Research sources skill
When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking.
by kostja94·MIT license·★ 1,006 Stars on the repo·GitHub ↗
Use now
npx degit kostja94/marketing-skills/skills/strategies/launch/research-sources#main ~/.claude/skills/research-sourcesChecked ·commit main
Files of Research sources
SKILL.md
Show the full text81 lines
Strategies: Research Sources
Guides selecting and organizing information sources for marketing research: content ideation, competitor monitoring, and industry tracking. Use this skill when planning where to gather signals for content, competitive intelligence, or market trends.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Use Cases
| Use case | Purpose |
|---|---|
| Content ideation | Topic ideas, trends, gaps for blog, newsletter, social |
| Competitor monitoring | Product updates, positioning, pricing, reviews |
| Industry tracking | Market shifts, funding, layoffs, regulatory changes |
Source Categories
| Category | Format | Use |
|---|---|---|
| News | Real-time, daily | Breaking news, announcements |
| Blogs | Company, analyst | Deep dives, product updates |
| Newsletters | Curated, weekly/daily | Trends, summaries; low effort |
| Events | Conferences, webinars | Industry pulse, networking |
| Data | Layoffs, market cap, funding | Quantitative signals |
| Community | Forums, Q&A | Real questions, pain points |
| Archives | Wayback, Internet Archive | Historical content, competitor changes |
Selection criteria: Authority, freshness, coverage, language/locale. Prefer 10–15 high-quality sources over 50+ low-signal ones.
Example Sources (Generic)
| Category | Examples |
|---|---|
| News | TechCrunch, VentureBeat, MIT Technology Review |
| Blogs | Google AI Blog, OpenAI Blog, company blogs |
| Newsletters | TLDR AI, Ben's Bites, The Batch (DeepLearning.AI) |
| Data | Layoffs.fyi, Crunchbase, Companies Market Cap |
| Archives | Internet Archive, Wayback Machine |
| Community | Reddit, Quora, Stack Overflow; regional (e.g. Qiita for Japan) |
Note: Add locale-specific sources via localization-strategy; avoid long URL lists.
By Use Case
| Use case | Source types |
|---|---|
| Content ideation | News, blogs, newsletters, community (Reddit, Quora, Stack Overflow) |
| Competitor monitoring | Competitor blogs, review sites, social, funding databases |
| Industry tracking | News, newsletters, events, layoff/funding data |
Avoid: Long URL lists that go stale. Use category framework + a few examples; update periodically.
Integration with Skills
| Skill | How research sources feed in |
|---|---|
| keyword-research | Newsletters, community for long-tail and question keywords |
| competitor-research | Competitor blogs, review platforms, funding data |
| content-marketing | News, blogs for topic ideas; events for timely content |
| content-strategy | Industry trends for pillar/cluster planning |
Output Format
- Use case (ideation, competitor, industry)
- Category selection (news, blogs, newsletters, etc.)
- Source shortlist (5–15; name + purpose)
- Cadence (daily scan, weekly digest, event calendar)
Related Skills
- keyword-research: Keyword discovery; research sources inform topics
- competitor-research: Competitor analysis; sources for monitoring
- content-marketing: Content planning; sources for ideation
- content-strategy: Topic clusters; industry signals for pillars
| 1 | |
| 2 | name research-sources |
| 3 | description When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research. |
| 4 | metadata |
| 5 | version 1.1.1 |
| 6 | |
| 7 | |
| 8 | # Strategies: Research Sources |
| 9 | |
| 10 | Guides selecting and organizing information sources for marketing research: content ideation, competitor monitoring, and industry tracking. Use this skill when planning where to gather signals for content, competitive intelligence, or market trends. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Use Cases |
| 15 | |
| 16 | | Use case | Purpose | |
| 17 | |----------|---------| |
| 18 | | **Content ideation** | Topic ideas, trends, gaps for blog, newsletter, social | |
| 19 | | **Competitor monitoring** | Product updates, positioning, pricing, reviews | |
| 20 | | **Industry tracking** | Market shifts, funding, layoffs, regulatory changes | |
| 21 | |
| 22 | ## Source Categories |
| 23 | |
| 24 | | Category | Format | Use | |
| 25 | |----------|--------|-----| |
| 26 | | **News** | Real-time, daily | Breaking news, announcements | |
| 27 | | **Blogs** | Company, analyst | Deep dives, product updates | |
| 28 | | **Newsletters** | Curated, weekly/daily | Trends, summaries; low effort | |
| 29 | | **Events** | Conferences, webinars | Industry pulse, networking | |
| 30 | | **Data** | Layoffs, market cap, funding | Quantitative signals | |
