Create a comprehensive product strategy using the 9-section

Product Strategy Canvas

by phuryn · MIT license · ★ 26,557 on GitHub · updated Sep 14

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy,…

---
name: product-strategy
description: "Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction."
---
# Product Strategy Canvas

## Metadata
- **Name**: product-strategy
- **Description**: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- **Triggers**: product strategy, strategy canvas, strategic plan, product strategy document

## Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

## Input Requirements

Overview

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

What you get

Define the vision and aspirational impact
Identify 2-3 target market segments with their JTBD
Establish cost positioning (low cost vs. premium value)
Develop value propositions for each segment
List explicit trade-offs (what we won't do)
Set North Star and quarterly OMTM

Manual install (npx, ZIP)

Claude Codenpx skills add phuryn/pm-skills --skill product-strategy -g -a claude-code

Claude Code (manual)

mkdir -p ~/.claude/skills && curl -sL https://codeload.github.com/phuryn/pm-skills/tar.gz/8607e3b07781 \
  | tar -xz -C ~/.claude/skills --strip-components=3 pm-skills-8607e3b07781/pm-product-strategy/skills/product-strategy

Windows (PowerShell)

New-Item -ItemType Directory -Force "$HOME\.claude\skills" | Out-Null; Invoke-WebRequest "https://m.agentalley.io/zip/8cfd7b7b90f683136e8a/product-strategy.zip" -OutFile "$env:TEMP\product-strategy.zip"; Expand-Archive "$env:TEMP\product-strategy.zip" -DestinationPath "$HOME\.claude\skills" -Force

Claude.ai / desktopDownload the ZIP and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md4.7 KB

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Product Strategy Canvas

Metadata

Name: product-strategy
Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
Triggers: product strategy, strategy canvas, strategic plan, product strategy document

Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

Input Requirements

Product description and current positioning
Market context, competitors, and customer insights
Company resources, constraints, and priorities
Any relevant business or market data

Product Strategy Canvas Template

1. Vision

How can we inspire people?
What are we aspiring to achieve?
What values do we uphold?

2. Market Segments

Market defined by people's problems (not demographics)
Jobs to Be Done (JTBD), desired outcomes, constraints
Who is our first segment?
Why this segment first?

3. Relative Costs

Do we optimize for low cost (like Southwest Airlines)?
Or do we emphasize unique value (like Starbucks)?
What's our cost position relative to competitors?

4. Value Proposition

For each target segment:

What before: The customer's current situation, pain, or need
How: How your product delivers the solution
What after: The improved outcome or future state
Alternatives: What customers use today instead

5. Trade-offs

What will we NOT do?
What features or markets are out of scope?
How does saying "no" create focus and amplify our value?

6. Key Metrics

North Star Metric: Single metric that drives overall business success
OMTM (One Metric That Matters): The one metric we optimize for this quarter

7. Growth

Sales-Led Growth or Product-Led Growth?
Primary acquisition channels
How do we scale?
What's our unit economics?

8. Capabilities

What competencies and resources do we need?
What do we build vs. partner for?
What capabilities must we develop to win?

9. Can't/Won't

Why can't competitors easily copy this?
What defensibility do we have (network effects, switching costs, IP)?
What barriers to entry exist for new competitors?

Output Process

Define the vision and aspirational impact
Identify 2-3 target market segments with their JTBD
Establish cost positioning (low cost vs. premium value)
Develop value propositions for each segment
List explicit trade-offs (what we won't do)
Set North Star and quarterly OMTM
Outline growth strategy and channels
Document required capabilities and partnerships
Explain defensibility and barriers to competition
Validate strategy coherence: ensure elements reinforce each other
Surface critical hypotheses that must be true for success
Suggest low-effort experiments to test key assumptions

Notes

Ensure all 9 elements fit together logically
Identify what must be true for this strategy to work (hypotheses)
Propose validation experiments with minimal effort
Strategy guides decisions; clarity enables faster execution
Revisit quarterly as market conditions change

Templates

Product Strategy Canvas (PPTX)

