Public relations skill
When the user wants to plan PR, write a press release, or manage media relations.
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Files of Public relations
SKILL.md
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Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
Press Release Structure
| Section | Guideline |
|---|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel
| 1 | |
| 2 | name public-relations |
| 3 | description When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator. |
| 4 | metadata |
| 5 | version 1.1.0 |
| 6 | |
| 7 | |
| 8 | # Channels: Public Relations |
| 9 | |
| 10 | Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## Initial Assessment |
| 15 | |
| 16 | **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. |
| 17 | |
| 18 | Identify: |
| 19 | **News angle**: Product launch, funding, partnership, milestone |
| 20 | **Audience**: Trade press, mainstream, bloggers |
| 21 | **Timing**: Embargo or immediate |
| 22 | |
| 23 | ## Press Release Structure |
| 24 | |
| 25 | | Section | Guideline | |
| 26 | |---------|-----------| |
| 27 | | **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo | |
| 28 | | **Headline** | Under 100 chars; strong action verbs; "Why should I care?" | |
| 29 | | **Subheadline** | Optional; additional context | |
| 30 | | **Dateline** | City, state, date | |
| 31 | | **Lead** | 50–75 words; all 5 W's (Who, What, When, Where, Why) | |
| 32 | | **Body** | 1–2 paragraphs; inverted pyramid; most newsworthy first | |
| 33 | | **Quote** | Executive/stakeholder; perspective, not fact repetition | |
| 34 | | **Boilerplate** | 2–3 sentence company description | |
| 35 | | **Media contact** | Name, email, phone | |
| 36 | |
| 37 | ## Lead Paragraph |
| 38 | |
| 39 | Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact). |
| 40 | |
| 41 | ## Quote Quality |
| 42 | |
| 43 | Add perspective or emotion |
| 44 | Avoid generic corporate-speak |
| 45 | Don't repeat facts already stated |
| 46 | |
| 47 | ## Writing Style |
| 48 | |
| 49 | AP style |
| 50 | Short paragraphs (one idea each) |
| 51 | Clear language for easy journalist adaptation |
| 52 | Data and context to support claims |
| 53 | |
| 54 | ## Output Format |
| 55 | |
| 56 | **Headline** and subheadline |
| 57 | **Lead** paragraph |
| 58 | **Body** copy |
| 59 | **Quote** suggestion |
| 60 | **Boilerplate** |
| 61 | |
| 62 | ## Related Skills |
| 63 | |
| 64 | **media-kit-page-generator**: Media kit for press (assets) |
| 65 | **press-coverage-page-generator**: Aggregation of coverage; outcome of PR; "As Seen In" |
| 66 | **branding**: Brand voice for PR copy |
| 67 | **cold-start-strategy**: Product Hunt, launch channels |
| 68 | **product-launch**: GTM; PR as launch channel |
| 69 |
Discussion
Alternatives
Public Relations & Earned MediaWhen the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' 'podcast prep,' 'going on a podcast,' 'podcast guest,' 'prep me for this podcast,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, prepping podcast appearances, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
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