| 31 | | **Community** | Forums, Q&A | Real questions, pain points | |
| 32 | | **Archives** | Wayback, Internet Archive | Historical content, competitor changes | |
| 33 | |
| 34 | **Selection criteria**: Authority, freshness, coverage, language/locale. Prefer 10–15 high-quality sources over 50+ low-signal ones. |
| 35 | |
| 36 | ## Example Sources (Generic) |
| 37 | |
| 38 | | Category | Examples | |
| 39 | |----------|----------| |
| 40 | | **News** | TechCrunch, VentureBeat, MIT Technology Review | |
| 41 | | **Blogs** | Google AI Blog, OpenAI Blog, company blogs | |
| 42 | | **Newsletters** | TLDR AI, Ben's Bites, The Batch (DeepLearning.AI) | |
| 43 | | **Data** | Layoffs.fyi, Crunchbase, Companies Market Cap | |
| 44 | | **Archives** | Internet Archive, Wayback Machine | |
| 45 | | **Community** | Reddit, Quora, Stack Overflow; regional (e.g. Qiita for Japan) | |
| 46 | |
| 47 | **Note**: Add locale-specific sources via **localization-strategy**; avoid long URL lists. |
| 48 | |
| 49 | ## By Use Case |
| 50 | |
| 51 | | Use case | Source types | |
| 52 | |----------|--------------| |
| 53 | | **Content ideation** | News, blogs, newsletters, community (Reddit, Quora, Stack Overflow) | |
| 54 | | **Competitor monitoring** | Competitor blogs, review sites, social, funding databases | |
| 55 | | **Industry tracking** | News, newsletters, events, layoff/funding data | |
| 56 | |
| 57 | **Avoid**: Long URL lists that go stale. Use category framework + a few examples; update periodically. |
| 58 | |
| 59 | ## Integration with Skills |
| 60 | |
| 61 | | Skill | How research sources feed in | |
| 62 | |-------|------------------------------| |
| 63 | | **keyword-research** | Newsletters, community for long-tail and question keywords | |
| 64 | | **competitor-research** | Competitor blogs, review platforms, funding data | |
| 65 | | **content-marketing** | News, blogs for topic ideas; events for timely content | |
| 66 | | **content-strategy** | Industry trends for pillar/cluster planning | |
| 67 | |
| 68 | ## Output Format |
| 69 | |
| 70 | **Use case** (ideation, competitor, industry) |
| 71 | **Category** selection (news, blogs, newsletters, etc.) |
| 72 | **Source** shortlist (5–15; name + purpose) |
| 73 | **Cadence** (daily scan, weekly digest, event calendar) |
| 74 | |
| 75 | ## Related Skills |
| 76 | |
| 77 | **keyword-research**: Keyword discovery; research sources inform topics |
| 78 | **competitor-research**: Competitor analysis; sources for monitoring |
| 79 | **content-marketing**: Content planning; sources for ideation |
| 80 | **content-strategy**: Topic clusters; industry signals for pillars |
| 81 |
Discussion
Alternatives
Company valuationEstimate the intrinsic value of a public company using DCF, relative (peer multiple) and sum-of-parts (SOTP) methods, then triangulate to an implied share price with upside/downside versus the current market price. Use this skill whenever the user asks: what is AAPL worth", "valuation of NVDA", "fair value of TSLA", "intrinsic value", DCF for MSFT", "build a DCF", "discounted cash flow", "WACC", "terminal value", implied share price", "upside to fair value", "is X overvalued/undervalued", relative valuation", "peer comparison valuation", "EV/EBITDA target", "SOTP", sum of the parts", "how much is [company] worth", "price target from fundamentals", value this company", or any ticker in the context of computing intrinsic or relative valuation. Default to running ALL three methods (DCF + relative + SOTP-if-applicable) and presenting a blended implied price with a sensitivity table. Do not answer valuation questions from memory — always run the workflow.Competitor gapFind keywords a competitor ranks for that the user's site doesn't — the content gap, prioritized by volume and winnability. Use when asked "what does competitor.com rank for", "keyword gap vs X", "steal competitor keywords", or "why do they outrank us".
Ad angle minerMine the highest-converting ad angles from customer reviews, Reddit complaints, support tickets, and competitor ads. Extracts actual pain language, competitor weaknesses, and outcome phrases that real buyers use. Outputs a ranked angle bank with proof quotes and recommended ad formats per angle.
X audience insightsRead your X (Twitter) audience and niche from real data. Pull a handle's recent tweets (yours or a competitor's) with likes, replies, and views, see which formats and hooks are working, read the repliers on a tweet (X gates likers, so repliers are the signal), and scan a niche query for top tweets. Powered by Apify, no login. Triggers on "analyze my tweets", "what is working on X", "read the replies", "competitor tweets", "who is engaging". Not for writing a tweet (use x-post-writer).Browse more free Claude skills or everything in Product.