris-1031 · MIT license · ★ 82 on GitHub · updated Sep 20

Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction.

---
name: startup-growth-playbook
description: |
  Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/startup-growth-playbook
tags:
  - startup-growth
  - growth-strategy
  - user-acquisition
  - retention
  - product-market-fit
  - go-to-market
  - saas
  - b2b
  - traction
  - claude-code
  - ai-agent-skill
  - agent-skill

Overview

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

Manual install (npx, ZIP)

Claude Codenpx skills add Gingiris-1031/gingiris-skills --skill startup-growth-playbook -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/Gingiris-1031/gingiris-skills/tar.gz/5d40bc8f4094 \
  | tar -xz -C ~/.claude/skills --strip-components=2 gingiris-skills-5d40bc8f4094/skills/startup-growth-playbook

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/d4068db2ae94bb15cd99/startup-growth-playbook.zip" -OutFile "$env:TEMP\startup-growth-playbook.zip"; Expand-Archive "$env:TEMP\startup-growth-playbook.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md4.3 KB
_meta.json142 B
.clawhub/1 file · 155 B
references/3 files · 7.4 KB

Read the files here

Gingiris-1031/5d40bc86 files

Shared references1SKILL.md reads these from elsewhere in the repo. Not in the ZIP.

2c-adaptation.mdskills/gingiris-seo-geo/references/10.1 KB

Get them on GitHub ↗

SKILL.md

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startup-growth-playbook/SKILL.md91 lines · 4.3 KB

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Outline

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⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install startup-growth-playbook

What you get after installing:

Channel scoring matrix to evaluate 15+ growth channels against your product
PMF-to-growth bridge — signals that you're ready to scale vs still iterating
Sequencing strategy for which channel first, second, third — and when to switch

Startup Growth Playbook — Seed Stage Channel Selection

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

Channel scoring matrix: Evaluate 15+ channels against your product and audience
PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
Organic vs paid: Decision framework based on CAC, LTV, and runway
Founder-channel fit: Why some channels work for you specifically
Sequencing strategy: Which channel first, second, third — and when to switch

Stage-gated growth sequence

Stage	Goal	Primary work	Exit evidence
First 10 users	verify pain and language	founder outreach + interviews	repeated problem and aha moment
Activation repair	make first value repeatable	onboarding/docs/product	activation and second-session improvement
PMF validation	verify willingness to pay	pricing + paid interviews + retention	segment-specific retained/paid cohort
Repeatable growth	prove one channel	one channel, one offer, clean attribution	stable CAC/activation/retention
Scale	add channel and localization	budget, partners, compliance, payment	marginal economics hold

Channel experiment card

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

First-ten-users motion

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

Activation-before-scale guardrail

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
All skills: https://clawhub.ai/gingiris-1031
Follow: @WeiYipei on X

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

🐦 Twitter: @WeiYipei — Daily growth tactics
💬 Consulting: @Iris_carrot on Telegram
🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
📚 40+ Free Playbooks: gingiris.tools/skills

1	---
2	name: startup-growth-playbook
3	description: \|
4	Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
5	source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/startup-growth-playbook
6	tags:
7	- startup-growth
8	- growth-strategy
9	- user-acquisition
10	- retention
11	- product-market-fit
12	- go-to-market
13	- saas
14	- b2b
15	- traction
16	- claude-code
17	- ai-agent-skill
18	- agent-skill
19	- latest
20	---
21
22	## ⚠️ 区分 B2B 与 2C
23
24	本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。
25
26	---
27
28	## 📦 Install
29
30	```bash
31	clawhub install startup-growth-playbook
32	```
33
34	What you get after installing:
35	- Channel scoring matrix to evaluate 15+ growth channels against your product
36	- PMF-to-growth bridge — signals that you're ready to scale vs still iterating
37	- Sequencing strategy for which channel first, second, third — and when to switch
38
39	---
40
41	# Startup Growth Playbook — Seed Stage Channel Selection
42
43	> 🌍 Language / 语言: [中文](#中文版) \| [English](references/en/README.md) \| [日本語](references/ja/README.md) \| [한국어](references/ko/README.md)
44
45	You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.
46
47	- Channel scoring matrix: Evaluate 15+ channels against your product and audience
48	- PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
49	- Organic vs paid: Decision framework based on CAC, LTV, and runway
50	- Founder-channel fit: Why some channels work for you specifically
51	- Sequencing strategy: Which channel first, second, third — and when to switch
52
53	## Stage-gated growth sequence
54
55	\| Stage \| Goal \| Primary work \| Exit evidence \|
56	\|---\|---\|---\|---\|
57	\| First 10 users \| verify pain and language \| founder outreach + interviews \| repeated problem and aha moment \|
58	\| Activation repair \| make first value repeatable \| onboarding/docs/product \| activation and second-session improvement \|
59	\| PMF validation \| verify willingness to pay \| pricing + paid interviews + retention \| segment-specific retained/paid cohort \|
60	\| Repeatable growth \| prove one channel \| one channel, one offer, clean attribution \| stable CAC/activation/retention \|
61	\| Scale \| add channel and localization \| budget, partners, compliance, payment \| marginal economics hold \|
62
63	### Channel experiment card
64
65	For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.
66
67	### First-ten-users motion
68
69	Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.
70
71	### Activation-before-scale guardrail
72
73	If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.
74
75	## Related Gingiris Skills
76	- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
77	- All skills: https://clawhub.ai/gingiris-1031
78	- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
79
80
81	---
82
83	## 🔗 About the Author
84
85	Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).
86
87	- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics
88	- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)
89	- 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)
90	- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)
91