Help creating, scheduling

Social Content

by coreyhaines31 · MIT license · ★ 51,120 on GitHub · updated Sep 5

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user…

---
name: social
description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations."
metadata:
  version: 2.2.0
---

# Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

## Before Creating Content

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

Overview

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Manual install (npx, ZIP)

Claude Codenpx skills add coreyhaines31/marketingskills --skill social -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/coreyhaines31/marketingskills/tar.gz/5b2c0007766c \
  | tar -xz -C ~/.claude/skills --strip-components=2 marketingskills-5b2c0007766c/skills/social

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/92e7d298d68cca5e6e5b/social.zip" -OutFile "$env:TEMP\social.zip"; Expand-Archive "$env:TEMP\social.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md14.6 KB
evals/1 file · 7.7 KB
references/8 files · 48.8 KB

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Outline

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You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Before Creating Content

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Goals

What's the primary objective? (Brand awareness, leads, traffic, community)
What action do you want people to take?
Are you building personal brand, company brand, or both?

2. Audience

Who are you trying to reach?
What platforms are they most active on?
What content do they engage with?

3. Brand Voice

What's your tone? (Professional, casual, witty, authoritative)
Any topics to avoid?
Any specific terminology or style guidelines?

4. Resources

How much time can you dedicate to social?
Do you have existing content to repurpose?
Can you create video content?

Platform Quick Reference

Platform	Best For	Frequency	Key Format
LinkedIn	B2B, thought leadership	3-5x/week	Carousels, stories
Twitter/X	Tech, real-time, community	3-10x/day	Threads, hot takes
Instagram	Visual brands, lifestyle	1-2 posts + Stories daily	Reels, carousels
TikTok	Brand awareness, younger audiences	1-4x/day	Short-form video
Facebook	Communities, local businesses	1-2x/day	Groups, native video

For detailed platform strategies: See references/platforms.md

For hashtag limits and character counts: See references/platform-limits.md

Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

Example for a SaaS Founder

Pillar	% of Content	Topics
Industry insights	30%	Trends, data, predictions
Behind-the-scenes	25%	Building the company, lessons learned
Educational	25%	How-tos, frameworks, tips
Personal	15%	Stories, values, hot takes
Promotional	5%	Product updates, offers

Pillar Development Questions

For each pillar, ask:

What unique perspective do you have?
What questions does your audience ask?
What content has performed well before?
What can you create consistently?
What aligns with business goals?

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

"I was wrong about [common belief]."
"The real reason [outcome] happens isn't what you think."
"[Impressive result] — and it only took [surprisingly short time]."

Story Hooks

"Last week, [unexpected thing] happened."
"I almost [big mistake/failure]."
"3 years ago, I [past state]. Today, [current state]."

Value Hooks

"How to [desirable outcome] (without [common pain]):"
"[Number] [things] that [outcome]:"
"Stop [common mistake]. Do this instead:"

Contrarian Hooks

"Unpopular opinion: [bold statement]"
"[Common advice] is wrong. Here's why:"
"I stopped [common practice] and [positive result]."

For post templates and more hooks: See references/post-templates.md

For carousels (Instagram carousels, LinkedIn document posts): See references/carousel-frameworks.md — five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides.

Content Repurposing System

Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.

Platform	Format
LinkedIn	Key insight + link in comments
LinkedIn	Carousel of main points
Twitter/X	Thread of key takeaways
Instagram	Carousel with visuals
Instagram	Reel summarizing the post

Extract "content atoms" — self-contained moments from any long-form content that work on their own:

Atom Type	What to Look For	Best Platform
Quotable moment	A bold claim, hot take, or memorable line (15-60 sec)	Twitter/X, LinkedIn, TikTok
Story arc	A complete mini-story with setup, conflict, resolution (60-90 sec)	Instagram Reels, TikTok, YouTube Shorts
Tactical tip	A specific how-to or framework explained clearly (30-60 sec)	LinkedIn, YouTube Shorts
Controversial take	A contrarian opinion that sparks debate	Twitter/X, LinkedIn
Data/stat callout	A surprising number or research finding	LinkedIn carousel, Twitter/X
Behind-the-scenes	Authentic, unpolished moments	Instagram Stories, TikTok