1	---
2	name: product-strategy
3	description: "Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction."
4	---
5	# Product Strategy Canvas
6
7	## Metadata
8	- Name: product-strategy
9	- Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
10	- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
11
12	## Instructions
13
14	You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
15
16	Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
17
18	## Input Requirements
19	- Product description and current positioning
20	- Market context, competitors, and customer insights
21	- Company resources, constraints, and priorities
22	- Any relevant business or market data
23
24	## Product Strategy Canvas Template
25
26	### 1. Vision
27	- How can we inspire people?
28	- What are we aspiring to achieve?
29	- What values do we uphold?
30
31	### 2. Market Segments
32	- Market defined by people's problems (not demographics)
33	- Jobs to Be Done (JTBD), desired outcomes, constraints
34	- Who is our first segment?
35	- Why this segment first?
36
37	### 3. Relative Costs
38	- Do we optimize for low cost (like Southwest Airlines)?
39	- Or do we emphasize unique value (like Starbucks)?
40	- What's our cost position relative to competitors?
41
42	### 4. Value Proposition
43	For each target segment:
44	- What before: The customer's current situation, pain, or need
45	- How: How your product delivers the solution
46	- What after: The improved outcome or future state
47	- Alternatives: What customers use today instead
48
49	### 5. Trade-offs
50	- What will we NOT do?
51	- What features or markets are out of scope?
52	- How does saying "no" create focus and amplify our value?
53
54	### 6. Key Metrics
55	- North Star Metric: Single metric that drives overall business success
56	- OMTM (One Metric That Matters): The one metric we optimize for this quarter
57
58	### 7. Growth
59	- Sales-Led Growth or Product-Led Growth?
60	- Primary acquisition channels
61	- How do we scale?
62	- What's our unit economics?
63
64	### 8. Capabilities
65	- What competencies and resources do we need?
66	- What do we build vs. partner for?
67	- What capabilities must we develop to win?
68
69	### 9. Can't/Won't
70	- Why can't competitors easily copy this?
71	- What defensibility do we have (network effects, switching costs, IP)?
72	- What barriers to entry exist for new competitors?
73
74	## Output Process
75	1. Define the vision and aspirational impact
76	2. Identify 2-3 target market segments with their JTBD
77	3. Establish cost positioning (low cost vs. premium value)
78	4. Develop value propositions for each segment
79	5. List explicit trade-offs (what we won't do)
80	6. Set North Star and quarterly OMTM
81	7. Outline growth strategy and channels
82	8. Document required capabilities and partnerships
83	9. Explain defensibility and barriers to competition
84	10. Validate strategy coherence: ensure elements reinforce each other
85	11. Surface critical hypotheses that must be true for success
86	12. Suggest low-effort experiments to test key assumptions
87
88	## Notes
89	- Ensure all 9 elements fit together logically
90	- Identify what must be true for this strategy to work (hypotheses)
91	- Propose validation experiments with minimal effort
92	- Strategy guides decisions; clarity enables faster execution
93	- Revisit quarterly as market conditions change
94
95	---
96
97	### Templates
98
99	- [Product Strategy Canvas (PPTX)](https://docs.google.com/presentation/d/1xRBqSOISvAKzwM_z5tC8fiuO5O2YhboB/edit?usp=sharing&ouid=111307342557889008106&rtpof=true&sd=true)
100
101	---
102
103	### Further Reading
104
105	- [Product Strategy Canvas: From Vision to Action](https://www.productcompass.pm/p/product-strategy-canvas)
106	- [Product Strategy Examples: Google Maps, Netflix, OpenAI](https://www.productcompass.pm/p/product-strategy-examples)
107	- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)
108	- [Product Model First Principles: Product Team and Product Strategy In Depth](https://www.productcompass.pm/p/product-model-first-principles-transformed-cagan)
109	- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)
110	- [Business Outcomes vs Product Outcomes vs Customer Outcomes](https://www.productcompass.pm/p/business-outcomes-vs-product-outcomes)
111	- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)
112