SEO vs ads skill

Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage.

by Ryze-AI-Adgent·MIT license·★ 3,135 Stars on the repo·GitHub ↗

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SEO vs Ads

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.

Workflow

Paid search terms. google_ads__runRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via native__get_provider_docs, provider google_ads, if needed.)
Organic positions. google_search_console__runRawSearchAnalytics, dimension ["query"], same window.
Join on query and bucket:
- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).

Output

Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.

Fallback

If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.

1	---
2	name: seo-vs-ads
3	description: Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".
4	---
5
6	# SEO vs Ads
7
8	## Requires
9
10	The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
11
12	The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
13
14	## Workflow
15
16	1. Paid search terms. `google_ads__runRawGaql` on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via `native__get_provider_docs`, provider `google_ads`, if needed.)
17	2. Organic positions. `google_search_console__runRawSearchAnalytics`, dimension `["query"]`, same window.
18	3. Join on query and bucket:
19	- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
20	- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
21	- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
22	- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
23	4. Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).
24
25	## Output
26
27	Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.
28
29	## Fallback
30
31	If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.
32