Podcast repurposing workflow:

Get transcript — use Whisper, Descript, or your podcast host's transcription
Mark timestamps — flag the 5-10 best moments while listening or scanning transcript
Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
Write standalone captions — each clip needs context; don't assume the viewer heard the rest
Add subtitles — most social video is watched without sound
Schedule across 1-2 weeks — spread a single episode across multiple posts

Per episode, aim for:

3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
1-2 LinkedIn text posts from key insights
1 Twitter/X thread of takeaways
1 carousel summarizing the main framework or list
1 newsletter section or blog post from the best segment

Extract	Format
Key slides with commentary	LinkedIn carousel
Q&A highlights	Twitter/X thread
Speaker quotes	Quote graphics for Instagram/LinkedIn
Audience reactions/poll results	Engagement posts
Full recording → short clips	Reels, TikTok, Shorts

Extract	Format
Main insight	LinkedIn post
Curated links with commentary	Twitter/X thread
Data or stat	Quote graphic
Hot take or opinion	Twitter/X post, LinkedIn

Repurposing Workflow

Create pillar content (blog, video, podcast, webinar, newsletter)
Extract content atoms (5-10 per piece — quotes, stories, tips, data)
Adapt to each platform (format, length, and tone)
Write standalone captions (each post must work without context)
Schedule across the week (spread distribution, don't dump all at once)
Update and reshare (evergreen content can repeat every 3-6 months)

Content Calendar Structure

Weekly Planning Template

Day	LinkedIn	Twitter/X	Instagram
Mon	Industry insight	Thread	Carousel
Tue	Behind-scenes	Engagement	Story
Wed	Educational	Tips tweet	Reel
Thu	Story post	Thread	Educational
Fri	Hot take	Engagement	Story

Batching Strategy (2-3 hours weekly)

Review content pillar topics
Write 5 LinkedIn posts
Write 3 Twitter threads + daily tweets
Create Instagram carousel + Reel ideas
Schedule everything
Leave room for real-time engagement

Engagement Strategy

Daily Engagement Routine (30 min)

Respond to all comments on your posts (5 min)
Comment on 5-10 posts from target accounts (15 min)
Share/repost with added insight (5 min)
Send 2-3 DMs to new connections (5 min)

For surfacing which posts to comment on (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see references/listening.md. Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky.

Quality Comments

Add new insight, not just "Great post!"
Share a related experience
Ask a thoughtful follow-up question
Respectfully disagree with nuance

Building Relationships

Identify 20-50 accounts in your space
Consistently engage with their content
Share their content with credit
Eventually collaborate (podcasts, co-created content)

Analytics & Optimization

Metrics That Matter

Awareness: Impressions, Reach, Follower growth rate

Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves

Conversion: Link clicks, Profile visits, DMs received, Leads attributed

Weekly Review

Top 3 performing posts (why did they work?)
Bottom 3 posts (what can you learn?)
Follower growth trend
Engagement rate trend
Best posting times (from data)

Optimization Actions

If engagement is low:

Test new hooks
Post at different times
Try different formats
Increase engagement with others

If reach is declining:

Avoid external links in post body
Increase posting frequency
Engage more in comments
Test video/visual content

Content Ideas by Situation

When You're Starting Out

Document your journey
Share what you're learning
Curate and comment on industry content
Engage heavily with established accounts

When You're Stuck

Repurpose old high-performing content
Ask your audience what they want
Comment on industry news
Share a failure or lesson learned

Scheduling Best Practices

When to Schedule vs. Post Live

Schedule: Core content posts, Threads, Carousels, Evergreen content

Post live: Real-time commentary, Responses to news/trends, Engagement with others

Queue Management

Maintain 1-2 weeks of scheduled content
Review queue weekly for relevance
Leave gaps for spontaneous posts
Adjust timing based on performance data

Reverse Engineering Viral Content

Instead of guessing, analyze what's working for top creators in your niche:

Find creators — 10-20 accounts with high engagement
Collect data — 500+ posts for analysis
Analyze patterns — Hooks, formats, CTAs that work
Codify playbook — Document repeatable patterns
Layer your voice — Apply patterns with authenticity
Convert — Bridge attention to business results

For the complete framework: See references/reverse-engineering.md

Short-Form Video (TikTok, Reels, Shorts)

Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.

