SEO audit skill

Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins.

by Ryze-AI-Adgent·MIT license·★ 3,135 Stars on the repo·GitHub ↗

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SEO Audit

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.

Workflow

Pick the property. google_search_console__listSites. If several, use the one matching the user's domain; confirm only when ambiguous.
Indexation. google_search_console__getIndexationSummary — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
Performance baseline. google_search_console__runRawSearchAnalytics: last 90 days vs previous 90, dimensions query and page (two calls each period). Compute clicks/impressions/CTR/position deltas.
Find the problems:
- Decaying pages — pages whose clicks dropped >30% period-over-period
- CTR anomalies — queries with position ≤ 5 but CTR < 2% (title/meta problem)
- Striking distance — queries at position 8–20 with high impressions (one push from page 1)
- Cannibalization — same query, multiple ranking pages splitting clicks
Spot-check pages. For the 3–5 worst pages, google_search_console__inspectUrl — canonical, indexing state, last crawl.
Cross-check traffic. google_analytics__runRawReport — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
AI traffic. google_analytics__getAIReferrals for the same window — note whether AI engines are becoming a meaningful channel for this site.

Output

A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.

Fallbacks

If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.

1	---
2	name: seo-audit
3	description: Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".
4	---
5
6	# SEO Audit
7
8	## Requires
9
10	The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
11
12	Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.
13
14	## Workflow
15
16	1. Pick the property. `google_search_console__listSites`. If several, use the one matching the user's domain; confirm only when ambiguous.
17	2. Indexation. `google_search_console__getIndexationSummary` — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
18	3. Performance baseline. `google_search_console__runRawSearchAnalytics`: last 90 days vs previous 90, dimensions `query` and `page` (two calls each period). Compute clicks/impressions/CTR/position deltas.
19	4. Find the problems:
20	- Decaying pages — pages whose clicks dropped >30% period-over-period
21	- CTR anomalies — queries with position ≤ 5 but CTR < 2% (title/meta problem)
22	- Striking distance — queries at position 8–20 with high impressions (one push from page 1)
23	- Cannibalization — same query, multiple ranking pages splitting clicks
24	5. Spot-check pages. For the 3–5 worst pages, `google_search_console__inspectUrl` — canonical, indexing state, last crawl.
25	6. Cross-check traffic. `google_analytics__runRawReport` — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
26	7. AI traffic. `google_analytics__getAIReferrals` for the same window — note whether AI engines are becoming a meaningful channel for this site.
27
28	## Output
29
30	A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.
31
32	## Fallbacks
33
34	If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.
35