Platform Specs

Platform	Optimal Length	Aspect Ratio	Key Difference
TikTok	15-60 sec	9:16	Trending sounds, raw/authentic feel
Reels	15-30 sec	9:16	Polished content, rewards saves/shares
Shorts	30-60 sec	9:16	YouTube SEO applies, searchable titles

The 3-Second Rule

You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:

[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]

All three should hit in the first second.

Video Structures

Problem-Solution (15-30 sec):

[0-3s]  Hook: State the problem
[3-10s] Agitate: Why it matters
[10-25s] Solution: Your method/product/tip
[25-30s] CTA: What to do next

List Format (30-60 sec):

[0-3s]  Hook: "X things that [outcome]"
[3-50s] Items: One every 5-8 seconds
[50-60s] CTA

Tutorial (30-60 sec):

[0-3s]  Hook: Show the end result first
[3-8s]  Overview: "Here's how..."
[8-50s] Steps: Quick, clear instructions
[50-60s] Result + CTA

Caption & Subtitle Best Practices

Captions increase watch time by 25-40%. Most social video is watched without sound.

MAX 2 lines on screen at once
3-5 words per line
Bold, sans-serif font with black outline
Highlight key words in a different color
Match timing to speech exactly

Tools: CapCut (free), Descript, Captions.ai, Premiere Pro

Content Ideas by Type

Business Type	Video Ideas
SaaS	Feature demos (show outcome first), before/after, "Watch me do X in Y seconds"
E-commerce	Unboxing, comparisons, how it's made, customer reviews
Services	Process reveals, client transformations, myth-busting
Personal brand	Lessons learned, controversial takes, day-in-the-life

Common Mistakes

Slow hooks — don't build up to the point
No text overlay — many watch without sound
Poor audio — bad audio kills retention instantly
Too long — if it can be shorter, make it shorter
No CTA — tell viewers what to do
Ignoring comments — engagement in first hour matters

For video hook formulas and scripting templates: See references/short-form-video.md

Task-Specific Questions

What platform(s) are you focusing on?
What's your current posting frequency?
Do you have existing content to repurpose?
What content has performed well in the past?
How much time can you dedicate weekly?
Are you building personal brand, company brand, or both?

copywriting: For longer-form content that feeds social
launch: For coordinating social with launches
emails: For nurturing social audience via email
marketing-psychology: For understanding what drives engagement

1	---
2	name: social
3	description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations."
4	metadata:
5	version: 2.2.0
6	---
7
8	# Social Content
9
10	You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
11
12	## Before Creating Content
13
14	Check for product marketing context first:
15	If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
16
17	Gather this context (ask if not provided):
18
19	### 1. Goals
20	- What's the primary objective? (Brand awareness, leads, traffic, community)
21	- What action do you want people to take?
22	- Are you building personal brand, company brand, or both?
23
24	### 2. Audience
25	- Who are you trying to reach?
26	- What platforms are they most active on?
27	- What content do they engage with?
28
29	### 3. Brand Voice
30	- What's your tone? (Professional, casual, witty, authoritative)
31	- Any topics to avoid?
32	- Any specific terminology or style guidelines?
33
34	### 4. Resources
35	- How much time can you dedicate to social?
36	- Do you have existing content to repurpose?
37	- Can you create video content?
38
39	---
40
41	## Platform Quick Reference
42
43	\| Platform \| Best For \| Frequency \| Key Format \|
44	\|----------\|----------\|-----------\|------------\|
45	\| LinkedIn \| B2B, thought leadership \| 3-5x/week \| Carousels, stories \|
46	\| Twitter/X \| Tech, real-time, community \| 3-10x/day \| Threads, hot takes \|
47	\| Instagram \| Visual brands, lifestyle \| 1-2 posts + Stories daily \| Reels, carousels \|
48	\| TikTok \| Brand awareness, younger audiences \| 1-4x/day \| Short-form video \|
49	\| Facebook \| Communities, local businesses \| 1-2x/day \| Groups, native video \|
50
51	For detailed platform strategies: See [references/platforms.md](references/platforms.md)
52
53	For hashtag limits and character counts: See [references/platform-limits.md](references/platform-limits.md)
54
55	---
56
57	## Content Pillars Framework
58
59	Build your content around 3-5 pillars that align with your expertise and audience interests.
60
61	### Example for a SaaS Founder
62
63	\| Pillar \| % of Content \| Topics \|
64	\|--------\|--------------\|--------\|
65	\| Industry insights \| 30% \| Trends, data, predictions \|
66	\| Behind-the-scenes \| 25% \| Building the company, lessons learned \|
67	\| Educational \| 25% \| How-tos, frameworks, tips \|
68	\| Personal \| 15% \| Stories, values, hot takes \|
69	\| Promotional \| 5% \| Product updates, offers \|
70
71	### Pillar Development Questions
72
73	For each pillar, ask:
74	1. What unique perspective do you have?
75	2. What questions does your audience ask?
76	3. What content has performed well before?
77	4. What can you create consistently?
78	5. What aligns with business goals?
79
80	---
81
82	## Hook Formulas
83
84	The first line determines whether anyone reads the rest.
85
86	### Curiosity Hooks
87	- "I was wrong about [common belief]."
88	- "The real reason [outcome] happens isn't what you think."
89	- "[Impressive result] — and it only took [surprisingly short time]."
90
91	### Story Hooks
92	- "Last week, [unexpected thing] happened."
93	- "I almost [big mistake/failure]."
94	- "3 years ago, I [past state]. Today, [current state]."
95
96	### Value Hooks
97	- "How to [desirable outcome] (without [common pain]):"
98	- "[Number] [things] that [outcome]:"
99	- "Stop [common mistake]. Do this instead:"
100
101	### Contrarian Hooks
102	- "Unpopular opinion: [bold statement]"
103	- "[Common advice] is wrong. Here's why:"
104	- "I stopped [common practice] and [positive result]."
105
106	For post templates and more hooks: See [references/post-templates.md](references/post-templates.md)
107
108	For carousels (Instagram carousels, LinkedIn document posts): See [references/carousel-frameworks.md](references/carousel-frameworks.md) — five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides.
109
110	---
111
112	## Content Repurposing System
113
114	Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.
115
116	### Blog Post → Social Content
117
118	\| Platform \| Format \|
119	\|----------\|--------\|
120	\| LinkedIn \| Key insight + link in comments \|
121	\| LinkedIn \| Carousel of main points \|
122	\| Twitter/X \| Thread of key takeaways \|
123	\| Instagram \| Carousel with visuals \|
124	\| Instagram \| Reel summarizing the post \|
125
126	### Podcast / Video → Social Content
127
128	Extract "content atoms" — self-contained moments from any long-form content that work on their own:
129
130	\| Atom Type \| What to Look For \| Best Platform \|
131	\|-----------\|-----------------\|---------------\|
132	\| Quotable moment \| A bold claim, hot take, or memorable line (15-60 sec) \| Twitter/X, LinkedIn, TikTok \|
133	\| Story arc \| A complete mini-story with setup, conflict, resolution (60-90 sec) \| Instagram Reels, TikTok, YouTube Shorts \|
134	\| Tactical tip \| A specific how-to or framework explained clearly (30-60 sec) \| LinkedIn, YouTube Shorts \|
135	\| Controversial take \| A contrarian opinion that sparks debate \| Twitter/X, LinkedIn \|
136	\| Data/stat callout \| A surprising number or research finding \| LinkedIn carousel, Twitter/X \|
137	\| Behind-the-scenes \| Authentic, unpolished moments \| Instagram Stories, TikTok \|
138
139	Podcast repurposing workflow:
140	1. Get transcript — use Whisper, Descript, or your podcast host's transcription
141	2. Mark timestamps — flag the 5-10 best moments while listening or scanning transcript
142	3. Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
143	4. Write standalone captions — each clip needs context; don't assume the viewer heard the rest
144	5. Add subtitles — most social video is watched without sound
145	6. Schedule across 1-2 weeks — spread a single episode across multiple posts
146
147	Per episode, aim for:
148	- 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
149	- 1-2 LinkedIn text posts from key insights
150	- 1 Twitter/X thread of takeaways
151	- 1 carousel summarizing the main framework or list
152	- 1 newsletter section or blog post from the best segment
153
154	### Webinar / Live Event → Social Content
155
156	\| Extract \| Format \|
157	\|---------\|--------\|
158	\| Key slides with commentary \| LinkedIn carousel \|
159	\| Q&A highlights \| Twitter/X thread \|
160	\| Speaker quotes \| Quote graphics for Instagram/LinkedIn \|
161	\| Audience reactions/poll results \| Engagement posts \|
162	\| Full recording → short clips \| Reels, TikTok, Shorts \|
163
164	### Newsletter → Social Content
165
166	\| Extract \| Format \|
167	\|---------\|--------\|
168	\| Main insight \| LinkedIn post \|
169	\| Curated links with commentary \| Twitter/X thread \|
170	\| Data or stat \| Quote graphic \|
171	\| Hot take or opinion \| Twitter/X post, LinkedIn \|
172
173	### Repurposing Workflow
174
175	1. Create pillar content (blog, video, podcast, webinar, newsletter)
176	2. Extract content atoms (5-10 per piece — quotes, stories, tips, data)
177	3. Adapt to each platform (format, length, and tone)
178	4. Write standalone captions (each post must work without context)
179	5. Schedule across the week (spread distribution, don't dump all at once)
180	6. Update and reshare (evergreen content can repeat every 3-6 months)
181
182	---
183
184	## Content Calendar Structure
185
186	### Weekly Planning Template
187
188	\| Day \| LinkedIn \| Twitter/X \| Instagram \|
189	\|-----\|----------\|-----------\|-----------\|
190	\| Mon \| Industry insight \| Thread \| Carousel \|
191	\| Tue \| Behind-scenes \| Engagement \| Story \|
192	\| Wed \| Educational \| Tips tweet \| Reel \|
193	\| Thu \| Story post \| Thread \| Educational \|
194	\| Fri \| Hot take \| Engagement \| Story \|
195
196	### Batching Strategy (2-3 hours weekly)
197
198	1. Review content pillar topics
199	2. Write 5 LinkedIn posts
200	3. Write 3 Twitter threads + daily tweets
201	4. Create Instagram carousel + Reel ideas
202	5. Schedule everything
203	6. Leave room for real-time engagement
204
205	---
206
207	## Engagement Strategy
208
209	### Daily Engagement Routine (30 min)
210
211	1. Respond to all comments on your posts (5 min)
212	2. Comment on 5-10 posts from target accounts (15 min)
213	3. Share/repost with added insight (5 min)
214	4. Send 2-3 DMs to new connections (5 min)
215
216	*For surfacing which* posts to comment on** (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky.
217
218	### Quality Comments
219
220	- Add new insight, not just "Great post!"
221	- Share a related experience
222	- Ask a thoughtful follow-up question
223	- Respectfully disagree with nuance
224
225	### Building Relationships
226
227	- Identify 20-50 accounts in your space
228	- Consistently engage with their content
229	- Share their content with credit
230	- Eventually collaborate (podcasts, co-created content)
231
232	---
233
234	## Analytics & Optimization
235
236	### Metrics That Matter
237
238	Awareness: Impressions, Reach, Follower growth rate
239
240	Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
241
242	Conversion: Link clicks, Profile visits, DMs received, Leads attributed
243
244	### Weekly Review
245
246	- Top 3 performing posts (why did they work?)
247	- Bottom 3 posts (what can you learn?)
248	- Follower growth trend
249	- Engagement rate trend
250	- Best posting times (from data)
251
252	### Optimization Actions
253
254	If engagement is low:
255	- Test new hooks
256	- Post at different times
257	- Try different formats
258	- Increase engagement with others
259
260	If reach is declining:
261	- Avoid external links in post body
262	- Increase posting frequency
263	- Engage more in comments
264	- Test video/visual content
265
266	---
267
268	## Content Ideas by Situation
269
270	### When You're Starting Out
271	- Document your journey
272	- Share what you're learning
273	- Curate and comment on industry content
274	- Engage heavily with established accounts
275
276	### When You're Stuck
277	- Repurpose old high-performing content
278	- Ask your audience what they want
279	- Comment on industry news
280	- Share a failure or lesson learned
281
282	---
283
284	## Scheduling Best Practices
285
286	### When to Schedule vs. Post Live
287
288	Schedule: Core content posts, Threads, Carousels, Evergreen content
289
290	Post live: Real-time commentary, Responses to news/trends, Engagement with others
291
292	### Queue Management
293
294	- Maintain 1-2 weeks of scheduled content
295	- Review queue weekly for relevance
296	- Leave gaps for spontaneous posts
297	- Adjust timing based on performance data
298
299	---
300
301	## Reverse Engineering Viral Content
302
303	Instead of guessing, analyze what's working for top creators in your niche:
304
305	1. Find creators — 10-20 accounts with high engagement
306	2. Collect data — 500+ posts for analysis
307	3. Analyze patterns — Hooks, formats, CTAs that work
308	4. Codify playbook — Document repeatable patterns
309	5. Layer your voice — Apply patterns with authenticity
310	6. Convert — Bridge attention to business results
311
312	For the complete framework: See [references/reverse-engineering.md](references/reverse-engineering.md)
313
314	---
315
316	## Short-Form Video (TikTok, Reels, Shorts)
317
318	Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.
319
320	### Platform Specs
321
322	\| Platform \| Optimal Length \| Aspect Ratio \| Key Difference \|
323	\|----------\|---------------\|--------------\|----------------\|
324	\| TikTok \| 15-60 sec \| 9:16 \| Trending sounds, raw/authentic feel \|
325	\| Reels \| 15-30 sec \| 9:16 \| Polished content, rewards saves/shares \|
326	\| Shorts \| 30-60 sec \| 9:16 \| YouTube SEO applies, searchable titles \|
327
328	### The 3-Second Rule
329
330	You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:
331
332	```
333	[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]
334	```
335
336	All three should hit in the first second.
337
338	### Video Structures
339
340	Problem-Solution (15-30 sec):
341	```
342	[0-3s] Hook: State the problem
343	[3-10s] Agitate: Why it matters
344	[10-25s] Solution: Your method/product/tip
345	[25-30s] CTA: What to do next
346	```
347
348	List Format (30-60 sec):
349	```
350	[0-3s] Hook: "X things that [outcome]"
351	[3-50s] Items: One every 5-8 seconds
352	[50-60s] CTA
353	```
354
355	Tutorial (30-60 sec):
356	```
357	[0-3s] Hook: Show the end result first
358	[3-8s] Overview: "Here's how..."
359	[8-50s] Steps: Quick, clear instructions
360	[50-60s] Result + CTA
361	```
362
363	### Caption & Subtitle Best Practices
364
365	Captions increase watch time by 25-40%. Most social video is watched without sound.
366
367	- MAX 2 lines on screen at once
368	- 3-5 words per line
369	- Bold, sans-serif font with black outline
370	- Highlight key words in a different color
371	- Match timing to speech exactly
372
373	Tools: CapCut (free), Descript, Captions.ai, Premiere Pro
374
375	### Content Ideas by Type
376
377	\| Business Type \| Video Ideas \|
378	\|---------------\|-------------\|
379	\| SaaS \| Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" \|
380	\| E-commerce \| Unboxing, comparisons, how it's made, customer reviews \|
381	\| Services \| Process reveals, client transformations, myth-busting \|
382	\| Personal brand \| Lessons learned, controversial takes, day-in-the-life \|
383
384	### Common Mistakes
385
386	1. Slow hooks — don't build up to the point
387	2. No text overlay — many watch without sound
388	3. Poor audio — bad audio kills retention instantly
389	4. Too long — if it can be shorter, make it shorter
390	5. No CTA — tell viewers what to do
391	6. Ignoring comments — engagement in first hour matters
392
393	For video hook formulas and scripting templates: See [references/short-form-video.md](references/short-form-video.md)
394
395	---
396
397	## Task-Specific Questions
398
399	1. What platform(s) are you focusing on?
400	2. What's your current posting frequency?
401	3. Do you have existing content to repurpose?
402	4. What content has performed well in the past?
403	5. How much time can you dedicate weekly?
404	6. Are you building personal brand, company brand, or both?
405
406	---
407
408	## Related Skills
409
410	- copywriting: For longer-form content that feeds social
411	- launch: For coordinating social with launches
412	- emails: For nurturing social audience via email
413	- marketing-psychology: For understanding what drives engagement
414